Nobody Moves the Market Like Anne-Marie @ Keller | Williams kw

• KW Agent Leadership Council (ALC) 2013-2014

• Top 3% of Keller Williams Nationwide 2010-2013

• Keller Williams Ignite Instructor

• Certified Luxury Home Market Specialist

• GRI - Graduate Realtor Institute

• CDPE – Certified Distressed Property Expert

• Member of GUILD

• M.B.A. Univ. of San Diego

• B.A. DePauw University

• Member - San Diego, California, and National Associations of Realtors

• Local School and Church Volunteer

• Little League Volunteer

• Involved with Many Local Charities

• RE/MAX Platinum Club Top Producer 2000-2009

• Licensed California Realtor Since 1999

Meet Lead Agent

Anne-Marie McCormick

Nobody Moves the Market Like Anne-Marie @ Keller | Williams

Featured Expert on CNBC Power Lunch

Check out my YouTube channel www.youtube.com/AnneMarieREGroup to see full video

• To Provide Exceptional Representation to Buyers and Sellers while upholding the highest ethical and professional standards in the real estate industry.

• Committed to the highest level of service while maintaining confidentiality, privacy, and discretion to protect her clients’ interests.

• Professional, Experienced, Personal Service

Anne-Marie and her Team at Keller Williams will consistently and efficiently provide home sellers and buyers the most professional real estate services available in San Diego.

Our Commitment

Anne-Marie’s Philosophy

Keller Williams Realty ®

Belief System

Our beliefs are an essential part of who we are and how we conduct business. The Keller Williams® Belief System is the foundation for providing the ultimate in service to each of our clients.

Our Commitment

WI4C2TS

Our Belief System In Action….. Win-Win . . . Or no deal Integrity . . . Do the right thing Commitment . . . In all things Communication . . . Seek first to understand Creativity . . . Ideas before results Customers . . . Always come first Teamwork . . . Together Everyone Achieves More Trust . . . Starts with honesty Success . . . Results through people

7.85

7.45

6.93

7.42 7.19 7.07

6.71 6.52

7.08 7.08

6.68

6.01 5.69 5.63 5.77

5.95 6.01

5.63

5.23

4.66

3.97

4.46 4.31

4.51 4.32

4.1 4.26

4.46

0

1

2

3

4

5

6

7

8

9

Source: www.hud.gov & www.freddiemac.com

How long can these rates last? 30 yr Fixed 1992-2013

0

5

10

15

20

25

30

35

40

45

50

198

8.0

1

198

8.0

7

198

9.0

1

198

9.0

7

199

0.0

1

199

0.0

7

199

1.0

1

199

1.0

7

199

2.0

1

199

2.0

7

199

3.0

1

199

3.0

7

199

4.0

1

199

4.0

7

199

5.0

1

199

5.0

7

199

6.0

1

199

6.0

7

199

7.0

1

199

7.0

7

199

8.0

1

199

8.0

7

199

9.0

1

199

9.0

7

20

00

.01

20

00

.07

20

01.

01

20

01.

07

20

02

.01

20

02

.07

20

03

.01

20

03

.07

20

04

.01

20

04

.07

20

05

.01

20

05

.07

20

06

Q1

20

07

Q3

20

09

Q1

20

10Q

3

20

12Q

1

SOURCE: CALIFORNIA ASSOCIATION OF REALTORS

HOUSING AFFORDABILITY INDEX SAN DIEGO COUNTY

1988 - 2012 % OF HOUSEHOLDS THAT CAN BUY

Keller Williams Carmel Valley

Multiple Listing Service

KWCV vs MLS

Listings Taken Volume 20% 10% 10%

Contracts Written 2% -13% 15%

Contracts Written Volume 13% 3% 10%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

Listings Taken Volume

Contracts Written

Contracts Written Volume

Keller Williams – December 2013 Year over Year

1%

3% 3%

7%

8%

18%

20%

40%

Where Buyers Come From

Open House

Combo of Reasons

Advertised Property

Referral by Relocation Service

Responded to an open house, but purchased a different home

Responded to an ad, but purchased a different home

For Sale sign

Name/Firm recognition or salesperson contact

Data Provided by National Associations of REALTORS

Price Right—Attract Buyers

Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

Pricing Misconceptions

It is very important to price your property at competitive market value when we finalize the listing agreement.

