no to extend on or before November 1 of the last Contract...

OFFICIAL SPONSORSHIP AGREEMENT

Between

THE UNIVERSITY OF NORTH TEXAS

And

FRISCO MANAGEMENT, LP

THIS SPONSORSHIP AGREEMENT ( the " Agreement") is made and entered into as of the

last date written below ( the " Effective Date") by and between Frisco Management, LP (" FMLP")

and the University of North Texas ( the " Sponsor"). The Sponsor and FMLP may be referred toindividually as " Party" and collectively as the " Parties".

WHEREAS, FMLP has obtained certain rights from Pro Silver Star, Ltd. (" Silver Star"), the

marketing affiliate of the Dallas Cowboys Football Club, Ltd. (" Dallas Cowboys"), a Texas limited

partnership and franchise in the National Football League ( the " NFL"); Cowboys Stadium, L. P. ( the

Tenant"), a Texas limited partnership that leases AT& T Stadium in Arlington, Texas located at OneAT& T Way Arlington, Texas 76011 ( the " Stadium") from the City of Arlington, and theDevelopment Affiliates ( as defined below), including the right to grant certain sponsorship rightsand other benefits related to the Dallas Cowboys, the Stadium, and the Complex ( as defined andfurther described in Section 5 of this Agreement);

WHEREAS, FMLP desires to sell to Sponsor and Sponsor desires to purchase, the rights and

benefits set forth in this Agreement, the benefits delineated in Exhibit A (" Complex Benefits") and

the benefits delineated in Exhibit B ( the " Sponsorship Benefits").

NOW, THEREFORE, in consideration of the mutual agreements and promises contained herein,

and intending to be legally bound, the Parties agree as follows:

TERM. The term of this Agreement is binding as of the Effective Date and shall expire on June30, 2018, unless terminated earlier in accordance with the terms hereof ( the " Term"). This

Agreement will automatically extend for up to three ( 3) additional two-year periods ( each aRenewal Period") unless either Party provides written notice to the other Party of its intentno to extend on or before November 1 of the last Contract Year of the then in effect term ( e. g., November 1, 2017, November 1, 2019, November 1, 2020 and so on). " Contract Year" shall

mean July 1 to June 30 except for the first year of this Agreement which the Contract Year will

be from the Effective Date to June 30, 2017. Notwithstanding the Effective Date, fulfillment ofthe Complex Benefits will commence following issuance of the occupancy certificate for theComplex from the appropriate governmental authority( ies), subject to the construction

schedule, and fulfillment of the Agreement Benefits ( as defined below) will continue throughthe end of the Term.

2. SPONSORSHIP FEE.

a) Payment. In exchange for the Agreement Benefits granted hereunder to Sponsor during theTerm, Sponsor shall pay to FMLP a total of One Million Seven Hundred Twenty -Five ThousandFive Hundred and No/ 100 U. S. Dollars ($ 1, 725,500.00) ( the " Fee") in accordance with the

payment schedule below. For each Renewal Period, in exchange for the Agreement Benefits

granted during the Renewal Period, Sponsor will pay to FMLP the payments in accordance with

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the payment schedule below ( each the " First Renewal Period Fee", " Second Renewal Period

Fee", " Third Renewal Period Fee" and collectively the " Renewal Period Fee"). " Agreement

Benefits" means, collectively, the Complex Benefits and the Sponsorship Benefits.

Term

Payment

Payment

Due Date

Term

Payment

Payment Due

Date

First

Renewal

Period

Payment

Payment

Due Date

425,000.00 08/ 01/ 2016 218,875.00 07/ 01/ 2017 225,441. 25 07/ 01/ 2018

425,000.00 12/ 01/ 2016 218,875. 00 10/ 01/ 2017 225,441. 25 10/ 01/ 2018

218,875.00 01/ 01/ 2018 225,441.25 01/ 01/ 2019

218,875.00 1 04/ 01/ 2018 11 225,441. 25 1 04/ 01/ 2019

First

Renewal

Period

Payment

Payment

Due Date

Second

Renewal

Period

Payment

Payment Due

Date

Second

Renewal

Period

Payment

Payment

Due Date

232,204.50 07/ 01/ 2019 239,170.75 07/ 01/ 2020 246,345.75 07/ 01/ 2021

232,204.50 10/ 01/ 2019 239,170.75 10/ 01/ 2020 246,345. 75 10/ 01/ 2021

232,204.50 01/ 01/ 2020 239, 170. 75 01/ 01/ 2021 246,345. 75 01/ 01/ 2022

232,204. 50 1 04/ 01/ 2020 239,170. 75 1 04/ 01/ 2021 11 246,345.75 1 04/ 01/ 2022

Third

Renewal

Period

Payment

Payment

Due Date

Third

Renewal

Period

Payment

Payment Due

Date

253,736.25 07/ 01/ 2022 253,736.25 07/ 01/ 2023

253,736.25 10/ 01/ 2022 253,736.25 10/ 01/ 2023

253,736.25 01/ 01/ 2023 253,736.25 01/ 01/ 2024

253,736.25 04/ 01/ 2023 253, 736.25 1 04/ 01/ 2024

b) Postseason Payment. For each postseason game played by the Dallas Cowboys during theTerm, Sponsor shall, in addition to the Fee, pay ( i) the face value of any postseason tickets andparking provided by FMLP as delineated in Exhibit B.XIV.B ( Parking) and Exhibit B.XV.0Tickets), and ( ii) Four Thousand U. S. Dollars ($ 4,000.00) for all postseason media provided by

FMLP as delineated in Exhibit B.VII.G ( Radio: English Game Day) and Exhibit B.VIII.0 ( Radio: Spanish).

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c) Late Payment. If any payment owed hereunder is not received by FMLP within thirty (30) days after when due, such unpaid amounts shall bear interest from the date the payment was

due until paid, at a per annum rate of interest equal to the lesser of ten percent ( 10%) or the

highest non -usurious rate permitted by applicable law.

3. TERRITORY. As used herein, the " Territory" shall mean the State of Texas ( excluding the cityof Houston and the 75 -mile radius around it) and the State of Oklahoma, provided that for

purposes of the Internet ( including social media) as authorized under this Agreement, theTerritory shall be worldwide, and such Territory shall only apply to use of (i) Dallas CowboysTrademarks, ( ii) use of THE STAR Trademarks if using such marks in conjunction with DallasCowboys Trademarks, and ( iii) certain Sponsorship Benefits, subject to Section 26 ( NFL Rules) as determined by FMLP.

