Non Party Pearson Dental Supplies, Inc.’s Motion For In ... · of bctwc«n appr«csimat«ly...
Transcript of Non Party Pearson Dental Supplies, Inc.’s Motion For In ... · of bctwc«n appr«csimat«ly...
PUBLIC
CVITFI) NTA I'I.h OF Af)IFRICAFFDERAI. TRADL CONI<hllhNIOV
OI FICE Ol'DAII N INTRATITI: LA)% JUDO I 9
In tlm ILI«<ter ot
Dcnio Dcnml Nuppli ('n .;1 ('or'flu<:it)«<1.
I lcm v Nchein. Inc
i cur'pL)r )<)or).
Docket No. 9379
I'<If(i�
)o<1 L or»pi<)i)ca, ltu:,;1 ('r (1\ 1:)<)»<1.
R esp o t«le <i l)
VOV ILWRT1 I'I ARNOV Dl(l Ifhl, LA)i I Lll.,i INC'h
AIO'I'ION FOR RV C-I.IIER.I 1 RF.ATAII NT
Pursuimt to Rule I -fc of the I air:raf I r;«le Comn«si)on ) I(ufcc of'I'r;ictric I( ('
I -Ic(hi rio)1 f1(u'I( Pi'n')nri Dc<it if .)()(1(lire). fire ( Pc i)so<1 ) rc)(1('c<I<)lf\ in»1cs <hie ( L)(rrt I'or m
(nf))('I'u ti'e it)«Or<< of'L(»9)et)to clp- i'ncitiic. con(idem)if hustncs) J if i Pc)r)un ii i) . cr(e(I iiirh
)r hi)i)f neil t l)iices I cc«trl. if <ted hl1<c(1 ', '(lf N, ice()L'd I'\ ( on<fll lit<I t u«ri) 'I I<)r''«dc)'
frit(lc Cut»111<))io)1 ("I T(.' m tliic»mrrcr (Nee Ruhpocna Duce) TO«urn d «cd Nl nch "2 PI) Ik
if)rect('d to I circuit D(')1«d NL) f)pfrcs. Itic. ()tfa(f)c(f (term ) a) I')hrhit A i I f)c Nuf)f ()er)r dem m(feil
produetir)n of i')ter<))(c. det n feil cfcct)ur»La(f1 stored mtiir <11'if)0<1 ( 'I Nl"I tc",<1J»<"
iuctiimcrc;)n<f cnte) Iw tfie per)oil linu «i f. '(I()'I t( rli prcccnr. Lihich onctitiitc) i) intmlf(
,iff of thc infi)rm,<tron,n:«fiihfr ) ~ Pea)sr)n') l,ir.ifm)i ri tn Imp s,itis,n<d cu)tum r) (Nie. I )(<)hit
)L. Npr cific itmn ), p—
I I'c;ircon <)is cumpeffeif tu pru (i«i in rccpnn i t ) th( N«hpoi:rm,,)tier
09 27 2018 592372
Pl ffL(C
ncpntmtwn ii<th (omplaint C uuisel:<a;ri to hm t th'cop of'thc bilpci ~ a. i <c I bl nn<ch
icn ti'utes ics entire scales anil cu ti mer dat <b isc for th <cars 'tl I() tlnouch p()I t"( rntidcntml
ff im' I'e,.r.on pro<luce I thc C>n(i lumini Dana marl; I"( on>i Jen iai',;<s ilc <r <I cc hcl«i
suf<j 't to thi' t na it:iic Protcc<rie Or<ler Cioicrn ~ 'onfiJ ~ t,>I Xf ittci daie I I ehr iari
't) fb t"I'roti t i'c Orccr") <n t.<is rn,uu:r
On scpnrnher I . '<lib . Con)pliant C u in cl fot:hi I I ('ot<tied I'<r.on tlat
C'i raaplc<ai ('cunscl's ispcrt ii.tr>esi ir>tcn fs t, rifi on <lac C nnliilc <t<a. D;ita <n o'>I rini spur.
of nami t it<morn .:t the a lmrn itr u<ii t ml in ti s nm t r-ch dule I ti Ic <n t) tuber .C 'r) )1
anJ th:cli ri riii C'onfidcntml D>ta <ail' e ot'I'ircd n r i iiiincc rbc L='.ter 'fr m th I J r <I
Trade Connni. <r n ilatcu Scptimlacr 1 '. '()I ff aitaciaed he<ere «s I eh<bit rf, <n<.f Deeda<ca'ii n i
t'nid
I Brunn t "fsro«<a Dech.:<tr<n",<", C>,nr.<ch J i ritu a. 1 ilnbn C )
'lhe <'onli lcr rial D in< fur< h<c < I'car nn t»eel .n: n ru<n .'<:rimrnc it » scn»«
cunltrli <ti..l h.<i<ness i.ata v, <th compo:it,i'c':alue tu In,u n<a's cur<aper<ters. -uch that il t v. r:o
nm P <ra at t <c Public tcccird. Pear nn iiuul 1 h s,:i f<cantli h <re)cd <n i:. ahihti io corni er.
tt< thc d '11<el ~ f:f I« r Just<i' h..s, I'c u'su<1 suL<<a<t this <Sf<at<<ca reli<es',<np n> «rr» " > tr s>truer<<
othhe Conli 'entral D:ut«r> <ts c:<t<r ti I ar thc re,< ons J)icu-sr.'1 in tlui .'ilo:n>n. I'c.ir.r n
r @<<cats tl'Jt this ( nit<< << le J .t. '<'<)>ufo<><« I I'l <rica d ta r< ran<<> < t. ',<<<a<crit <<<de <rntch
support oP this hint u i. I'ems<n r Ii s on t"e Iseult<nation cf'fC i lha < lh<.htiar < nb<sf<<<- ~
L) il <r <rica',itm hed her< toas Lshib<t D. nln i p<ni <des let i< .>hunt thc ( i <ilrilcnti <I D it <
( >mpl unt Counsel pr n < le<I n<ili ') <In< ','n«ii pnor ii< tire < ut- <f1 l,<t 'l< th '
hi'<lrni')rrlc«n
this taa<ttcr fiir liln<u rnnt<uni lur m < rmir')rr Irc«ment I'eius<i ~ lrircbi rc<fucits li <ii <il
il<c b<frr«nr tr <<<in l,ni hnl 'c ln lib this mi)in>n ri'<in st<n<'>r < r m, rrr trc <tmcnt on tl<c 1(r'' J<v
,<ft<'t'n>tice ul trit< <it t< ullcl thc ( uf<lirlcratinl L) tt i <<>to i'infer« 'ur<state<it orth thc
rch<t<r ments nf'1(ufc 'id(l. )
I )r n'hiih I'i,it. ot's econ<i.a» i,i»tin, tr,«meet;util thc at<<petit.i e intu:c iihich Pc,<is
iioulil suiTcr it Cite C:onliilent<:il D;«;»s nicJi pert to ihe piihlic <ceo<,l
I. The 1'.hl for )S hich I'rutcctiun ri h<iu»ht
I'e»son eccl s;»,nnri< < trrr«mort I ir ihe Lel il ich i'. t i< 'i ce J i < r capon c tr< ihc
Suhpr cari <shit lt cons'is(i i<1 thc cntirilc ul I'r«rrs»< s iusti<n rr sate» ih<t r for t'<c ic irs JIC!
<I ron«i Crl,'n teller«soft .Xcccs. L)<t'rih< . 1«rrnr<t 'll»it il <ta incl iil < ilct <licit ~ I <rm»ion tiir
i»iih or,ler )nf inii»cc lor I'carson cui',r<mirs Jr<<i:<c tlmr timi pc ~ iiil I hi hi. hli i.n.is<it<la
Jetaireil inli r nit<on ifemcn loci hi th<.'u(speci<a rind pruilii< J I < I'i «ii»i n rc I on» th< ie o
.ricludc the ~,rme an.l;«I<Irene <i: cuitu:<.r.rs. th ci<ritact n:<rri I'ur c<rstor»e: i:ilere. th I illirc
,inil shrpp<r< .iil .ress '<r thrcustonier and mctl»«l ol'sh.prncn:,util iliiplr.n clmr
lil if<fit< r <IJ tc»clip(in<1 lat r»<ch rt 'I < p» »hail'J II <I I <<lit< 'hi'n <I) <I r 'tilt»'I', i<1<I rite f<llci'l
iihrch thc rien< «.<.»<<IJ <r 'din;rr<c,ippl cahlc dr counts. rf": J <ti o: e <ch or lin )n I rniu<ii
,md il'e «:i) mr»<t rerms tor e.iili i:)cuit.c .ir»ii ~ other <!;iai
TIK Lsl tilt<eh cot»fir<sin thr'<rtrtrilet<ti)i D it i lms hem< iles n itc I hi L»mlsf <int
( <<ill<)el .<5 Cps —I I I I <i< J crit<sist) c<f thc Ii<lli<ii rr< '<hero at'<,)cc 'ss prt <hi<so Ill '.,util ther<
:r; pros<m,ite ir'es
.'01():i,hrie C'()VI IDEV I I«I. I I(')uehet iV <'!:,«)
"t'l l ri: 'hire C'(alVI ILOI VTI )I I I('< cf et Vo r):, )
01 arch» I t)f J IDI V I lr< I I I C.'o I t V <'):
,<re«i''.()V<I IL)LOFTI«l I I( L)i< I r t fso O,p() I-l,irchii ( OV I IDDIs Tlr<,L I<TC. Docl;et Is'<i ') ')
<i 1d ar hiic C.'()VI IL)LV I I«I. I< I('eil,ct Vro i) 7<)
"tilt< irrch<i< C't)VI IL)I:VTI-Cl I I('uel,et X'u ') s')
:!)t;,)rrh<'ie (I() II IDI V I I <L I T(. Dut hct Vll 9
( t .s '< I n
6: lihl L)
(i i '< I Lt.<<I h I L)
. i r) V I I1
<< )''<I L)
ocdhlltd(,«LIB
I»tch i I t ie,)l oii I<le i'c ~ i<sts uf thrii .uhtrlis. rirre:or iles <let r<l«i hi< h each cr n <its ol
1irncen I s,mil million fine ol',I <t <. anil oni c i i I'ur <ni,<icei.u<c orrleri iihrch erich ir ~ nisi
of bctwc«n appr«csimat«ly 2SOOOO and 360000 lines of data. In total, tltc lilcs comprising thc
Confidential Data amount to over Id million lines ol data. Due to the unusually large size ol the
LSI comprising thc ('onfidential 13apn Pearson is not able to auache<l copies ol the Conftdential
Data to this 1«1otion tvhic(t would xnount to Inmdrcds ol thousands of pages. I.urther, duc to thc
lilc size limitation for uploading documents to thc Ir I'C I:-I i ling System ot 150KIB p«r
document, I'carson is not able to upload copi«s of thc 51icrosoft:Recess Database tiles with this
b1otion. Pcarson's counsel was informed by Devon!«lien, a Litigation Support Specialist in thc
ol'tice ol Complaint Counsel that shc had chccl ed with OAice of thc!<<dministrativc I;m .Iudgc
and cont trmcd that <lue to the natur«and size ol thc Con lulential Data it vvas not n«ccssarv to
submit a copy with this iv(otion. A plac«holder listing thc n<tmcs ul'hc hlicrosolt!vcccss
Datab;tsc i<les comprising th«Conlidcntial Data is attach«d h«reto as I.shibit I'.
