Non-profit Marketing: Greenpeace
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Transcript of Non-profit Marketing: Greenpeace
![Page 1: Non-profit Marketing: Greenpeace](https://reader033.fdocuments.us/reader033/viewer/2022060119/558d2b38d8b42a6c478b466f/html5/thumbnails/1.jpg)
Veneta Todorova
![Page 2: Non-profit Marketing: Greenpeace](https://reader033.fdocuments.us/reader033/viewer/2022060119/558d2b38d8b42a6c478b466f/html5/thumbnails/2.jpg)
Agenda
• Organization goals
• Target groups
• The organization attracts resources:
-Workers
-Not workers
• Suggested improvements
![Page 3: Non-profit Marketing: Greenpeace](https://reader033.fdocuments.us/reader033/viewer/2022060119/558d2b38d8b42a6c478b466f/html5/thumbnails/3.jpg)
Organization goals
1) Catalysing an energy revolution
http://www.youtube.com/watch?v=1q1MiP06buw&NR=1
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Organization goals
2) Defending our oceans
![Page 5: Non-profit Marketing: Greenpeace](https://reader033.fdocuments.us/reader033/viewer/2022060119/558d2b38d8b42a6c478b466f/html5/thumbnails/5.jpg)
Organization goals
3) Protecting the world’s remaining ancient forests
http://www.youtube.com/watch?v=Df5m0y24jqc
![Page 6: Non-profit Marketing: Greenpeace](https://reader033.fdocuments.us/reader033/viewer/2022060119/558d2b38d8b42a6c478b466f/html5/thumbnails/6.jpg)
Organization goals
4) Working for disarmament and peace
http://www.youtube.com/watch?v=LVa399dy44Q
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Organization goals
5) Creating a toxic free future
http://www.youtube.com/watch?v=tHZYeU38U_c
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Organization goals
6) Supporting sustainable agriculture
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Target groups
Greenpeace DOES NOT solicit or accept funding from governments, corporations or political parties.
• Volunteers/Activists
• Donors
• Spread the word!
• Ambassadors
![Page 10: Non-profit Marketing: Greenpeace](https://reader033.fdocuments.us/reader033/viewer/2022060119/558d2b38d8b42a6c478b466f/html5/thumbnails/10.jpg)
The organization attracts resources: workers
Working for Greenpeace Not your typical fundraiser
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The organization attracts resources: not workers
• Donate: ”Remember Greenpeace in your Will”• Volunteers/Activists (values-environment)• Give virtual gifts• Use our banners• Join us on Facebook• Become an online activist• You don`t have to join us to join us
http://www.greenpeace.org/international/getinvolved/you-don-t-have-to-join-us-to-j
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Suggested improvements
• Slogan• More ambassadors• Spread the symbol and use it
-licensing fees
-web site advertising fees• Appropriate training and supervision on volunteers• Donating information on more places
![Page 13: Non-profit Marketing: Greenpeace](https://reader033.fdocuments.us/reader033/viewer/2022060119/558d2b38d8b42a6c478b466f/html5/thumbnails/13.jpg)
Thank you for your attention !!!
? Time for questions ?