NordicComfort Catalog 2014

B2B Cataloge 2012/13 1

100% Natural • affordable luxury • ProveN by ScieNce • Silkfx™ filliNg

www.Nordic-comfort.eu

NordicComfort®2

B2B Catalog 2012/13 3

the Nordiccomfort® Promise 5

100% Natural filling – Silkfx™ 7

washable filling 8

crossvent™ 9

Heat/Seasons (Silkclick™) 10

assortment options 12

branded Nordiccomfort® assortment 14

SilkFX™ inside™ Program 24

SilkScale™ 26

Senseagents™ 29

Senseretail™ 30

Sensedistribution™ 31

SensePromo™ 32

Nordiccomfort® products present a clean and appealing aesthetic with fine minimalism and practicality as the main features. as the founders behind the products explain, it all started with their passion for creating a product that reflected danish design values.

the two founders, daniel galle and anna Hjoellund, teamed up with a reward winning industrial designer to define the philosophy behind the first ever range of danish designed natural sleep products. this is the origin of Nordiccomfort®.

“we wanted to create a product that increases the satisfaction and life quality of the end-user”, explains anna. indeed, the final result emphasizes functionality and innovation. “danish design for us means that the end-product must be innovative while being honest,” continues daniel galle.

with the new Nordiccomfort® danish designed duvet and pillow collection anna and daniel have made it easier for anyone to enjoy a healthy and full night’s sleep utilizing only good design and materials taken directly from nature.

“we couldn’t have done it without our fantastic team of colleagues who share our passion for a healthy and natural sleep”, anna concludes the conversation.

with regards,

daniel & anna

creators of Nordiccomfort®founders of Sense of Nature ltd.

NordicComfort® - 100% Danish DesignOverview

NordicComfort®4


The NordicComfort® duvet and pillow brand represents healthy, natural sleep for thousands worldwide. Based on natural silk enhanced with the latest fiber refining knowledge, these family-friendly products keep the sleeping body comfortable and protected for a truly restful sleep.

Healthy Sleep, Healthy Lifeour silk-filled sleeping products originate from nature and deliver a healthy sleep that is free from discomfort. a better sleep means a more happy and productive life!

Nature and Technology CombinedNordiccomfort® duvets and pillows are filled with special SilkFX™ fibers that enhance nature’s unique ability to provide a balanced sleeping environment.

Affordable Luxuryevery family member can find the right sleeping product for their needs – all at great prices!

Danish DesignNordiccomfort® duvets and pillows offer a minimalist aesthetic based on the principles of simplicity and practicality.

at Sense of Nature, we want to help the world live healthier through sleep. to achieve this goal, we created the leading global brand for natural duvets and pillows, and help our partners leverage the natural SilkFX™ fibers to differentiate and grow their business.

Material Sciencein Sense of Nature we develop new and better natural fillings for bedding products. it’s done through our internal r&t department dedicated to enhance the health properties of natural bio-polymers.

senature.com

Our PromiseOur Mission

nordic-comfort.eu

NordicComfort®6

learn about the New natural Silkfx™ filling for duvets and Pillows at www.nordic-comfort.eu/silkfx

IndePendent LabOratOry COMParIsOn testsAll tests performed by MLS BioDNA - an independent ISO/IEC 17025 accredited testing laboratory.

BENEfiTS for you MuLBErrySiLk

* when compared with mulberry Silk, goose down and microfibre.

Naturally more* dust miterepellent and anti-bacterial.

Naturally more* breathable –yet highly insulating.

BESt RESULt MEDIUM RESULt POORESt RESULt

Naturally more* absorbent towick away moisture.

Naturally more* temperatureregulating.

TMby Sense of Nature

gooSEDoWN MiCrofiBrE


wHy iS Silkfx™ better?

SilkFX™ has the exact natural filling properties needed by the human body to achievethe perfectly balanced sleep.

wHat iS Silkfx™? an upgraded 100% natural silk fiber made machine washable.

How iS Silkfx™ differeNt?

SilkFX™ has all the best filling properties from goose down and synthetic fused into oNe single natural fiber.

WASHABLErevolutionary washable silk duvet with SilkFX™ filling

LuxuriouS breathable SilkFX™ fibres -experience the ultimate sleep comfort and let your body breath naturally

TEMpErATurE rEguLATiNg & MoiSTurE ABSorBENT keep your body temperature stable at night and ensure a dry sleeping environment

ANTi-BACTEriAL & ANTi-ALLErgyfree your bed from dust mites and remove bacteria for a cleaner and healthier bed environment

Natural fibers, refined for sleeping products

100% Natural Filling

Silk HaS beeN made better

NordicComfort®8

while providing affordable luxury, SilkFX™ filling provide a level of value that was previously unattainable. the promise – that users can keep their natural bedding clean in the same way they would with synthetic fibers – is simple but it works.

while normal silk becomes stiff and gradually loses its properties after a single wash, SilkFX™ filling can continue to be washed. this makes SilkFX™ fibers a reliable quality of life investment.