II. Pealson s f)ata is Secrct and Material Snch That l)isclosure IVould Result in
Serious Injury io I'carson
In camera treatm«nt ol material is appropriate when its "public disclosure will lil'«ly
result in a clearly defined, serious injury to the person, patutcrship. or corporation requesting"
such tr«a(mcot. 16 C.I..R.ss 3.45(b) The proponent dcm<mstrates serious competitive injury hy
sho<ving that thc documents arc secrct and that they arc material to thc business. In r«G«rr«rul
ht<r<(s Corp., 95 I .T.C.152. 353 (19SO); In r«Duru hnh«Corp., 1999 I-'. f.C. LL<XIS 25S, *5
( I )99). In this cont«st, courts generally attempt "to protect cnnltdcntial business intornration
Irom unncccssar> airing." Hl'. Hoor( <(t So!!a In«., 5N I-'.T.C. 11(I<L 1188 (19611
In considering both secrecy and materiality. thc Court mat consider: ( I ) the cstcnt to
which th» inlormation is I nown outside of the busin«ss; (2) th«cstent to <vhich it is known by
cmplnyccs and others involved in the business: (3) the istcnt ol mcasurcs taLcn to gu;trd thc
secrccv ol thc inlormation; (0) thc value ol'he in(nona<ion to the business and i(s conrpctitors.
(53 tf)L amount of effort (>r money cspvn Jcd in dcvclopinp ihc inh)m)ation: (u)<l (01 th» case or
ilipfim<1<y (vith (vliicli thc inf'Armaiii>n could bc ac<tuircd or duplicated by others. In re
fii ?sin?,t?i r> C'«, ?0 F.T.C.455, 456-4 ? (I')77)
'1'h<. Donlidcn(iaf Data is boih secrct;uul miitcrial io 1'carson's business as discussed in
<fctaif in the fvashlian Deck>ration. In sum. Ihv Confi<fentiaf I)ata contains inliirnmtion
nl'oiiipcli(1vc
s)0<>itic i)ice lo Pcafs<)11, 1.c.,its cnt(i'c )a)les (iii<1 c(isii>iiicf d;1L'ifxisc 1<'>r (lie It<st ci 'ht
'('c:)is;i(id At v;ilue (o I'ears<an's cmnpvti(ors. iuelu<linf f(csponJents. kashli<m 13(<elaruti<m ai 'ff
1'f)c Confidential Data is pioprivt 1<'('L) I (uii'su(i iii(f <)OI piihlicly known <)utsidcAf'l.
a<so(1. Pc ifsu>1 Is (1 pf <vai(.'I y tie(< I co)<if)iii) v ii (10 docs iu)i make any Ii 1 in ps op its Ii nunc i.if
inpormation and in pariicul;ir sales an<I cusiomcr in(urination. Isi<shli<u( 10eclaratiun at '>.f .I.
I (.'ufsoii iiikLs fc(is<)i'1:ihlc steps io pfotccl ai)L1 iii(ii<>L'ii(1 (lie cA(ifidva)ii;)litv Al ics s()ILV ai)d
c<istou1L1 0;iiiilxisc. Pciifso)1 Cmploys computer sccuiiiy solliviifL'(iid systciiis tn Protect )ts
databases I'rom h;irking and unautlwrizcd;iccess. I'carson's sales an J cnstomer inlurniation
<la)ah<(se 1s (<cccssfble lo onfy approsimatcly 10 of I'carson's upprosimatcfy 200 employees.
'I'hose einpluy ces aic the oivners of''carson, accou»tin0 anil cnl ice(ion personnel. and I
1'crsonncf.Access to ihc safes and cusiurner 0;itafuisv is p issword restricted. I'ciu son's sales
i CPKS<'i)LSI(VCS 0<! <>ot f)i(vv access t(i the cii tire S il«s and cushimer dat ihre c l»it only ti>
in?Anna(inure,arilinp their specific customers and are bouiul l>y cnnfidcntiality:ind non-
disclosure provisions rcgardin0 such inlorniation in iheir (vritten sal«s reprcsenL'itive op<ceo)cuts.
fv()shfian Declaration at tf 4.
Il')dec d. (vile(I Pc I)su)i pfodiic<'0 thc DAI) fidcniial Dat;1 in res(a>nsc to the Suhpocn:), it
took steps lu mai»i:iin confidcniialily bv desipn()ting <sich ol'lic lilcs "< imlidcnti«f" in thc name
PDIILIC
ol'the file pursuant to th» Protective Order in this matter. Pcarson included an cmbctldcd process
in thc Microsoft Access Du(abase lilcs produced vvhiclt generates a pop-up vvindow (vith (IK
message "Conlidcntial - Attorney's Eyes Only'hich must be acknowledged by clicking "OK"
before being able to view any ol'thc Sties and subfilcs within the Con(iden(ial Dnta. IIrotvn
l)eclaratittn 1i 5
ln addition to its obvious purpose and usc in recording sales transactions hy Pearson. the
Conittlential Data is a valuable resource of business information which Pearson uncs tu evaluate
for(vard-looking business decisions. I'carson utilizes its sales and customer dambasc to ev:tluate
and analyze custonmr requirements. preferences and purclrasing, trends tmd develop its product
categories and product lines it camus, including for Peal'sol( s priv(tie Ial)cl litle ol dental supply
products. Pcarson also uses its sales nnd customer dambase to ilevelop pricing decisions and
develop markering strategirs. Vashfian Declaration. at 'j 5.
Disclosure ol'he Con( tdential Data (vill resuh in thc loss nf a business advantage to
I'carson. See fn re Duru Lube Corp., (999 FTC I.EXIS 255 at «7(Dcc. 3, (9()')) I"Thc likely
loss ot business advantages is a good csample of a 'clearly dclincd. serious injury."'h The
Confidential Data provides insights into Pearson s strengths and weaknesses which allo(vs
I'carson to re(me its business policies and practices (o remain competi(ive and prolitabl».
Disclosure of the Confidential I3ata would cattsc Vcarson to lose the business advantage of thc
Coniidcntial Data. und vvould allow Vcarson's competitors to gain an atlvantagc over Pcarson in
competing against it. The Confidential Data would provide Petti'soll s cot((pc(Ital's tile tile
insights nbout I'carson's business, its pricing and prot(i margins, no( to n(cntion thc i<lcntity of its
custom«rs'dentities and their purchasing preferences and retluircmcnuh that can bc glc;lite(I
I'rom thc Conltdcntial Deut. For instance, the information avuiluhlc I'rom analysis of thc
Conlid( ntial fyat;> could provide a cuinpctitor ivith insight into ho<v:u)d when peat(»n rcacLs to
changes in the markcL c.g..cost incrca(L(, competitors'rice chang«" or intr<xi»etio» ol'ncw
products, or huiv m>il when Penis»a provides its custoi<ic>s i< ith incentive( and discounL(.
gnishfian Bcchir:ition (>I g G.
I'hc availability of this himl of'infhim;)lion leave( Pear(on in a very vulncr>hlc position
in thc m(ukct. I(1;<kh<g (><eh d ita public wo(ikl i'cw(<It iii <1 Io(s ol hiisi <les( (<dv(ii)(age tii(it I <.'Jfso<1
ha( huilt as thc re(ult nl'iL( own suhstantial invc(>ment( in ihc <Icvclopmcnt ol its sales cu(ton» r
<latalxi(e inii)rmation ar«I lc(>vL I'e(>rson v><l>)cr(ililc to its compo(it»i'(.
