CHAIRPERSON: JULIA TAGÜEÑA (UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO)

BILL BOOTH (EXPLORATORIUM)

ALAN DRAEGER (THE AMERICAN MUSEUM OF NATURAL HISTORY)

SERIF KAYNAR (TURKEY SCİENCE CENTERS FOUNDATİON)

VINCENZO LIPARDI (ECSITE, CITTA DELLA SCIENCIA)

Non-Traditional methods of Science Communication: think globally act locally

Main Challenges

Respect to diversity and cultural differences, without the loss of scientific rigor

Inclusion, equity and toleranceKnowledge based societyRational thinkingTo put together global knowledge and local

reality: glocal approachStrategic parternships: Collaborative networksNew attitudes

¿Theoretical frame of reference?

Science communication as a multidisciplinary field of study

Research on science communication in different media (including science centers)

Research on education in science centers

Public Communication of Science and Technology Network (www.pcstacademy.org)

Science communication models

Model of diffusionModel of deliberationModel of negotiationCommunicating science in social contexts: new

models, new practices, Cheng, Claessens, Gascoigne, Metcalfe, Schiele, Shi, editors, Springer (2008)

PCST network proceedings

Model of diffusion (deficit)

From science towards the public

The public does not understand scientists

The public does not listen to science or perhaps…¿ science does not listen to the public?

Extreme “global” attitude

Model of deliberation

From the public towards scienceDeliberative dialogueDemocratic control over scienceThe public consensus is the basis for legitimate knowledge creation

Extreme “local” attitude

Model of negotiation

Constant negotiation over the development of technology and the definitions of science and public

To democratize science through heterogeneity and controversies

To reach a provisional closure of credibility, perhaps opening new controversies

“Glocal” attitude