Nobacco Promotional Campaign @ ccd

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[email protected] 8149908159

Transcript of Nobacco Promotional Campaign @ ccd

[email protected] 8149908159

• India's largest coffee conglomerate, Coffee Day Global Ltd is the largest youth aggregator when it comes to offline. • Pioneer of the café culture and the first to launch the ‘coffee bar’ concept in India • Network strength: Over 1530 cafés in 207 cities/towns across India and growing • Average Footfalls: 200-250 per café per day

Café Coffee Day Network of 1530+ cafes across India

185 cafes

64 cafes

172 cafes

191 cafes

Network spans in 208 Cities.

• Average dwell time at café: 45 minutes

• Meeting place for 15-35 year olds

• The place they frequent most after “home and workplace/college”

• A place where they meet friends and colleagues, in groups of 3 or more

• A place where they rejuvenate and are free to be themselves rather than a place to be “seen at”

Why Advertisers promote at CCD?

Who hangs out at CCD?

• Research shows that while a part of our customers come to us for our products, a substantial amount of our customers come to “hang out” with friends.

• The café is also the venue for “business meetings”

(39%),“celebrating special occasions” (13%) or just plain “hang out” (48%).

Hangs out at cafes/malls

Looking for a good lifestyle

Looking for a multiplicity of experiences

Seeks 'feel-good factor' and expression of identity through choice of brands

consumed. But is also value conscious

Likes to be seen at the right place Socially Active

Profiling the CCD’ian

Strong voice in household purchases

Consumption areas: Personal clothing & accessories, food, entertainment, consumer durables

Make consumption related decisions in company of friends

Tech Savvy

Influencers: Peer group, workmates

NOBACCO @

Café Coffee Day

Campaign Summary

Campaign Objective To Create awareness about NOBACCO

Campaign Duration: 2 Months Scope Of Cafes: 200 GEO: Mumbai, Delhi & Bangalore Campaign Dynamics: •Table mat, Bill Counter Unit, Cup Tags & Leaflets to communicate the how Nobacco will help you quit smoking. • The projected TG was between age group of 25 to 45.

Theme Based Idea

As quiting smoke is not instant activity for addict, so the idea of #quit at your own pace campaign is to communicate how Nobacco will help smoker to Quit smoking at his own pace.

Promos had played at CCD appealing Addict, if they are confronting any hindrance in quiting smoking, Nobocco team is there to help them.

They can directly talk to the Nobacco expert team.

Smoker can Download a App to monitor progress on Quitting Smoke.

Collateral Based Idea

Table mat branding used to promote Nobacco to get maximum attention.

Collateral Based Idea

Collateral Based Idea

Collateral Based Idea

NOBACCO Promo On DSN

Nobacco promo had been played at 100 café coffee day outlets to make awareness about quit smoking campaign. Branding Options: -10/20 Second Spots -Roadblock -Static Wraps on DSN

A lot more can happen over coffee…

Thank You..!!

[email protected] 8149908159