Non profit social media conf at rackspace angela bartels
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Find your customers: How to listen and What to listen for Angela Bartels The Rackspace Cloud April 2010
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Transcript of Non profit social media conf at rackspace angela bartels
Find your customers: How to listen and What to listen for
Angela BartelsThe Rackspace Cloud
April 2010
Quick Look
• Objectives & Responsibilities• Develop a Strategy: Educate & Engage• Determine the right toolset • Real life examples
What’s the Objective & Who Owns it?
Determine your Objective
Web Traffic
Donations
Volunteers
Awareness
Incr
ease Measure of
Success
Determine who is Responsible
Marketing/PR to determine the
message
Marketing/PR to educate the
organization on the message
Role of the entire organization to
spread the word
Marketing 101
Find your subject matter experts
Develop a Strategy
Educate Engage
Educate
• Spread your core message (statistics are always good)
• Share success stories (from contributors and from those whom you are supporting)
• Share industry related information (don’t make it always about just your organization)
• Be Transparent (share the real you!)
Share industry related information, even if it doesn’t mention you!
Engage
• Acknowledge those that are talking about you (whether it’s positive or negative)
• Join conversations you weren’t initially a part of (make sure it’s related)
“ P.S. I got an email reply from Rackspace... from a tweet o_o That speaks an
unfathomable amount to your customer service. When it comes to that you're lightyears ahead of Linode, Dreamhost, (mt)... Hell, I'd probably hit the text limit for GMail trying to write down all the customer service experiences I've had that just seem like Windows ME compared to what you guys offer. You advertise Fanatical Customer Support and you deliver Fanatical Customer Service... and then some. If I could have your customer service and CDN, with Linode's speed and CPU configuration, I'd be set; alas, it cannot be so. I'm definitely hooked on your Cloud Files and look forward to using that in the future
”
Negative turned Positive
There’s so many social media tools, which ones do I use??
• Listen >> Google Alerts, Twitter• Participate >> Twitter, Facebook• Content >> Wordpress, YouTube, Flickr• Buzz >> Delicious, Reddit, Digg• Social Networks >> Facebook, LinkedIn,
Google Buzz• Measure success >> bit.ly, Tweetlytics
Choose the ones that work for you
Here’s where you can find the Rackspace Cloud
• Blog – rackspacecloud.com/blog• Twitter - @rackcloud, @cloudsupport• Facebook – facebook.com/rackspacecloud• Google Buzz - google.com/profiles/rackspacecloud• LinkedIn – Rackspace Cloud Group• Flickr – flickr.com/photos/rackspacecloud• YouTube – youtube.com/therackspacecloud• Delicious – delicious.com/rackspacecloud
Follow the conversations!
Submit your articles!
Ask for feedback!
Examples that Social Media works!
If you listen, you will find stories!
• SwebApps • Extreme Home Makeover• Red Beacon
Helpful Resources
• Mashable.com• WeAreMedia.org• Tony, CEO of Zappos –
How Twitter can make you a better & happier person
• Email me! [email protected]
Thank you for your time!
Questions?