As <1 fiill (crv(CC dc<1>i)I (uppiy con)i)any, I ca<so<1 has cxpcil<lcd sulu(mntiai sums «i
collect. Con>pile. maintain and protect its sale data. Over lhc cour(c ol many ye(us, I'carson has
expended suhst;intial umounis uf mu<>ey to employ a sales Ihrcc (ui<l n>uin«iin ufiiccs througlu>ut
thc <vcstcn) Linitcd gtatcs includim Calilorni(>. Arixona. Nevad;>. tV;<shing>on. Texas aml
I hiivJii. Pc<>Is<i>i c<11f>loy( <1 sale( Iorcc ol Jppr<ixim;>tel y 10 sales rcprcscnt a>ives to call on
c»stomcr( and explain products and ui>(ive> qu (tions and take orders. kashf)<u> lycclan<tion Jt f]
7. The Conlidcntial D;ua is I'ar morc than mcrclv a list (il cu(>orner (>ames;md is a (Ictailc(l
comp>latino ol'nmny types ol'inlorma«on which is thc rc(ult of thc «flort J<1d money cxp«ndcd
k) dL I'cl»p I'La>iso<1 ( cii(to>11cr hase. A co>iip<.'tito> <in><Id I)ave to expend a sinular cfli>rt uvcr
:mrl c)n 'ndcd period ol time by;> siip>ilicant (:>lesforce and al thc cost ol cmployi<)g snrh sales
reprcscntativc( to dei clop the cnstomer inl'orniation contaiiicd in thc Conlidvntial Data.
OI'ourse.
>I<c lii(to>'ical int'ormation ahout prior stiles to c«(tomcr( could not hc iluplicatcd iiiilio»t
ohtaini»g.(uch information lrom each cu.tiu»er.
All of thc factors ranim mtrxl in IIrirri)lilvers i'o.. Sr>pro. w igh in I'av >r ol'liniling thc
Conlidcntial Infomiation is secret and material to I'ci>rson s husincss.
PUI3I.IC
Additionally. Pcarson's ~tatus as a third party is relevant to the treatment ol thc
Contidcntial Data. Thc I"I'C Ims held that "ftjhcrc can bc no question that thc conlidential
records ol'usinesses involved in Cu(nmisaion proceedings should bc protected insulin as
possible" HP ii«nrl (I( S«n(, SR I T C. at 1186. 'Iltis is cspcciallv su in ihe case ol a third-party.
(vhich deserves "special solicitude" in iks (eg(test lin iu ( «na r« treatment lor its conlidcntial
bust(less (Itin(alai(un. Sce lu ('('«Iver alia((«nun( (I Cite(n. Co('p. 103 I( I.C. o00, s00 (1(N-.I)
I "As a policl matter, extensions of'confidcnlial orin cm(«r« t(cat(lm(tt bt:tppl'opfiaic ct(scs
involving third parly hys(andcrs encourages cooperation (vith lutnrc adjudicativc dtscu(ery
rc(lucsts. ). Pea(soll s thiribp;(riy status thcrcl'orc weighs m lavorol grantingin c«rncr«st(uus to
the Conlidential Data.
Importantly, thc extcnsivc lurguably unrc:(snnahlv intrusive') amount ol thc inlorm(dion
dcmandcd by the Subix(cna aud contained in the Conlidcnual l)ata justi iles grauullg the i «
cuarcr« trot((ment fnr I'c((rson's Jam. Thc data produced in rcsponsc lu thc Subpoena is
csscnti:dly all ol Pcarson's inlomuttion regarding its sales and customers (vhich provided
information li(r analysis an(I cvalnation hy 03 C s cxpcrts under thc sali:guards ol thc I'rotcctivc
Drder. 33ut I avin th(. Confidential Data part ol thc pubhc record in this proc. din (vould
laying hare I'carson's sales operations and expose thc vulncmbil itics ol'carson (o thc
Respondents aral other competitors alike Denying in camera treatment Ior the «onlidcnt(al Data
would accotnplcsh exactly vvltat I'carson has expend(xl substantial (nnuunt ol timc and money to
prevent. nu(king its sensitive and valuable c(ml(dcntial infornu(lion I'rccly availablc to iis
competitor. It (vould bc ironic 0 in lurtherin the intmest nf protecting consumers lrom unla(r or
collusive conduct P(sarson is exposed tn the risk ol unfair competition lrom thc cxploiiaiinn ol its
other(v(sc cunt(den(i;0 business inlormatiotu I'carson luts survived in a (vry competitive industry
PI: ITALIC
I'or over tl ii irs an<i » ((oil I be tiintc <hin iromc. it noi>lil .-. a misiit>m e nl tu iicc;o;it<on,
>ts compvtit rs suih an i<(liiint;i . I'rom a proceeJI»c tri gored hp its ci>mpctiti rs;<I;epedli
il:c ai '; n<lccl.
I he m>untiri ail'ni', poliii .> >'(>inst nr «in>mr»treatment is th» I Tt'oli(i lhi urine n>ahi >p
eoailahl to the lniblie tl e pull r Yi>i(l ol,l(lfi>ilicauic pfo(ceeJ(<1"5 as:ill cx..l.llnlt»1<> liir lhc
rat>'»>a'.e ol iti il(mis>uns, /i> e t(e>t('ri,i t (>oil( (. o(n, i>ip" > .>1 lf>. Iliincve>. m this c>sc. thi
inii>mention iihich i. Iihcli'o evpliiin t!'r r;1'.!u:i;ile:or th ilctermiaation »P this ma»er. is
I'i>mpiaint (:iiunsel's unpen iiitaess'i>n>ion le(<i>non!. I:,loisn'1 seem life J thi
.'(Jministr itiie Laiv.t(»!ge ((ill un 'art»I.e his uiin ar>alii.'s ol t!>e imuiu,>lli ilet,iile(1 anil
cst I t 1'I'i iollllnlll>il I'h!I ivhieh r: (mpri-.cs the Contidr ntr il Data as a hasis lor h s
iletcrm>in ition o'.'<I»i m <tti > hlo>iuve thi (. n>liili n»,11 I) it i ilociri't lear '>rii tli on the
al cgcJ:lie al cim(l >'1 r>l '.he l>esi>o>'Jcntv Thc I> I 1'olici faxorin t a lii i puf Ilc fl cu>J i'!ll mn
he iipr»fice>tli mpai vJ 'n nn>i nit tre<imin: ».'' thi ('onli Jcnttal l)1>a.
In s.irn. I>ee»>se o the hi@hip conti(ti'iti>t>l.»1(l p>'opr:etti<T >alt(l>l: ol thi: Co<>lidentmi I<'>1<
and its matcrialitp to I'e <rior s '. usincss ar (I the iulncrahili p opt'-.iron if'it .i r" tu I vcomc
puhlt ', i» '»n>i'r» treat»1ent Is;ippri>pr»ltc
III. The('onlidcntial !hi<(i< Cunt<<in( infer>a(>tion iihich i<ill Re<»i<in Scnsiti(c
0> cr Time and Thui I'crm:incnt lr> 6'(rrner(r Trc:it<non< ii Juitilieil
Ci>(cn thi hiithlv i nsinie na:ure;<n 'hc cvtent ol't':1 '!nfiorm;ttii>n et»it;1:ne(l in thi
ConfiJeilual Data. Peamo>1 re Iu(i'st( (hat i: bi.'reat J,ii,i tri>Je seirit aml ui(in n,inn»<a(>
hei! nei>t >t>(l'Iir it 'li I lie inlo>>1»<<tun coi>t(I>i>c(l >n Ihc ( or1>i(lcnii il Da»1 "ii Ii eli;o re »1> 1
sensitiie ir hccome n ore. ns»iii: i(it!1 he passe'f'tim(" iuch tlmt the need liir
I'I (IILIC
conlidentiality is not lil'ely to dccreasc over time. Cn i< Dun< Cu(i< Corp . 10O9 I I C I LXIg:<t
'7-8.
Trade sccreks arc granted murc protection tli;in nrdinary business documents I<k ut '5.
ttut trade secrets inc not limited to technic<I inf<tr<natton Ill'c lot<<1<II i <I<Id l)f<<cess< a. I mile
sv<reis <irv (lie tyllc <if in Inn<1<I(i{in the disc los<lrr'f 'ivllicli "ivill;it i»ost inv i i i ably t esult in injury
ivliilc th» revelation ol a busini:ss rimui<l nmy in nmny instamms pioduce no mor« th;m
eililvll r lssl<1<'I)L" (LJ'. Clou<I ig Son< Inc...«ip<'u « t * I'2. 1 he injuty oui ficient tu justilj ni
creme<i t«siiment can lie intbrrcd tiom tlic nature ol the intorm ition itself Ci! Since the impact
ol disclosure ol ti trade secret inturnmtion as listinguished lorm other record» «uuld i<imust
ccrtainl< result injuri requests of in camera treatment should be syn<path tic;illy rcccrved. 1</
Ilcie, as dcscribi:il in (lie ivashti nt Dei:hirutiun, th«Contidential B.it.i cont;tins all ol
I'citrson's sales and customer infurmatuin rind constitiites a trade secrct. ICashtian Dechnuti<lil I(
$j'2-(t. I'l)c ('onlidvntial D it i is morc (lian sii<ipl't <i<i<lies ol et<stol<ters oi'ut<<less Ieeoids tli<.
