Node-o-rama

Ivan BolfanBusiness Development Manager, CEE GCN

GLOBAL SPONSORS

Node-o-rama

3

Digital transformation is a balancing act

From “status quo” to “embracing change”

TIME2000 2030

IT IN

VE

ST

ME

NT

S $

Traditionalapplications

Strategic partnerships will matter

“Invest” mode

Digital transformation

“Optimize” mode

IT transformation

Cloud-native applications

Last 15 years Next 15 years

IT-centric Business-centric

Systems of recordSystems of engagement

and insight

Traditional applications Cloud-native apps

Transactional data

and reporting

Streams of data and

analytics

Internet Internet of Everything

Technology will move from the realm of IT to become inherent across the business

4

New applications are producing more data than ever

More

DATA

New applications are

creating more data –

44 ZB will live in the

datacenter by 2020,

according to IDC1

Pace of

CHANGE

Old storage technologies

can’t keep up with the

pace of change

New

TECHNOLOGIES

They also can’t support

new technologies that

enable innovative

services

44 ZB

1 https://www.emc.com/leadership/digital-universe/2014iview/executive-summary.htm

5

Scaling to tomorrow’s business needs

Many are choosing software-defined storage (SDS)

solutions for hyper-converged infrastructure (HCI).

It delivers simpler, streamlined, scalable storage

that is:

At a fraction of the

cost of traditional,

storage

high-performance

flash-optimized

hyper-converged

built for any application

6

SDS + Hardware = Success

But “software defined” means

hardware matters more than ever.

Storage performance and ROI depend

heavily on the performance and

reliability of the hardware – that comes

from a trusted partner who has your

needs in mind.

Choosing the right technology

Reliable designs

High-performance

Integrated building blocks

Easy to purchase

Easy to deploy

7

Are you facing any of these challenges?

Hard to locate the

source of a problem,

making it hard to

know who to call

for help

Takes too long to

configure, test and

validate

Configuring new

infrastructure can

be complex

TRADITIONAL IT WAYO

LD

HA

BIT

S B

LV

D

ALWAYS DONE IT THIS WAY

WH

Y C

HA

NG

E R

OA

D

Mosteveryoneagrees …complexity is

IT Enemy #1

HIT ‘n’ MISS TRAIL

WA

IT F

OR

TH

E R

IGH

T P

AR

T A

VE

NU

E

#@&!!

OUT OF TIME LANE Should have bought a READY Solution

9

9

Biz Apps

Workload

Services

Deploy

Compute

Dell EMC

portfolio

Knowledge

Ready Nodes

Ready Bundles

Ready Systems

The Ready Solutions Formula

PowerEdge • Isilon • VxRack • VMAX • VxBlock • Unity • PowerEdge • Isilon • VxRack • VMAX • VxBlock

Ready Nodes, Bundles and Systems differentiated

Ready NodesNot just a bare server

Tested and validated

Deployment guides

Sizing guides

Optional SW installation

Accelerated quoting

Server, storage

Ready BundlesNot just a bundle

Tested and validated

Deployment guides

Sizing guides

Accelerated quoting

Performance testing

Server, storage, networking

Deployment services

Ready SystemsNot just CI/HCI

Deployment guides

Sizing guides

Lifecycle management

Turn-key deployment

Built on Engineered Systems

Workload validated and certified

Engineered Systems tools

Dell EMC Ready NodesSoftware defined storage building blocks

12

Dell EMC Ready Nodes

Dell EMC Ready Nodes are pre-configured and validated building blocks that provide:

Confidence of known good configurations

Convenience of saving you time

With solution-level customer support

13

Why Dell EMC Ready Nodes?

Convenient time

savings

Each Ready Node includes

just the right amount of CPU,

memory, network I/O

controllers, HDDs and SSDs

best suited for the workload,

so you don’t have to spend

time finding and testing the

optimal configuration

Known good

configurations

Dell EMC Ready Nodes are

built on Dell EMC PowerEdge

Servers -- pre-configured,

tested and certified to run

vSAN, ScaleIO, Microsoft

Storage Spaces Direct or SAP

HANA

Unified Sales and

Technical Support

Option of a single point of

contact for sales and technical

support for the entire solution –

the server and software

3 Reasons

14

Benefits of Dell EMC Ready Nodes

• Ready nodes are jointly tested

and certified turnkey

configurations

• Years of collaboration with

software partners

• Thousands of hours of testing

• Streamlined solution-level

support

• Quickly and easily scale as

you grow

• Easy deployment with factory-

tested, pre-configured, and

pre-tested

• Faster configuration, fewer

update steps, reduced time for

maintenance, troubleshooting

and resolution

Reduce risk Save timeReduce

complexity

2 31

15

Ready Node Building Block ValueConfidence. Convenience. Customer support.