A unique Ability

SilkFX™ fibers are refined with natural nutrients that strengthen their ability to withstand cleaning by washing machine while still keeping all their physical properties.

for the first time, users have access to a natural fiber that provides a balanced sleep without having to worry about manual cleaning in the case of an accident. SilkFX™ filling represents an end to compromises between sleep quality and convenience.

the power of convenience

washable FilliNg

SiMpLE BEDDiNg CLEANLiNESS

rETAiNS ALL HEALTHy propErTiES

CoNvENiENT for EvEryoNE

NordicComfort®8


breAthAble filling pAttern for A refreshing sleep

an exclusive pattern for filling duvets and pillows for the highest breathability.

BrEATHABiLiTy

Sleep with a duvet and pillow that can breathe in and out while you rest.

CoMforT

enjoy a natural duvet with superior temperature regulation.

QuALiTy

invest in your well-being by sleeping healthy and in style.

CoMforTABLE SLEEp ANyTiME.

SLEEpiNg WiTHiN THE iDEAL BoDy TEMpErATurE.

rEDuCED riSk of ovErHEATiNg.


NordicComfort®10

SuMMEr / CooLDuvET

the best way to stay comfortable and dry in bed during summer or the rest of the year should you be a “hot sleeper”.

ALL yEAr /MEDiuM DuvET

a suitable balanced option for those who want to use the same duvet all-year round.

20-30 oC150g/sqm

17-24 oC275g/sqm

Use this easy heat guide to identify the right duvet filling weight according to the indoor temperature and the season.

seasOns/Heat duvets


WiNTEr / WArMDuvET

combine your summer and all-year duvets for the ultimate winter duvet perfectly suited for those who sleep very cold during the winter months.

Silkclick™ is a simple and easy way to join two NordicComfort™ duvets together to create a thicker one and stay warmer in bed.

WHat Is SilkCLICktM?

15-22 oC325g/sqm

10-15 oCSilkCLiCkTM

...and Sleep Warmer

NordicComfort®12

BrANDED NorDiCCoMforT®

Our branded assortment of natural duvets, pillows, mattress protectors and toppers. Years of successful retail sales and high consumer demand.

ExCLuSivE NorDiCCoMforT®

Products with the NordicComfort® brand exclusively made for specific partners at request. Reduce price competition and comparison while offering a unique product not available elsewhere.

SiLkfx™ iNSiDE™

Private Labels (finished products) and OEM components made under the customer’s own brand identity with the Silkfx™ filling inside. Ideal for large retailers with their own brand and bedding/mattress manufacturers.

assOrtMent OPtIOns

in order to help you serve your customers better, we offer three different assortment options from which to choose from.

this overview gives you a clear picture of the different options so you can choose the one that will bring the best results for your business.


Silkfx™ filling

accessories/Packaging

ongoing marketing

Nordiccomfort® trust

localised marketing/Pr

websites/landing Pages

faster delivery

merchandising

unique Product

Silkfx™ insidetm

BrANDEDNorDiCCoMforT®

ExCLuSivENorDiCCoMforT®

Silkfxtm insidetm (privATE LABEL/oEM)

* terms and conditions apply ** materials to be printed and translated into local languages

*

*

* *

* *

* *

* *

* *

* * *

NordicComfort®14

easily choose from a range of quality silk duvets, pillows and mattress toppers according to everyone’s sleep needs.especially suited for retailers, agents, and distributors.

ExCLuSivE

Pure natural silk filled products with SilkFX™ technology that gives the maximum health benefits and a luxurious rest.

Silkexcellence™

superiorSilk™

the Proven Sales Solution

aSSormeNt 2012/13

Healthy Sleep, Healthy Life


prEMiuM

Products filled with natural SilkFX™ fibers and man-made fibers coupled with attractive prices.