4. TRADEMARKS.

a) FMLP represents and warrants that it: ( i) licenses all names, trademarks, service marks,

copyrights and other intellectual property associated with the Dallas Cowboys ( the " DallasCowboys Trademarks"), (ii) has the right to grant the use of the Dallas Cowboys Trademarks

and all goodwill associated with or symbolized by the Dallas Cowboys Trademarks, and ( iii) hasmerchandising rights in and to the Dallas Cowboys Trademarks. In addition, FMLP representsand warrants that it: (A) owns all names, trademarks, service marks, copyrights and other

intellectual property associated with the Complex (" THE STAR Trademarks"), and ( B) has the

right to grant the use of THE STAR Trademarks and all goodwill associated with or symbolized

by the THE STAR Trademarks, and ( C) has merchandising rights in and to the THE STARTrademarks. Dallas Cowboys Trademarks, THE STAR Trademarks shall be collectively referredto as the " FMLP Trademarks". FMLP will provide Sponsor with high resolution files in

appropriate formats for Sponsors use as granted herein.

b) Sponsor represents and warrants that ( i) it owns ( or licenses) and has the right to grant

the use of all names, trademarks, service marks, copyrights and other intellectual property

associated with its brand products and any advertising materials provided by Sponsorhereunder ( the " Sponsor Trademarks"), ( ii) has the right to grant the use of the Sponsor

Trademarks and all goodwill associated with or symbolized by the Sponsor Trademarks, andiii) has merchandising rights in and to the Sponsor Trademarks.

c) The FMLP Trademarks and Sponsor Trademarks may be referred to collectively as " Marks".

d) Sponsor shall only be permitted to use Dallas Cowboys Trademarks and THE STARTrademarks in accordance with this Agreement. Such trademarks are not transferable bySponsor. For the purposes of clarity and in accordance with NFL rules, any type of web/ internetbased advertising using Dallas Cowboys Trademarks is limited to FMLP- controlled internetoutlets ( e. g., DallasCowboys.com). Any use of Dallas Cowboys Trademarks on Sponsor' swebsite, Sponsor' s social media site( s) or any other Sponsor or Sponsor affiliated internetadvertising outlet is strictly prohibited under this Agreement.

e) FMLP shall only be permitted to use Sponsor Trademarks in accordance with thisAgreement to provide the Complex Benefits and Sponsorship Benefits, and to use in otherSponsor approved advertising and promotional materials. Such trademarks are not transferableby FMLP.

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f) Neither Party shall impugn, challenge or assist in any challenge to the validity of the otherParty' s Marks, any registrations thereof, or the ownership thereof. Each Party shall be solelyresponsible for taking such actions as it deems appropriate to obtain trademark, service markor copyright registration for its respective Marks. All uses of or references to the Marks shall

inure to the benefit of the respective owner, and all rights with respect to the Marks not

specifically granted in this Agreement shall be and are hereby reserved to the respective owner.

g) Neither Party is granted any right or license under this Agreement to sell, or otherwisedistribute for sale, any of the promotional or advertising materials, or items related thereto. IfSponsor desires to sell, or distribute for sale, any materials or other merchandising or noveltyitems bearing Dallas Cowboys Trademarks and THE STAR Trademarks, then it shall requestpermission to do so from FMLP, and if granted, the Sponsor shall negotiate in good faith a

separate licensing agreement with Dallas Cowboys Merchandising, Ltd. (" DCM") or its designee

covering such materials or items before they may be sold or distributed for sale. If FMLP ( or itsaffiliates) desires to sell, or distribute for sale, any materials or other merchandising or noveltyitems bearing Sponsor Trademarks, then it shall request permission to do so from Sponsor, and

if granted, FMLP shall negotiate in good faith a separate licensing agreement with Sponsorcovering such materials or items before they may be sold or distributed for sale.

h) All of the rights granted hereunder with respect to the Marks are personal to the recipientthereof and any transfer assignment, lease or sale of such rights shall be void.

i) Notwithstanding any other provision hereof, each Party owns ( or licenses) and shall

continue to own ( or license) and control its respective marks for all purposes during and afterthe Term of this Agreement.

5. ADVERTISING AND PROMOTION.

a) Category and Exclusivity. For the purposes of this Agreement, "Category" shall mean post- secondary education.

i) During the Term and subject to Section 5( e) ( Non-FMLP Controlled Events) below,

FMLP shall not permit any person or entity (other than Sponsor) to refer to itself asan official sponsor or " Proud Partner" of the Dallas Cowboys in the Category orallow such entity( ies) to use any Dallas Cowboys Trademarks for advertising orpromotions in the Category. The exclusivity described in the previous sentence shallbe limited as described above and shall not apply to, among other things, in -stadiumadvertising or in -stadium marketing rights, the sale of internet, publication orbroadcast ( radio and television) rights, and hospitality -related benefits ( includingbut not limited to tickets, suites, tours, merchandise, private catered events or

public non -Dallas Cowboys events, and other hospitality -related benefits) licensedor owned by FMLP or associated with the Dallas Cowboys in the Category, providedthat, Dallas Cowboys Trademarks are not assigned or otherwise made available to a

third party in connection with such sale.

ii) During the Term and subject to Section 5( e) ( Non- FMLP Controlled Events) below,

FMLP shall not permit any person or entity (other than Sponsor) to refer to itself asan official sponsor of THE STAR in the Category or allow such entity( ies) to use THESTAR Trademarks for advertising or promotions in the Category. The exclusivitydescribed in the previous sentence shall be limited as described above and shall not

apply to, among other things, in -stadium advertising or in -stadium marketing rights,

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the sale of internet, publication or broadcast ( radio and television) rights, and

hospitality -related benefits ( including but not limited to tickets, suites, tours, merchandise, private catered events or public events held in, at or around the Event

Center and Complex, and other hospitality -related benefits) associated with theEvent Center or the Complex in the Category, provided that, THE STAR Trademarksare not assigned or otherwise made available to a third party in connection withsuch sale.

b) New Facility/ Complex. FMLP acknowledges that the Dallas Cowboys intend to relocate theprimary team training facility and world corporate headquarters as part of a multi -use specialevent center (" Event Center") and entertainment destination commonly referred to as ' TheStar' located in the City of Frisco, Texas ( the " Complex") in connection with FMLP' s

development and land affiliates (" Development Affiliates") on land owned and/ or controlled

by the Development Affiliates. Sponsor acknowledges that because the Complex is still in thedesign -construction phase, certain Agreement Benefits may need to be modified and certainFMLP and/ or Sponsor obligations may need to be added and/ or modified, provided however, the Parties acknowledge that it is not the intent to add incremental expenses in connection with

any affected Agreement Benefits and any additional expenses shall be mutually agreed upon bythe Parties. The Parties agree to work together in good faith to modify such affected AgreementBenefits as necessary resulting from the transition to the Complex, always with the intent toprovide Sponsor with the benefits and value set forth within this Agreement. For the avoidance

of doubt, fulfillment of any on-site affected Agreement Benefits shall commence followingissuance of the occupancy certificate from the appropriate governmental authority( ies) and issubject to the construction schedule.

c) Promotional Grant. During the Term, FMLP shall provide the Complex Benefits andSponsorship Benefits as delineated in the Exhibits. Subject to the terms and conditions of thisAgreement, Sponsor shall have the right to use the Dallas Cowboys Trademarks and THE STAR

Trademarks to market, promote and advertise products in the Territory solely to the extentpermitted in this Agreement including any Exhibits attached hereto.

d) Promotional Limitations.

i) Cross Sport Promotion. Sponsor agrees and acknowledges that FMLP is not grantingSponsor the right to use the marks and logos of the NFL or any other NFL team, orcombine the Sponsor Trademarks and Dallas Cowboys Trademarks with the NBA,

the NHL, MLB or any NBA, NHL or MLB team or any other professional or amateurathlete or organization.

ii) Disclaimer of Product Endorsement. Nothing contained in this Agreementauthorizes Sponsor to represent in any oral or written form or in anycommunication medium that any product or service of Sponsor or its affiliates orsubsidiaries has been endorsed, selected or approved by FMLP or its affiliatesincluding but not limited to the NFL). The permission granted to Sponsor

hereunder does not expressly or by implication connote that FMLP, the DallasCowboys, the Tenant, the NFL or the Development Affiliates have made any inquiryto ascertain, by use of standards or other criteria, the relative merits of any ofSponsor' s products or services in comparison with competitive products.

