Nonprofit Connect: 12 Fundraising Trends to Watch in 2012


The overwhelming adoption of digital technology and social media has

fundamentally changed our way of life.


The way we communicate, share information, shop, learn, experience entertainment …


and even find love has undeniably evolved.


1. More Strategic Use of Social Media1.


2.2. Mobile Marketing ContinuesTo Grow


Your Brand is in

Their Hands


Location-Based Apps


In-App Campaigns


3.3. Search Engine Optimization Gets More Complex


It’s not just Google anymore


4.4. A More StrategicUse of QR Codes


To see Stacie tell

her story go to

bit.ly/StaciesStory

or scan the above code.

Hopelessness Stops Here!

I’ve written a special prayer request on the back of this card. I’d like more information about The Salvation Army.

The Salvation ArmyAddress, AddressAddress, AddressCity, ST, 00000-0000


Mrs. John Q. SampleAddress AddressAddress AddressCity, ST 00000-0000

000319392 N3ESB SU001124 D

YES! I want to ensure that hopelessness stops at The Salvation Army’s doors. Enclosed is my gift of:

$<> $<> $<> Other $ _____To make your gift using your credit card, please complete the back of this form.


Dear <Salutation>,

“I was at my lowest point,” Stacie says. “I felt hopeless.”

When someone like Stacie comes to us in need, she often feels hopeless. Life has dealt her hard blows, and she doesn’t see a way out.

This feeling of hopelessness seems to escalate during the winter season. If it’s not one thing going wrong, it’s another. And another. And another. That’s how Stacie felt when she arrived at our doors . . .

Frightened and hungry, Stacie appeared before us. Her 100-pound frame was fragile, but her face revealed strength. It was clear she had been through a lot.

When Stacie was only 15 years old, she faced the streets. Alone. Her mother was struggling with addiction and abandoned her. It seemed things couldn’t get any worse . . . until they did.

Stacie began to follow in her mother’s footsteps. She was surrounded by crime, drugs and alcohol — it was all she knew. But when Stacie discovered she was pregnant, she knew something had to change. “I knew this was not what God wanted,” Stacie says of her addiction.

We provided Stacie with the support she needed to rebuild her life, like food, shelter and encouraging words. She connected with others facing

CLetter Date

(over, please)

To see Stacie tell

her story go to

bit.ly/StaciesStory

or scan the above code.


I’ve written a special prayer request on the back of this card. I’d like more information about The Salvation Army.




000319392 N3ESB SU001124 D

YES! I want to ensure that hopelessness stops at The Salvation Army’s doors. Enclosed is my gift of:

$<> $<> $<> Other $ _____To make your gift using your credit card, please complete the back of this form.


Dear <Salutation>,

“I was at my lowest point,” Stacie says. “I felt hopeless.”

When someone like Stacie comes to us in need, she often feels hopeless. Life has dealt her hard blows, and she doesn’t see a way out.

This feeling of hopelessness seems to escalate during the winter season. If it’s not one thing going wrong, it’s another. And another. And another. That’s how Stacie felt when she arrived at our doors . . .

Frightened and hungry, Stacie appeared before us. Her 100-pound frame was fragile, but her face revealed strength. It was clear she had been through a lot.

When Stacie was only 15 years old, she faced the streets. Alone. Her mother was struggling with addiction and abandoned her. It seemed things couldn’t get any worse . . . until they did.

Stacie began to follow in her mother’s footsteps. She was surrounded by crime, drugs and alcohol — it was all she knew. But when Stacie discovered she was pregnant, she knew something had to change. “I knew this was not what God wanted,” Stacie says of her addiction.

We provided Stacie with the support she needed to rebuild her life, like food, shelter and encouraging words. She connected with others facing

CLetter Date

(over, please)


Rekindle the fiRe of hope today!




http://vimeo.com/36039601

http://vimeo.com/36039601


5.5. Image Blogs for A Cause


6.6. Accepting that Silo Fundraising is Ineffective

Public Relations

Online Fundraising

Direct Mail

Major Gifts


7.7. Data Drives Everything

Direct Marketing

Evolves


— Targeting— Segmentation— Personalization— Integration


8.8. Be Donor Centric


Donor FatigueWill Be MorePronounced


9.9. Content is King


INFOGRAPHICA very basic definition of the infographic is just two

words: VISUAL COMMUNICATION. If part of an article or blog post contains numbers, dates, locations, measurements or comparisons, it

probably could be taken out of the written word and reformatted into an infographic.


10.10.Before they make a gift,

the first place 62% of future donors go is to your website

to learn more about your organization.

(Russ Reid, Heart of the Donor)

Transparency &Accountablity


11.11. Cause Marketing is on the Rise


12.12. Politics!


Tammy Nigus, P.D.M.Vice President — Creative ServicesSummit Marketing8515 BluejacketLenexa, KS [email protected]

Nonprofit Connect: 12 Fundraising Trends to Watch in 2012

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Transcript of Nonprofit Connect: 12 Fundraising Trends to Watch in 2012