SilkComfort™

SilkCloud™

kiDS

Silk duvets and pillows made specifically to keep the needs of your little ones as a priority.

littledreams™

BASiC

Silk bedding made for affordability and comfort, combining fine synthetic fibers with SilkFX™ technology.

standardSilk™

3Dsilk™

aSSormeNt 2012/13

learn more: view all the details on our product lines on www.nordic-comfort.eu/products

Healthy Sleep, Healthy Life

NordicComfort®16

fABriCmulberry Silk

proDuCT TypEduvets, Pillows

fiLLiNgNatural Silkfx™ filling

HEAT/SEASoNSSummer/coolall year/mediumwinter/warm (Silkclick™)

SiZESany size available

• 100% enhanced organic long mulberry silk fibers for healthy sleep.• Solves sleep problems for thousands of happy sleepers.• Sleep the whole night and improve your quality of life.

SilkexCeLLenCe™tHe Pure Silk SleeP exPerieNce

ultimate luxury • Pure Silk • Natural SleeP

NordicComfort®16


suPerIOrSilk™luxury of Silk witH tHe comfort of cottoN

Premium luxury • all Silk beNefitS • 100% Natural

fABriCcotton cambric

proDuCT TypEduvets & Pillows


HEAT/SEASoNSSummer/coolall year/mediumwinter/warm(Silkclick™)


• SilkFX™ softness encased in a high quality cotton shell.• experience the luxury and health benefits of enhanced silk fibers.• the perfect package for a healthy, comfortable rest.


NordicComfort®18




HEAT/SEASoNScool/Summer,medium/all-yearwarm/winter (Silkclick™)


• Natural silk encased in a soft white, striped cambric cotton shell.• the ideal way to start enjoying improved sleep.• Highly breathable so you can enjoy a heavenly rest.

standardSilk™tHe claSSic Natural duvet

allergy frieNdly • climate balaNciNg • ligHt aNd comfy

NordicComfort®18


SilkCOMfOrt™Nature aNd tecHNology combiNed

HealtHy • great value • durable

DEfAuLT fABriCcotton cambric


fiLLiNgNatural Silkfx™ filling3d Polyester



• the perfect mixture of natural silk with manmade fibers• the duvet that surrounds you with its softness• cuddle in warmth while drifting off to sleep


NordicComfort®20

DEfAuLT fABriCcotton cambric


fiLLiNgNatural Silkfx™ filling3d Polyester



• more volume for an unprecedented level of comfort.• the duvet with that extra cuddle factor.• get health benefits from the SilkFX™ natural filling.

3dSilk™tHe fluffieSt Silk duvet iN tHe world

balaNced • comfortable temPerature • breatHable

NordicComfort®20



proDuCT TypEmattress topper


HEAT/SEASoNSmedium/all-year


• an extra layer of silk comfort for your bed.• the mattress topper with the cooling effect.• created from nature’s finest materials.

SilkCLOud™add a layer of SoftNeSS to your bed

breatHable • abSorbeNt • waSHable


NordicComfort®22

LIttLeDreamS™tHe beSt Start to life

bacteria teSted • Safe • SootHiNg






• Specifically designed for the little ones comfort.• Protects against dust mites and other allergy triggers.• the simplest way to give the healthiest sleep possible.

NordicComfort®22


LIttLeDreamS™your cHildreN deServe tHe beSt

HigH Quality • allergy frieNdly • macHiNe waSHable




SEASoNScool/Summer,medium/all-yearwarm/winter (Silkclick™)


• Specifically designed for the little ones comfort.• Protects against dust mites and other allergy triggers.• the simplest way to give the healthiest sleep possible.


NordicComfort®24

Silkfx™ inside™ ProgramPrivate labels and oem components

WHAT iS Silkfx™ iNSiDE™?

the natural SilkFX™ filling with all the benefits, used as filling in your next duvet, comforter, pillow or mattress.

SYNthEtIC OR NAtURAL fIBRE CORE

SILk OR COttON

WHy uSE THE Silkfx™ iNSiDE™ progrAM?

because the SilkFX™ inside™ program can help you grow your business.

attract more customers to your product lines.

revitalize existing products for increased sales.

create differentiated products with high consumer demand.

WHAT ArE THE BENEfiTS of Silkfx™ iNSiDE™?

TMby Sense of Nature

Pillow

NordicComfort®24


HoW iS Silkfx™ iNSiDE™ SuppLiED?

there are two options in the program:

1. Private labels: completely finished products, ready to be sold.

2. oem: no-name products or mattress inlays, customizable by the client.

WHo iS ELigiBLE To uSE THE SiLkfx™ iNSiDE™ progrAM?

retailers with own brands (Private labels)

bedding manufacturers (duvets/comforters and pillows)

mattress manufacturers (mattresses and toppers)

WHAT DoES iT ALL MEAN To you?

