Norma Ardila’s PR program 2012
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NORMA ARDILA’S PR ACTIVITIES FOR DISCOVERY NETWORKS
LATIN AMERICAFEBRUARY TO DECEMBER 2012
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Conference Call for Sobreprotegidos Elenore Skenazy
(Show Host)• Brazil – Zero Hora
and Crescer Magazine
• Chile – Diario Publimetro
• Colombia – El Tiempo + El Pais
• Mexico – Padres e Hijos Magazine and Reforma (Gente)
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Zero Hora, BrazilFolha de Sao Paulo, Brazil
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Reforma, Mexico
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• Argentina – Terra & Yahoo sites
• Brazil – Gloss Magazine
• Chile – Las Ultimas Noticias
• Colombia – El Pais
• Mexico – Diario Inteligente
Conference call for PRINCESS Gail Vaz-Oxlade
(Show host, specialist)
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Las Ultimas Noticias, Chile El Pais, Colombia
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Revista Dinero Inteligente, Mexico
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My Strange Addiction
Las Ultimas Noticias, Chile El Espectador, Colombia
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Coverage for TLC
Conozca Mas, Mexico
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Reforma, Mexico
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“A Taste Off” Local Filming (Mexico and Brazil)
On Location in Rio, May 31, 2012
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On the set with Candice Olson, April 2012Toronto, Canada
El Tiempo, Colombia
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Toronto, Canada. April 11, 2012Buen Hogar (Mx)Entre Muros, Reforma (Mx)Oh-La-La (Arg)Morar Bem, O Globo (Br)Alo, El Tiempo (Colombia)
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Morar Bem – O Globo, Brazil
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Entre Muros supplement – Reforma, Mexico
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Buen Hogar, Mexico Oh La La, Argentina
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Revista Alo, Colombia
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GUERRA DE LAS SUEGRAS – GINA SOLE
El Pais, Colombia
Folha de Sao Paulo, BrazilEl Universal , Mexico
Sabado Show, Uruguay
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VelozMente 2Meet and greet for DLA/USH
employees
This event had a live stream on Facebook. A first for DKids!
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Recording with Estudio Uno(New Doki songs)
Estudio UNO,
Medellin, Colombi
aApril-May 2012
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El Tiempo
El Pais
This initiative garnered 23 high quality clips in Colombia, which include radio, print and open TV. Story got additional pick up in August, when the new Doki album was released.
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Estudio Uno’s Daniel Escobar providing live interviews in Medellin.
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CSR Launch in Colombia July 17
Diego Molano, ICBF director,
Maria Clemencia Rodriguez de
Santos, First Lady of Colombia and
Angie Recio Sondon at the
launch of Kids en Accion in Bogota
on July 17.
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El Espectador, Colombia
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2nd Doki Album
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La Guarida Secreta – Celeb Guests
Promoted special episodes of La Guarida Secreta which had local known personalities from Argentina and Mexico.
El Norte, Mexico
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Veloz Mente 2Colombia- Mexico Publicity Tour
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Pagina 12, ArgentinaEl Colombiano, Colombia
Caras, ArgentinaMexico
Mexico
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Discovery Kids 2013 Calendar
Calendar to be sent to press and clients to maintain Discovery Kids top of mind all year long in 2013. These will be sent as a Christmas gift.
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2012 LYFESTYLE PRESS JUNKETSeptember 10 and 11, NYC
14 Journalists attended, 10 of which were from some of Latin America’s top media outlets: Mercurio (Chile), La Nacion (Argentina), El Espectador (Colombia) , Revista 15 minutos (Colombia), Claro TV (pan regional), Reforma (Mexico), El Universal (Mexico), Monet (Brazil), O Globo (Brazil).
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2012 LIFE STYLE PRESS JUNKETSeptember 10 and 11
Two day junket where media was exposed to an unprecedented number of shows/talent than at any other lifestyle junket organized to date.
Shows promoted: TLC premieres Next Great Baker, NY Ink and Swinger Wives and DHH’s hit series Say Yes to the Dress (Vestido de Novia).
Present at the activity was Jon Sechrist, DNI VP and Executive producer, who has been in charge of productions featured on DHH and TLC in the past including Cake Boss and Sister Wives to name a few.
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2012 Lifestyle Press Junket September 10 and 11
The press and Randy Fenoli Meeting the cast of Swinger Wives
Our press visits NY Ink, meets the cast Interacting with the Cake Boss
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El Universal, Mexico
Mercurio, Chile
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Monet Magazine, Brazil
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Reforma, Mexico
El Espectador, Colombia
Mercurio, Chile
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O Globo, Brazil
Mercurio, Chile
El Universal, Mexico El Espectador, Colombia
O Globo, Brazil
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Beauty Month Coverage (October)
La Prensa, Argentina
El Espectador, Colombia
La Nacion, ArgentinaLa Tercera, Chile
Reforma, Mexico Clarin, Argentina
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Claudia Bentacur Interviews (Beauty Month, October)
Revista Infashion, Colombia
Revista Fucsia, Colombia