1. Noam Chomsky 2. Manufacturing Consent and Context His book which studies the shaping of theconsumer by capitalist governments. In the 19th Century in Britain a radical pressemerged that reached a national working-classaudience reinforcing class consciousness. Unified workers under an alternative value systemagainst their capitalist rulers. Resulted in increased taxation on production ofnewspapers limited their production to thewealthy (likely capitalist). The Labour party stemmed from a working classmovement and was not backed by any national 3. The Five Filters of Presentation Filter 1 - Newspapers need a filter of money limited to wealthy. Also linked to moneyedbusiness (banks/gangs) limitation on ownershipof media with any substantial outreach. Filter 2 - Advertising provided revenue fornewspaper creation and distribution. Thereforeadvertisers had power. Alternative viewpoints arelikely to receive little funding. Filter 3 - The media needs a constant supply ofnews. It has to cover main events and so ahierarchy of subject matter exists. Largebeurocracies subsidize to gain special access tax payers can end up funding their own 4. The Five Filters of Presentation Filter 4 - The Flak/negative feedback. Thepowerful can feedback to the producers throughshareholders. The power of the financial backersof institutions is of political concern RupertMurdoch is a case in point. The government is amajor producer of flak, regularly assailing,threatening and correcting the media, trying tocontain any deviations from the established line. Filter 5 - The ideology of anticommunism. TheSoviet, Chinese and Cuban revolutions were athreat to the Western elite. It should be notedthat when anti-communism fervour is aroused,the demand for serious evidence in support ofclaims of communist abuses is suspended. 5. Summary A propaganda approach to mediacoverage suggests as systematic andhighly political dichotomization in newscoverage based on serviceability toimportant domestic power interests.