Simply put, it means that two brands are stronger than one.

the SilkFX™ natural filling combined with your products make a compelling offer for bedding consumers and adds up to a winning product offer from you.

learn more about the SilkFXtm insidetm program and how it can help grow your business at www.silkfx.com

duvet/comforter

oem mattress inlay

mattress topper/Protector

TM

by Sense of Nature

TM

by Sense of Nature

TM

by Sense of Nature


NordicComfort®26

SilksCaLe™the industry’s standard silk species and quality scale for silk filled sleep products.

rAW SiLk WASTE / refused Silk (mulberry or tussah)

these are discarded fibers from the cocoon reeling. they are often sold as “export silk duvets” from china, and described as “100% mulberry Silk”, but with no classification of fiber quality.

fiBEr propErTiES

Colour: light brown or bleached grey/white

purity/refined: very low purity/not refined

fiber fineness: up to 0.2 out of 1 (Higher is better)

uniform range: No

Length: Shorter than 6.0cm

Lifespan: 12-24 months before normal filling displacement occurs.

Washable: No*

CoNSuMEr BENEfiTSNot suited for duvets and pillows due to lack of insulation and fiber purity. washing will also damage them.

MuLBErry SiLk / Short fibres

mulberry silk is a natural bio protein fiber produced by mulberry silkworms. Short mulberry silk fibers have less noteworthy properties and are considered of lower quality.

fiBEr propErTiES

Colour: white

purity/refined: medium purity/refined


uniform range: No

Length: Shorter than 10.0cm

Lifespan: around 2 years before normal filling displacement occurs.

Washable: No

CoNSuMEr BENEfiTScan be used in duvets and pillows, and provide a medium level of moisture management, temperature regulation, and anti-allergic benefits.

TuSSAH SiLkalso known as “wild Silk”

wild silk contains limited health benefits and fewer anti-bacterial properties. it is often used as substitute for quality long mulberry silk fibers.

fiBEr propErTiES

Colour: light brown

purity/refined: medium purity/may be refined


uniform range: No

Length: Shorter than 15.0 – 25.0cm

Lifespan: Short tussah lasts around 2 years while long tussah can last 5-10 years.

Washable: No

CoNSuMEr BENEfiTScan be used in duvets and pillows, and provide a medium level of moisture management, temperature regulation, and anti-allergic benefits.

*Sometimes washable because of fiber decomposition


MuLBErry SiLklong fibers

considered as “the queen of fibers”, they are the most advanced natural fiber measured in terms of all the properties and benefits they provide.

fiBEr propErTiES

Colour: Pure white

purity/refined: High purity/normally refined


uniform range: yeS

Length: longer than 25.0cm

Lifespan: last 10 years or longer with the proper care.

Washable: No

CoNSuMEr BENEfiTScan be used in duvets and pillows, and provide a medium to high level of insulation due to the long closed hollow fiber structure. they also provide good anti-bacterial and anti-dust mites properties.

SiLkfx™ / enhanced long mulberry silk fibres

SilkFX™ is a natural long fiber that is further enhanced to offer a wide range of additional health benefits.

fiBEr propErTiES

Colour: pure white

purity/refined: Highest purity and refinement


uniform range: yeS

Length: longer than 40.0cm

Lifespan: last 10 years or longer with the proper care.

Washable: yes

CoNSuMEr BENEfiTScan be kept clean with a washing machine while significantly improving temperature regulation, moisture management, anti-dust mite and heat retention properties in duvets and pillows. covered by a 10 year product guarantee

NordicComfort®28

Start selling more with healthy, natural sleeping products

all around the globe, millions of health conscious people are choosing alternative natural fillings for their duvets and pillows.

we help you take advantage of this growing trend.

agents are welcome to join us on our mission, while we are also happy to work with forward looking retailers, distributors, or bedding manufacturer. we offer the complete package to leverage this massive market opportunity and grow your business fast.

HOW Can We HeLP yOu? we are perfectly positioned to supply our beloved lifestyle brands to help you serve your customers further.

if you are an Agent…. benefit from marketing and sales support to sell our branded natural sleep products.

if you are a retailer…. benefit from exclusive Nordiccomfort®

branded products or the Silkfx™ inside™ programme.

if you are a Distributor… sell our trusted Nordiccomfort® branded assortment of silk filled duvets and pillows.

read on to learn more about the specific opportunities that you can take!

a WOrLd Of OPPOrtunItIes


SENSEAgENTS™Start selling more with healthy, natural sleeping products

Place your buSiNeSS aHead of tHe comPetitioN aNd attract more cuStomerS witH tHe uNiQueNeSS of SilkFX™ duvetS aNd PillowS.

