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Non Traditional

GARGIAJA

PULKIT

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Traditional Branding

The thin line ofThe thin line of

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Non Traditional Branding

Parties

Organizations/Clubs

Exclusive Branding

Movie Branding

Blogs Celebrity Blog

Web 2.0

T-shirt TV

Guerilla Graffiti

Viral Web games

Theme Parks

Museums , Gallery

Flogos

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Employer BrandingNon Conventional/ Non

TraditionalBranding Tools

The empires of the future will be the empires of theminds

-Winston Churchill

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Rationale of EB

EmployeeBrandImage

TurnoverEmployeeSatisfactionService

QualityCustomerRetentionWord OfMouthCommunicatio

Sources of Message

Feedback

EmployeePsyche

EmployeeBrandImage

TurnoverEmployeeSatisfactionService

QualityCustomerRetentionWord OfMouth

Communicatio

Perceptions

Interpretations

Consequences

Psychological

Contract

INTERNAL

EXTERNAL

FormalHumanResourcesPublic relationsystemLeaders

InformalCultureInfluence

Advertising &

PRCustomerFeedback

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Rationale behind EB

ORGANISATION

PositiveEB

SuperiorTalent

BetterEmployee

BetterBusiness

E

mployerB

randofTh

eYear

EmployerBrand

ofTheYear07-082nd

Employer Brand of The Year 07-08 1st Runner Up :

Employer Brand of The Year 07-08 3rd Runner Up :

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Realigning Perspectives

Custome Employe

Product

Employment

Experience

CustomerSatisfaction

Strength of

Convention

EB

he/she stops being an EMPLOYEE for life and becomesEMPLOYABLE' for life

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EB Eco-System

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EB Traditional Tools

Contests

Mentoring Program

Parties/ Offsite Team buildingevents

Training and Development

Special Services TravelDesk, Investment Desk etc,Book/Video/Data library

Club Memberships

Challenging Profile/work

Other perks

360o Feedback Appraisalsystem

Performance Awards

Flexi timings

Company Buses

EmployeeInsurance/Healthcare

CSR Activities ESOPS

Variable Allowances

E-learning portals

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EB Non Traditional Tools

Comnet

Levels for idea generation/ShadowBoards

Junior Chairman Boards/YoungExecutive Boards

Exclusivity Branding

Diversity Branding Sending employees for higher studies

to Iv lea ue schools

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Recommendations

1) The Super-Bowl model... At the IPL

2) And talking about IPL...Reserving 5%of the seats in the stadium for

employees(Different from corporatestands)

3) A day at my organisation... For

college students!4) Re-designing Godrejs Model of YEB.Adding 3 more bands of

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THANK YOUWe hope we bridged the G A P!!!