Norsk Treforedlingsforum - Home | Norske Skog...2015/11/23 · MNI, Golbey, Albury respectively....
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Norsk TreforedlingsforumNorske Skog
Tom Rogn, Vice President Investor Relations 24. november 2015
Prosessindustrien i Norge har møtt store
utfordringer over en lengre periode -det krever kontinuerlig omstilling
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Treforedlingsbransjens utfordringer i Norge
• Sterk norsk krone i lange perioder svekker inntektsgrunnlaget når >95% eksporteres
• Et nasjonalt kostnadsnivå tilpasset oljeøkonomien
• Råvarer og energi utgjør ca 70% av kostnadene og har de siste 10 årene økt vesentlig mer enn inntektene
• Transportkostnadene utgjør ca 25% av råvarekost og ca 20% av salgspris
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Publikasjonspapir var et vekstmarked frem til 2007
0
2
4
6
8
10
12
M tonnes
1996
Source: PPPC
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2007 2014
Elektronisk substitusjon
Mindre lesing av aviser
og blader
Mindre annonsering
Overkapasitet medførte fallende priser
- 5-8 % per år
Trend demand growth =
GDP growth
• Årlig vekst i etterspørsel snudde raskt fra +1-2% til -5-8%
Description of situation in 2010
• High leverage• NOK 12 billion in net interest bearing debt
• Substantial deterioration of markets and results after 2008/2009• EBITDA from about NOK 2,0 to 1,2 billion
• Traditional industrial organization• Big centralized staffs serving producing units• Measures on cost and volume
• Global presence without synergies across the group
• Leadership focus and resource allocation to «new businesses»
• Inherited challenges:• Legal structures• Shareholder structures• Governance structure• ”The coat was substantially bigger than the man”
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Large acquisitions – large problems
36 billion NOK used in 10 years
Bruck – 1998
Fletcher Challenge – 2000
Parenco and Walsum – 2001
Pan Asia – 2006
Total
Market value of equity 2002
1 bill NOK
21 bill NOK
10 bill NOK
4 bill NOK
~36 bill NOK
~30 bill NOK
High leverage
Complex and large organisation
Some less profitable mills
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The restructuring process – A free choice?
• No consciousness about restructuring of Norske Skog– The reality and current situation were the main force for changes
• More conscious attitude: maybe things had been different
• Advantage to wait – (I) forced changes
– (II) existing mills and manning determined restructuring effects
• Necessity of survival: urgency and speed in processes
– Right people management?
– Right legal structure?
– Right analysis?
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Substantial reduction in net interest bearing debt
Sale of assets
amount to NOK
4 billion since
2010
More than 150
divestments of
small or big
assets since
2010
0
5000
10000
15000
20000
25000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
NOK mill.
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Turnarounds takes time
Simple cost
cuts
Manning
reductions
Sale of non-
core business
“Brutal” manning
reductions
Closure non
profitable units
Sale of
profitable units
Real restructuringChange of operating
model
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New operating model established for permanent change
• Simplifying a slow and expensive decision making processes
• Slim down of a large and bureaucratic head office
• Shift focus from volume to cash flow
• Define clear organisational roles and responsibilities
• Simplify legal structure
• Seek cheaper financing
• New business culture (cash flow, responsibility, decision making, consequence)
Fabrikker med høye kostnader forsvinner,
fabrikker med lave kostnader vinner
European newsprint price again at cash cost level
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• Cash cost pricing leads to supply side action as seen in 2010
• As cash negative capacity is forced out of the market
Magazine prices in Europe are coming up
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• LWC prices have increased this autumn with market balance and fine paper prices
• SC prices supported by US import duties and improved operating rate in Europe
Energi, oljederivater og fiber nesten 2/3 av kostnadene
Kostnadskomponenter (%)
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• Energi og kjemikalier er viktige kostnadskomponenter for konsernet • Lavere oljepris gir kostnadsfordeler
• 1/3 av energien er spoteksponert
• Kjemikaler i stor grad avledede oljeprodukter
NOK depreciation increases reported debt
0.9
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• Underlying net debt significantly reduced
• Current net debt at 2010 FX rates NOK 7 billion compared to NOK 8,4 billion reported
*EUR and USD; 2010 = 100
Net debt and NOK depreciation to EUR and USD
8 000
4 000
3 000
5 000
7 000115
9 000
6 000
1 000
120
2 000
105
100
0 0
95
110
125
NOK mill.
