Nordstrom Corporate Buying Plan
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Transcript of Nordstrom Corporate Buying Plan
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C O R P O R A T E B U Y I N G P L A N
A U T U M N / W I N T E R
1 6 / 1 7
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T A B L E O F C O N T E N T S
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0 1 C o r e M i s s i o n
0 2 B r a n d I d e n t i t y
0 3 T a r g e t C u s t o m e r
0 4 S i z e + S c o p e
0 5 M e r c h a n d i s i n g V e n u e s
0 6 C o r e C a t e g o r i e s o f B u s i n e s s
0 7 C o r e S t r e n g t h s + C o m p e t e n c i e s
0 8 C u r r e n t S t r a t e g i e s f o r G r o w t h
0 9 K e y C o m p e t i t o r s
1 0 S W O T A n a l y s i s
1 1 P r o d u c t C a t e g o r y
1 1 T r e n d s i n P r o d u c t C a t e g o r y
1 2 L i f e s t y l e T r e n d s
1 3 C o r p o r a t e B u y i n g P l a n
1 4 S t o r e B u y i n g P l a n s
1 5 A s s o r t m e n t P l a n s
1 6 S t a t e m e n t o f O p p o r t u n i t y
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C O R E M I S S I O N
“ O f f e r t h e c u s t o m e r t h e b e s t p o s s i b l e
s e r v i c e , s e l e c t i o n , q u a l i t y a n d v a l u e . ”
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NORDSTRROM
NORDSTRROM
NORDSTROM
NORDSTROM
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B R A N D I D E N T I T Y
L u x u r y
T i m e l e s s
T r e n d C o n s c i o u s
C u s t o m e r F o c u s e d
E x p e r i e n c e D r i v e n
NORDSTRROM
NORDSTRROM
NORDSTROM
NORDSTROM
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O C C U P A T I O N | F i n a n c e S t a y a t H o m e M o m
N A M E | R u p e r t S a r a h
T I T L E | F a t h e r M o t h e r
H O B B I E S | G o l f s S h o p s
S a i l s W o r k s O u t G r i l l s P T A C o m m i t t e e
C A R | P o r s c h e C a y e n n e B M W X 5
C O C K T A I L | S c o t c h L e m o n D r o p M a r t i n i
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O C C U P A T I O N | P r e s c h o o l e r O b e d i e n c e S c h o o l
N A M E | A r c h e r T o b y
T I T L E | C h i l d D o g
H O B B I E S | S o c c e r F e t c h
S w i m m i n g R u n n i n g A r t s a n d C r a f t s S l e e p i n g
A G E | 4 1
C O C K T A I L | A p p l e J u i c e W a t e r
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S T O R E S
1 2 1 N o r d s t r o m s ( 3 9 S t a t e s , C a n a d a a n d P u e r t o R i c o )
1 9 4 N o r d s t r o m R a c k s
1 N o r d s t r o m C l e a r a n c e
2 J e f f r e y B o u t i q u e s
5 T r u n k C l u b s
N U M B E R O F E M P L O Y E E S
7 3 , 5 0 0
A N N U A L N E T S A L E S
$ 1 3 B i l l i o n ( 8 % G r o w t h R a t e )
$ 2 B i l l i o n f r o m E - C o m m e r c e
S I Z E + S C O P E
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NORDSTROM NORDSTROM
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S T O R E S
N o r d s t r o m , N o r d s t r o m R a c k , J e f f r e y B o u t i q u e , T r u n k C l u b
E - C O M M E R C E
N o r d s t r o m , N o r d s t r o m R a c k , J e f f r e y N e w Y o r k , T r u n k C l u b , H a u t e L o o k ( 9 6 C o u n t r i e s S e r v e d )
M O B I L E A P P L I C A T I O N S
N o r d s t r o m , N o r d s t r o m R a c k , T r u n k C l u b , H a u t e L o o k
S O C I A L M E D I A
I n s t a g r a m , F a c e b o o k , T w i t t e r , Y o u t u b e , W a n e l o , B l o g
M E R C H A N D I S I N G V E N U E S
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C O R E C A T E G O R I E S O F B U S I N E S S
3 1 % W o m e n ’ s A p p a r e l
2 3 % S h o e s
1 6 % M e n ’ s A p p a r e l
1 4 % W o m e n ’ s A c c e s s o r i e s
