Video for nonprofits

Theresa Dawson

Growth of online video: YouTube

http://www.onehourpersecond.com

YouTube in 2013

100 hours of video are uploaded to YouTube every

minute More than 1 billion unique users visit YouTube each

month Over 6 billion hours of video are watched each month

on YouTube—50% more than last year Mobile makes up more than 25% of YouTube's global

watch time, more than one billion views a day 70% of YouTube traffic comes from outside the US

Nonprofit video report

What NPOs are saying about video

80% say video is important to their organization NOW

91% say video will be important to their org in the future

Social media channels used by NPOs

BUT 62% give no resources/time to video

So what can you do?

1. BUDGET

Videos on a shoestring:http://www.youtube.com/watch?v=gHUuMxT8NMY

Shoestring PLUS get someone with a following to offer your message

http://www.youtube.com/watch?v=d-XHPHRlWZk

So what can you do?

2. STAFF AND RESOURCES

Budget for/hire outside vendors Identify staffers/volunteers who are

interested in video to start making content Get trained e.g. Reel Change for Nonprofits Get tips from those already doing it: e.g.

http://www.see3.com/insights

So what can you do?

3. SILOS

Have a strategic plan for how the video

is going to be used within your organization

and share costs Think of how a video could be repurposed

for another department in the organization

So what can you do?4. MEASURING ROI

Know in advance what your goal is and how you’ll measure success

NPOS report being unsure how to measure success

So what can you do?4. MEASURING ROI

Sign up for a YouTube Nonprofit channel In the Benchmark report 42% were

members, 18% didn’t know YouTube reports only 20,000 of the hundreds

of 1000s eligible nonprofits have joined…only 1 percent have enabled Donate Now button

YouTube nonprofit program

Example:YouTube nonprofit channel

http://www.youtube.com/user/StopPancreaticCancer?feature=watch

http://www.youtube.com/watch?v=DOwiZ-cjSlU&list=FLfgkTaIERYkraETfLHgvF2A

YouTube Analytics tools

The present/future? Shorter video formats – instagram video 15

seconds, vine 6 seconds

http://www.youtube.com/watch?v=UiyDmqO59QE