<hue insure ot'vliich nmv cause emliarraasmcnt. I( is all of V<s<rsun's cnstnmer;nul s <les <la(nb«se
the <lisclosur<. ol'ivl<ich ivill invariably c<iusc injury to I'eiusnn
Tlie col<if)et<tie<'i nilicaiicc ol thi .sales <uid custom< r data is unlikely tn diniinisli
sign<lie m(11 uvcr tiin«;<s rlcntists tend to have loni careers aml Ve irsuii's ty pi<ail custoini'r had
liccn ivith thc coinpan) liir I'2 to 15 ktcars. I';isliliun Beche;it<on at Q ')..<<ccordin 'o the
American Dental Assoc<i<(ion sta(istics on thc dent;il <veri fit<i:e ihc average rcurement a c is
«Na: «'l»<lu 5:i ««: I:.»!tit iti,(i< scui»kit»c<eisd co I:Xzlf«st I <hul l~3<k< k lklygtlg() I I<ll.yptzy(i()(C< I I < I()DI zNI)logy
esli<nd in C'aliforniaas ol e010 tlii: brv ikdoivn nf den(is(shy:igc grnup isgt-34 I I,t(0( (5A<t
SC) 5 k. 50 Cid 36 t(a« aiul C)5a 15 I . n (I~<« . << ivu ilil I nlele<uselencerese llc)1 hea~l(l<< <<<lie<
10
PL'BI.IC
:<.:Il<.tc I<u.<-c< utc<~u»li-:u~<J ir< h'i.—.t-ilir i.r l. I i addimm, I'c;ns m uris oldir J u < tu
o.<nit<i c<montcric<sitiiiti in I'tii'c <ncrcasis. tmrn!sin <iimt prr< lu <a«usto<nir. ric o I n
pumlmsmi;nnl to dmelop s:mte'ics lur rhi crea<inn ofn u produces t''r Pc,!r onh Inaiate Iuhel
hrt<nJ ot <lint il suppli pro lii ts, hu<shil<n (7esl n<t u<'<t ') I hiis. <ndclintti'r utcctiu<t 'tr im
pirhlic,lisclnsnrc is;ippro;sri,rtc.
I'<7 l)isctr<surc uf Conlident<al Infurrn:dion afforded ln Cnmer<r 'I rcatn<cnt
hhnuld Be I irnitcd lu Those I'erson< knrni cd Access to It tn thc I'rntcctis c Order
Ih (.'nnt.J nti«l lnl'onnatiu:< ii.< ( rod<me I in ri:ponce tu rh huh(in ra< uhjcci io iitc
terrnn ofihe pro iit<ie (triter <ih<ch rcstnc<s acci: '.u.'m I li ilnsu< * i t it rn ccrm<n pi'r'sur<
iJm<titlc I <n I'a<a ruph 7 i'I'thc I'nile hie (Irder I'earson ri qucst. that i: .'n i< r «r '.ron<met<< is
:uter<lcd ihc Cunticc»t«: I lntorm;<tron, <i ci.ns tu thc inliiriimrii" n un<!i- Isulc 7 I I < lin i < ro
unit ihc pcr:ms i enti!ied <n Ih<rup«.pit r:nnl specit<cnlli that Jircmur . <i!dice:s. empt<<sins
mcluilin 'nsidi uunsi:I.;<...rn, and conu:u.'tur lcr l(cspun.li.'rtts hc use lmlc II'r err«, 'cc:u thc
('ic titcnti il fin<« I: ri tiu n«Lorn<< i 7<lip I IC I I s ln f, .:.;I (<Inl
IV. Cur<clusinn
I in:hc rc<.-i<ns sct I rtli,<l'n< c,md in tl;iccumpmi ii<i iht<sht un Dcchn i inn. I'c irsi n
re(1'<In<lulls I''id<cits th<<1 lh.: (('urt "<aut ['err<<.u 'ul ii< ar"rci < treat<<<cist I Ir th ' onliilcn <..I
Lt.<lu i ~ tlmir inlircii
13:nish Si ptcrni<erg "nI II l(cspe..< lu I I '.i't r< iltcil.
('(<ll BL <
I'1'Ll I.s.'..(N,L hl'I t
< n «" ( n I c«i<u< . <<e.. N..«'.Ii sin . (':( " '- 'I ln
'<m<) ', -'ipn<
PfiBLIC
Fmaih dhrovvn'rr coihstccl corn
Attontcv for Non-PartyPearsnn Dental Supplies, Inc.
12
PUBLIC
EXHIBIT A
Ttt s uco dn i oui *s Tr i i; r. Ii s, nd nerrnit nsn -lion ahr cop,irs ol Testgrat o co .,c cusor",, .IT 11't,c .nrt; t'Iln=Natlh dateandt»d s e tedtntom= a.d-,tier c ec fLurscttl.i oint'S,tn
rrr-r ~ rdho dos nL d n tten S.'C 'DI 'dul:U'
Iefail 'acCuuor
. I'i S:I I SLU
t,t, n IJI. U
6 6'-'-.Iu -''CCL tt
''t .Idi'I 't Bt'' L C I I it I'IQ, LI dt., E kef lto
it t-I )t"" Tl'
I"e atld hed .C,; e-s,u:es e. m Rec ".Jo'" D
T '. = L .'. J JI»UL
H u .r,.ttl L I . IJI J Ii,s I S ' "P II
Federal Trade RnmmfssfenVoasninqten LT 0 20520
s, 0 EL otic Peril
Ltn '.",', Kdh u J d s gneeI edu at Trace Dmm .s cn001 I.I- lsl Sl
lf:"'L ''ie TU E Jf O'IISC I Jlu SUC
'2'.'.I A,(1~t pl~ t (PL(i'
APPEARANCE
IIS RLIOTIO'JS
TRAVEL EXPENSES
roJsho Icr .'' Ifc IJ" I c s
MOTION 0 I MIT OR QUASH
r'll .'I ir D:n- Tn Do,l,
LDII n tlud, C
L,.s.l.tt r *'I'lt'.S'L'd,i,'ltc
onli": hdpdfdlt y I
TC c 'OL
RETURN OF SERVICE
r y .2 promo me r
vra FedEx
onrnpp ~ dreMarch 22, 2018ie
Jeanrne Balhach
Altorney
I iNI'I'ED STATES OF AIIIERICABEFORE THF. FFDFRAI, TRADE C'Ui)IILIISSION
Ol I I('E OF ADAI INISTRATIYF. I.A(),l (EDGES
In the ihiatteroi'FNCO
Dl ITAL SUPPLY CO.,)I col'pal'ation. Docket iNo. 9379
I ILiNRY SCIIEIN, INC.,:I CUI'pafittIUI). Ond
I'A I I'ERSOiN COihl I'NII.S, INC..u Cut i»lf a(Inn.
C()AI V I,AINT COL')NS EL'S SL BPOFNA DIICES TEC('.ll A'I'TAC'Iii)IF NT
TO VFAR.iUiN DFN'I Al SUPPI.IES, INC.
I'u)su»it ln Fedeiat Trade Cnmmic. On l(ul c nt I'ractice I and .'..)Ithl. 1(i ('cccc 1 31 tmil .',." 'Iht. Luui m,iccnrd in 'L ivith thc Inatrur tinn nnd l)ctinitinns I cl )iv. I nmPI )tnl
C UULLL'I h s 'Iiv fL'(pic)i Ih It tt)c C( n)IIJI)i pn!i»ice thi: th)i il)UL't)ts:nul h) linn)a»nn I'L'ci'I»no'1'c lothe tinilniving Spicilicitionc
SVECII ICATIONS
D(u I)~ IL'OIL .UR)cic)11 ti) chnii Il Hu)ing (inc»pi ttmt hnv or hid,in At rcem 'nt n 1th
I'r are in Dent il tor thc purclmcc nt Dental Proilums,iuiin th Rcicvcmt lime I'irnii!.Il)Clod)t)L lite i)p»I(Ill» 'UICL iii C It:11 LU»h
A»i�
»elriCIII.
Ail di)cntti»nts thai rclatc In any:)ctu d 1 potential c dc nt Dental I'rndu tc tn d 'ntict.
thruugh Buying Gr uupc.
Oocumcrus cul'licicnt tn cho i all I'earcon Dent)I custnmerc ivhu ivcrc m»mhcrc of,iBuyin» (tr )up. or n i»i purcha eil l)ent d I'rodu tc Frr)m P "Jrcnn Ucnt il under mAgr 1 ment P,n ~iin O ntal li )c nr I) iri v iih ~ Buyin» ( riiup. rlur)ng rh» R Ir iunt TtmcI'erin» includii)L) cU to)ocr UIL'nit)Ical)in) OUOI»L'n
All 1:Untn) tc bctu'ccn Pcarsnn Dm)t)l arul i ~ i'uiing ( )nup, )nclurhng document)sutlicir:ru to choiv an) diciuunts or Other pri(v. adjuctmcnt applicuhlf tn the)» r:nn».icrc.
ln clectrnmc fnmt (i.g,.:m Es el file ur citmma-.lcliimicil test i)le). i)am ii,s.»sii. t'ot c»ih
vnlc nf Dental I'induct» tn u customer in thi Dniicd States. Jurtii tiii li le<ant 'I tive
pcnud. thi <r:mrmclinn»I Jata, includm
'»)
thc inv»ice number.
ih) thc purch»si iirdcr number.