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iii) Names. Sponsor acknowledges that neither FMLP, the Dallas Cowboys, the Tenantnor the Development Affiliates has the right to use the names, signatures,

photographs or likenesses of any Dallas Cowboys player, employee or coach, or anyathlete, participant, employee or third party provider performing services at theComplex ( including but not limited to practices, competitions and performances) inconnection with a commercial product or service, and that any use by Sponsor mustbe approved by such individual. Sponsor also understands that no athlete,

participant, employee, coach, or third party provider whatsoever shall have anyobligation to endorse any Sponsor products under this Agreement.

iv) Individual Use. Sponsor expressly understands that any Dallas Cowboys footballplayer, employee or coach or any athlete, participant, or third party provider has theright to use, sponsor or accept any product from anyone in competition withSponsor.

v) Social Media. Sponsor understands and agrees that FMLP manages the content

showcased on any of its designated social media outlets, however, FMLP does notown or control any social media platform ( the " SMP"). Any SMP is owned andcontrolled by a third party not affiliated with FMLP and as such, in the event a SMPmaterially changes the way it operates its business ( e. g., imposes certain

promotional and advertising restrictions making it impossible for FMLP to fulfill itsobligations to Sponsor, etc.) then the Parties agree to modify the affected AgreementBenefits and FMLP will provide a mutually agreed upon substitute benefit of similarnature and comparable value. FMLP shall not bear any liability with respect to anysubstitute benefit and shall be deemed to have satisfied all of its obligations.

e) Non- FMLP Controlled Events.

i) Sponsor acknowledges and agrees that FMLP does not control non -Dallas Cowboys -

related events at the Stadium and that Sponsor shall not be entitled to anySponsorship Benefits at such non -Dallas Cowboys events. FMLP shall not be liableto Sponsor nor shall Sponsor be entitled to any reduction in Fees if during suchevents, Sponsor signage ( to the extent provided in this Agreement pursuant to

Exhibit B ( Sponsorship Benefits)) is temporarily covered or removed or if suchevents are sponsored by, and signage is provided to, a competitor of Sponsor.

ii) Sponsor acknowledges and agrees that FMLP does not control non- FMLP events at

the Complex, including the Event Center, and that Sponsor shall not be entitled toany Complex Benefits at such non- FMLP events. FMLP shall not be liable to Sponsornor shall Sponsor be entitled to any reduction in Fees if during such events, Sponsorsignage to the extent provided in this Agreement pursuant to Exhibit A ( Complex

Benefits) is temporarily covered or removed ( in whole or in part but then restored) or if such events are sponsored by, and signage is provided to, a competitor ofSponsor. Furthermore, and solely with regard to non- FMLP third party events heldat the Event Center, nothing contained in this Agreement shall preclude FMLP fromproviding THE STAR Trademarks to an event promoter ( for use directly by theevent promotor and/ or the event promoter' s sponsors) in the promotion of anypublic or private event held in, at or around the Event Center regardless of whetheror not THE STAR Trademarks include Dallas Cowboys Trademarks or THE STAR

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Trademarks are used standalone, provided however, in no event shall FMLP permit

use of standalone Dallas Cowboys Trademarks by a competitor of Sponsor.

f) Approval. Each promotional program conducted by Sponsor pursuant to the terms hereofshall be jointly coordinated by Sponsor and FMLP and subject to final approval by FMLP whichapproval shall not be unreasonably withheld. All promotional or other materials to be used inconnection with the Agreement Benefits, shall be subject to final approval by FMLP whichapproval shall not be unreasonably withheld.

g) Agreement Benefit Implementation. Except as otherwise specifically provided in Exhibit AComplex Benefits) and Exhibit B ( Sponsorship Benefits) attached hereto, FMLP shall be solely

responsible for and shall bear all costs associated with the initial production and installation of

promotions, displays and advertisements provided under this Agreement and routine

maintenance of the same. Sponsor shall bear all costs associated with any modifications to suchpromotions, displays and advertisements as well as production of any video spots during theTerm. Sponsor understands that its television and radio advertisements ( only if applicable asset forth in Exhibit A ( Complex Benefits) and/ or Exhibit B ( Sponsorship Benefits)) will run on

the original broadcast of each program set forth in Exhibit A ( Complex Benefits) and/ or ExhibitB ( Sponsorship Benefits). Additionally, in FMLP' s sole discretion, the television and radioadvertisements ( if provided as part of this Agreement) may be distributed within theprogramming via any interactive or internet distribution platform (e. g., mobile application, etc.) at all times subject to applicable laws and NFL rules and Sponsor hereby consents to the samewith no additional approvals, consents or clearances required. All television and radio

programs are subject to change and may be replaced with equivalent programs or on -airopportunities for Sponsor. Sponsor acknowledges and agrees that unless otherwise agreed bythe Parties or specifically provided in Exhibit A ( Complex Benefits) and Exhibit B ( SponsorshipBenefits), it is the sole responsibility of Sponsor to provide the advertisement copy, spots, content and design to be used in connection with the Agreement Benefits. Sponsor agrees that

a failure of Sponsor to comply with the reasonable deadlines or formats established by FMLP, ina manner that adversely affects FMLP ( to be determined by FMLP in its reasonable discretion), shall be deemed a waiver by Sponsor of those specific Agreement Benefits that cannot bedelivered as a result of Sponsor' s non- compliance until such time as Sponsor complies with

established deadline and formats. FMLP, the Dallas Cowboys, the Tenant and the Development

Affiliates shall not have any liability arising from such waiver. Sponsor shall obtain, at its solecost and expense, any and all licenses and permits required in connection with the advertisingand promotional material supplied by Sponsor.

6. FMLP WARRANTIES. FMLP represents, warrants and covenants that: ( i) it has the full right

and legal authority to enter into and fully perform this Agreement in accordance with its termswithout violating the rights of any other person or entity; ( ii) Sponsor's use of Dallas Cowboys

Trademarks and THE STAR Trademarks, in accordance with and only as authorized under thisAgreement does not infringe upon the trademark or trade name rights or other rights of anyother person or entity; ( iii) that the football games in which the Dallas Cowboys participate at

the Stadium shall be conducted substantially in accordance with all applicable rules of the NFLand shall continue to be sanctioned by the NFL; ( iv) it shall comply with all applicable lawspertaining to the promotion and conduct of Dallas Cowboys home football games; ( v) it has theright to grant the Agreement Benefits delineated herein; and ( vi) it has and will maintain duringthe Term sufficient insurance to comply with the terms and conditions of this Agreement.