WHAT

YOU

PAID

WHAT

YOU

NEED

WHAT

YOU

WANT

WHAT

YOUR

NEIGHBOR

SAYS

WHAT

ANOTHER

AGENT

SAYS

COST TO

REBUILD

TODAY

Buyers and Sellers Determine Value

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

Price Ahead of the Market – Seller’s Market

In a market with rising home values, if a seller wants a price that’s ahead of the market, the market may go up enough to make that price attractive for buyers. Time can cure some mistakes and make people look smart.

Price Ahead of the Market – Buyer’s Market

If sellers fall behind a market with falling home values, they can end up chasing the market down, because home values are always falling faster than their price reductions.

Agent On Call 8AM to 7PM, 7 Days A Week

Agents Making Calls, Prospecting for You Daily

Guaranteed Quick Response Time to Inquiries on Your Home

Full-time Marketing, Listing, Closing, & Relocation Departments

We Market Your Home to the World – Telemarketing at our Call Center, Posting to 250+ Websites, Mass E-mail, Direct Mail, & Print Publications

Customized Website – Provides 24-Hour Exposure to Sell Your Home

Automatic Prospecting – Instant E-mail Notification of NEW Comparable Homes for Sale

Weekly Marketing Reports – To keep you fully informed about your sale.

Community Involvement & Support, Networking to Get Your Home SOLD

Belief System – Honesty, Integrity, and Commitment

Our Services To You

• Price your home strategically to be a step ahead of the market.

• Stage your home to showcase it’s most attractive features.

• Place professional signs and property flyers that will be noticed and read by prospective buyers.

• Call and distribute Just Listed cards to neighbors so they will tell their family and friends about your home

• Optimize your home's Internet presence by posting it on the local MLS and on more than 250 Internet websites with multiple photographs and creative descriptions.

• Distribute a compelling virtual tour of your home to best attract local and out-of-town buyers.

• Create flyers to showcase your home and the neighborhood.

• Target and call other top real estate agents who specialize in selling homes in your neighborhood. Systematized telemarketing sells homes!

• Invite 4,000+ local agents to come see your home first hand.

• Advertise your home in our real estate newsletter and on our network of high-profile websites.

• Schedule and promote Open Houses to best attract prospective buyers.

• Distribute targeted advertisements to over 1,700 active buyers and investors in our database who are looking for homes in your price range and area.

• Provide you with weekly updates detailing our marketing efforts, including comments from prospective buyers and agents who have visited your home.

Our Marketing Plan

Anne-Marie’s marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people who can either buy your home or help us find the right buyer. We will:

Extended Marketing Reach

We will market your home 24/7 through the most popular search Websites on the Web. These include:

AnneMarieREGroup.com

Did you know? 95% of home buyers conduct their initial home searches independently on the Web. We actively market on Google, Bing, and MSN for key search terms including “San Diego Property”, “San Diego homes”, “Homes sale San Diego”, “San Diego luxury homes”, “San Diego real estate”, “San Diego Keller Williams”, and others

Anne Marie is a personable, high energy, results driven real estate agent who consistently has the best interest for her client. Her broad knowledge of San Diego helped us make a great decision and when the right property came along she worked hard to get it for us. I look forward to a continued relationship with Anne Marie and would recommend her to anyone looking for the "right" real estate agent in San Diego. Barner Jones

We loved how you followed through with everything you said you were going to...and promptly! You went above and beyond the duty of helping us buy our home...we love how you continue to help us and stays in contact with us. We know we can always count on you! Eric & Chanel Weddle (San Diego Charger)

Anne-Marie is super professional and a trustworthy advisor! She has an eagle-eye for detail, listens to the client, and give great advice. I will always be grateful. She is wonderful and I would certainly recommend her to anyone who asks! Carolyn Johnson

Client Testimonials

Anne-Marie is a dynamo! Her results-driven focus and deep area knowledge made her an invaluable asset in our house hunt. And her positive attitude and bubbly personality made her a pleasure to work with. She will find the property you are looking for. Cassandra Donovan

Anne-Marie is an exceptional agent who is dedicated, personable, and smart. She took the time to find out exactly what my husband and I were looking for in San Diego real estate, and used her extensive knowledge of the market to identify great homes to show us. She is extremely efficient and is always willing to go the extra mile to achieve the best results for her clients. She’s also very friendly. Highly recommended. Elissa McClure

Client Testimonials

Anne-Marie went the extra mile in marketing my home, and both sales went through without a hitch. I am constantly impressed by how knowledgeable she is! Her team really works hard and do their homework first. Rose Garduno

