Nonconformity pays (Maria Muntaner Herrero, Desigual)
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Transcript of Nonconformity pays (Maria Muntaner Herrero, Desigual)
SEMPL NOV 29TH
WE DRESS PEOPLE, NOT BODIES
At the young age of 20 Thomas Meyer envisaged a future in which people dressed in clothes that helped generate positive feelings, affordable to all.
And out of this dream Desigual was first born in 1984.
.
ATYPICAL MARKETING
Great ( and cheap ideas) to generate Brand Awareness
SUPRISINGDISRUPTIVE
UNEXPECTEDRELEVANT
SEMINAKED CAMPAIGN
HERALD PAINTING
RUNNING NIGHT
#TV
First TV commercial that begins with a hashtag.
First commercial of the New Year’s Eve 2013.
First commercial that answers to the social media conversation.
MEDIA MIX
RADIO, PRESS, OOH, NOW TV.
BUT…
IT’S ABOUT AUDIENCE
BEING A LOVE BRAND
MIX MEDIACOMMUNITYENGAGEMENTBRAND CONTENTAUDIENCEBEHAVIOUR ….
AUTENTICITY
A brand that adds nothing to community, no matters to society.
Multidevice
FUTURE
GLOBAL AUDIENCE.
RELEVANT CONTENT.
CONSIDER BEHAVIOUR.