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If you are experiencing technical difficulties, please visit

www.CandidateProject.org/help to read frequently asked webinar tech questions.

Welcome!We will be starting the training session shortly.

noi12.co/OnyC98

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Trainers: Steffi Decker, Chong + KosterDan McSwain, OMP

Facilitated By: Hope Wood, NOI

VOTER REGISTRATION + ONLINE ADVERTISING

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INTRODUCTIONS

NOI On Demand & NVRD

Me & You

Norms

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WWW.NATIONALVOTERREGISTRATIONDAY.ORG

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INTRODUCTIONS

NOI On Demand & NVRD

Me & You

Norms

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FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM

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FOLLOWING THE LAWWWW.AFJ.ORG

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AGENDA

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1.Why advertise voter reg online?

2.Who are the audiences?3.Timeline – Where are we?4.National Voter Registration Day5.Creative + Messaging6.Budget7.Organic marketing

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WHY ADVERTISE VOTER REGISTRATION ONLINE?

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WHERE DO WE RUN ADS?

• Google

• Facebook

• Reddit

• Interactive audio

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TERMINOLOGY• CPC – Cost per click, how much you pay per click

• CPM – Cost per thousand impressions, how much you pay per thousand impressions

• CTR – Click through rate, the rate at which people click your ad

• CPA- Cost per Acquisition

• Targeting - Selecting who sees your ad

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GOOGLE ADS - SEARCH

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FACEBOOK

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WHO ARE THESE PEOPLE?

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Active Audiences

• Comfortable online• Politically plugged in• Internet is the go-to place for information

and resources

Likelihood of being registered: pretty good.

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WHO ARE THESE PEOPLE?

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Latent Audiences

• First-time voters• Never registered before• Politically disengaged• Culturally active• Relatively frequent Internet users

Likelihood of being registered: not so good.

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WHO ARE THESE PEOPLE?

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Impact of Ads

• Active audiences are going to register

• Latent audiences need some nudging

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WHO ARE THESE PEOPLE?

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WHO ARE THESE PEOPLE?

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WHO ARE THESE PEOPLE?

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WHERE ARE WE?

Today Sept. 21st

Sept. 25th -- National

Voter Registration

Day

Oct. 6 – 7 State’s

Voter Registration Deadlines

Oct. 9 – 17 State’s

Voter Registration Deadlines

Oct. 10-15 -- 7 State’s

Voter Registration Deadlines

Oct. 16-19 -- 11 State’s

Voter Registration Deadlines

Oct. 20 - 27

-- 8 State’s Voter

Registration Deadlines

Nov. 6th – Election

Day

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NATIONAL VOTER REGISTRATION DAY

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#925NVRD

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#925NVRD

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#925NVRD

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#925NVRD

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VOTO LATINO

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VOTO LATINO

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VOTO LATINO

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QUESTIONS?

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Evaluation

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WWW.NATIONALVOTERREGISTRATIONDAY.ORG

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WHAT’S NEXT: NEXT WEEKEarly Vote & Vote-by-Mail Week – September 24 – 28

•  Early Vote & Vote By Mail Strategy - September 24, 2012

• Early Vote & Vote By Mail Data - September 25, 2012

• Leading Great Early Vote and Door to Door Events - September 26, 2012

• Early Vote Online Tools - September 27, 2012

• Online Fundraising - September 28, 2012  

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Interdependent Leadership(aka the Snowflake Model)

https://act.neworganizing.com/donate/NOD_Donate_08-2012/

HOW CAN I SUPPORT NOI ON DEMAND?

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WWW.NEWORGANIZING.COM/TOOLBOX