Nonprofit Use of Twitter and Facebook
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FaceBook & Twitter Successful Fundraising Strategies to Boost Donations Marc Osten – Nonprofit Management & Internet Strategy Specialist Summit Collaborative
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Transcript of Nonprofit Use of Twitter and Facebook
FaceBook & Twitter Successful Fundraising Strategies to Boost Donations
Marc Osten – Nonprofit Management & Internet Strategy Specialist
Summit Collaborative
Our Agenda
• What are Facebook & Twitter
• How do nonprofits use them
• Effective practice
• Pitfalls
• How can you get started
Background & Biases
• Mgmt. consultant & Internet strategist
• Organizational development lens
• Obsessed with capacity building
• Focused on change management
• Experimentation and learning
• Engagement approach to fundraising
What is Facebook?
• A venue, set of tools & resources you use to teach, share, inform, ask and organize
• Find people who share something• Multi-media and features rich tool• Connects with other online tools• 1:1 & 1:many channel• Relationship (friend) driven
http://www.facebook.com/nonprofits
Fac
ebo
ok
Fea
ture
s
‘Pag
es’
‘Gro
up
s’
‘Causes’
Applets
• Text messaging mobile phone application
• Micro-content sharing • One to many channel• Many to many
decentralized communications
Mature version
http://twitter.com/nonprofitorgs
Finding & Following
Networks of Networks = Gold!
Effective Practice
Pitfalls to Avoid
Getting Started
Effective Practices
• Connection to mission, strategic priorities, program plans, funding and communications strategy
• Have a strategy
• Engagement to funding approach
Focus on core relationships, then build outward (Know thy audience)
Connect in multiple ways
• Set crystal clear objectives & outcomes
• Piggyback
• Pick your spots
• Experiment & learn
Pitfalls to Avoid
• Beware the mythology and cult of tools as the driver
• Trying to keep up with ‘The Jones’
• Tool-based decision-making
• Ignoring what you already do well and don’t
• Not paying attention to the total cost of ownership
• The wrong people at the table at the wrong time
Getting Started
• Set up an account
• Hunt and gather for ideas
• Find people & then connect
• Be part of the traffic
• Run some experiments
• Pause to process
• Step it up a notch