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7. SPONSOR WARRANTIES. Sponsor represents, warrants and covenants that: ( i) it has the full

right and legal authority to enter into and fully perform this Agreement in accordance with itsterms without violating the rights of any other person or entity, including but not limited to, anythird party rights that are or may be incorporated or depicted within Sponsor' s television andradio advertisements by way of any distribution platform including but not limited to theinternet; ( ii) use of the Sponsor Trademarks does not infringe the trademark or trade name

rights of any other person and no separate consents or approvals for use are required; ( iii) it

maintains all government licenses, permits or other authorizations necessary to conduct itsbusiness; and ( iv) it has and will maintain during the Term sufficient insurance to comply withthe terms and conditions of this Agreement.

8. INDEMNITIES.

a) Sponsor, to the extent permitted by the Constitution and laws of the State of Texas, agreesto indemnify and hold harmless FMLP, the Dallas Cowboys, the Tenant, AT& T Services, Inc. with regard to Sponsorship Benefits provided at the Stadium), the NFL and its member clubs,

the Development Affiliates (with regard to Complex Benefits provided at the Complex), the legal

operating entities for the Complex, and each of the forgoing entities' officers, affiliates, owners, directors, partners, agents and employees from and against any and all claims, demands, obligations, causes of action ( including pre -lawsuit court orders), losses, lawsuits and all otherdamages, liabilities ( determined by verdict, judgment or good faith settlement of a claim), fines,

judgments and the costs and expenses associated therewith ( including the payment ofreasonable attorneys' fees and disbursements) of defending a claim of liability (whether or notvalid) ( together " Losses") to the extent such Losses arise out of: ( 1) the performance of

services or actions taken by Sponsor, or those acting under it in connection with thisAgreement, including but not limited to, any breach by Sponsor of any representation, warrantyand covenant herein; ( 2) the failure of Sponsor, or those acting under it, to comply with theterms and conditions of this Agreement; ( 3) FMLP' s valid use of the Sponsor Trademarks as

authorized by this Agreement; ( 4) the broadcasting or publication of material provided bySponsor; ( 5) defects in the design, assembly, or manufacture of any product provided bySponsor to FMLP; and ( 6) any perceived endorsement of Sponsor by FMLP or the DallasCowboys.

b) The obligations to indemnify contained in this section shall survive the expiration ortermination of this Agreement.

9. INSURANCE. During the Term, each Party agrees to maintain sufficient insurance to complywith the terms of this Agreement. Furthermore, Sponsor understands and agrees that if certain

aspects or execution of the Agreement Benefits are altered or modified beyond the scope

originally contemplated in the Exhibits and FMLP, in its sole discretion, determines suchalteration or modification infers amplified risk, then additional specific insurance and

indemnification will be required by the Stadium, Complex or such other affected FMLP- relatedproperty as applicable and as such, Sponsor ( or a third party designated by Sponsor) shall, atthe instruction of FMLP, register and submit a certificate of insurance and a declaration of

contractual commitment ( the " Declaration") to Blue Star Operations Services, LLC ( or other

designee assigned by FMLP) acting on behalf of FMLP, through its affiliate Global RiskManagement Solutions, LLC in advance of any work performed onsite at any FMLP- relatedproperty, including but not limited to, the Stadium and the Complex. The indemnificationobligations set forth in the Declaration will be in addition to and not in place of the

indemnification set forth in this Agreement. If Sponsor is unable or unwilling to comply with the

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additional insurance and indemnification obligations, then the aspects or execution of the

Agreement Benefits will not be altered or modified beyond the scope originally contemplated inthe Exhibits. As of the Effective Date of this Agreement the Parties acknowledge and agree there

are no Sponsorship Benefits that necessitate the aforementioned additional specified insuranceand indemnification. Notwithstanding the foregoing, the Parties acknowledge and agree that ifSponsor itself cannot meet the minimum insurance requirements required by Global RiskManagement Solutions, LLC, then FMLP agrees to secure a separate Tenants' and User' s

Liability Insurance Policy (TULIP) setting forth commercial general liability coverage on behalfof Sponsor at its sole expense.

10. TERMINATION.

a) Termination by FMLP. Without prejudice to any other rights or remedies that FMLP mayhave, FMLP may terminate this Agreement immediately by delivery of notice to Sponsor at anytime if any of the following occur: ( i) Sponsor fails to make a payment or provide considerationwhen due and fails to cure such nonpayment in accordance with this Agreement; ( ii) Sponsor

1) makes an assignment for the benefit of creditors, ( 2) is adjudicated bankrupt, ( 3) files a

voluntary petition in bankruptcy or a voluntary petition or an answer seeking reorganization, arrangement, readjustment of its debts or for any other relief under Title 11 of the United StatesCode or any successor or other federal or state insolvency law (`Bankruptcy Law"), ( 4) has

filed against it an involuntary petition in bankruptcy or seeking reorganization, arrangement, readjustment of its debts or for any other relief under any Bankruptcy Law, which petition isnot discharged within thirty ( 30) days, or ( 5) applies for or permits the appointment of areceiver or trustee for its assets; ( iii) Sponsor defaults under any other material provision ofthis Agreement and fails to cure such default within fifteen ( 15) days after it received written

notice of such default from FMLP; or ( iv) any of the representations or warranties made bySponsor in this Agreement prove to be untrue or inaccurate in any material respect.

b) Termination bySponsor. Without prejudice to any other rights or remedies that Sponsormay have, Sponsor may terminate this Agreement immediately by delivery of notice to FMLP atany time if any of the following occur: ( i) any of the events described in Section 10( a)( ii) aboveoccur with respect to FMLP; ( ii) FMLP defaults under any other material provision of thisAgreement and fails to cure such default within fifteen ( 15) days after it received written notice

of such default from Sponsor; or ( iii) any of the representations or warranties made by FMLP inthis Agreement prove to be untrue or inaccurate in any material respect.

c) Effect of Expiration or Termination. After the expiration or termination of this Agreement,

Sponsor shall have no right to sell, distribute, broadcast or use the licenses, Agreement Benefits

or premiums provided for in connection with this Agreement without FMLP' s prior written

consent. Furthermore, after expiration or termination of this Agreement for whatever reason,

all rights granted under this Agreement will revert to each Party respectively and each Partyagrees to refrain from further use of, simulation of or reference to any and all of the otherParty' s Marks. Upon the termination of this Agreement, each Party shall, at its option and to theextent possible, deliver to the other Party or destroy, all artwork, promotional concepts or

derivative work which ( i) was developed and used in connection with this Agreement, and ( ii)

utilizes or otherwise references any of the other Party' s Marks. If a Party opts to destroy allartwork, such Party shall provide the other Party with an affidavit( s) of destruction to serve asevidence of such actions.

