AN OVERVIEW OF BOUTIQUE HOUSE BUSINESS IN BANGLADESH

F A S H I O N H O U S E

PRESENTED BY

Zayed Iqbal Abir

Introduction

• NOGORDOLA is one of the leading boutique houses in Bangladesh. Here the local products have good demands in local and international market for its quality colour matching, eye catching design and presentation.

• Their products line includes men’s and women’s wear, handicrafts, leather goods, bamboo and wood made items, plant accessories, house accessories, candle and many other items. Nogordola highlights the tradition of rural Bangladesh.

Background• Nogordola was created by Dhaka Ahsania Mission.

• Dhaka Ahsania Mission is a non-government development organization founded by Khan Bahadur Ahsanullah in 1958.

• Dhaka Ahsania Mission has been established “Nogordola” for our heritage and cultural promotion, sustainability of handicraft and artisans in line with modern style and technology.

• Nogordola gives all profit to Dhaka Ahsania Mission for execute DAM’s work.

Mission

Providing quality production to the customers, making traditional and attracting design and executing its work with skilled and professional employees.

Vision

To develop as a branded and Boutique house of the country.

Products & Price

Products• Men’s Products

• Women’s Products

• Children Products

• Jewellery Products

• Home Accessories Products

Men’s Products(With Price)• Panjabi (550-8990/=)

• Shirts (450-1090/=)

• Fhotua (490-790/=)

• Lungi (590-790/=)

• T-Shirt (180-650/=)

• Payjama, Shal, Belt, Kurta

Women’s Products(With Price)• Three Piece (1500-5000/=)

• Orna (350-390/=)

• F-Fhotua (600-1300/=)

• Shari (650-9990/=)

• T-Shirt (320-490/=)

• Maxi, Blouse, Scarp, Cloths

Children’s Products(With Price)• Three Piece (900-1200/=)

• Frog (400-500/=)

• Shari (1290-1790/=)

• Punjabi (450-500/=)

• Fhotua (390-490/=)

• Shirt & T-Shirt (180-390/=)

Jewellery Products• Neck less

• Ear Ring

• Churi

• Ring

Nakshi Khata Products• Decorative

• Wall Hangings

• Christmas Decorations

Home Accessories Products• Bed cover & cushions • Rugs• Table Lamps• Photo Frames• Coasters• Napkin Rings• Mats• Trays• Cutlery• Bowls and Platters• Bookends• Boxes• Hammocks• Plant Accessories• Candles

Collection Place of Raw Materials• Loom Cloths - Norshigndhi

• Shari - Tangail

• Lungi - Shirajgong

• Febrics - Isalampur

• Silk - Rajshahi

Promotion• Bill Board

• Newspaper

• Online (Web Site)

• Facebook

• Event Photo Shoot

• Catalogue

Branches• Dhanmondi

• Bashundhara City

• Gulshan

• Jamuna Future Park

• Chittagong

• Mohammadpur (Factory Office)

Career Opportunity• Professional• Skilled• Experienced (Minimum One Year)• Have a good sense of work• Male / Female

• Newspaper• Online (Web Sites)

Competitors

S W O TAnalysis

Strengths• Good Will

• Quality of Products

• Skilled Human Resource

• Rich Collection for Ladies

• Good Customer Service

Weakness• Market is not widespread yet

• Operating with only few branches

• Products for men are not rich

• Price is bit higher than other boutique

Opportunity• Increasing market demand

• Scope of expanding business in foreign country

• Nogordola has become a brand so it is very easy for them to launch or promote a new brand

Threats• Increasing competition

• Customer’s choice is changing

• Objective of Nogordola include satisfying the customer

Conclusion Boutique industry is one of the profitable & preferable sectors in our country. Development of

boutique industry is essential because it varies our tradition and economical growth. There are many boutiques houses in our country & they successfully provide goods and services. ‘NOGORDOLA’ is one of them. It produces cloths, home accessories & jewellery for their customers. Already they attract their customer by performance. They have many plans to develop themselves as soon as possible. They want to supply their products in foreign markets. We hope that it can achieve the top position in boutique industry and provide quality goods and services.

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