LoyALTyProvide your loyal customers with new products within your same brand experience.

iNTErESTdraw interest from market leaders who want a unique and revolutionary product.

SupporTreceive your own marketing kit to help you maximise your sales success.

THE opporTuNiTy

Tangible value Addretain client loyalty by offering a new product with high consumer demand built in.

Smart Strategybe different and stand out from the competition with an experience enhancing product.

All price pointsall the product lines can target any type of customer with solutions for any price point.

Merchandisebenefit from ongoing promotion and marketing for the Silkfx™ inside™ program.

Add Trustbenefit from the in-built trust associated with the Nordiccomfort® brand of silk sleeping products.

follow Consumer Trendsbe a leader and inspire loyalty from your clients with products that answer the growing consumer trend of healthy, natural sleep products.

NordicComfort®30

differeNtiate your retail StoreS, attract more SHoPPerS, aNd Sell more ProductS witH uNiQue SilkFX™ filled ProductS

SENSErETAiL™Boost your Turnover with products people Buy

DiffErENTiATEoffer a unique and valuable product. Stand out from the competition.

ATTrACTattract new customer segments. open up fresh revenue streams.

SELL MorErespond to customers’ demands. convert more traffic to your stores into sales.

THE opporTuNiTy

A growing Marketreach a highly valuable and clearly defined market of health conscious consumers.

Sound investmentachieve a higher shelf unit price without being in direct price competition.

unique Technologybenefit from offering exclusive washable and healthy Silkfx™ products.

All price pointsQuality products that fit into all price categories regardless of current assortment and customer segment.

purchase incentiveswe help you run referral and loyalty schemes to maximize your return on investment.

in-Store Marketingmultiply your success with our ready-to-deploy and highly engaging in store merchandise.


fiNd New oPPortuNitieS to exPaNd your buSiNeSS by offeriNg comPelliNg our ProductS to your retail clieNtS.

SENSEDiSTriBuTioN™Attract new clients with high in demand products

DiffErENTiATEoffer a highly trusted brand with high turnover potential.

ATTrACTfind new clients who want to follow the consumer trend of buying natural bedding.

SELL MorEStart getting more repeat orders. improve your bottom line.

THE opporTuNiTy

Align your Marketing focuslead the way in a lucrative, specialized market and benefit from a premium price environment.

Sound investmentcreate long-lasting relationships with independent retailers with a unique product range.

unique Technologybenefit from offering exclusive washable and healthy Silkfx™ products.

List price reductionincrease your base margin with our special reduced prices for distributor partners.

Always relevantour continuous product improvements keep Nordiccomfort® in demand by your retail clients.

More retail Leadswe support our distributors by connecting them with retailers in their area!

NordicComfort®32

SENSEproMo™Natural Duvets and pillows – A growing opportunity

WE vALuE STroNg pArTNErSHipS

for this reason, we are committed to provide you with everything you need to sell more natural duvets and pillows. all our esteemed partners are provided with whole range of materials that can be used to attract interest and increase sales.

• Point-of-Sales Materials

• Merchandise

• Advertising Kit

• Online Presence

• Knowledge Library

With SensePromo™ supporting a high quality product that people want, you are guaranteed to quickly start seeing a remarkable increase in positive results

*Please note that all the marketing material are provided in English and in soft copy. All localisation, printing and distribution efforts are the responsibility of the receiving party.

WHAT iS SeNSeproMo™?

SensePromo™ is an effective, ready-to-be-deployed* marketing and branding package that ensures the best return on your investment. it includes:


• Ready to Deploy: start using the materials as soon as you receive them!

• Personalised: the variety of materials means you can apply the ideal mixture to get the best result for your business.

• Integrated: benefit from a localised NordicComfort® consumer website to help you sell more products.

• Attractive Design: strong branding and communication ensure an increase in consumer interest.

BENEfiTS

NordicComfort®34

CErTifiCATES

Ensures that all processes in the supply chain from the factory to the end consumer comply with social and ethical standards.

All Sense of Nature products are guaranteed to exclude any harmfully substances and are rigorously tested regularly to comply with the Oekotex standards.


While every effort has been made to provide accurate information Sense of Nature Ltd. does not accept any liability whatsoever as to the actuality, completeness, correctness and perceived correctness of the information contained in this research catalogue. furthermore, we reserve the right to update, exclude or rearrange individual elements or entire pages or to suspend publication of this brochure. Subject to typographical and printing errors.

Publisher: Sense of NatureContact: 2A Edge Water Complex Elia Zammit Street, St Julian’s, Malta

Email: [email protected]

NordicComfort Catalog 2014

Documents

Transcript of NordicComfort Catalog 2014