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Nokia lumia 1320 launch by bigc mobiles
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Transcript of Nokia lumia 1320 launch by bigc mobiles
Few of our launches
WE ARE
Always been the pioneer in the mobile retail industry, not just in providing premium service and excellent customer satisfaction, but also fantastic successful product launch.
OUTDOOR
HOARDING
25 major Hyderabad locations
NEWSPAPER AD
All major English and Telugu newspapers
THE EVENT
The phone was launched by Samantha, a leading actress in the Telugu and Tamil film industry.
With in an hour of bigc Facebook fan page got over 1000 response and likes
Major News, entertainment and tech websites Andhra Pradesh including NDTV, Idlebrain.com, Deccan Chronicle, Sakshi, Eenadu, fonearena, pricedekho to take few names
THE EVENT
The event @ White House, Begumpet.
A crowd of over 2000 have gathered at the venue to experience the grandeur of the event and catch a glimpse of the star
Actress Samantha launching the Nokia Lumia 1320
The event was graced by the Nokia India Team and the directors of Big C.
THE EVENT
All major Electronic and print media were present to cover this magnificent event
POST LAUNCH
The event has become a talking point for the people and press for the week !
Facebook using daily contests on Nokia Lumia1320 with winner get free phone and many free gifts from Samantha and
bigc Facebook fans really made the contest out of the world.
Interactive animation ads were used to grab the attention of the viewers!
Achieved a reached of over in the digital front in the week post launch!
The official Big C Facebook page has got over likes in the one week during this period!
4 lakh
20,000
22 lakh
Post Launch digital advertising
TV CHANNELS
Major news channels have featured covered the event launch, both in live telecast & prime time.
On the whole, the Nokia Lumia 1320 launch was a perfect mix of a perfectly executed grand event, superb pre and post , ultimately building great buzz and
excitement for the all new Lumia 1320.
The sales in Big C stores for one week after the launch for this phone model was the highest across all the retailers!
T H A N K Y O U