( ') Ihc Inc<<1<»<1 fll 1» 'is'dich thc Di 11<»1 PrnducL <set'c»hipped (I. '. ll c:<i ibis . (11v »J<tts
ZIP i»»lc ul th rcginnal distnhut»m ccnicr t'rnm ivhich etch ehipmcnt »rt»in,itch).
I;I) thc irl ntilicatinn number, numc.,irtd,iddnus, inclu<hng /II'ndc. »I'th cua<nmi i tlm<
n i. <nv 1 cd(nr i »ch ')Cot Dental I'roducts. a i»el),is <lien nnc indi»citinn.inclu<ling /II' nile. nt'the cuit»mcr tn ss'hi h tltc Dcntul produitv n rit shipp rl
Ic) <lie n,»n nt the»ales iqtri:<emotive cicilttcil v<1th ihc nlc mid then»me. 1<lent<(ii»tiim
number»nr) adurcss, mr lurling Zll'»Jc. nt'th branch ah: nt)icc lntm ivhich thc
cicilltc<I sales 1 s'pi'c ci»a(lvc 'liorl,s
rh. <lit )»u»ii»iciul the custom r h» thc Den«i I'md»ms nml th i)i<c vnu shipped thc
Dc:tt;J I'inducr.
) thi produm numb r,mil t«lctailml dcsrnprton I'ur thc Dcnml Pror)uirs . »Iil li r c»chtr,tns»crion. <ncludtng. any ini'orm»ttim that idinrtliis thc sub)ci.t 1( tlii sale»s:1
n urnah)c pr rsduct. a dur»hie pr iilu t,ir»l!nr th 'rom mn i I,i su<ice.
ih) th gii ntiry (.md urnts ut'mi,<sure) lut c»ch iypv < t Dint:<I I'r»ducis sold in icnnciiimiii tth each Ir»tts <i<ill»
(i) thc gin»i and nct dnllar omnunt »is»ma<cd sv<th sich trnnsacti in, including,my ihs »univI'i'hiltcs. »<edits, f »it'ht »linis'ot1 cs. (ice ~ 1 sub»<die 'd slnppt<1L. i
a<urn».
(1 CC g< i ds tn1 lrui
services or any uihcr pncmg ad)us<me<it tor c»ch sale. <vith sut)icicnt mtiirmmiim tu
uttt <hate these. ml)usiinenL< to md(vidual sales.
D ) thC 1'russ ill<i( »C< ill»t Is<lie \'uil I'l it ps'J 1'1 ur i Us<i»rtt'I tbl' ICh tl'111st<CI»iri. <<li) 1 <liiig
»ny intnnnanon»br<ut thi pricin» der(a) to is)»ch Ilii custom r b lon a.
(I'i rhc supflltc1 nf each t)pe nf Dental I'rogue< »»i<i In cot<i<oct< ~ r1 i»1th cmh»le.
<he price vuu paid your supplier t(ir each ty)sc of Denral Product» sold 111 ciiitn 'i'<itin» it)1
each transaction, including gross»»d nct CL rr:i'»ti. and pcr-urn< prices:,ind
(m)my other data available in vonr database cunccrmng the purch»se. s ilv i<r ihstnhurt niit'hc
Dcm:il I'roducrs for each transactinn.
tnl Dncumcms sut'ticicm to <feline thc <un«hive in ihc transactional Juia and «< vvliliin lmn
to mtcrpr I their (ontcnts (i.e., a data die(inner<i;
It<) D <curl< '<<tv vuflicicnt tn under tend till lm< c,,<ll nvt<n nr id)us<met t nd i in th
ip) L)or»ment(sufficient tu shr!<v ivhcthcr tf<c transaction ives vubiect tn an.<ur vun nt <vith.<
l3uyinp Gruup and tn idem<i'y the ipccit)c ffu)in Griup,
I'h<v <nlhrmutnm (hall hc supplied in the tm»t (hvaddmpaterl linm (me: mnr. at tt<e tr mvami it»!i
Ic< cl, not u" me«ate d h, month or qua»sr) in <vhirh it ii kept
Drpf<V) TIOSS
I ur thc pui pnvev ny rhis Ifcqucvi. Ilm lbllu<vin« I tinit< ni. uppiv
i)a: t rrnv "Pcarvrin Dents)C 'ou "or 'Cnmpanv'ean I'tcirvnn ident,ti Supp)fr . In ..tts Jumesric.mrl fiir'eipn parents. prc tecrvinrv. dim(inn (ul»<dmnc .,<tlihaievfiat'It< 'I'alt<ps.)nuit <a<1<art «a<td all dh 'et»ra. <fliccts et!1<<fusee«J<'cnti.:tttrtrcprescnrtitivci nl thc I'nr nin« I h term( ".ubsidiaryy ";il'lil<ai(C and "totnl tuttut(
'r
ti < In any p< rsun <n <vl»clt there tv pam tf f'.y3'or murr ) nr torul r <vnervltip rn nnirntbciii<mn Pm<rson Denial arxl mtv other Persnn.
'I'h terms;< r cmcni" ur con<reer" m «mani nr, I, in(i n n< rnqd<cd ~ ( ~ i<'t<ci.
ar«u< cmcrtt. understandin . ( r plan. v.h th r tnrm tt ir mli<uncf. bct i(mi I r(! nr rn ir(pervnns. In crhcr <viih:i)i m»Jifi arinnv ur arn 'r«imc:its ritcretn
t. I he ic'« t<s 't<< I tn< l "(I lt «c b n<t 'oil)utica<a.<<id J<vt»nct«e »ten<1<<! 'v
I) 'I'hc t rm "Il»yin Croup'fbrs to orpanmaiinr!v nt'tndcp ndcnt J(ntisrs rh<t,<«mc,iic(<<id love't;tt,'e (»ilcetive pure)<;ls»11< pa v, ct nf separately-(t«<<cd:<<Id (cpa<',tlcfy-11<Jr<a«eddental pro nice( hi evch<»ige lor fn« I pours r!n dental products. <nclurfin hui nni firn)i Jto;u< nr«tmr <t«<ii < le<ted to;<s a ")3u\ <<!" Clt<b. ")3«)ni I nnper <inc. "liny»<p ( («npy "(i<nup I'urelm»rt Or,mivati(iny or:> "I PO"
I he t <m 'tfuy<n (ir< ul'" <n 'lade(a pru«ram rir ur am«ation esmblivlted hy sr, tc Jentnt .<v ((i <ttunv tn a««rc«alc and)evert< c cnllccti< 'urclmvi ~ pn<vc< nl icp,ir.ucly uiined and veparat lv-m,um cd Jcnraipiner< cs in cv(liangc Ihr Irnicr pri(cs on rfr ntal prndur t«such n- rlic Ice <i l)cnt JAivnr:h<tion s f'crks Supphcs I'rocn<m
I'it(.'ct't<1 Deli<of I'rnducti" rep('r(1( <tpphc( <<id ('So<pin '»I lut'tvc t(1 ttt('f:«Ii(.enl'entistrv.
Th( term '«ocuments" means afi m<mputet tiles,<nd ivr<tten. recnrded and «raphtcmatcdafs oi'ci cry i in<i in thc posv (sinn. usiurly, nr cuntrui nf thc Cnmpany Thc tenn'ducu<1<cnts ittct<afcs i(i<it< ut lint)tati n cic trot<<a ntail ni(is! 'cs. clcctrot<icorrevpondcnre end hi ul tv ot'docummus. mr t <data an<I other btbl<(iprapluc or ln ioi « il
.!.u.i.' lux«1>', 1»t.l! n'! '' <I 'un> 'c> t c.teil: ".'i- 'r i[i:> i[ .t . 'n, n [ mc
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p r-nn ) ti>c ..i«[ «p. -. I .I:c irncnr u C. ri in. [. i I icu>i.[i.i m I:i: c [ —;.-n
L. Ii '.:.i>,:1st il )[ I[>c I c.lr. n [)»«I.n
I n[c u, >h r) i .p.~ itici[. I[> I > i<-
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. I n.! u Jun>un<«>n ~ I I put 'I''n>«cl. >II.J cnuic.
nc I<I(.l[ p[ um !.«I cup«1»L'n:1'.'[« [ rint
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incus�
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ur'.!r In< c i[1 [ ) m I I, pc ~ ur [ ".. 1'. u mc.>r. tl' t!i ':irc m:.. s I":r ut.I>[ ':[<«I \: xls'. »1 pc!)i):I<i rniinpu'.»I .:'1s..t'.Ic ct n [>ulci . n I[. Cnt 'n:r:nnsrni nputan.:n;ttt:[cc>nc .:>»«[ ) n.:i.-i.>r.h.<I [); 'hc P, rip:mi.