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11. CONFIDENTIAL INFORMATION• CONFIDENTIALITY OF TERMS Each Party, acting in anycapacity, may provide the other with, or allow access to, certain proprietary information notgenerally known to the public (" Confidential Information"). The Parties shall not at any timedisclose, permit the disclosure of, release, disseminate, or transfer, whether orally or by anyother means, any part of the disclosing Party' s Confidential Information to any other person orentity, whether corporate, governmental, or individual, without the express written consent of

the other Party except as required by applicable law, in connection with legal process. The

provisions of this section do not apply to any Confidential Information which: ( a) at the time

disclosed or obtained is in the public domain; ( b) after being disclosed or obtained becomespart of the public domain through no act, omission or fault of any Party; ( c) was in the receivingParty' s possession at the time of disclosure or receipt and was not acquired, directly orindirectly, under an obligation of confidence; or ( d) such Party demonstrates that theConfidential Information was received by it from a third party after the time it was disclosed orobtained hereunder and was not acquired by the third party, directly or indirectly, from theParty sharing the Confidential Information or from a director, employee, agent or otherrepresentative of that Party under an obligation of confidence with the other. The Partiesacknowledge that the NFL requests to review the Agreement Benefits provided in the attached

Exhibits from time to time and Sponsor hereby permits FMLP to disclose such exhibits, to theNFL if FMLP is required to do so in connection with NFL rules, with no further consent required.

Furthermore, FMLP acknowledges that Sponsor is a Texas state agency and strictly adheres toall statutes, court decisions and the opinions of the Texas Attorney General with respect todisclosure of public information under the Texas Public Information Act (" TPIA"), Chapter 552,

Texas Government Code. To the extent required by Section 552.002 of TPIA and Section2252.907, Texas Government Code, and at no additional charge to Sponsor, FMLP will make anyinformation created or exchanged with Sponsor pursuant to this Agreement (and not otherwise

exempt from disclosure under TPIA) available in a format reasonably requested by Sponsorthat is accessible by the public. In the event that Sponsor receives a request for disclosure ofConfidential Information hereunder, Sponsor shall notify FMLP of such request and, request aruling from the Texas Attorney General concerning whether such Confidential Information mustbe disclosed. FMLP will receive the required third party letter, and have the opportunity tosubmit arguments to the Attorney General that the Confidential Information should not bedisclosed to the requester. This section and any rights or remedies either Party may have withrespect to the other arising out of the other' s termination of this Agreement shall continue infull force and effect, for a period of three (3) years after the expiration of the Agreement.

12. SEVERABILITY. The invalidity or unenforceability in particular circumstances of any portionof this Agreement shall not extend beyond such provision or circumstances and no other

provision of this Agreement shall be affected thereby. If, for any circumstance whatsoever, fulfillment of any provision of this Agreement, or any other document related hereto, or theexercise of any right or remedy whatsoever contained herein or in any other instrument inconnection herewith, involves transcending the limit of validity prescribed by applicable statuteor law, then the obligation to be fulfilled shall be reduced to the limit of such validity.

13. WAIVER. No delay on the part of any Party hereto in exercising any right, power or privilegehereunder shall operate as a waiver thereof, and no single or partial exercise of any right, power or privilege hereunder shall preclude further exercise thereof, or be deemed to establish

a custom or course of dealing or performance between the Parties, or preclude the exercise ofany other right, power or privilege. Subject to Section 5( g) hereof, no waiver of any provision ofthis Agreement shall be effective unless such waiver is memorialized in a writing signed by thewaiving Party. The rights, powers, remedies and privileges herein are cumulative and not

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exclusive of any other rights, powers, remedies or privileges which a Party would otherwisehave at law or in equity or otherwise.

14. NOTICES. All notices required or permitted to be made under this Agreement must be in

writing and will be deemed to have been duly given when sent by prepaid certified orregistered mail or telex or by a nationally recognized overnight delivery service that providesevidence of delivery.

If to Sponsor, to: Office of the President

University of North Texas1155 Union Circle # 311425

Denton, Texas 76203

Attention: Neal Smatresk

With a Copy to: Office of General Counsel

University of North Texas System1901 Main Street

Dallas, Texas 75201

With a Copy to: Office of University Relations and PlanningUniversity of North Texas1155 Union Circle # 311070

Denton, Texas 76203- 5017

Attention: Deborah Leliaert

If to FMLP, to: Frisco Management, L.P.

One Cowboys ParkwayIrving, Texas 75063Attention: Vice President, Corporate Partnerships

With a Copy to: Frisco Management, L.P.

One Cowboys ParkwayIrving, Texas 75063Attention: Legal Department

or such other address as either Party may designate in writing to the other Party for thispurpose.

15. AGENTS. Each Party shall be responsible for the payment of commissions or other forms ofcompensation due its respective agents, brokers or other persons or firms in connection with

this Agreement and the Agreement Benefits contained herein. Sponsor, to the extent permitted

by the Constitution and laws of the State of Texas, agrees to indemnify, defend and holdharmless FMLP, the Development Affiliates, the legal operating entities for the Complex, andeach of the forgoing entities' officers, affiliates, owners, directors, partners, agents andemployees from and against any claims of any broker, agent or other person or firm claiming acommission or other form of compensation by virtue of having dealt with Sponsor with regardto providing the Agreement Benefits contained in this Agreement and FMLP agrees toindemnify, defend and hold harmless Sponsor from and against any claims of any broker, agentor other person or firm claiming a commission or other form of compensation by virtue ofhaving dealt with FMLP with regard to providing the Agreement Benefits contained in thisAgreement. The provisions of this section shall survive the termination of this Agreement.

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16. GOVERNING LAW. This Agreement is subject to and shall be construed in accordance with thelaws of the State of Texas without regard to its choice of law provisions. The Parties consent to

exclusive jurisdiction in the state and federal courts located in the State of Texas and herebywaive personal service. Each Party shall perform its obligations under this Agreement incompliance with all applicable laws of all appropriate jurisdictions.

17. NON -ASSIGNMENT. Neither Party shall assign this Agreement without the prior writtenapproval of the other Party, provided, that FMLP may unilaterally assign this Agreement to anaffiliate.

18. FORCE MAIEURE. FMLP shall use reasonable efforts to provide the Agreement Benefits

described herein; providedhowever and notwithstanding anything contained herein thisAgreement, where any benefit to be provided to Sponsor under the Agreement is prevented bychanges in event schedules or locations, technical or mechanical difficulties, preemptions,

strikes, labor disputes, boycotts, riots, war or national emergencies or disasters, terrorist actsor threats of terrorist acts, governmental restrictions, acts of God, or any other cause beyondthe reasonable control of FMLP, then the performance of such benefit shall be excused, but anyand all Sponsor obligations under this Agreement shall continue.

19. RELATIONSHIP TO THE PARTIES. This Agreement does not create or constitute, and will not

be construed as creating, any type of corporate relation, joint venture, partnership, principaland agent, employee and employer relationship between or among any or all of the Parties. Each Party expressly understands and agrees that the other Party is an independent contractorwith respect to the other in the performance of each and every part of this Agreement, and issolely responsible for all of its own employees and its own labor costs and expenses arising inconnection therewith. Neither Party has any right, power, or authority to agree or commit toany obligation or duty on behalf of the other Party, commit, or obligate the other Party in anymanner. Neither Party will hold itself out as acting for or on behalf, or as a representative oragent of, the other Party.

20. SECTION HEADINGS. The Section headings in the Agreement are for purposes of reference

only and shall not limit or affect any of the terms herein.

21. ENTIRE AGREEMENT: MODIFICATION. This Agreement, as well as the Exhibits referenced

herein, constitute the entire Agreement between the Parties relating to the subject matterherein and supersedes all other agreements, if any, express or implied, whether written or oral, specifically including, but not limited to, any representations, advertising or marketingmaterials distributed ( in any form) by FMLP and or its agents. Furthermore, Sponsor expresslywaives any right to claim fraudulent inducement by FMLP with respect to this Agreement. Thismay not be changed orally but only by a written instrument signed by each Party.