1 1 % C o s m e t i c s
3 % K i d s ’ A p p a r e l
2 % O t h e r
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C U S T O M E R S E R V I C E + T E C H N O L O G I C A L F O C U S
I n S t o r e s a n d O n l i n e
F r e e S h i p p i n g a n d F r e e R e t u r n s , B u y O n l i n e a n d P i c k u p i n S t o r e , N o r d s t r o m R e w a r d s , G i f t C a r d s , F r e e S t y l i s t S e r v i c e s , G i f t B o x i n g , E x t e n d e d S i z e s
I n S t o r e s
C o n c i e r g e , C e r t i f i e d F i t S p e c i a l i s t s , A l t e r a t i o n s a n d T a i l o r i n g , N o r d s t r o m R e s t a u r a n t s , S p a N o r d s t r o m , S h o e s h i n e , F r e e W i - F i
O n l i n e
W i s h L i s t , I n t e r n a t i o n a l S h i p p i n g , T r u e F i t
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C O R E S T R E N G T H S
+
C O M P E T E N C I E S
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C U R R E N T S T R A T E G I E S
F O R G R O W T H
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M A J O R E X P A N S I O N
N o r d s t r o m R a c k S t o r e O p e n i n g s
2 0 1 6 | 2 3 2 0 1 7 | 6 2 0 1 8 | 2
C r e a t i n g J o b O p p o r t u n i t i e s
E N T E R I N G T H E N E W Y O R K M A R K E T
O p e n i n g i n M i d - T o w n i n 2 0 1 8
2 8 5 , 0 0 0 S q u a r e F e e t
F l a g s h i p
7 L e v e l s
T O P S H O P C O L L A B O R A T I O N
L a u n c h e d i n 2 0 1 2
N e w C u s t o m e r B a s e
N e w D e l i v e r i e s W e e k l y
E x p a n d i n g t o 2 8 M o r e S t o r e s
O T H E R C O L L A B O R A T I O N S
M a d e w e l l a n d O l i v i a P a l e r m o
I N V E S T I N G I N T E C H N O L O G Y
E m p l o y e e P O S M o b i l e D e v i c e s
N o r d s t r o m I n n o v a t i o n L a b
S m a r t F i t t i n g R o o m s
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N E I M A N M A R C U S
L u x u r y O r i e n t e d
R e l a t i o n s h i p F o c u s e d
S e r v e T o p T w o P e r c e n t S e l l T o p - T i e r L u x u r y G o o d s
S A K S F I F T H A V E N U E
P r i v a t e L a b e l B u s i n e s s
B r o a d P r i c e P o i n t s
A p p e a l t o Y o u n g M a r k e t
B L O O M I N G D A L E S
L e a d e r i n S p o r t s w e a r
A p p e a l t o Y o u n g M a r k e t
N E T - A - P O R T E R
I n t e r n a t i o n a l A p p e a l
G o - T o O n l i n e A u t h o r i t y
E x c l u s i v e D e s i g n e r M e r c h a n d i s e
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K E Y C O M P E T I T O R S
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S T R E N G T H S
C u s t o m e r S e r v i c e
T e c h n o l o g y F o c u s
G r o w t h I n c e n t i v e s
S t r o n g M a n a g e m e n t
0 1
S W O T A N A L Y S I S
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W E A K N E S S E S
B e t t e r D e v e l o p e d M e n s S t o r e
D e v e l o p m e n t o f A c t i v e S p o r t s w e a r
0 2
O P P O R T U N I T I E S
R e a c h i n g M i l l e n n i a l s
D e v e l o p m e n t o f A c t i v e S p o r t s w e a r
0 3
T H R E A T S
F a s t F a s h i o n
G e n e r a t i o n Z
S h a r e d C o m m e r c eM a r k e t p l a c e
0 4
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P R O D U C T C A T E G O R Y
W o m e n ’ s D e n i m A p p a r e l
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T R E N D S
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0 1 D r e s s e d - U p D e n i m
0 2 H e m F o c u s
0 3 P a t c h w o r k
0 4 E m b r o i d e r y
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D R E S S E D - U P D E N I M0 1
E v e r y d a y i t e m s a r e g i v e n a p o l i s h e d
m a k e o v e r w i t h d a r k i n d i g o f i n i s h e s .
