NONPROFITS INCREASE VOTINGFINDINGS FROM 2012

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Over half of all eligible voters were not contacted by a campaign in 2012.

Source: American National Election Studies, 2008 and 2012 Survey of Political Involvement and Participation in Politics

PARTICIPATION GAPS

• Access and Trust: Nonprofits have unique access to underrepresented populations

• Reverse Door knocking: People “knock” on our doors for services.

A ROLE FOR NONPROFITS

• Partners in 7 states: Recruited participants

• 94 nonprofits: Community health centers, multi-service agencies and other service providers

• 33,741 voters: Tracked face-to-face voter engagement with voters at their agency

THE STUDY

• Registrations and Pledges: People were asked to register to vote or sign a pledge to vote

• Matching to Voter File: Nonprofit Voters matched to voter file for demographics/turnout– State VAN (voter file): matching– Catalist: analysis

TRACKING THE NONPROFIT VOTERS

DEMOGRAPHICS AND TURNOUT:

Quantitative Findings

Nonprofit Voters were a much more diverse group of registered voters than registered voters in the general population.

NONPROFIT VOTERS A DIVERSE GROUP

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Nonprofit Voters outperformed their counterparts in the general population by 6 points.

NONPROFIT VOTERS HAD HIGH TURNOUT

Latino and Asian American Nonprofit Voters out- performed their counterparts by 18 points.

BY RACE AND ETHNICITY

Nonprofit Voters turned out at comparable rates with only small disparities by race or ethnicity.

CLOSING VOTER TURNOUT GAPS

Lower income Nonprofit Voters outperformed their counterparts by as much as 15 points.

BY INCOME

Young Nonprofit Voters under age 30 outperformed their counterparts by 15 points.

BY AGE

• Catalist assigns individuals a propensity to vote score on a scale of 0-100.

• Campaigns focus mobilization on individuals with a propensity between 30 and 70.

• Individuals with lower propensity scores are frequently neglected.

PROPENSITY TO VOTE

Very low propensity Nonprofit Voters turned out a rate 3 times that of their counterparts.

BY PROPENSITY

• Higher Turnout: Voters contacted by a nonprofit where they receive services turned out at higher rates than the general population.

• Less Disparities: Turnout by Nonprofit Voters was more consistent across all demographics of race, income, and age.

• Greater reach: Nonprofits reach and turnout voters campaigns don’t contact.

CONCLUSIONS

NATIONAL VOTER REGISTRATION DAY – 9/22/14

info@nonprofitvote.org

617.357.VOTE (8683)

www.nonprofitvote.org

Nonprofit VOTE89 South StreetSuite 203Boston, MA 02111

George Pillsburygpillsbury@nonprofitvote.org

Kei Kawashima-Ginsberg

kei.kawashima_ginsberg@tufts.edu