22. COUNTERPARTS. This Agreement may be executed in any number of counterparts, includingby facsimile or portable document format ( i. e., . PDF), each of which shall be deemed to be an

original and all of which taken together shall constitute but one and the same instrument. The

execution of a counterpart of the signature page of this Agreement shall be deemed to be theexecution of a counterpart of this Agreement.

23. BINDING AGREEMENT. This Agreement shall be binding upon the Parties, their successorsand assigns.

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24. ATTORNEY FEES AND COSTS. If any action at law or in equity is necessary to enforce orinterpret the terms of this Agreement, the prevailing Party shall be entitled to reasonableattorney's fees, costs, and necessary disbursements in addition to any other relief to which itmay be entitled.

25. NFL RULES. Use of certain Sponsorship Benefits granted hereunder shall be subject to NFLrules and regulations and any request or conditions imposed by the NFL or any of its affiliates.

one signature page follows)

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IN WITNESS WHEREOF, the Parties have executed this Agreement as of the last datewritten below.

FMLP

FRISCO MANAGEMENT, L. P., a Texas limited partnership

By: Blue Star Investments, Inc., a Texas Corporation

r-.

Name: 7Cne5 < rf

Title: r;iDate: — 7 ctIt L

SPONSOR

THE UNIVXRSITY OF NORTH TEXAS

Na*in

Title: (, U—ULYDate: - 71 r6 B 1( Q

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Exhibit A

Complex Benefits

Subject to the terms of the Agreement, FMLP will provide Sponsor the Complex Benefits setforth below, which constitute all of the Complex Benefits to which Sponsor will be entitled. Unlessotherwise specified, all capitalized terms used in this Exhibit A will have the meanings ascribed tothem in the Agreement. Furthermore, fulfillment of the Complex Benefits shall be at all timessubject to the approval provision set forth in the Agreement.

I. COMPLEX ACTIVATION

A. Community Initiative. Subject to all state and federal employment law guidelines, Sponsor andFMLP will mutually develop and implement an academic learning and internship program withinFMLP' s organization in mutually agreed upon business areas ( the " Academic Learning andInternship Program") during the Term. The Academic Learning and Internship Program willinclude the opportunity for the Parties to mutually agree upon a minimum of four ( 4) businessareas, one ( 1) intern per business area, for a total of four (4) internships each Contract Year duringthe Term. Additionally, the Academic Learning and Internship Program will include four ( 4) classprojects, four ( 4) guest speakers, and mutually agreed upon tours of The Star each semester. Students of the Sponsor will have significant access to internships offered by FMLP. Furthermore, FMLP will host one ( 1) job fair during the fall and/ or spring semester and may participate in jobfairs offered by the Sponsor. The business and academic areas will be mutually agreed upon by theParties. Sponsor understands and agrees fulfillment of the Academic Learning and InternshipProgram will necessitate execution of ancillary documentation which may include but is not limitedto onboarding documentation. Furthermore, the Parties agree any rights, obligations, protections, terms and conditions contained in any ancillary documentation will be in addition to and not inplace of the terms and conditions set forth in this Agreement. Any further details regarding theexecution of the Academic Learning and Internship Program are to be mutually agreed upon by theParties and executed by FMLP.

II. EVENT ACTIVATION

A. Booth/ Tent Display. Sponsor will receive one ( 1) tent/ booth display space at the Complexduring four ( 4) mutually agreed upon events each Contract Year during the Term. Booth displaysize and location will be determined by FMLP and based on availability. Tent/ Booth set-up and anypromotional materials, which are the sole expense of Sponsor, are to be mutually agreed upon bythe Parties and executed and distributed by Sponsor staff.

III. HOSPITALITY

A. Event Center Usage. Sponsor shall receive the right to host a mutually agreed upon number ofguests in one ( 1) mutually agreed upon space in the Event Center each Contract Year during theTerm. Event Center usage is subject to availability and will be for a maximum of four (4) hours perusage. All costs associated with the event preparation, execution thereof and tear down ( i.e., food, beverage, audio/ visual, etc.) will be at the sole expense of the Sponsor.

IV. RIGHTS: TESTIMONIAL AND IMAGE

A. Imagery Usage. Sponsor will receive the right to use certain images of Sponsor' s InternshipProgram integration within FMLP' s organization on Sponsor collateral within the Territory, each

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Contract Year during the Term. Images to be mutually agreed upon by the Parties and subject toproper clearances.

B. Testimonial. Sponsor shall receive the right to incorporate certain FMLP messages/ statements

of Sponsor' s Internship Program integration within FMLP' s organization in approved advertisingand promotional materials throughout the Term.

V. RIGHTS: TRADEMARKS

A. The Star Trademarks. Subject to the terms and conditions in the Agreement, Sponsor shall

have the right to use THE STAR Trademarks in approved advertising and promotional materialsthroughout the Term.

VI. SIGNAGE: DIGITAL (COMPLEX)

A. LED Banner Boards ( Mixed -Use). Sponsor will receive four ( 4) daily digital rotational loopexposures on the LED boards located throughout Complex each Contract Year during the Term. Each rotational loop equals approximately twelve ( 12) minutes of advertising each day. It is theSponsor' s responsibility to provide high resolution files and the applicable advertising spots in theappropriate format. The rotation schedule will be determined by FMLP.

B. Marquee Signage. Sponsor will receive one ( 1) daily digital rotational loop exposure on eachside of the two-sided marquee sign adjacent to the Complex throughout the Term. Each rotational

loop equals approximately twenty ( 20) minutes of advertising on each side of the marquee eachday. It is the Sponsor' s responsibility to provide high resolution files and the applicable advertisingspots in the appropriate format. The rotation schedule will be determined by FMLP.

C. StarVision Network (Mixed -Use). Subject to the following sentence, Sponsor shall receive one1) daily digital rotational loop exposure on the Complex' s television network throughout the Term.

Each exposure shall include six ( 6) : 30 -second L -bracket rotations, provided however, execution ofany advertising within the television network is at the sole discretion and approval of each tenant

leasing a retail space within the Complex. It is the Sponsor' s responsibility to provide highresolution files and the applicable advertising spots in the appropriate format. The rotation

schedule will be determined by FMLP.

VII. SIGNAGE: DIGITAL (EVENT CENTER)

A. Concourse Signage. Sponsor will receive one ( 1) digital concourse signage package in the EventCenter during each FMLP- controlled event, including all Frisco ISD sports events, each ContractYear during the Term. Each package is inclusive of six ( 6) : 30 -second vertical rotations and six ( 6)

30 -second L -Bracket rotations each event. It is the Sponsor' s responsibility to provide highresolution files and the applicable advertising spots in the appropriate format. The rotation


VIII. SIGNAGE: INNER BOWL ( EVENT CENTER)

A. LED Ribbon Board Exposure. Sponsor will receive four ( 4) digital LED interior ribbon boardexposures in the Event Center during each FMLP- controlled event, including all Frisco ISD sportsevents, each Contract Year during the Term. Each exposure will include one ( 1) : 30 -second pre - event exposure and one ( 1) : 30 -second exposure during each event. It is the Sponsor' s

responsibility to provide high resolution files and the applicable advertising spots in theappropriate format. The rotation schedule will be determined by FMLP.