201420132011 20152010 2012
NOK depreciation*Net debt
NOK depreciation improves operations
0.9
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• NOK depreciation makes Skogn and Saugbrugs more competitive• Third machine at Skogn, which was out commercially in 3Q15, will restart in November
• A 1% NOK depreciation improves EBITDA by NOK 30 million per year
Magazine demand holding up
• World magazine demand decreasing half of newsprint. European magazine demand at structural trend
• European standard newsprint demand weaker than expected in 2015, improved newsprint demand flat. Fair market balance for newsprint overall due to capacity closures
• Domestic Australian demand down around 10% for newsprint (Oceania newsprint demand derived from variable trade data). Magazine demand is stable
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PPPC / EURO-GRAPH
Demand YTD August
* Including improved for Europe
Print is a sustainable business
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• Digital ads face threats
• Apple’s new iOS9 operating system to allow users to block all ads through its Safari web-browser
• Digital shift gone too far, print more powerful than realized (WPP, Saatchi & Saatchi)
• Print is the revenue source
• More than 90% of all newspaper revenue come from the print edition
• Digital versions are to a large extent free and cross subsidised by print revenue
• Print is the ad channel*
• Paper ad retention 5 times higher than TV and 10 times higher than online
• 50% of high value goods (cars, domestic appliances) bought with reference to a paper ad
*Australian survey
Newspapers are dependent on print revenue
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I USA sier 70% av kjedene at papir er kritisk for salg
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Forlagene er økonomisk avhengig av papir
• Trykkpapir genererer mye reklameinntekter
• Søkemotorer kaprer en betydelig del av den elektronisk presenterte reklamen
Reklameinntekter for aviser i USA (%)
Newspaper Association of America
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Papir er nest største reklamekanal etter TV
• Papirdistribuert reklame har en markedsandel på 22%
• Verdens totale reklamemarked er på rundt USD 500 milliarder
Kilde: Zenith Optimedia
Veien fremover - marked
Today
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Tomorrow
100%
PublicationPaper
75%Publication
Paper
25%Bioenergy
25%Bioenergy
Refinancing done in 2015 allows smart group investments
Growth opportunities beyond publication paper
• Biogas projects at mill sites, started at Saugbrugs
• Construction started and on schedule for year-end 2016 completion
• Wood pellets investments in New Zealand
• Construction started and on schedule for year-end 2016 completion
• Stand-alone concept acquired, expansion to the Tasman site to be considered
• Geothermal power plant at the Tasman site• 22 MW power plant in operation since 2013
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Unlike fossil fuels, biomass is renewable
Tissue conversion at Bruck in Austria
• JV with partner Roto-cart formalized
• Project progressing in accordance with plan
Nature’s Flame and tissue – growth beyond paper
• Biogas project at Saugbrugs being considered replicated at our other mills
• Stand-alone pellets concept with large on site potential at Tasman
• Tissue project with limited market risk and capex spend through JV partner
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GOE annual run-rate contribution from growth projects
Prosessindustrien i Norge har en fremtid,gitt visjonære politikere
Omstillingen vil på sikt gi varige effekter
• Om produktene• Våre produkter er resirkulerbare – vi er den reelle fornybare industrien basert på fiber og
energi. Intet produkt resirkuleres mer enn papir
• Ingen miljøgrunn til ikke å bruke papir fremfor digitalt
• Papir vil være en bærekraftig og effektiv kommunikasjonskanal også i morgen
• Om klima• Bioøkonomien vil ikke være bærekraftig uten en slagkraftig treforedlingsindustri
• Ingen CO2 løsning uten en levende skog
• Norske Skogs bioenergisatsing – avfall blir ressurs og gjennom gassproduksjon reduseres CO2 fotavtrykket 70%
• Om samfunnet• Skogindustrien skaper verdier der olje- og fiskeressursene ikke er
• Skogindustrien skaper fremtidige og bærekraftige distriktsarbeidsplasser
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Skogbasert industri har stort potensial
• Basert på fornybart, biobasert råstoff
• Råstoff som kan "brukes til alt" – særlig i en lavkarbonøkonomi
• Kompetanse som konkurransefortrinn
• Men forutsetter• Stabile og bedre rammebetingelser
• Aktiv skog- og transportpolitikk
• Investeringsvilje og kapitaltilgang
• Økt satsing på innovasjon og utvikling
Treforedlingsindustrien er en del av løsningen!
20.03.2013 28
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Videreutvikling skjer på eksisterende anlegg
Utviklingsområde Ansvarlig
Bio-Chemicals Golbey
Bio-fuel/ Bio energy products Tasman
Bio-gas from anaerobic effluent treatment Skogn and Saugbrugs
PHA from activated sludge for bio plastic Boyer
RCF/ DIP Research – CTP
TMP/ PGW Research – CTP & PFI
Golbey for CTP contract but with participants from relevant BU’s in appropriate steering committee
Micro fibrillated cellulose & nano-cellulose -CTP, PFI & FLPPR
Co-ordinated by Innovation network with Saugbrugs, Golbey & Bruck in R&D steering committees
Fibre/ Polymer Composites Saugbrugs
Boiler Ash – Evaluation and potential applications Golbey
Oriented Strand Board, Cross Laminated Timber, Strand Lumber
MNI, Golbey, Albury respectively.
Dårlige rammebetingelser = høyere kostnader
Regjering og Storting må kontinuerlig
forenkle, effektivisere og harmoniserehele verdikjedens rammebetingelser
Spørsmål & Svar