SWOT analysis of NOKIAPRESENTED BY- Madhusudan Sharma

MBA 3rd sem.

ABOUT NOKIA:

Industry: Telecommunications equipment Establish: Finland (1871)Founders: Fredrik Idestam & Leo MechelinArea served: WorldwideKey people: Risto Siilasmaa (Chairman)

Rajeev Suri (President and CEO) Timo Ihamuotila (CFO)

Products: List of Nokia products Services Maps and navigation, music, messaging and mediaSoftware solutions.

• LARGEST PRODUCER OF MOBILE PHONE• FACING TOUGH COMPETION FROM RIVAL

COMPANIES• LOSING MARKET SHARE (LOST 3%

MARKET SHARE IN LAST ONE YEAR)

SWOT ANALYSIS OF NOKIA

STRENGTH OF NOKIA

1. EXPERIENCE2. EXPERTISE3. KNOWLEDGE OF CUSTOMER4. WORLD WIDE DISTRIBUTION NETWORK5. REPUTATION

WEAKNESS OF NOKIA

1. SLOW REACTION TO NEW RIVALRY2. LOW POPULARITY OF SYMBIAN

OPERATING SYSTEM3. POOR DESIGN OF SMART PHONES4. LOW PERFORMANCE OF SMART PHONES

OPPORTUNITIES

1. MOBILE DEVICE MARKET IS GROWING AT THE RATE OF 14%

2. SMART PHONE DEMAND IS GROWING FASTER THAN EVER

THREATS TO NOKIA

1. RIVAL APPLE IS TAKING UP MARKET SHARE FROM NOKIA

2. IPHONE IS THE MOST POPULAR MOBILE DEVICE

3. SAMSUNG, MOTOROLA, SONY ERICSON IS USING GOOGLE ANDROID WHICH IS MORE POPULAR THAN SYMBIAN

4. NEW ENTRANTS ARE ENTERING THE MARKET FOLLOWING APPLE. EG.-DELL, GOOGLE, ACER ETC

BRAND POSITION OF NOKIA

INTRODUCTION ON NOKIA N8

TO CONVERT THE WEAKNESSESS INTO STREANGTH AND TO RESPONSE TO THE NEW THREATS FROM COMPETITORS, NOKIA NEEDED A PRODUCT OF TOP CLASS.

AND THIS IS NOKIA N8. BEST EVER PRODUCT OF NOKIA

NOKIA LAUNCH IT ON 30 SEPTEMBER 2010

CONVERTING WEAKNESS TO STRENGTH

1. N8 convert designing weakness of Nokia to its strength

2. Upgrade version of symbian (operating system) was used in N8 which was over come the operating system issue.

UTISILING OPPORTUNITIES

1.GROWTH IN THE MARKET WAS BE WELL CAPTURERED BY NOKIA WITH ITS DEBUT OF N8.

2. GROWTH IN STYLE AND SOCIAL NETWORKING IS ADOPTED MORE EFFICIENTLY IN N8.

CONCLUSION

ANALYSING SWOT, N8 IS THE TIMELY PRODUCT OF THE CURRENT SITUATION WHICH WILL HELP NOKIA TO REGAIN ITS LOST MARKET SHARE AND INCREASE REPUTATION.

NOKIA Lumia 830 NOKIA Lumia 730

NOKIA Lumia 630 NOKIA Lumia 530

NOKIA N8

THANK YOU……