T a i l o r e d i n f l u e n c e s r e t u r n f o r
d o u b l e - d e n i m s t y l i n g w i t h s i m p l e
c o n s t r u c t i o n a n d n e a t f i t s , o f f e r i n g
a m o d e r n t a k e o n w o r k w e a r a n d
r e t r o s t y l e s .
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H E M F O C U S0 2
A c l e a r e m p h a s i s i s p l a c e d o n t h e
h e m . P o p u l a r h e m f i n i s h e s i n c l u d e
f r a y e d h e m , r e l e a s e d h e m a n d
e x a g g e r a t e d c u f f h e m .
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P A T C H W O R K0 3
M a n y i n t h e i n d u s t r y a r e e m b r a c i n g
r e c y c l i n g i n i t i a t i v e s d u e t o t h e
e v o l v i n g i m p o r t a n c e o f
s u s t a i n a b i l i t y . R e c y c l e d m a t e r i a l s
a r e u s e d t o c r e a t e 1 9 7 0 ’ s i n s p i r e d
p a t c h w o r k , p r o d u c i n g n e w , c l e a n
a n d r e f i n e d c l a s s i c d e n i m s t y l e s .
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E M B R O I D E R Y0 4
A s t h e r e p a i r m o v e m e n t c o n t i n u e s ,
s t i t c h w o r k i s b e c o m i n g i n c r e a s i n g l y
d e c o r a t i v e a n d m i x e d m e d i a i t e m s
a r e c o m i n g t o t h e f o r e f r o n t .
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L I F E S T Y L E T R E N D S
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0 1 A c t i v e w e a r M o v e m e n t
0 2 S u s t a i n a b i l i t y
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A C T I V E W E A R0 1
A c t i v e w e a r h a s p e n e t r a t e d t h e
f a s h i o n m a r k e t d u e t o t h e
p r e v a l e n c e o f a c t i v e l i f e s t y l e s .
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S U S T A I N A B I L I T Y0 2
S u s t a i n a b i l i t y p r e s e n t s t h e d e n i m
i n d u s t r y b o t h a c h a l l e n g e a n d a n
o p p o r t u n i t y . W h i l e i t i s k n o w n t h e
p r o d u c t i o n o f d e n i m i s n o t a h i g h l y
s u s t a i n a b l e p r o c e s s , c o m p a n i e s a r e
a w a r e o f t h e i s s u e a n d a r e a c t i v e l y
f i n d i n g w a y s t o r e d u c e t h e i r
e n v i r o n m e n t a l f o o t p r i n t . M a n y o f
t h e i r e f f o r t s a r e c o n c e n t r a t e d
t o w a r d s c o n s e r v i n g w a t e r , r e d u c i n g
w a s t e , u s i n g e f f i c i e n t e n e r g y a n d
u s i n g e c o - f r i e n d l y f i b e r s .
