No Sweat - True

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description

The brief was to rebrand an ethical and fairtrade clothing company. I really wanted to look at rebranding a fashion label, so this was a great oppurtunity for me. The original name was No Sweat, refering to the fact the company didn't use sweat shops or child labor. True is a new clothing brand aimed at fashion conscious 18-30 year olds who have a more disposable income and a social awareness. True believes in making the most of life and experiencing it to it's full. Supporting local trade and using fairtrade cotton and hemp to produce quality at it's best, with an increasing desire for happiness in every stitch, just for you.

Transcript of No Sweat - True

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{100% british experience get out there quality natural love life}

{authentic fashionable modern environmental sustainable practical friendly} {18-30 female and male stylish organic new fashion natural}

{quality to be proud of fairtrade hemp cotton designed for people who love life fairly traded orgnanic materials}

{true} true is a new clothing brand aimed at fashion conscious 18 -30 year olds who have a more disposable income and a socail awareness. true beleives in making the most of life and expreinecing it to its full. supporting local trade and using fairtrade cotton and hemp to produce quality at its best, with an increasing desire for happiness in every stitch, just for you. honest to goodness...

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Original - Main Colours

Tints

Shades

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Hiragino Mincho ProN

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32 43 29 0

43 98 55 52

1412250

77745361

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LubalinGraphEF Book

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trueclothing.complease recycle me, so i can make life better

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est to good

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{for your eyes only shh...}

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trueclothing.complease recycle me, so i can make life better

{hip hip hooray...}

trueclothing.com

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{go on treat yourself...}

trueclothing.com

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please recycle me, so i can make life better

{you found me...}

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{for your eyes only shh...}

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{you found me...}

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{clothing tags}

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{ww

w.tru

eclothin

g.com

}

{0800 123 4567}

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{ww

w.tru

eclothin

g.com

}

{0800 123 4567}

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{shopping bags}

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{images}

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{spring/summer 2012}

{get the look}

cardi £38more info >

chino £40more info >

scarf £18more info >

{the all new}

{tapered chino}ready for anything from strolls along the beach to relaxing drinks with freinds. where will you wear yours?avaliable in all sizes7 colours to choose from

£38more info>

£40more info>

{jenna stripe waterfall cardi}

{get the look}

shirt £30more info >

jeans £45more info >

neckalce £15more info >

{juna shirt}{the all new}

{juna speckle shirt}pull on fitted shirt with mini button detailing at th placket and pleated patch pocketavaliable in all sizesrose

{juna brodeire shirt}pull on fitted shirt gorgeous all over brodeire cotton, team with jeans and work the turn up cuff option.avaliable in all sizeswhite

{get the look}

dress £48more info >

scarf £18more info >

belt £28more info >

{the all new}

{patsy pointelle dress}

Great fit long sleeve sweater dress with pretty pointelle knit bodice £55

more info>

more info>

£48

more info>{navy} {cloud}

{jemima dress}

jemima dash ditsy floral dress Total Eclipse

jemima floral explosion dress Water Blue

All over floral burst print dress with 3/4 sleeves, lined skirt with concealed side pockets and a flattering fitted belted waist.

{get the look}

gilet £68more info >

swear £22more info >

jeans £45more info >

{the all new}

{sweats}

Airlie Sweat £38more info>

our classic outdoor sweat with contrast trims and a leather zipper.

Hazel Half ZipSweat

Essential pull on sweat with a cossy pouch front pocket and fleece lining.

keeping the chilly winter winds at bay..

£22more info>

{get the look}

vest £15more info >

cami £15more info >

shorts £10more info >

slippers £25more info >

{sleep}from £10

{look book}

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{honest to goodness}