Noddles on the Go
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Transcript of Noddles on the Go
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on the go
Product Redesign by Katie Camilla BownsAdvance Visual Media, Winter 2013Brigham Young University - Idaho
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IRVINE, CA 92618
MADE IN U.S.A.
Maruchan, Inc. 2013www.maruchan.com
1-2 Plan3-4 Style Guide5-6 Logo & Logo Placement7-8 Package Design
9-10 Advertisement
Table of Contents
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Product Name: Instant Lunch
Target Group: 16-35 year olds. Climbers, Hikers,Backpackers, as well as Students, Business persons andOn-The-Go persons who love a warm, fresh noodle taste.
Brief History: Maruchan was started in 1961 by Toyo Suisan. In1977, Maruchan opened its rst noodle factory in Irvine, California.Now, It has grown into three state of the art food processing plantsthat supply products all over the world.
It has always been a top competitor in the ramen noodle market, butproceeded to the number one spot with Instant Lunch. Maruchans
Instant Lunch costumers have grown with itscompany. Because of a more diverse customermarket, Maruchan has chosen to give its wellloved product Instant Lunch healthier ingredientsand a new look!
Big Idea: Maruchan rst chose to re-invent Instant Lunch so people whowere on-the-go, indoors and outdoors, could have a healthier alterna-tive lunch or a snack. After much research, Maruchan has chosen to
change the name and the packaging for the product.
First we plan to change the 4 sided packaging to a 6 sided package.A new color scheme and logo/font style will be added to the pack-aging. High grade solar reecters on the inside of the packagewill be added to the package as well to insure ease of cooking inremote locations.Changing the packaging allows the negativeconnotation of our product to almost dissapear and re-invent it-self as a healthy alternative to a fast and easy lunch or snack.
Although the cost of packaging will increase, these new ad-ditions and a broader target marketing audience, we planto not only meet but surpass previous nancial quarters.
PLAN
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Style Guide
abcdefghijklmnopqrstuvwxyzBebas Neue
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklmnopqrstuvwxyz
Harabara
Raising RedCMYK: 0 71 90 2RGB: 251 73 24Panotne: P 34-8 CHex: fb4918
Going GreenCMYK: 5 0 100 18RGB: 200 210 0
Panotne: P 166-16 CHex: c8d200
Bold Blue
CMYK: 100 21 0 35RGB: 0 130 165Panotne: P 110-15 CHex: 0082a5
Outdoor OrangeCMYK: 0 39 100 2RGB: 251 152 0Panotne: P 17-8 CHex: fb9800
Bounding BrownCMYK: 0 13 27 76RGB: 60 52 44Panotne: P 23-15 CHex: 3c342c
Font Size: 18-24 (Body Copy), 70-120(Titles)Placement: Left Aligned
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHelvetica
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Ramen Noodles
with Vegtables
NET WT
2.25 OZ (64G)
Logo
Original Logo circa 1961
New Logo circa 2013
Although much of the Maruchan logo is the same, we feel that addingstronger lines in our logotype gives a more modern and updated feelto our growing company. The logos key color is black and will alwaysbe printed in pure black.
LOGO PLACEMENT
1.FOLD
BACK
LIDH
ALF-W
AY.
FILLC
UPTO
INSID
ELINE
WITH
BOILING
WATER
.
2.CLOSEL
IDSECURLYA
NDLET
STANDF
OR3MINU
TES.
3.RE
MOVE
LID,
STIRTH
OROU
GLY
ANDE
NJOY
FROM
CUP.
Caution
:Pro
duti
shot
;ple
aseh
andl
ewith
care
espe
ciallyw
hens
ervin
gchil
dren
.
Made
inU.S.A
.|NetW
t.2.25
oz(64g)
The Maruchan Logo is
always placed at the topcenter of packaging.
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AdvertisementAt Maruchan, we believe that noodles
on the go are meant to be eaten any-
where! The ad below is designed for
magazines of all niches. We plan to
place our ad in outdoor, travel, family,
and business magazines.
Noddles on the go.Eat them anywhere.
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Maruchan Inc. | Irvine, CA