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B. Video Board Feature ( Event Day). Sponsor will receive one ( 1) inner bowl, video board

feature of :30 seconds or more in the Event Center during sixteen ( 16) events, to include FriscoISD sports events, each Contract Year during the Term. Each feature will include Sponsor logo

exposure on the video board during an event break. Feature length and creative content to be

mutually agreed upon by the Parties. It is the Sponsor' s responsibility to provide highresolution files and the applicable advertising spots in the appropriate format. The rotation


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Exhibit B

Sponsorship Benefits

Subject to the terms of the Agreement, FMLP will provide Sponsor the Sponsorship Benefitsset forth below, which constitute all of the Sponsorship Benefits to which Sponsor will be entitled. Unless otherwise specified, all capitalized terms used in this Exhibit B will have the meaningsascribed to them in the Agreement. Furthermore, fulfillment of the Sponsorship Benefits shallbe at all times subject to the approval provision set forth in the Agreement.

I. APPEARANCES

A. Key Executive Appearance. Sponsor will receive one ( 1) appearance by a mutually agreedupon Dallas Cowboys key executive during four ( 4) events each Contract Year during the Term. Each appearance will include key executive in attendance and will be for a maximum of two ( 2) hours. Appearance date, time and location to be mutually agreed upon and based on availability. Sponsor is responsible for transportation and lodging ( including any expenses) for any appearanceoutside of the Dallas -Fort Worth area.

II. DIGITAL: OUT OF HOME

A. At The Pump ( Commercials). Sponsor shall receive six million ( 6, 000,000) impressions in the

form of :15 -second digital advertising spots through FMLP' s ' At the Pump' digital media networkeach Contract Year during the Term. Such spot shall run on program loop during the first andsecond Contract Year during Term, provided however, FMLP will use reasonable efforts to securethe ' At the Pump' digital media network for the subsequent Contract Years. It is Sponsor' s

responsibility to provide high resolution files and the applicable advertising spots in theappropriate format. Furthermore, Sponsor understands and agrees that FMLP manages the contentshowcased on the 'At the Pump' digital media network, however, FMLP does not own or control theAt the Pump' digital media network platform (" DMNP"). The DMNP is owned and controlled by athird party and as such, in the event FMLP ceases to manage the content, FMLP shall modify thisSponsorship Benefit and provide a substitute benefit of similar nature and comparable value toSponsor. FMLP shall not bear any liability with respect to any substitute benefit and shall bedeemed to have satisfied all of its obligations in relation to such unavailable Sponsorship Benefitsfor which a substitute benefit was provided.

III. GAME DAY ACTIVATION

A. Plaza Display. Sponsor will receive two ( 2) booth display space at the Stadium during two ( 2) mutually agreed upon Dallas Cowboys pre and/ or regular season home game each Contract Year

during the Term. Booth display size and location will be determined by FMLP and based onavailability. Booth set- up and any promotional materials, which are the sole expense of Sponsor, are to be mutually agreed upon by the Parties and executed and distributed by Sponsor staff.

IV. HOSPITALITY

A. Practice Suite Usage. Subject to and in accordance with Section 5( b) ( New Facility/ Complex), Sponsor will receive the right to host up to twenty-five ( 25) guests in the luxury practice suite atthe Dallas Cowboys training facility and executive offices for one ( 1) event each Contract Yearduring the Term. Practice suite usage will include a tour of the Dallas Cowboys training facility andexecutive offices and mutually agreed upon food and non- alcoholic beverages and parking are at no

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additional cost to Sponsor. Suite usage must be scheduled at least two ( 2) weeks prior to desired

date. Exact dates shall be based on practice suite and facility availability.

B. Stadium Tour. Sponsor will receive the right to host a mutually agreed upon number of guestsfor a tour of the Stadium in connection with the Academic Learning and Internship Programdelineated in Exhibit A. I. A. each Contract Year during the Term. Each tour must be scheduled atleast two ( 2) weeks prior to desired tour date. If the tour tickets are not utilized by the end of theTerm the tour tickets will be forfeited by Sponsor and will not carry forward.

V. INTERNET: DALLASCOWBOYS. COM

A. Run of Site Banner Advertisement. Sponsor will receive one million ( 1, 000,000) impressions

within one ( 1) run of site banner advertisement and one ( 1) accompanying banner advertisementacross Dallas Cowboys websites each Contract Year during the Term. It is the Sponsor' sresponsibility to provide high resolution files in the appropriate format.

B. Run of Site Banner Advertisement. Sponsor will receive one million ( 1, 000,000) impressions

within one ( 1) run of site banner advertisement across Dallas Cowboys websites each Contract Year

during the Term. It is the Sponsor' s responsibility to provide high resolution files in the appropriateformat.

C. Website Exposure ( Landing Page). Sponsor will receive one ( 1) promotional landing page onwww.DallasCowboys.com in connection with a mutually agreed upon feature each Contract Year toremain on the site for the duration of the Term. It is Sponsor' s responsibility to provide highresolution files and the applicable advertising spots in the appropriate format.

VI. PUBLICATIONS: GAME DAY MAGAZINE

A. Game Day Magazine Full Page Advertisement ( Season). Sponsor will receive one ( 1) full

page, four-color advertisement in each ' Dallas Cowboys Star Magazine Game Day' publication, during each pre and regular .season and post -season home game each Contract Year during theTerm. It is the Sponsor' s responsibility to provide high resolution files in the appropriate format.

VII. RADIO: ENGLISH GAMEDAY

A. In -Game : 05 -Second Billboards ( Network). Sponsor will receive one ( 1) 05 -second in -game

sponsorship billboard in each broadcasted Dallas Cowboys pre and regular season game. All spotswill run on the Dallas Cowboys Radio Network.

B. In -Game : 30 -Second Commercials ( Network). Sponsor will receive one ( 1) 30 -second in -

game radio commercial in each broadcasted game during the Dallas Cowboys pre and regular andseason each Contract Year during the Term. All spots will run on the Dallas Cowboys Radio

Network.

C. Post -Game : 05 -Second Billboards ( Network). Sponsor will receive one ( 1) : 05 -second post-

game sponsorship billboard in each broadcasted Dallas Cowboys pre and regular season game. Allspots will run on the Dallas Cowboys Radio Network.

D. Post -Game : 30 -Second Commercials ( Network). Sponsor will receive one ( 1) : 30 -second

post -game radio commercial in each broadcasted Dallas Cowboys pre and regular season game

each Contract Year during the Term. All spots will run on the Dallas Cowboys Radio Network.

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E. Pre -Game : 05 -Second Billboards ( Network). Sponsor will receive one ( 1) : 05 -second pre-

game sponsorship billboard in each broadcasted Dallas Cowboys pre and regular season game. Allspots will run on the Dallas Cowboys Radio Network.

F. Pre -Game : 30 -Second Commercials ( Network). Sponsor will receive one ( 1) : 30 -second pre-

game radio commercial in each broadcasted game during the Dallas Cowboys pre and regularseason each Contract Year during the Term. All spots will run on the Dallas Cowboys RadioNetwork.

