KNOW THE COMPANY

The Nokia corporation is a Finnish multinational communications and information technology corporation that is head quartered in Espoo, Finland.

It was founded by FREDRI.K IDESTAMS in 1865. Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices.

Its principle products are mobiles telephones and IT devices. It also offers internet services including games, applications, music ,media and messaging and free-of-charge digital map information and navigation.

Nokia owns a company named Nokia solutions and Networks, which provides telecommunications and network equipment services.

About NOKIA

NOKIA Across the Globe

As of 2012, Nokia employs 101,928 people across 120 countries, conducts sales in more than 150 countries and reports annual revenue of $30 billion.

It was the world’s second largest mobile phone maker in terms of unit sales ( after Samsung) with a global market share of 18.0 % in the fourth quarter of the year 2012.

It’s a public limited liability listed in helsinki Stock Exchange and New York stock exchange.

It is the world’s 274th largest company measured by 2013 revenues according to the Fortune Globe.

Nokia was the world’s largest mobile vendors from 1998 to 2012.However, over the past five years its market share declined.

Competitors

Mobile phones and accesories (car sets, bluetooth kit sets etc.)

Mobile multimedia experiences, as well as share their experiences with others through a range of radio technologies (GPS car systems, Ultra Mobile PC etc.)

Enterprise solutions for businesses and institutions.

Network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers.

Products and Services

"Wherever whenever, we believe in communicating, sharing and in the awesome potential of connecting the 2 billion who do, with the 4 billion who don't."

At Nokia, customers remain their top priority. Customer focus and consumer understanding must always drive their day-to-day business behavior.

Nokia’s priority is to be the most preferred partner to operators, retailers and enterprises.

Strategy-Customers

Organizational Structure

MOBILE SOLUTIONS- is responsible for developing and managing our portfolio of smart phones and mobile computers. The team is also busy developing a world-class suite of internet services under the Ovi brand, with a strong focus on maps and navigation, music, messaging and media.

MOBILE PHONES-is responsible for developing and managing our portfolio of affordable mobile phones, as well as a range of services that people can access with them. Market manages our supply chains, sales channels, brand and marketing activities, and is responsible for delivering our mobile solutions and mobile phones to the market.

NOKIA SIEMENS NETWORK- jointly owned by Nokia and Siemens, provides wireless and fixed network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers.

NAVTEQ- is a leading provider of comprehensive digital map data and related location-based content and services for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions.

The Vision of the company is very simple “CONNECTING PEOPLE”. This means that. It aims at ensuring that all people in the whole world are connected by providing them with communication and internet devices which would facilitate connection i.e. through communication over the phone or the internet, people are in position to come together and get connected.

The Mission of the company is to build great mobile products and to enable billions of people everywhere to get connected.

Mission and Vision

Durability Long battery life User friendly Global Expansion Brand loyalty Affordable prices

Low voice quality Less stylish Heavy sets Absence of Android

OS

SWOT Analysis

StrengthWeakness

Perfect customers in Pakistan

Increase of mobile usage

Alliance with Microsoft

Competitors Low cost Samsung

mobiles. China Mobiles Android operating

system

Opportunities

Threats

To create and build high quality mobile products. To assist people in feeling that they are very near to

what matters to them most To facilitate people from all over the world get more

life’s opportunities through mobile phones connections.

To provide internet to many people in the whole world with the improving internet technology.

Goals and Objectives

From 2000-13

Symbian

Windows phone

Over the past five years its market share declined as a result of the growing use of touch screen smart phones from other vendors principally – the iPhone by Apple and devices running on Android( operating system owned by Google), which Nokia doesn’t use.

As a result of which the corporation’s share price fell from a high of US$40 to US$2.

In a bid to recover, Nokia announced a strategic partnership with Microsoft in Feb 2011, leading to the replacement of Symbian with Microsoft’s Windows8 OS in all smart phones.

Present Status

Symbian was Nokia’s main smart phone OS until 2011.its first touch screen phone was NOKIA 7710, then came N-series and E-series.

Nokia’s CEO Stephen Elop ( formerly head of Microsoft business division) took very effective decision. Following the replacement of the Symbian system, Nokia's Smartphone sales figures, which had previously increased, collapsed dramatically.

From the beginning of 2011 until 2013, Nokia fell from its position as the world's largest Smartphone vendor to assume the status of tenth largest.

As of August 2013, Nokia's flagship product is the Nokia Lumia 1020, in addition to its predecessors, the 920, the 925 and the 928.

Eco-friendly Nokia phones

Coming soon….

Quality – “the heart of Nokia’s brand promise”