What a great experience! We had a desire to move from our large home in the “burbs” to a condo downtown. The issues were difficult as we wanted to assure we were no worse than cash neutral once all the dust had settled and the market was slow. Not only that, we had a specific condo in a high demand high rise we wanted and if it was not available, then the deal to sell our home was off. Anne-Marie made it happen while exceeding our goals. Thanks a bunch for the dedicated effort and the excellent results. David Cobb

As first-time home buyers, we really did not know what to expect. However having Anne-Marie guide us through the process, made our experience truly enjoyable. Her patience, experience, and overall knowledge of the real estate market and industry helped us find our dream home. In our opinion, Anne-Marie is the best in the business. Steve Gregory & Rosanne Geraty

(San Diego Charger) Anne-Marie is a stellar, committed and hard working professional who never stops working for her clients. Marcia Bradley

I really appreciate your help, Anne-Marie. You are a delight to work with and you are the best recruitment tool that San Diego has! David McCormick

Anne-Marie is amazing at what she does. She was incredibly patient with us, and willing to give her opinion on different houses or events that came up that greatly helped us make decisions. I recommend her to everyone I know who needs a real estate agent. And to top it off she is a wonderful person, very friendly and fun. Diane Green

Anne-Marie is very knowledgeable and dedicated to getting results. Moving from the Bay Area, I originally hired Anne-Marie to find me a condo to purchase. After understanding what I was looking for she took me around and found me some great prospective home. After a month or so my plans changed and instead of buying I needed to rent a place very quickly. Anne-Marie jumped on board and quickly helped me find a great place to live. I would recommend Anne-Marie to anyone looking to buy, sell, or rent in the San Diego area Steve Bieber

Client Testimonials “Anne-Marie is the most outstanding real estate agent I have ever worked with. She is an individual with the highest integrity and ethics, and works non-stop to achieve her clients' goals. Anne-Marie is very fair and very generous of herself and her time, and because of her creative thinking and hard work, she was able to sell our home in record time, and also to find us the home we wanted, in the area we wanted, in a market with very little inventory to choose from. ” -Karen Sim

“Anne-Marie solved all my problems. I had certain requirements in mind when looking for a home. Anne-Marie knows what she is doing; she has the connections and she will go out of her way to make sure that everything runs as smoothly as possible. She was with me from the beginning, to the end and still checks on me to make sure everything is ok. Thank you for everything that you have done for me Anne-Marie.“ -Manti Te’o (San Diego Charger)

“Our experience with both Anne Marie and Carolina has been excellent. Both are very responsive and dependable. Their availability makes us feel like we are the only client they are working with. We very much appreciate that our needs and views are put ahead of anything else. We would feel very comfortable referring Anne Marie Real Estate Group to any of our friends or co-workers. Thank you very much for the high level of service.” -Scott & Ashleigh

Step 1: Pricing It is very important to price your property at a competitive market value right when you list it. The market is so competitive that even over-pricing by a few thousand dollars could mean that your house will not sell. It's interesting, but your first offer is usually your best offer. Here are reasons for pricing your property at the market value right from the start in order to net you the most amount of money in the shortest amount of time.

An overpriced home:

• Minimizes offers • Lowers showings • Lowers agent response • Limits financing • Limits qualified buyers • Nets less for the seller

80% of the marketing is done when we decide on what price to list your home. If you are unwilling to list at current market value, you would be better off not putting it on the market at this time. Step 2: Cleanliness Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers do! Step 3: Easy Access Top selling agents will not show your home if both the key and access are not readily available. They do not have time to run around town all day picking up and dropping off keys. They want to sell homes! The greatest way to show a house is to have a lockbox accessible to real estate agents!

Six Simple Steps For You

To Ensure Your Home Sells For Top Dollar

Step 4: Showtime When your home is being shown, please do the following: • Keep all lights on • Keep all drapes and shutters open • Keep all doors unlocked • Leave soft music playing • Take a short excursion with your children and pets • Let the buyer be at ease and let the agents do their job • Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arrive. Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us useful information to use in marketing your home. You can email us at SOLD@AnneMarieREGroup.com. Step 5: Paint & Carpet Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more money than you have to replace carpet. They don't. They simply buy elsewhere. Step 6: Curb Appeal Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris. Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.

