noi12.co/OnyC98
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& #noiOnDemand If you are experiencing technical difficulties, please visit www.CandidateProject.org/h elp to read frequently asked webinar tech questions. Welcome! We will be starting the training session shortly. noi12.co/OnyC98
description
noi12.co/OnyC98. Voter registration + Online Advertising. Trainers: Steffi Decker, Chong + Koster Dan McSwain, OMP Facilitated By: Hope Wood, NOI. Introductions. NOI O n Demand & NVRD Me & You Norms. www.nationalvoterregIstrationday.org. Introductions. NOI O n Demand & NVRD Me & You - PowerPoint PPT Presentation
Transcript of noi12.co/OnyC98
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If you are experiencing technical difficulties, please visit
www.CandidateProject.org/help to read frequently asked webinar tech questions.
Welcome!We will be starting the training session shortly.
noi12.co/OnyC98
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Trainers: Steffi Decker, Chong + KosterDan McSwain, OMP
Facilitated By: Hope Wood, NOI
VOTER REGISTRATION + ONLINE ADVERTISING
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INTRODUCTIONS
NOI On Demand & NVRD
Me & You
Norms
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WWW.NATIONALVOTERREGISTRATIONDAY.ORG
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INTRODUCTIONS
NOI On Demand & NVRD
Me & You
Norms
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FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM
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FOLLOWING THE LAWWWW.AFJ.ORG
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AGENDA
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1.Why advertise voter reg online?
2.Who are the audiences?3.Timeline – Where are we?4.National Voter Registration Day5.Creative + Messaging6.Budget7.Organic marketing
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WHY ADVERTISE VOTER REGISTRATION ONLINE?
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WHERE DO WE RUN ADS?
• Interactive audio
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TERMINOLOGY• CPC – Cost per click, how much you pay per click
• CPM – Cost per thousand impressions, how much you pay per thousand impressions
• CTR – Click through rate, the rate at which people click your ad
• CPA- Cost per Acquisition
• Targeting - Selecting who sees your ad
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GOOGLE ADS - SEARCH
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WHO ARE THESE PEOPLE?
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Active Audiences
• Comfortable online• Politically plugged in• Internet is the go-to place for information
and resources
Likelihood of being registered: pretty good.
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WHO ARE THESE PEOPLE?
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Latent Audiences
• First-time voters• Never registered before• Politically disengaged• Culturally active• Relatively frequent Internet users
Likelihood of being registered: not so good.
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WHO ARE THESE PEOPLE?
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Impact of Ads
• Active audiences are going to register
• Latent audiences need some nudging
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WHO ARE THESE PEOPLE?
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WHO ARE THESE PEOPLE?
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WHO ARE THESE PEOPLE?
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WHERE ARE WE?
Today Sept. 21st
Sept. 25th -- National
Voter Registration
Day
Oct. 6 – 7 State’s
Voter Registration Deadlines
Oct. 9 – 17 State’s
Voter Registration Deadlines
Oct. 10-15 -- 7 State’s
Voter Registration Deadlines
Oct. 16-19 -- 11 State’s
Voter Registration Deadlines
Oct. 20 - 27
-- 8 State’s Voter
Registration Deadlines
Nov. 6th – Election
Day
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NATIONAL VOTER REGISTRATION DAY
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#925NVRD
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#925NVRD
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#925NVRD
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#925NVRD
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VOTO LATINO
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VOTO LATINO
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VOTO LATINO
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QUESTIONS?
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Evaluation
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WWW.NATIONALVOTERREGISTRATIONDAY.ORG
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WHAT’S NEXT: NEXT WEEKEarly Vote & Vote-by-Mail Week – September 24 – 28
• Early Vote & Vote By Mail Strategy - September 24, 2012
• Early Vote & Vote By Mail Data - September 25, 2012
• Leading Great Early Vote and Door to Door Events - September 26, 2012
• Early Vote Online Tools - September 27, 2012
• Online Fundraising - September 28, 2012
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Interdependent Leadership(aka the Snowflake Model)
https://act.neworganizing.com/donate/NOD_Donate_08-2012/
HOW CAN I SUPPORT NOI ON DEMAND?
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WWW.NEWORGANIZING.COM/TOOLBOX