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B U Y I N G P L A N S
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0 1 C o r p o r a t e
0 2 S e a t t l e
0 3 M i a m i
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C O R P O R A T E
P L A N N E D N E T S A L E S | $ 1 0 , 3 7 0 , 0 0 0
T U R N O V E R R A T E | 1 . 7 3 I M U | 6 0 . 1 7 %
P E R C E N T I N C R E A S E T O L A S T Y E A R | 8 . 0 2 %
R E D U C T I O N S | 1 8 % S E A S O N | A / W 1 6 / 1 7
0 1
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A U G U S T S E P T E M B E R O C T O B E R N O V E M B E R D E C E M B E R J A N U A R Y F A L L 2 0 1 6
N E T S A L E S 1 6 5 9 . 2 2 0 7 4 . 0 1 4 5 1 . 8 1 6 5 9 . 2 2 0 7 4 . 0 1 4 5 1 . 8 1 0 3 7 0 . 0
% F A L L 1 6 . 0 0 % 2 0 . 0 0 % 1 4 . 0 0 % 1 6 . 0 0 % 2 0 . 0 0 % 1 4 . 0 0 % 1 0 0 . 0 0 %
P L A N B O M S T O C K 6 1 3 9 . 0 6 6 3 6 . 8 6 0 9 7 . 6 6 1 3 9 . 0 6 4 2 9 . 4 5 5 1 6 . 8 6 0 0 5 . 7
S T O C K / S A L E S R A T I O 3 . 7 3 . 2 4 . 2 3 . 7 3 . 1 3 . 8
P L A N E O M S T O C K 6 6 3 6 . 8 6 0 9 7 . 6 6 1 3 9 . 0 6 4 2 9 . 4 5 5 1 6 . 8 5 0 8 1 . 3
P L A N R E D U C T I O N S 2 8 0 . 0 2 8 0 . 0 2 8 0 . 0 3 3 6 . 0 4 1 0 . 7 2 8 0 . 0 1 8 6 6 . 6
% F A L L 1 5 . 0 0 % 1 5 . 0 0 % 1 5 . 0 0 % 1 8 . 0 0 % 2 2 . 0 0 % 1 5 . 0 0 % 1 0 0 . 0 0 %
P U R C H A S E S , R E T A I L 2 4 3 7 . 0 1 8 1 4 . 8 1 7 7 3 . 2 2 8 5 . 5 1 5 7 2 . 1 1 2 9 6 . 2 1 1 1 7 8 . 9
P U R C H A S E S , C O S T 9 7 0 . 6 7 2 2 . 8 7 0 6 . 3 9 1 0 . 3 6 2 6 . 2 5 1 6 . 3 4 4 5 2 . 5
E S T I M A T E D N E T S A L E S 9 6 0 0 . 0
P L A N N E T S A L E S 1 0 3 7 0 . 0
F O C U S P R O D U C T C A T E G O R Y W o m e n ’ s D e n i m A p p a r e l
A V E R A G E S T O C K , R E T A I L 6 0 0 5 . 7
P L A N % L A S T Y E A R 8 . 0 2 %
P L A N N E D R E D U C T I O N S $ 1 8 6 6 . 6
I N V E N T O R Y T U R N O V E R 1 . 7 3
P L A N I M U % 6 0 . 1 7 %
R E D U C T I O N S % S A L E S 1 8 . 0 0 %
( 0 0 0 ’ s )
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A U G U S T S E P T E M B E R O C T O B E R N O V E M B E R D E C E M B E R J A N U A R Y F A L L 2 0 1 6
N E T S A L E S 1 6 5 9 . 2 2 0 7 4 . 0 1 4 5 1 . 8 1 6 5 9 . 2 2 0 7 4 . 0 1 4 5 1 . 8 1 0 3 7 0 . 0
% F A L L 1 6 . 0 0 % 2 0 . 0 0 % 1 4 . 0 0 % 1 6 . 0 0 % 2 0 . 0 0 % 1 4 . 0 0 % 1 0 0 . 0 0 %
P L A N B O M S T O C K 6 1 3 9 . 0 6 6 3 6 . 8 6 0 9 7 . 6 6 1 3 9 . 0 6 4 2 9 . 4 5 5 1 6 . 8 6 0 0 5 . 7
S T O C K / S A L E S R A T I O 3 . 7 3 . 2 4 . 2 3 . 7 3 . 1 3 . 8