[in.t i[i<. p, rti ci: t..i . xp [.)[m.is>J I >;«n .)r i[.!r:x'c li.-'..n»: upc; tim!,I, () [ i )C>.c >» I:rn [ p Ju.m[ I, icrt Iixi n ) i! <[1<1 ttu>[c i r c.-,r'1 ri
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in [uiic <>ti:ci pr >pu..il ~ mm i:..i:ii.tl: (, n:ni. -i n p i[ii., nJ rite .1»<..,.t;h
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10
CERTII IOnTIOS
I'ursuant iii S U S O. h I -ttr, I licrchy catt!Id undcr pciraliy ol'p riury tlmt this rcpnn itn ttii: Suhpnena Duce. I'urn ia crimplcie and i:orrcmt tn thc hest ol itiy kmnclial e and lir:lii:I:
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C<3RTII'ICA'I'L 01 SERV'ICL)
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FUBLIC
EXHIBIT B
14
i'e t rc ((cat«net Of!i.e
1(SITED S I'ATES OF ASIERICA
I EDI!RAI I RADE COX:b(ISSIOIS
(TASI IIVOTOSL D C 30»60
S ptembcr 17. 3018
5'IA E!SIAIL TFLA VS611SSIOV
Pear-in Dental Supplies. In:.c'n Daiid F. Bro«nCarbett. Stcclm a d: Spcct r
182(10 ('n karmaa Aic. Suit 0:5Ir! inc. Ca!irorni" 9 61 2-7laBd( rt!!in a curl steel.co n
RE. Jn rlti'.(fca r 0 fscttcr> Din(a'! c ct af., Doc( t Xa. Ir376
Dear b(r Bro«n
Bc (his Ic tcr «c are prot idi t !armal nctice. Pursuant ta Rulc '.45ibt al the
Commicsicn's Ru'.cs ol','actice. 15 C.F.R. s 3.-15(bl, tl at Complaint Ccunse. i:!tends to c(fe- tl
document- rater n "cd in th cnilo»cd Attach:nent A in:o etidercc in the admintstrati«c trial tn
the cbo!e-captioacd matter. For cour ccn cnicnce. ': cops af'th» Jocum nc «ill he sent to . ru
m a»ep!rate e:nail «ith an . TP linL.
Thr aJrninictrati.e:rial is scheJuled tc I elm cn October 16. tt: S. All cshtbit» adm.ttcd
mto ciidcace become par of the public record unless Adnin»trativc La!c luc "e D. I'lich cl
Chappell beants vt crutc rt 1, '.. non-public con(i Jential !stams.
For oocumentc tltat tncl!dc cnsititc ill confidential inft motion!I!at Jccu J!"lot «ail( oil
tb auh ic record.! au muct file a mction seel tn rn rancrrt st!it»is or ctb r con(iden(isla
protect'.o:ts pirsaaat to 16 C.I»R cc 3.'5 and -1.10( t. Jud c Chappel: mac t!rdm that mclcri tl».
«hc:ltcr admitted or rpfected as et idcnca. bc placer m aanera orl aller .'indi«0 that tltcii 0!I!Ito3'sc ncttrc «ill like(i res!It'.n a clear(i-del.ncd serious tniur; to th» p r»on. p.tnr rship. or.orporat'cn retie. ctin ir. can!era treatntert.
Is('cn» tor ttr c arui ra tree:ment lor ci idenc= to he i:!trod!red at trial nl its: meet tlhc trtc:standard- sct tbnh in 16 C.I. R. cc 3.-(5 an J esalained inirr rc D s't'0 Crmract!.!t;c, 3(t I
"; I= t C
LIXIS 55 (Apnl »L 30( rb Ja re let k LLC. "Li'5 It'IC LEXIS 10 (Fcl." '(151 and it ..;0 r».P..c reel; Inc ..(I('61 I C LEXIS 11 IJ!n. 5. 2006). Xlu ior. !!leontu.: bc suf)f!«Ised b'ccclaration or of'tdaiit 5; a pcr or cualificd to csp'ain the c rlidcntial nature o('thc natcna. (arc !d(0 ('rat(acti Jrtc. 3017 FTC 11 XIS 55 (April-l, 0:pi:
Arri�
.'tftntt .cra Srmclrh'rt
f ltt»tclrlrt!. 004 I TC I I!XIS66 t Apl. -'. 3(f041. F !r 'loll(c .I\cnicncc «c inc'udcd. as linl c
in tl c coicr«mail. mt sample ol a third parti motic n rand thc ac ompcn'in@ d claraticn or
a'Ttdaiitt for tn "smi ra treatment that ica. (Led and -arucd in rn I TC acrrinistratt! c
Proceccing If>aa choos:o rnoic I'or t!t,mmcrrt treatment. Ft! must proiide ..cops at'th
document(sl for ishich you suck such treatment to the Administrsuve Latv Judge. Also, you or
your representative will need to file a Notice of'Appeuranc in ihc ndrninistrative procc ding
Foi mni e inf'or matinn re ardinc film g documents in adjudicative proc ecdin 1, please see
htt s!/Ivvviv lic cuv I'a /ftc-info'file-documents-ad'udicativc- rocecdin s.
Please be aware that under the current Si:heduling Order thc dcailline for filing motions
seel'ing /ii camera trcatmcnt is September 2G. 2018. A copy of the fvfarch 1-1, 2018Scheiluling Order cnn bc found at htt s,".wiviv.flc oi/cn1'orcement,'case - roce dint.s/151-0190/bcncuschcln Ilucisof1 lnattcf.
Additionally, in lieu of a deposition on thc;iilmissibilitv ol'hc document- listed i ~
Attachment A, Iv asl that you sign and return the atmched declaration regarding the
ailmissibility of these documents. Please return the signed declaration to my attention by
September 2S. 201S.
ll ynu lmve any questions. please feel free to contact me at q I -818-5129
SuIccI'ciyc
.Inhn tyieaandCounsel Supportin the <'omplaint
Attachmem
Conaee eal Nonceattacnme t tt
Attachment A
CU
C0Z C
J
C0
PUBLIC
EXHIBIT C
PUBLIC
UNITED STATES OF A7<IERICAFFDERAI. TRAI)E COMh(ISSION
OFFICE OF ADhHNISTRA'I IFE LAtrr<VIUD(.'ES
In the hlattet of
l3enco D nial Supply Cu .a co<pe< m<0<i, Duchct Vo 9 7<7
Hemp Schcin. Inc.,a c»1<porn<to<i.
patte<ton Cnmpames. Inc.a c<3<'pot'atro<i,
Reaper<<tet<(5
I, l)1» I I Hmii ~ h rctm <(»clue a; Iiilloiia
I;iin ti inc<»hot'ul tlti.'t Iti'l II I (,<litt<i<i< 1 iii 'ili il it i<i<I<<i<<;tii I llc 'ri.r' tir
pr ri'tt< ' m iii tlr crim<'l <lie St itc rrt ( i<It(i»nm;itt<I 1<lmrtteti »i pr retro<' 'lure thc I nit
Sr itc, Dt <i<et ('Our<a I ir tli, ('cntr il, Sii«thr in;»»I Vi rthcrn lliit»ct, nl (' liloinm I rim cnunicl
ii» Ni»i Ihuri I'cart rin llcntil huppltea. Inr: r "I'c iri<in" I <<nil I m rh rlui ilc< I ir iti<m iri iiilp riit
ril'it, hi<<it<in lur Irr ('rrrneiir I r<,itnic»t ('ir<tron" I 'Itic I ii < it i<i<i »1 tliii ilcclar it» n atc I niiii ~
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thcretii
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17
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bi oil(re I in>» mid ctcc Scc I (( r:r -t 'I« I der(i Tt,(let'ommi- ion J ccJ Sc icmbcr I"
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tin 8 ptc nor i. 118. I lml.i tel-
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i) i n .'.cn.: iti a'ion Supp(rn Spec(;.'tvt m tl i:Ii . vl'I: mpl.iint ('i nnic 'ila )(lien
nt irm .Im'hi''td chechc(l v ith (tftici il tl c v«ln'i"i 'itic I in (nil em I ", ntiai'ct
tlmt ilu (i th natnrc nJ i(ceo.'he aboic i(=to 'at(.t v.;i':i I:ii -i.". ic ul ma;i cI. iii'h
[ t 'i 11 11
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8 I Icmb r tilh ct Imm . (,i(it irnia
David F. Rrn(cm
18
PUBLIC
EXHIBIT D
19
PUIILIC
UNrrr 0 sTAT'Cs Or Al IERICAFEDERAL TRADE COMMISSION
OFFICE Ol'DMINISTRATIVE LAPP JUDGES
In thc hlatter of
I)caco Dental Supply Co,n corporatiorl, Dock t No 9)79
Henry Schcin, lnr,il corporlltlo I,
Patter on Companies, Inc.a corporation,
Respomlents.
I, Kcyhan Kashfian, hereby dcclarc os follow;:
I am President ond onr: of thc three shnrcholders of Pcarson Dental Supplies, Inc.
("Pear nn") I have h en Pre ident of Penrscn since 1983 I mr.l'c this dci:lamtinn in support of
Non-Pony Pearson Dental Supplies, Incys Motion for In Camera Tre tmcnt (the "friction") Av
President I am involved in th d"y-io.operations of the Pearsor and iim liimiliar ivith thi:
tiusiness practices and policies ol'Pearson. I hav personal knowlrdue of thc matters stated
herein and, if called upon io do so, could competently testil'I abou: them.
