Non-Profit Summit: Harnessing the Power of Social Media
-
Upload
kristin-slice -
Category
Business
-
view
734 -
download
0
description
Transcript of Non-Profit Summit: Harnessing the Power of Social Media
![Page 1: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/1.jpg)
HARNESSING THE POWER OF SOCIAL MEDIA
© 2
01
1 T
hre
e D
og M
arke
ting
www.Three DogMarketing.com
Kristin Slice, MA Partner, Three Dog MarketingCertified Social Media Strategist
![Page 2: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/2.jpg)
www.Three DogMarketing.com
© 2
01
1 T
hre
e D
og M
arke
ting
![Page 3: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/3.jpg)
TODAY’S GOAL:
Provide basic mechanics of social media, information and real action steps to
strategically use social media to build your online communities.
Plus, key strategies for successful Social Network Marketing™ Campaigns.
© 2
01
1 T
hre
e D
og M
arke
ting
![Page 4: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/4.jpg)
![Page 5: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/5.jpg)
SOCIAL MEDIA PLATFORM
Your ProfileGeneral Info
Wall
Events
Applications
![Page 6: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/6.jpg)
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Nancy Sanders
Profile
Lori Peters
Profile
![Page 7: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/7.jpg)
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Connection
![Page 8: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/8.jpg)
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Connection
Direct Message / Message Private
Direct Message —Using @ or Wall Post
Public
![Page 9: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/9.jpg)
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Direct Message / Message Private
Direct Message —Using @ or Wall Post
Public
Status Update / Tweet
![Page 10: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/10.jpg)
© 2
01
0 T
hre
e D
og M
arke
ting
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
![Page 11: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/11.jpg)
SOCIAL MEDIA OFFERS A HANDY, LOW-COST WAY TO BUILD A NETWORK OF SUPPORTERS WHO SHARE IDEAS AND INFORMATION. BUT DONATIONS COME ONLY WHEN THE BONDS ARE STRONG AND THE NETWORK IS BIG.
- ALLISON FINE, CO-AUTHOR OF A BOOK CALLED THE NETWORKED NONPROFIT
© 2
01
2 T
hre
e D
og M
arke
ting
![Page 12: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/12.jpg)
NON-PROFIT COMMUNITY ONLINE
![Page 13: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/13.jpg)
SOCIAL NETWORK MARKETING™
![Page 14: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/14.jpg)
EXAMPLE: GABRIEL’S ANGELS
![Page 15: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/15.jpg)
EXAMPLE: GABRIEL’S ANGELS
“Gabriel’s Angels utilizes social media as a means to increase awareness of our organization. Our current contact count from Facebook, Twitter and LinkedIn efforts is over 22,000 individuals. In addition, we have raised $40,000 over two years by asking our supporters to vote in online contests. Social media is an integral part of our overall marketing and communications plan at Gabriel’s Angels.”
- Pam Gaber, CEO
![Page 16: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/16.jpg)
2012 Nonprofit Social Networking Surveys Top 3 Factors for Success on Social Networks:
#1 (41%) Developed a Strategy.
#2 (37%) Prioritization by Executive Management.
#3 (28%) Dedicated Social Media Staff.
SOCIAL NETWORK MARKETING™
![Page 17: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/17.jpg)
Step One – Strategy
Goals
Messages
Who? – Including Policies
Integrate with Marketing
SOCIAL NETWORK MARKETING™
![Page 18: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/18.jpg)
Step Two – Build
Set up a quality Facebook Page
Twitter Account
Bonus points for Google Page, Google+ Account, Pintrest
SOCIAL NETWORK MARKETING™
![Page 19: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/19.jpg)
Step Three – Connect and Communicate
- Connect and Listen
- Communicate Regularly
- What does your target find valuable?
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
![Page 20: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/20.jpg)
READY, AIM, SOCIALIZE!
Key Strategy – Remember strategic partners/competitors
Key Strategy – Claim your space (blog, video, Google places, yelp)
Key Strategy – When meeting new contacts at events, connect with them on social media
Key Strategy – content or post with call to action
Key Strategy – create/schedule posts in advance. Leverage your content!
![Page 21: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/21.jpg)
READY AIM SOCIALIZE!
Don’t be scared! Social Network MarketingTM
is a huge opportunity for non-profits.
It does take time, stick with it because SM is not going away.
Use a strategy, ask questions and get support.
Have fun! Show your personality! SHOW YOUR PASSION!
![Page 22: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/22.jpg)
TRENDS
Kony 2010 Invisible Children - over 87 Million Views
Slacker “ivism” Increasing Transparency – Komen New Applications - Causes (Facebook),
Crowdrise and Network for Good, Cause.IT
Increasingly visual and multi-media
© 2
01
0 T
hre
e D
og M
arke
ting
![Page 23: Non-Profit Summit: Harnessing the Power of Social Media](https://reader033.fdocuments.us/reader033/viewer/2022052819/54532d31af795908308b55b1/html5/thumbnails/23.jpg)
Strategic - Authentic - Results
Where Do You Go From Here?
Connect with Three Dog Marketing Online
Email: [email protected]
Call: 602.476.4509
www.facebook.com/threedogmarketing
www.linkedin.com/kristinslice
@3dogmarketing