P L A N E O M S T O C K 6 6 3 6 . 8 6 0 9 7 . 6 6 1 3 9 . 0 6 4 2 9 . 4 5 5 1 6 . 8 5 0 8 1 . 3
P L A N R E D U C T I O N S 2 8 0 . 0 2 8 0 . 0 2 8 0 . 0 3 3 6 . 0 4 1 0 . 7 2 8 0 . 0 1 8 6 6 . 6
% F A L L 1 5 . 0 0 % 1 5 . 0 0 % 1 5 . 0 0 % 1 8 . 0 0 % 2 2 . 0 0 % 1 5 . 0 0 % 1 0 0 . 0 0 %
P U R C H A S E S , R E T A I L 2 4 3 7 . 0 1 8 1 4 . 8 1 7 7 3 . 2 2 8 5 . 5 1 5 7 2 . 1 1 2 9 6 . 2 1 1 1 7 8 . 9
P U R C H A S E S , C O S T 9 7 0 . 6 7 2 2 . 8 7 0 6 . 3 9 1 0 . 3 6 2 6 . 2 5 1 6 . 3 4 4 5 2 . 5
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S E A T T L E F L A G S H I P0 2
P L A N N E D N E T S A L E S | $ 4 2 8 , 5 0 0
T U R N O V E R R A T E | 2 . 0 4 L E V E L S | 4
S Q . F T . | 3 8 3 , 0 0 0 C O U N T Y | K i n g
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A U G U S T S E P T E M B E R O C T O B E R N O V E M B E R D E C E M B E R J A N U A R Y F A L L 2 0 1 6
N E T S A L E S 6 8 . 6 8 5 . 7 6 0 . 0 6 8 . 6 8 5 . 7 6 0 . 0 4 2 8 . 5
% F A L L 1 6 . 0 0 % 2 0 . 0 0 % 1 4 . 0 0 % 1 6 . 0 0 % 2 0 . 0 0 % 1 4 . 0 0 % 1 0 0 . 0 0 %
P L A N B O M S T O C K 2 0 5 . 7 2 2 2 . 8 1 9 8 . 0 2 1 2 . 5 2 3 1 . 4 1 9 8 . 0 2 0 9 . 8
S T O C K / S A L E S R A T I O 3 . 0 2 . 6 3 . 3 3 . 1 2 . 7 3 . 3
P L A N E O M S T O C K 2 2 2 . 8 1 9 8 . 0 2 1 2 . 5 2 3 1 . 4 1 9 8 . 0 2 0 0 . 0
P L A N R E D U C T I O N S 1 1 . 6 1 1 . 6 1 1 . 6 1 3 . 9 1 7 . 0 1 1 . 6 7 7 . 1 3
% F A L L 1 5 . 0 0 % 1 5 . 0 0 % 1 5 . 0 0 % 1 8 . 0 0 % 2 2 . 0 0 % 1 5 . 0 0 % 1 0 0 . 0 0 %
P U R C H A S E S , R E T A I L 9 7 . 3 7 2 . 4 8 6 . 1 1 0 1 . 3 6 9 . 2 7 3 . 6 5 0 0 . 0
P U R C H A S E S , C O S T 3 8 . 7 2 8 . 8 3 4 . 3 4 0 . 3 2 7 . 6 2 9 . 3 1 9 9 . 1
E S T I M A T E D N E T S A L E S 3 9 6 . 7
P L A N N E T S A L E S 4 2 8 . 5
F O C U S P R O D U C T C A T E G O R Y W o m e n ’ s D e n i m A p p a r e l
A V E R A G E S T O C K , R E T A I L 2 0 9 . 8
P L A N % L A S T Y E A R 8 . 0 2 %
P L A N N E D R E D U C T I O N S $ 7 7 . 1 3
I N V E N T O R Y T U R N O V E R 2 . 0 4
P L A N I M U % 6 0 . 1 7 %
R E D U C T I O N S % S A L E S 1 8 . 0 0 %
( 0 0 0 ’ s )
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A U G U S T S E P T E M B E R O C T O B E R N O V E M B E R D E C E M B E R J A N U A R Y F A L L 2 0 1 6
N E T S A L E S 6 8 . 6 8 5 . 7 6 0 . 0 6 8 . 6 8 5 . 7 6 0 . 0 4 2 8 . 5
% F A L L 1 6 . 0 0 % 2 0 . 0 0 % 1 4 . 0 0 % 1 6 . 0 0 % 2 0 . 0 0 % 1 4 . 0 0 % 1 0 0 . 0 0 %
P L A N B O M S T O C K 2 0 5 . 7 2 2 2 . 8 1 9 8 . 0 2 1 2 . 5 2 3 1 . 4 1 9 8 . 0 2 0 9 . 8