G. Postseason English Radio. In accordance with Section 2( b) of this Agreement, Sponsor will

purchase the English radio delineated herein Exhibit B.VII.A- F. for each postseason broadcast each

Contract Year during the Term.

VIII. RADIO: SPANISH

A. In -Game 30 -Second Commercials ( Network). Sponsor will receive one ( 1) 30 -second in -game

radio commercial in each broadcasted game during the Dallas Cowboys pre and regular season eachContract Year during the Term. All spots will run on the Dallas Cowboys Spanish Radio Network.

B. In -Game 05 -Second Billboards ( Network). Sponsor will receive one ( 1) 05 -second in -game

radio billboard in each broadcasted game during the Dallas Cowboys pre and regular season eachContract Year during the Term. All spots will run on the Dallas Cowboys Spanish Radio Network.

C. Postseason Spanish Radio. In accordance with Section 2( b) of this Agreement, Sponsor willpurchase the Spanish radio delineated herein Exhibit B.VIII.A- B. for each postseason broadcast each


IX. RIGHTS: TRADEMARKS AND LOGOS

A. Dallas Cowboys Trademarks. Sponsor will receive the right to use Dallas Cowboys

Trademarks in the Territory in approved advertising and promotional materials throughout theTerm.

B. Use of Designation. Sponsor will receive the right to use the following designation in theTerritory in approved advertising and promotional materials: " Proud Partner of the Dallas

Cowboys".

X. SIGNAGE: DIGITAL

A. Concourse Signage (: 30 -Second Commercial, L -Bracket and Vertical Rotations). Sponsor

will receive one ( 1) concourse signage package in the Stadium during each Dallas Cowboys pre, regular and any postseason home games each Contract Year during the Term. Each package is

inclusive of one ( 1) : 30 -second commercial, six ( 6) : 30 -second L -bracket rotations and six ( 6) : 30 -

second vertical rotations. It is the Sponsor' s responsibility to provide high resolution files and theapplicable advertising spots in the appropriate format. The rotation schedule will be determinedby FMLP.

B. Marquee Signage ( 12 months). Sponsor will receive rotational exposure on both sides of the

two-sided marquee sign located near the SH -360 and Division Street interchange near the Stadium.

Exposure will include 120 : 10 -second static advertisements daily for a 52- week period eachContract Year during the Term. It is the Sponsor' s responsibility to provide high resolution files andthe applicable advertising spots in the appropriate format. The rotation schedule will be

determined by FMLP.

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XI. SIGNAGE: INNER BOWL

A. Digital Gap Exposure. Sponsor will receive one ( 1) digital interior, lower bowl gap signageexposure in the Stadium during each Dallas Cowboys pre, regular and any postseason home gameeach Contract Year during the Term. Each exposure will include one ( 1) : 30 -second pre -game

exposure and one ( 1) : 30 -second in -game exposure during each game on all four (4) gap signs. It isthe Sponsor' s responsibility to provide high resolution files and the applicable advertising spots inthe appropriate format. The rotation schedule will be determined by FMLP.

B. End Zone LED Exposure. Sponsor will receive one ( 1) digital exposure on the end zone LED

board in the Stadium during each Dallas Cowboys pre, regular and any postseason home game eachContract Year during the Term. Each exposure will include one ( 1) : 30 -second pre -game exposureand one ( 1) : 30 -second in -game exposure during each game. It is the Sponsor' s responsibility toprovide high resolution files and the applicable advertising spots in the appropriate format. Therotation schedule will be determined by FMLP.

C. LED Ribbon Board Exposure. Sponsor will receive one ( 1) digital exposure on the LED ribbon

board in the Stadium during each Dallas Cowboys pre, regular and any postseason home game eachContract Year during the Term. Each exposure will include one ( 1) : 30 -second pre -game exposureand one ( 1) : 30 -second in -game exposure during each game. It is the Sponsor' s responsibility toprovide high resolution files and the applicable advertising spots in the appropriate format. Therotation schedule will be determined by FMLP.

XII. TELEVISION: ENGLISH

A. Jason Garrett Show : 05 -Second Billboards ( Network). Sponsor will receive one ( 1) : OS -

second television billboard in each original broadcasted ' Jason Garrett Show' ( or the then current

head coach) each Contract Year during the Term. All spots will run on the Dallas CowboysTelevision Network.

B. Jason Garrett Show : 30 -Second Commercials ( Network). Sponsor will receive one ( 1) : 30 -

second television commercial in each original broadcasted ' Jason Garrett Show' ( or the then current

head coach) each Contract Year during the Term. All spots will run on the Dallas CowboysTelevision Network.

C. Preseason Games : 30 -Second Commercials ( Network). Sponsor will receive one ( 1) : 30 -

second television commercial in each broadcasted Dallas Cowboys preseason game controlled byFMLP each Contract Year during the Term. All spots will run on the Dallas Cowboys TelevisionNetwork.

D. Preseason Games: First Down Marker Exposure. Sponsor will receive the right to brand all of

the on air first -down markers in one ( 1) quarter of each broadcasted Dallas Cowboys preseason

game controlled by FMLP, which as of the date of execution of this Agreement is three ( 3) games, each Contract Year during the Term. First down marker exposure will include on air Sponsor logorecognition during Dallas Cowboys possessions throughout each game. All spots will run on theDallas Cowboys Television Network.

XIII. TELEVISION: SPANISH

A. Preseason Games: : 30 -Second Commercials ( Network). Sponsor will receive two ( 2) : 30 -

second television commercials in each broadcasted Dallas Cowboys preseason game controlled by

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FMLP each Contract Year during the Term. All spots will run on the Dallas Cowboys SpanishTelevision Network.

B. Vaqueros de Dallas: : 30 -Second Commercials ( Local). Sponsor will receive one ( 1) : 30 -

second television commercial in each original broadcasted ' Vaqueros de Dallas' show each Contract

Year during the Term. All spots will run locally in the Dallas -Fort Worth market.

XIV. TICKETS: PARKING

A. Club Parking. Sponsor will receive three ( 3) club parking passes to each Dallas Cowboys preand regular season home game played at the Stadium each Contract Year during the Term.

B. Postseason Parking. In accordance with Section 2( b) of this Agreement, Sponsor will purchasethe three ( 3) club parking passes delineated herein Exhibit B.XIV.A, for each postseason home gameplayed at the Stadium each Contract Year during the Term.

XV. TICKETS: SEASON

A. Club Seats. Sponsor will receive four ( 4) club seat tickets to each Dallas Cowboys pre and

regular season home game played at the Stadium each Contract Year during the Term. Location andgrouping of seats will be determined by FMLP and based on ticket availability.

B. Reserved Seats. Sponsor will receive four ( 4) reserved seat tickets to each Dallas Cowboys pre

and regular season home game played at the Stadium each Contract Year during the Term. Locationand grouping of seats will be determined by FMLP and based on ticket availability.

C. Postseason Tickets. In accordance with Section 2( b) of this Agreement, Sponsor will purchase

the four (4) club seat tickets delineated herein Exhibit B.XV.A and the four (4) reserved seat tickets

delineated herein Exhibit B.XV.B, for each postseason home game played at the Stadium each


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