8 I am familiar vvith the clectrnnicaliy srnred inl'orrimtion('I Sl") ivhich Pcarsori
produced in tliis proceeding in response to a Subpoena Duces Tecum I'rom counsel for Federal
Trade Commission Th SSI nhicti ives produced m response:o the Subpoena consists of;he
enttrely of Pearson's customer snles data far u:c years "Oi 0 tliroubh 20l7 in Micmsoll Ar css
18
Dc!ct as !um!at. a .Is!n"ot th» Ii.'-, nhi camlnisc da! Ebl <. auachcd!!a Lwhil it I.. (disci!
my . usitiur ct Pcu oc, I n:luniimr nit''s t.'. type o.'!rforma i«n ccnuiu<ed:n tlat JSI us< J iis
rrnoctius .i;rnpcarcc io Pear!on Ifaa dmi m ~ Lrontcdaco.'.Ius'. hSI mi' .ir tsy". buamcss,
acd my I'i!nili..riiy si<n '.I c cu if 1 .<ii!Iiis p'otc".»rn allorJcr! sr<. tspc api stouna ion br
I'c 'riu ~, I s<.'mil!I'i!!hi» I.cl < m,<icrm', i. p ';...,us's ';us,r ".'.,nd tl.J<aclu,<ac<sf<<<',,';air
n<cslls::crcJ m.'.;r!n,(<an tn nc pubhc n ! soir ipc! t: r: nl Pear'.< s: . !Id .:n!as ..< u
s "«, "t!'."'.,'«,v Io rnca.'. '«
s Ihc, hl '.I!n! ssaa aroduccd irccsccs J cnl "dec. I r <mchnrr'cranJ icscr e li r
I'ca:.. n cus(crnara d mnd ihc tim i: r.:J y'ilb to dli flic ", <,. n tides! ic rome.m 'd..r ",:,
sf'' u,sn .sr'.rs r sc coniuc',:mn a Ibr costa:ncr nr mr,, the Lslhcg. a-rf ah.pt i id s!I '"; tnr tl'c
cc scn cr acJ m rhod oy:;sipmes'nd: hipp nc churl;:, it'an, rlis m! in!!y a: J Jcscril u n ai
.!ch item p!!!ch.<aed rincli«l<n'bc macclhcnir rs ur <I:I. prmc s: .chicli i'n u ucc,:. sscc caIJ
<ncl'us' af pisa.<hl'e di. aum', tl e da'. cl ceca r 'era:sd lnsuic . a:<d m -ays:sess: is!ms li»
acc <. s <cc...nson'ih r dct".
I<en!!sr is,t pnsatel ''cld c "pany snri o and <rnite ..ny I<nb< c .ih i,s <I'<u
1m <ac.a in',.—.:!inn. ir, p,s-tie<slim af Js a!Ica '.nd enamor tt;d t-n.<ti r, hr ',:SI;hs< «,<,
: ic 'c crl sss<., cnc idcnrmi and:s s'! ps<clio rdcm arian. Pea";cn t.'::-'; r —.'.hh uclv r- prci c!
and mnnmn us cos!!des< Is<'y a.'.:s sale-nnd c<aorrcrcuubasc P c.-un e nplosa csm:u'cr
< cu <tl aa!I i'Jrc au . '!ucm !n piss!c '!'c<u!ccs'" lr'': h ."'n 'us«. '1 .'u!h« <y J cr:
I'ccr;< n'" isles nnd c. rum r i ~ 'u <r iyor ds'!tbc!c <a acre ibis rn anls pprcs css<cls I
,''t
irrc s's,<rpr cimitcly s".0 cusp'<'Icos ih.sc mcloy c! me rh< slmnli ~ Idcrc ."'I', .:s<,
;: c unhr.„cml co'flee'.scn porsonn I,:s!<d yl'pcreunn"I,'cr",,: thc.:. ~ und uatoc< r
J":s'..s~ = iy pcs".'rrd rcctr c!erl Pear='n a see» re seecn! stises dn rn'rcs,!.<. ss to thc:!r<rc
1<y
P L'll Lit
ilniil 'a>tie>a:1 a."'sc I>LI >..Il lo '. 1:— i>an;1 rc>'a>'J:ni,'l>ci, ic.'I> 'i. loin r 1. J
t> u iJ I i cn: ii i n,;1'i'i cnd ncn- ',i n. i r. pro>i iuns1:'cnctnd su .>,stunt>tt>an .n i„n
irtncn a ci riprc>.n >live c rcc:"in>i
The 1>PI tI'ai iias are luce . i.;i valencia r sri tcc nfh >ri iv ir tornm'>.,ri
I'ca son us 1 t einlum fo nrc.-iooi in„ tnisinccs dcc>iio:11. Pccrvnn u:"i ', iis saic,,irc
eu".>rnruilatat use i cealca:-unit .>ulp.':cuss m.rrcquin n r t,prof rcn s irJ p.r hc«nd
'>rends.ir.l:!> vela, >is p ccu i a'ci res anJ pr Juci iin 'ii ca>ncs teel d:-,>pl r P,r nc's
a>ate I iei I n oi'd r i I su pli pr.iii> i- Pear on >is usi i'.:1 ie a d c>aim: r a>n
dci Inp r r.c>nc rti.cis ns cri 1 Jcic„-p mtrvcllnpvnl'i
II>c f i It>sl lic produce>I pri>v dci '1> I> 1 ni i> 1> i, > s >1„>it
aiu e '"' 'inch;Jl. ac Pearse > tu refin rs cu incan Ial»d ~ .>ed pro
"icos '.o ."."n i c
cmnipcr vr::ir I prol>'.:Lite, >J. cl.:.-um cr tta'. adl i".>Ic cai»c Pe irs r ro ic.'- '.' .nnc s
-ivm>,. =.:n= cain>cia,;trd ii > Ic at on Pcarion comp>arnis>u
.unco.iris>rue�"
.:. r
Je.:rain in '. rn:cl aper.,«r>ri t. Inc i s'i noutd prcvuJ P .ir>an's let pcn'cis ue tns I>is atm»
i'v ir r>n .bus>res.', in prii in ard pro'itn11 I,' i, ia,!>..ner nc',',: iu rl ii ct >lac ii nicri
i I ntiti,,mJ r'i ir i.,ri: v'iin'rclrn>aces miii; cuir>'r 'eni> r! i: 'iri i'leanc. Iri'rn il>c I nl.
rr msmn::, u.. Infonnut o i vaitahie I emu.,aivsi 1 I' Iced cnuid miidc 1 curn>«airer
iil'n>.
I;I m: fee anJ ~ !>i;1 P .>r'oa rei is foci>>ra 1.:.I.: nla.'.c: .". nit n re>s
car>paine>i' 1>ce ci» n, ",', or trura uc'1»nut nei. Product.-'. ur I. ni aid ivi>cn Pea>err. provides
., ci, ! 1>,c'..' >1 'ulcc;1'1 '':1 "ini>s
1 i c I ill si" 1 ~ cent >t,.>ppti ca>>paul, . arsr ri n >1>vper iii ...bs rn iai i i."1
ni c,.lect, compile miiniui i uiri nrut>ct '.; sile> I iu.>rid;,"cci icii . I'Pl r i]n. tio: f'> r
Ihe c u.-=a nfmar i year'. f'crr:ort Im esp —.:eil1 Trtcl l>il.t" aunt',.ircl:n i""p>>i c ...
'>p
PUBLIC
EXHIBIT E
Dncument Placchaldcr
Electromcally stored informaiion ilcsignated ns Lshibit ('X4441
consisting of the folloivin Ivlicrosoft Access Iimtnlme files:
2010 archive CONFIDLN I'IAI. FTI'ecl et No 93792011 archive CONI IDENTIAL I'TC Docket No 93792012 archive CONI'IDENTIAL FTt,'Docket No 93792013 archive CONFIDENTIAL I'TC Decl'et No 93792014 archive CONI'IDENTIAL FTC Docket No 937'9
201'rchive CONFIDENTIAI FTC Docket No 93792016 archive CONFIDENTIAL I'TC Docket No 93792017 archive CONIrIDLNTIAL FTt'ocf et No 9379
24
PUBLIC
C LRTII I( XTR Ol ITRsr'lC'R
I i ce:tr)'1 (liat I Jul(serai. '. m «I ic'tro: ii mci);i « I.i il'(Ii ti iii ii ~ i I,i »: ciit tt.
( tiiiiiiii 'Iii (J 'ii '1 Iir 'if,i( 6 i(I"Ii ( i i'ir ill
I l»«,tr I 6 ser. I sq
ii»eth I R:(.ri«, I I.iq( .Ii'rii: , % It)« I 'i(i, I
II» Ii,in:1" I"e ii I).4 Ihiiinii I'(
I «n Lih -ti PhiciI 6 t)i R rr t. 6 u it
I'hrl,.'J«IPht;t I'l 1(lli '-'s s
rasa«u
I.i ii,i:il sr.hiu i,':lc corn
Lainitl r.t«iii ~ Li ii I»l i .iirr
.)rite a(mesc(i(i ii I ip" crit»
( r, ~ L ')S.I )rn:in. I
Itin)emine Sl ( rcien. L ..I6 i i r, i t ) D r
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( .1) 1 1 11 '1
rot�
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111 i
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I.'cia 1 et»i(,')ii(1« I,it u(11
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1111 '7 I',
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V,.) I ini tiin IJ C'
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1m ir)«J Xl..trs1 niiitin I I
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7()',7l(ttr..tris(m ii)I 1 c m
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). I'i"insili:ini. l i N ((qu'ti'!u) I hi »tfi
((,)s I' n cl n. I ) 1
'i'.I,(,nkr)(
'(i 'lr 6S i'i'I:i. i pr ik;ii.iu i »;i
iitont (II,(ga!1)rttil li.i- c rn
John P. Iv)CDonald, Esq,Locke Lord LLP
I,iurmi . iniliir. I .qL. I rill)'
PUBLIC
Oi3 Rnss Avenue
Suite 380t3
Dallas. TX i 01T: 3)-).i-)0.8000Fi 3)CL7-10.SSOO
jpntcd(snald.u lochelord.contRespcncertSc?.CinCounsel a Iockclord.co
6i30 Conzrcss Avc.Ste. "Br)0
Au tin. TR .8701T. s)3,0'70i0rc )".'0 .~800)linc':terri lochelord.co:n
nl
Coinue! For!'Ci!r'rroil Compniiiei. Onc.