S T O C K / S A L E S R A T I O 3 . 0 2 . 6 3 . 3 3 . 1 2 . 7 3 . 3
P L A N E O M S T O C K 2 2 2 . 8 1 9 8 . 0 2 1 2 . 5 2 3 1 . 4 1 9 8 . 0 2 0 0 . 0
P L A N R E D U C T I O N S 1 1 . 6 1 1 . 6 1 1 . 6 1 3 . 9 1 7 . 0 1 1 . 6 7 7 . 1 3
% F A L L 1 5 . 0 0 % 1 5 . 0 0 % 1 5 . 0 0 % 1 8 . 0 0 % 2 2 . 0 0 % 1 5 . 0 0 % 1 0 0 . 0 0 %
P U R C H A S E S , R E T A I L 9 7 . 3 7 2 . 4 8 6 . 1 1 0 1 . 3 6 9 . 2 7 3 . 6 5 0 0 . 0
P U R C H A S E S , C O S T 3 8 . 7 2 8 . 8 3 4 . 3 4 0 . 3 2 7 . 6 2 9 . 3 1 9 9 . 1
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M I A M I D A D E L A N D0 3
P L A N N E D N E T S A L E S | $ 1 7 1 , 4 0 0
T U R N O V E R R A T E | 1 . 7 1 L E V E L S | 2
S Q . F T . | 1 5 0 , 0 0 0 C O U N T Y | M i a m i D a d e
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A U G U S T S E P T E M B E R O C T O B E R N O V E M B E R D E C E M B E R J A N U A R Y F A L L 2 0 1 6
N E T S A L E S 2 7 . 4 3 4 . 3 2 4 . 0 2 5 . 7 3 2 . 6 2 7 . 4 1 7 1 . 4
% F A L L 1 6 . 0 0 % 2 0 . 0 0 % 1 4 . 0 0 % 1 5 . 0 0 % 1 9 . 0 0 % 1 6 . 0 0 % 1 0 0 . 0 0 %
P L A N B O M S T O C K 1 0 1 . 5 1 0 9 . 7 1 0 0 . 8 1 0 0 . 3 1 0 4 . 2 9 3 . 2 1 0 0 . 0
S T O C K / S A L E S R A T I O 3 . 7 3 . 2 4 . 2 3 . 9 3 . 2 3 . 4
P L A N E O M S T O C K 1 0 9 . 7 1 0 0 . 8 1 0 0 . 3 1 0 4 . 2 9 3 . 2 9 0 . 0
P L A N R E D U C T I O N S 4 . 6 4 . 6 4 . 6 5 . 6 6 . 8 4 . 6 3 0 . 9
% F A L L 1 5 . 0 0 % 1 5 . 0 0 % 1 5 . 0 0 % 1 8 . 0 0 % 2 2 . 0 0 % 1 5 . 0 0 % 1 0 0 . 0 0 %
P U R C H A S E S , R E T A I L 4 0 . 3 3 0 . 0 2 8 . 1 3 5 . 2 2 8 . 4 2 8 . 8 1 9 0 . 8
P U R C H A S E S , C O S T 1 6 . 0 1 1 . 9 1 1 . 2 1 4 . 0 1 1 . 3 1 1 . 5 7 6 . 0
E S T I M A T E D N E T S A L E S 1 5 8 . 7
P L A N N E T S A L E S 1 7 1 . 4
F O C U S P R O D U C T C A T E G O R Y W o m e n ’ s D e n i m A p p a r e l
A V E R A G E S T O C K , R E T A I L 1 0 0 . 0
P L A N % L A S T Y E A R 8 . 0 0 %
P L A N N E D R E D U C T I O N S $ 3 0 . 8 5
I N V E N T O R Y T U R N O V E R 1 . 7 1
P L A N I M U % 6 0 . 1 7 %
R E D U C T I O N S % S A L E S 1 8 . 0 0 %
( 0 0 0 ’ s )
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A U G U S T S E P T E M B E R O C T O B E R N O V E M B E R D E C E M B E R J A N U A R Y F A L L 2 0 1 6
N E T S A L E S 2 7 . 4 3 4 . 3 2 4 . 0 2 5 . 7 3 2 . 6 2 7 . 4 1 7 1 . 4
% F A L L 1 6 . 0 0 % 2 0 . 0 0 % 1 4 . 0 0 % 1 5 . 0 0 % 1 9 . 0 0 % 1 6 . 0 0 % 1 0 0 . 0 0 %
P L A N B O M S T O C K 1 0 1 . 5 1 0 9 . 7 1 0 0 . 8 1 0 0 . 3 1 0 4 . 2 9 3 . 2 1 0 0 . 0