vSAN Ready NodesNEW! Microsoft Storage

Spaces Direct Ready Nodes

Now global! ScaleIO Ready Nodes

SAP HANA Scale-up Ready Nodes

SAP HANA Edge Ready Nodes

Tight integration of software

and choice of hardware,

reconfigurable over lifecycle

Reliably configured, easy-to-

deploy building block with

world-class support

Scalable, high-performance

multi-hypervisor building block

Fast deployment of new

instances and modular

scalability without disruption

First-to-market integrated

solution bringing enterprise-

class SAP capabilities to mid-

to small-sized budgets

Dell EMC PowerEdge 14g! R640, R740, R740xd, FX2 withFC430, FC630

All flash, hybrid

Dell EMC PowerEdge R730xd

All flash, hybrid

Dell EMC PowerEdge R630, R730xd

All HDD, all flash, hybrid

Dell EMC PowerEdge R930

24x 2.5″ SSD plus 8x NVMe

Dell EMC PowerEdge R730

16x 2.5″ drives, 8x 3.5″ drives

• VMware-certifiedconfigurations

• Multiple form factor options (1-unit, 2-unit, storage-heavy, dense)

• Time to market with 14g

• NEW! Standardized deployment services

• Error-proof ordering—always a validated configuration

• Support for both new pre-installed and BYO licensing

• Single point of contact, supported as a Ready Node

• NEW! Over 650 validated configurations

• NEW! Auto-discovery with ESXi deployment

• NEW! Single point of contact, supported as a Ready Node

• SAP certified

• Appliance experience

• Optional VMware vSphere virtualization

• Single point of contactsupport

• SAP certified

• Appliance experience

• Provisioned software suite, accelerator services

• Single point of contact support

Services

Dell EMC Ready Nodes

17

Dell EMC Ready Node Professional Services

Dell EMC provides additional assistance for installing and deploying

Ready Nodes

Firmware configured correctly

Software can be installed at the factory, or on-site

Nodes arrive ready to add to your existing environment

• Dell ProDeploy deploys the configuration in your data center

• 24x7 chat, email and phone support services from Dell ProSupport

Other

services

include:

Why Dell EMC?

19

Why Dell EMC over the Competition

Convenient time

savings

“…in terms of simplicity, ease

of setup, and ease of

maintenance: Almost like

night and day when

compared to HPE’s

comparable offerings.” 3

Known faster

configurations

• On vSAN: PowerEdge FC430

outperformed HPE solution by

more than 3X – with 4X better

performance per watt1

• On SAP HANA: Dell EMC

holds several world records

for performance2

Unified Sales and

Technical Support

“The [Dell EMC] products were

vastly easier to set up, Dell

EMC was far more responsive

to service requests and

questions (hours compared to

days or weeks for a response),

and generally far less red tape

with Dell EMC over HPE.” 4

3 Reasons

1 http://www.principledtechnologies.com/Dell/PowerEdge_FX2_VMware_Virtual_SAN_0615_v2.pdf2 https://www.sap.com/about/benchmark.html3,4 Why HPE Account LeSaint Logistics Is Moving to Dell EMC

IT Brand PulseIT Pro Brand Leader Survey February 2017

https://itbrandpulse.com/it-pros-vote-2017-server-and-database-brand-leaders/

Dell EMC won all six leader titles in Enterprise

Rackmount Servers: Market, Price, Performance,

Reliability, Service & Support, and Innovation

21

Why Dell EMC?

The combination of Dell and EMC brings together two industry-leading companies with strong reputations for

value and innovation. Dell EMC holds leadership positions in:

3 IDC WW Quarterly Converged Systems Tracker, June 2016, Vendor Revenue — EMC FY 2015; 4 IDC WW Quarterly Enterprise Storage Systems Tracker, June 2016, Vendor Revenue — EMC CY 2015; 5 Dell EMC Annual Report, 2015;

6 IDC WW Quarterly Cloud IT Infrastructure Tracker, Q1 June 2016, Vendor Revenue — EMC FY 2015; 7 IDC WW Virtual Machine and Cloud System Market Shares 2015, July 2016; 8 Dell EMC Pulse, Gartner Recognizes EMC as a

Leader in the 2016 Data Center Backup and Recovery Software Magic Quadrant, June 2016; 9 IDC white paper, "Software Defined Storage: A Pervasive Approach to IT Transformation Driven by the 3rd Platform," November 2015.

server virtualization and cloud systems

management software (VMware)7

in data protection8

in software-defined storage9

#1 converged infrastructure3

in traditional and all-flash storage4

virtualized data center infrastructure5

cloud IT infrastructure6

#1

#1

#1

#1

#1

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