Nokia - Selling your mobile application
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Transcript of Nokia - Selling your mobile application
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Selling Your Mobile Games
Narenda Wicaksono Developer Manager, Nokia South East Asia
@narenda
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30,000,000 downloads
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8 Company Confidential. ©2010 Nokia 8
Applications
Exposure
Apps Infrastructure
Developer
Ecosystem
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Secret Recipes
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Mobile Business Model
Monetization
Business to Consumers
Engagement Platform
Brand Awareness
Business to Business
Software as Services
Products
Free with Ads
Freemium
Paid
Brand
Preloaded
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Business to Consumers
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Brand Awareness
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Engagement Platform
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Business to Business
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Software as Services
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Products
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Free with Ads
*303*1#
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Freemium
0%
20%
40%
60%
80%
100%
Jan. 2011 Jun. 2011
Freemium is the dominating business
model in mobile apps industry
% Revenue from
premium games
% Revenue from
freemium games
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Paid Apps
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Ecosystem
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Credit Card versus Mobile User
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The 1st Store with Integrated Mobile Billing
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Brand
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Preloaded
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31 Company Confidential. ©2010 Nokia 31
Applications
Exposure
Apps Infrastructure
Developer
Ecosystem
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offlin
e eve
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Exposure o
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ia
ow
n c
han
nel
device campaign
bought media
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Smash Mania
Smash Mania is the 1st Local Games with Near Field Communication & Augmented Reality
Working together with Marketing Team, held the Smash Mania competition at 14 Nokia Retail Stores in 6 cities