Six Simple Steps For You

To Ensure Your Home Sells For Top Dollar

Preparing Your Home for Sale

Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery? It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions. Here are some inexpensive ways to maximize your home's appeal: Exterior

• Keep the grass freshly cut. • Remove all yard clutter. • Apply fresh paint to wooden fences. • Paint the front door. • Weed and apply fresh mulch to garden beds. • Clean windows inside and out. • Wash or paint home’s exterior. • Tighten and clean all door handles. • Ensure gutters and downspouts are firmly attached.

Interior • Remove excessive wall hangings, furniture and knickknacks (consider a temporary self-storage unit). • Clean or paint walls and ceilings. • Shampoo carpets. • Clean and organize cabinets and closets. • Repair all plumbing leaks, including faucets and drain traps. • Clean all light fixtures.

For Showings • Turn on all the lights. • Open drapes in the daytime. • Keep pets secured outdoors. • Play quiet background music. • Light the fireplace (if seasonally appropriate). • Infuse home with a comforting scent like apple spice or vanilla. • Vacate the property while it is being shown.

We have great respect for your time and want to be as efficient as possible.

Therefore, please have the following ready in advance of our meeting:

Complete the enclosed contact information sheet:

It’s All About You!

Provide an extra key to your home.

Prepare a description of your home with all the items you would like to have featured in our marketing.

Produce any surveys, reports, or disclosures from when you purchased the home, and more recent if you have any.

Complete the enclosed Sellers Listing Information Checklist.

Have your mortgage records handy.

Have your Home Owners Association (HOA) records handy.

Seller Task List

Providing World Class Service to you is our goal, period. In order to do so, we believe that developing a relationship of trust and depth is important. Please complete this survey so that we may learn more about you. This way we keep you in the forefront of our vision, and constantly find ways to support you and meet your needs. The information you will provide for us in this form will be treated with the highest care and confidence. Thank you for helping us to serve you better! Name_____________________________________ Birthday_______________________ Spouse’s/ Partner’s Name____________________________ Birthday________________________ Anniversary_________________________________________________________________ Home Address ______________________________________________________________ Phone (home)_____________ (mobile) _______________ (spouse) ____________________ Email (you) _______________________ (spouse) _________________________________ Occupation (you)___________________ (spouse)_________________________________ Company (you)____________________ (spouse)_________________________________ Address__________________________ Address_________________________________ City _____________________________ City____________________________________ Phone ____________________________ Phone __________________________________ Place of Birth (you) _________________ (spouse)_________________________________ How long in San Diego? (you) _________ (spouse)_________________________________ Children’s Names Birthdays ____________________________________ ____________________________________ ____________________________________ ____________________________________ Children’s Special Interests____________________________________________________ Do you have any pets? Dogs: _______________________________ Cats:__________________________________ Other: ________________________________________________________________________

It’s All About You!

Client Contact Sheet

Circle the websites you use: Facebook, Linked In, Twitter, Other. Write profile/usernames here: ________________________________________________________________________ Are there any special upcoming events for you and/or your family (i.e. graduation, wedding, births, retirement, vacations?) ________________________________________________________________________ What are your interests outside of work? (wines, travel, fitness, reading, family, music, etc. ) ________________________________________________________________________ What are your hobbies at home? (playing piano, doing crafts, gardening, cooking, woodworking, computers, etc.) ________________________________________________________________________ What recreation or outdoor activities do you enjoy? (surfing, golf, running, mountain biking, fishing, camping etc.)? ________________________________________________________________________ What sporting / theatre / entertainment events do you like to attend (Chargers games, Padres, Plays, Movies)? ________________________________________________________________________ What affiliations to do you have, and/or what organizations do you belong to? ________________________________________________________________________ What are your favorite restaurants in the San Diego area? (Italian, Mexican, Pizza, Burgers, Sushi, Chinese, American, Steak ) ________________________________________________________________________ What specifically are your favorite snacks/ treats? (brownies, Lara Bars, M&Ms, Doritos, Sam Adams, Cabernet wine, etc.) _______________________________________________________________________________ What charities do you support? ________________________________________________________________________

THANK YOU FOR TAKING THE TIME TO COMPLETE THIS INFORMATION. IT HELPS US TO GET TO KNOW YOU BETTER AND LEARN

WHAT IS REALLY IMPORTANT TO YOU.

It’s All About You!

Client Contact Sheet (Page 2)

TO DO – Home Prep and Staging List

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

What Who When

Features and Benefits of Your Home

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

MARKETING TIMELINE

MLS authorization _______________ Sign up _________ Photos __________ On MLS __________ Open House ___________