Nonprofit Communications in the Digital Age
description
Transcript of Nonprofit Communications in the Digital Age
![Page 1: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/1.jpg)
![Page 2: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/2.jpg)
![Page 3: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/3.jpg)
![Page 4: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/4.jpg)
![Page 5: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/5.jpg)
![Page 6: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/6.jpg)
![Page 7: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/7.jpg)
AVG COST/LEAD: $143
AVG COST/LEAD: $373
TRADITIONAL
DIGITAL
SOURCE: HUBSPOT.COM RESEARCH 2011
![Page 8: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/8.jpg)
![Page 9: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/9.jpg)
* SOURCE: KDPaine & Partners
![Page 10: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/10.jpg)
58%
9%
73% 57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
SoG ROI Hard ROI . Site Visitor Volume
Registered members
NTEN 2011 Survey
![Page 11: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/11.jpg)
89%
57% 47%
30% 19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Twi?er YouTube LinkedIn Flickr
NTEN 2011 Survey
![Page 12: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/12.jpg)
48%
36%
5% 5% 3% 0%
10%
20%
30%
40%
50%
60%
No budget $1‐10k $10‐25k $25‐50k $50‐100k >$100k
NTEN 2011 Survey
![Page 13: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/13.jpg)
14%
61%
11% 8% 5% 2%
0%
10%
20%
30%
40%
50%
60%
70%
Zero FTE .25 FTE .50 FTE .75 FTE 1.25 to 2 FTE
>2 FTE
NTEN 2011 Survey
![Page 14: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/14.jpg)
![Page 15: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/15.jpg)
Integrated MarkeQng
CommunicaQons
Brand/Logo, ReputaWon, Publicity
Social Media: Facebook, Twi\er, etc.
Nonprofit’s Website/Blog
Email, Webinars
Direct Mail, TelemarkeWng, Conferences
Radio/TV/print AdverWsing
Offline Online
![Page 16: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/16.jpg)
Offline Online
TradiWonal MarkeWng
Tools
Digital CommunicaWon
Tools
![Page 17: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/17.jpg)
![Page 18: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/18.jpg)
![Page 19: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/19.jpg)
![Page 20: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/20.jpg)
![Page 21: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/21.jpg)
![Page 22: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/22.jpg)
![Page 23: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/23.jpg)
$32 million HaiQ relief donaQons via text messages
![Page 24: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/24.jpg)
![Page 25: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/25.jpg)
![Page 26: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/26.jpg)
![Page 27: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/27.jpg)
Source: Ventureneer.com
![Page 28: Nonprofit Communications in the Digital Age](https://reader033.fdocuments.us/reader033/viewer/2022052908/5594af681a28ab984b8b464c/html5/thumbnails/28.jpg)
Thank you! Gary Lofstrom gary @lofstromandcompany.com 816.942.8887