Joseph 13stoyich. EsqK i) ) i am Lacery. EsqAndretv Georpe. Lsq.Jana Scidh E~q.Ksisten Lloyd. FsrbBaker B((us LLP1 99 Penns) lvania A(enuc )s'9,'S
ashin ton. DC 3000)T: 30'.639.7905Fl ="0"..585.10"8jr soph.osto) ich rl ha.'rhoits.cornvril:iam.)avery.t:bal rhotts.corn
arldrelv Scot e.uibakerbous.corn
jane acid).B(baherbotts.cornhiister..llovd a bakerhotts.corn
James.t Lon . Esc.Jn( Scblosser. F.q.Scott Flaherty. Fsq.Ruvin Javasul".va. Esq.IF))) al:I Fitzsitnmnils. Fsq.Bri8 s and (tnt San3800 )DS Cer terSO South Ei'hth Streehlinneapol s. b))s'540':
61 ..977.8-100F: 612.917.S650jlcn8 ri bripps coaljschlosser a hri8 s.corn
stqahertyBI:brigps.corn
rjaya uri) a.n br)88s.cont1()itzsimmons a.bnc8s.corn
Comp! ain! Coinisd
Lin Rahn (Auorne()lf ahn a:.ftc.povRonnie So.onion (Auornc( I
rso )omen 0:ftc So((hlalthc(( D. Gold (Attorney)ntaolil I'lc.povloan hhiegand (At:omc) )it( ie8and.BI ftc. Cov
Erif a un odinskt (Al:orncv)enodinsky a.ftc.8ovIcasinc V.. Be)bach IA(torney)ibalhach rl ftc.po(Thomas?L Bract (Attorney)Ial'och c'ltc.po'\
Jasnlinc Rosner (A(tome( I
jrosncsBI(ftc.(po(Federal Trade Commission
'6
PUBLIC
901 Slat l et St, Ste. S70San Francisco, CA 941034IS-S4S-SI10
Dated. September 07, 2018 By:
Counsel for Non-PanyPearson Dental Supplies. Inc.
27
PUBLIC
I VITDD 8 I ( I I 8 OI .(XIRRIC.kFlit>Fit< (1.TR (Dl COhli)llhhlOV
OI I ICI OF.RD)llhth'I'R Yfl) Ii I.:A) JL:D()ES
I» ihc hlaucr il
l)mtc. Drat,i Vuppli ( onrpnr tion Do -I.et Ru. "P>
lin>) Vrlmin ln ....' .rf. m Ion.
I >>>I >I n ( I nlp 'nlca. hii.
I 1''1f:I'lnl
R ln nilcnt
[I'ROPOBFI) I ORI)l:R
i:. n .I niiJct;i'i = I Von-Parti I'r«:r. D nml V»fpl =. In .. "Pea>non": 'it»non '
! 1;lmt „Ircltm t>n it >>11(I'I BY ORDI:IU D tl al il>c I-I'on>n I m, r c.>11) p. rcJ
.»I> iman, n m»kc>I a- I el»hit N» CX>ccl. i hich i incr t anJ n men I to th (»lm i> t
':ar on anJ t»e puhl c >'i c..i ur ot nhct. i ill I '-: i e uk ir a el arli 3 I » J. »
>'ru>ct>t'ic >rmri 1 i Pro>ion. >:ih, rl i> I i> pcrman '..:>i u >.Intr»a >r n> Ir>m u>c iu>l
hi: Ordi:r m th 'ir .ru>r ti
i ' .ir I iic ('I >Vl iDFN. IVL I TC Decl ct R, 'I: 9
at'.ui CONF):)FR II 3L F r. D cket Vo 9 o
il: af'ni ' t)RFIDLVI hl I T(''). 'I. IN»'>tl ~ archii CORI IL)I V I lhl I TC Do-k t No 9:
"Ilc archii 'OVFIDTN. I.TI I IC D kct R>')I ')
a-chhc ('OVFI')FV I I.'tl I. I C D, ck IN, O) ')
28
PUBLIC
2016 archive CONf'IDENTIAL I'I'C Docket No 93792017 archile CON FIDENTIAI. FTC Decl et No 9379
ORDERED:
Date:
D hfichuel ChappcllChief A(hlMlliatlatlcc La'lr .Iattpc
29
Notice of Electronic Service
I hereby certify that on September 27, 2018, I filed an electronic copy of the foregoing Non-Party Pearson Dental Supplies, Inc.'s Motion For In Camera Treatment, with:
D. Michael Chappell Chief Administrative Law Judge 600 Pennsylvania Ave., NW Suite 110 Washington, DC, 20580
Donald Clark 600 Pennsylvania Ave., NW Suite 172 Washington, DC, 20580
I hereby certify that on September 27, 2018, I served via E-Service an electronic copy of the foregoing Non-Party Pearson Dental Supplies, Inc.'s Motion For In Camera Treatment, upon:
Lin Kahn Attorney Federal Trade Commission [email protected] Complaint
Ronnie Solomon Attorney Federal Trade Commission [email protected] Complaint
Matthew D. Gold Attorney Federal Trade Commission [email protected] Complaint
John Wiegand Attorney Federal Trade Commission [email protected] Complaint
Erika Wodinsky Attorney Federal Trade Commission Complaint
Boris Yankilovich Attorney Federal Trade Commission [email protected] Complaint
Jeanine K. Balbach Attorney Federal Trade Commission [email protected] Complaint
Thomas H. Brock Attorney Federal Trade Commission [email protected] Complaint
Jasmine Rosner Attorney Federal Trade Commission [email protected] Complaint
Howard Scher Attorney Buchanan Ingersoll & Rooney PC [email protected] Respondent
Kenneth Racowski Attorney Buchanan Ingersoll & Rooney PC [email protected] Respondent
Carrie Amezcua Attorney Buchanan Ingersoll & Rooney PC [email protected] Respondent
John McDonald Locke Lord LLP [email protected] Respondent
Lauren Fincher Locke Lord LLP [email protected] Respondent
Colin Kass Proskauer Rose LLP [email protected] Respondent
Adrian Fontecilla Associate Proskauer Rose LLP [email protected] Respondent
Timothy Muris Sidley Austin LLP [email protected] Respondent
Geoffrey D. Oliver Jones Day
[email protected] Respondent
Craig A. Waldman Partner Jones Day [email protected] Respondent
Benjamin M. Craven Jones Day [email protected] Respondent
Ausra O. Deluard Jones Day [email protected] Respondent
Joseph Ostoyich Partner Baker Botts L.L.P. [email protected] Respondent
William Lavery Senior Associate Baker Botts L.L.P. [email protected] Respondent
Andrew George Baker Botts L.L.P. [email protected] Respondent
Jana Seidl Baker Botts L.L.P. [email protected] Respondent
Kristen Lloyd Associate Baker Botts L.L.P. [email protected] Respondent
James Long Attorney Briggs and Morgan, P.A. [email protected] Respondent
Jay Schlosser Attorney Briggs and Morgan, P.A. [email protected] Respondent
Scott Flaherty Attorney Briggs and Morgan, P.A. [email protected] Respondent
Ruvin Jayasuriya Attorney Briggs and Morgan, P.A. [email protected] Respondent
William Fitzsimmons Attorney Briggs and Morgan, P.A. [email protected] Respondent
Hyun Yoon Buchanan Ingersoll & Rooney PC [email protected] Respondent
David Owyang Attorney Federal Trade Commission [email protected] Complaint
Karen Goff Attorney Federal Trade Commission [email protected] Complaint
Emily Burton Attorney Federal Trade Commission [email protected] Complaint
Jessica Drake Attorney Federal Trade Commission [email protected] Complaint
Ashley Masters Attorney Federal Trade Commission [email protected] Complaint
Terry Thomas Attorney Federal Trade Commission [email protected] Complaint
Danica Nobel Attorney Federal Trade Commission [email protected] Complaint
Mary Casale Attorney Federal Trade Commission [email protected] Complaint
Thomas Manning Buchanan Ingersoll & Rooney PC [email protected] Respondent
Sarah Lancaster Locke Lord LLP [email protected] Respondent
Owen Masters Associate Proskauer Rose LLP [email protected] Respondent
Stephen Chuk Proskauer Rose LLP [email protected] Respondent
Rucha Desai Associate Proskauer Rose LLP [email protected] Respondent
Jessica Moy Federal Trade Commission [email protected] Complaint
Thomas Dilickrath Federal Trade Commission [email protected] Complaint
Caroline L. Jones Associate Baker Botts L.L.P. [email protected] Respondent
David Munkittrick Proskauer Rose LLP [email protected] Respondent
David Heck Proskauer Rose LLP [email protected] Respondent
Thomas Dillickrath Deputy Chief Trial Counsel Federal Trade Commission [email protected] Complaint
Josh Goodman Attorney Federal Trade Commission [email protected] Complaint
David F Brown Attorney