Non-Profit Social Media Resolutions - Taylor Corrado of Hubspot
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Transcript of Non-Profit Social Media Resolutions - Taylor Corrado of Hubspot
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Social Media &New Years
Resolutions@TaylorCorrado
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What did you learn today?
@TaylorCorrado
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My favorite social media case study
from 2013
@TaylorCorrado
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@TaylorCorrado
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“We knew we should be on Facebook,
but in our beginning years we struggled with how to
use this tool most effectively.”-Kristen Thies, Digital
Communications Strategy Manager, St. Baldrick’s Foundation
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2009
?2012
@TaylorCorrado
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“After struggling to ‘get’ Facebook for so long, something really clicked for us – and that was, we needed to create content that people love
and want to share.”
-Kristen Thies
@TaylorCorrado
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Chh-chh-ch-changes…
• Post less often, but more noteworthy (and share-worthy)
content.
• Cut post text to three lines or less.
• Switched to higher quality, properly formatted images.
• Status updates link back to blog posts WITH an image (not just
the link).
• Use campaign tracking in Google Analytics to see traffic from
Facebook.@TaylorCorrado
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@TaylorCorrado
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70,952 likes to date
Hundreds of shares, likes, and comments on every post.
@TaylorCorrado
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TAYLOR CORRADOHead of Nonprofit Marketing, HubSpot
@TaylorLCorrado
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@TaylorCorrado
nonprofits
into new constituents.
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@TaylorCorrado
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HubSpot’s Nonprofit
Team
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Did You Make A Resolution?
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I have 10 to choose from…
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#1 - Stop asking your donors to marry you on the first date.
@TaylorCorrado
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#2 - Create and follow an editorial
calendar.
@TaylorCorrado
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@TaylorCorrado
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#3 - Start telling stories with a blog.
@TaylorCorrado
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#4 - Commit to creating one or two videos this
year.
@TaylorCorrado
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#5 - Incorporating crowdfunding
into your fundraising strategy.
@TaylorCorrado
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@TaylorCorrado
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#6 - Develop a Millennial persona.
@TaylorCorrado
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#7 - Show the impact and result of your
organization’s work.
@TaylorCorrado
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@TaylorCorrado
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#8 - Make your mission tangible by productizing your appeals.
@TaylorCorrado
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#9 - Define or redefine your organization’s brand and voice.
@TaylorCorrado
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#10 - Optimize your website for search egine optimization (SEO).
@TaylorCorrado
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Lets Make a Resolution!
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Take out your phone, open Twitter, and tweet:
My resolution for this year is to help my nonprofit ______________. What’s your resolution? #social4good @TaylorLCorrado
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Hubspot.com/nonprofits
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Questions?