One day.Imagine Every person.

Your community.

Raising millions forthe greater good.

Imagine Earning incentives to

make eachgift go further.

Movitation, Action and Giving in Context You help us spread the word and encourage participation through your networks.

WHY IT WORKS

is designed around these core digital principles

1. Low-cost donation opportunities

2. Reduced Friction — Give easily anywhere (website, giving widget, mobile, tablet)

3. Giving in Context of a larger social benefit event

Objectives • Make it quick and easy to give to one or many nonprofits

• Use social to drive donations

• Drive gifts from new donors and inactive donors

• Track success in real-time through leaderboards and individual reporting for nonprofits

Success in other regions

Sarasota, FL:• $2.8M+ • 24 Countries

Richmond, VA:• Raised $1.5M 3st Year• Added event

component to drive visibility

Dallas, TX:• $25M+• 25% 1st Time

Donors in 5th Yr.

San Diego, CA:

$2.1M• Driven by Social

Media• 25% New Donors

Website PreviewDonors will quickly be able to find their favorite organization(s), and quickly give to one or more all in one simple giving page.

All pages will be optimized for giving from standard browsers, mobile devices and tablets.

Responsive Design

Leaderboards

Giving in Context

The leaderboard will be the hub of all donation activity on May 6th.

Those who start strong on the leaderboard, tend to get more exposure and are more likely to received gifts from lapsed or first-time donors.

CONTEXTUAL MOTIVATION

Donation Page

MOTIVATION

ACTION AFFIRMATION

Your org logo, info and profile information will appear here.

• Available via Unique Hyperlink• Real-time updates

Example: https://reports.kimbia.com/datafeed/rest/v01/report.xls?u=DHJFJDHF6HF7FKFKKFYEB&rd=UNRGLSSS

Donor Data

Collaborative promotion

COMMUNICATIONSMore coordinated promotion leads to greater community participation—and more dollars raised.

W AY S T O G I V E

Get the word out

Preparation and initial engagement

Countdown!

Activepromotion

The big day

Social media blitz and event experience

• Mention supporters by linking to their profiles

• Boost visibility on social media by participating in community foundation and partner social promotions

• Capitalize on media coverage by sharing local/national stories

Leverage your network—and those of your supporters

Next 15 days

• Contribute to social and media campaigns ramping up to the event

• Involve your social network in spreading the word to their social networks

• Reach out to potential contributors in your cause

• Send a countdown eblast

• Update your homepage promotion

• Share each other’s promotional activities (share, like, retweet, pin, comment) to improve visibility

Countdown!Active promotion

v

Be CreativeActive promotion

v

Be CreativeActive promotion

• Coordinate communications and keep conversation going Invite sharing

• Ask questions that encourage comments

• Use your website promote the giving form, social media, and real-time info

Sustain and amplify momentum online

One to two weeks before the event

• Ramp up your social media promotions and engage your networks to give, advocate and spread the word

• Send a reminder eblast

• Embed the giving form on your website

• Update your homepage promotion

The big daySocial media blitz

• Coordinate communications and keep conversation going Invite sharing

• Ask questions that encourage comments

• Use your website promote the giving form, social media, and real-time info

Sustain and amplify momentum online

One to two weeks before the event

• Ramp up your social media promotions and engage your networks to give, advocate and spread the word

• Send a reminder eblast

• Embed the giving form on your website

• Update your homepage promotion

The big daySocial media blitz

• Share your thanks and drop names

• Promote contests and prizes to motivate your network

• Use urgency to encourage giving (“We need 3 gifts to reach 100 supporters!”)

• Mix visuals and text posts to keep it fun and informative

Go viral!

May 6

• Share hourly posts on event progress

• Promote the event and giving form on your homepage

• Share each other’s media stories and giving day milestones on your site and social profiles

• Promote contests, prizes and opportunities

The big daySocial media blitz

Social mediaTools and resources

Follow@GiveLocal2014

FriendGiveLocalAmerica

# Tag#GiveLocalAmerica

Prizes!

$20,000 in prize money

Top 4 organizations with the most unique donors will receive $5,000 prize.*

If there is a tie, the prize will be split amongst the winners.

Q&A SESSION

What would you like to know?