S T O C K / S A L E S R A T I O 3 . 7 3 . 2 4 . 2 3 . 9 3 . 2 3 . 4
P L A N E O M S T O C K 1 0 9 . 7 1 0 0 . 8 1 0 0 . 3 1 0 4 . 2 9 3 . 2 9 0 . 0
P L A N R E D U C T I O N S 4 . 6 4 . 6 4 . 6 5 . 6 6 . 8 4 . 6 3 0 . 9
% F A L L 1 5 . 0 0 % 1 5 . 0 0 % 1 5 . 0 0 % 1 8 . 0 0 % 2 2 . 0 0 % 1 5 . 0 0 % 1 0 0 . 0 0 %
P U R C H A S E S , R E T A I L 4 0 . 3 3 0 . 0 2 8 . 1 3 5 . 2 2 8 . 4 2 8 . 8 1 9 0 . 8
P U R C H A S E S , C O S T 1 6 . 0 1 1 . 9 1 1 . 2 1 4 . 0 1 1 . 3 1 1 . 5 7 6 . 0
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A S S O R T M E N T P L A N S
P R O D U C T C A T E G O R Y | W o m e n ’ s D e n i m A p p a r e l
P L A N N E D P U R C H A S E S R E T A I L | $ 1 1 , 1 7 8 , 9 0 0
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C L A S S I F I C A T I O N
J E A N S I Z E S
J E A N F I N I S H E S
% T O T A L $ P U R C H A S E S
C O A T S 8 % $ 8 9 4 , 3 1 2J A C K E T S 1 0 % $ 1 , 1 1 7 , 8 9 0T O P S 6 % $ 6 7 0 , 7 3 4J E A N S 6 5 % $ 7 , 2 6 6 , 2 8 5S K I R T S 6 % $ 6 7 0 , 7 3 4O T H E R 5 % $ 5 5 8 , 9 4 5 1 0 0 % $ 1 1 , 1 7 8 , 9 0 0
% T O T A L $ P U R C H A S E S
2 4 2 % $ 1 4 5 , 3 2 62 5 4 % $ 2 9 0 , 6 5 12 6 8 % $ 5 8 1 , 3 0 32 7 1 2 % $ 8 7 1 , 9 5 42 8 1 6 % $ 1 , 1 6 2 , 6 0 62 9 1 6 % $ 1 , 1 6 2 , 6 0 63 0 1 6 % $ 1 , 1 6 2 , 6 0 6 3 1 1 4 % $ 1 , 0 1 7 , 2 8 03 2 1 2 % $ 8 7 1 , 9 5 4 1 0 0 % $ 7 , 2 6 6 , 2 8 5
% T O T A L $ P U R C H A S E S
D A R K I N D I G O 1 6 % $ 1 , 1 6 2 , 6 0 6F R A Y E D H E M 1 2 % $ 8 7 1 , 9 5 4R E L E A S E D H E M 1 0 % $ 7 2 6 , 6 2 9C U F F E D H E M 8 % $ 5 8 1 , 3 0 3P A T C H W O R K 1 2 % $ 8 7 1 , 9 5 4E M B R O I D E R Y 1 2 % $ 8 7 1 , 9 5 4O T H E R 3 0 % $ 2 , 1 7 9 , 8 8 6 1 0 0 % $ 7 , 2 6 6 , 2 8 5
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W e b e l i e v e o u r b u y i n g p l a n i s b e s t d e s c r i b e d a s
a p l a n o f o p p o r t u n i t y . N o t o n l y d i d w e p l a n o u r
n u m b e r s r e a l i s t i c l y , t h e t r e n d s p r e s e n t e d i n
w o m e n ’ s d e n i m a p p a r e l c o n t i n u e t o g r o w i n
p o p u l a r i t y . T h e r e f o r e w e b e l i e v e t h e r e i s a
p o t e n t i a l t o o v e r - a c h i e v e o u r p l a n .
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S T A T E M E N T O F O P P O R T U N I T Y
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B u r k e P r i c e
E l i z a b e t h F u c c i
M a d e l i n e L a r r a b e e
T a t i a n a H u e c k