Nokia: Fall of the colossus.
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Transcript of Nokia: Fall of the colossus.
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:FALL OF THE COLOSSUS.
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NOKIA used to be THE LEADING BRAND in mobile telecommunication.
Overshadowing giants such as MOTOROLA,
SIEMENS, and ALCATEL, EVERYONE wanted to own a NOKIA.
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NOKIA used to be a HEAVYWEIGHT CHAMPION.
They helped
shape the industry
into everything
that it is TODAY
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Where are they now?
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LOST, in a
world of
GIANTS.
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Nokia’s name is lost amidst other GIANTS
such as:
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What’s wrong? Why is this happening?
BBM was discovered and utilized by youths. It delievered something that allowed youths to connect, hence youths allowed it to explode onto the scene.
Apple brought about a revolution in the way that
phones were used. They provided apps that allowed
youths to connect with each other, on so many different
levels. Youths rewarded their ingenuity with status-
recognition, and trended it.
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On behalf of all youths world-wide..
..What has
NOKIA brought to
the table?
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Absolutely nothing.
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Nokia is no longer a force that youths dream about owning when they go to sleep at night.
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But chill, not all is lost. Nokia is not a COMPLETE
minnow in this game of GIANTS.
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NOKIA still has its secret weapon..
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Us. The YOUTH representing NOKIA OLD TIMERS.
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Get back to the GRASSROOTS LEVEL.
Those of us that are loyal
to you, love your
products, and give a DAMN
ABOUT WHAT
HAPPENS TO YOU.
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“.. Nokia is better than any other brands! I love Nokia! Hehee. My first and second phones were Nokia, and it
lasted for about 2-3 years. And I don't really like to buy any other brands macam Iphone, Blackberry semua tu.
Leceh nak jage, sensitif.. he he hehh”.
Syamimi, 20. Kuantan/MAS.
“.. The thing about hi-tech phones is, they’re very sensitive, and hard to take care of. At the end of the day, I think NOKIA will remain as one of the heavyweights, cos’ it’s like one of THE general brands. Like Maggie. Hahaha”.
Azzafiera, 20. Cheras /MAS
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We’re here. We’re ready to listen. We care. Engage us.
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The ball’s in YOUR court.