No straight lines: an introduction
Transcript of No straight lines: an introduction
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@alansmlxl
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“The real voyage of discovery is not to seek new landscapes but... to look upon the world with fresh eyes.” marcel proust
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Faultlines
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As as a new economy takes hold, as a
consequence of the old one faltering, it
unleashes a powerful set of forces that cleave the
fabric of the economy along fault lines.
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Between new industries and mature ones
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Between modern organisations and firms that stay attached to the old ways
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In capabilities between those trained to participate in the new technologies and those whose skills become increasingly obsolete
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Structurally between thriving new industries and the old regulatory system
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trailblazers
hospicing of old system
the emergence of a new system
collapse of system
the life and death of eco-systems
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The trilemma of a non-linear world
Social Organisation
Economic
network complexity
social complexity systems complexity
Organisational, social, economic
change
Ambiguity: the coming age of
uncertainty
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This non-linearity is causing a comprehensive restructuring of society at large – breaking old models of organisation
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From (simple) linear to
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WTF!? to (chaotic) non-linear
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The bible visualised with all the inter-relationships it contains – a metaphor for the coming age
of uncertainty
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Lets examine some of the forces that are creating this trilemma
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Migration of economic power
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Asocietythatdoesnotrecognisethemoralityof‘enough’willseeexcessesrisewhichvergeontheobscene
Capitalists,arecapitalism'sworstenemy‐andparticularlythemarketfundamentalisttendencywhichhasbeenintheascendantforthelast20years.
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A society that does not recognise the morality of ‘enough’ will see excesses rise which verge on the obscene…
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“Big firms have allowed themselves to be seen as detached from society” andrew witty, glaxosmithkline
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“You judge a modern society, not by what it consumes but – by what
it throws away” zygmunt bauman
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A more unfair world
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The hungry spirit
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Increasingly secular society swapping the wings of angels in a church…
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Noisy ghosts in the machine
called life
in contrast, nowadays, a great many phobias and
depressions are linked to fearfulness of how to be in the
world and whether one is acceptable or not.
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We are programmed to live a very limited life in the modern age
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“What we are encountering is a panicky, an almost hysterical attempt to escape from the deadly anonymity of modern life… and the prime cause is not vanity… but the craving of people who feel their personality sinking lower and lower in the whirl of indistinguishable atoms to be lost in a mass civilisation”.
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The most prescribed drug in the world is for depression
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Our reaction to living in an ambiguous world… fearfulness
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Fearfulness leads to fundamentalism…
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Fundamentalism of many types
Intolerence…
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… of many types
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Our industrial world has deconstructed humanity almost to the point of deconstruction
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Humanity is in the A&E
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5min discussion: What do we think about; identity, communication, community?
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Me, We – Jung re-wired for the 21st Century
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I + We = why?
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What affects us today has a great deal to do with answering this question
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“Me We” Ali’s shortest poem
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“I” Needs “We”
to truly be “I”
carl jung
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Me
Single Many
Other Family
Community
Self ?
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Identity and belonging (community, and social cohesion) is defined by how we meaningfully connect with the world around us
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“Happiness is only real when it is shared”
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Human nature is not like a machine
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Coordination Vs.
Cooperation
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power This is a story about
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Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church,
state, government, society, commerce
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Q: did the Catholic church see Gutenberg coming?
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Gutenbergs little wooden printing press was used as the tool by Martin Luther to overthrow the hegemony of the church in Europe and change the direction of political power
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A technological revolution…
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Or a social one? alan moore | www.smlxtralarge.com | no straight lines introduction 2011
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Trust networks challenge outmoded models of organisation & control
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Institutional failure, people are getting what they need from each other
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HOS Human Operating System
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“Networked communication
media is the
connective tissue
for society”
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Adaptability Speed
Ingenuity
Scale Justice Vision
Compassion Independence
Citizenship
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We seek a return to the spirit of the Enlightenment but on terms appropriate to our own age
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Short intermission
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Designing for participatory cultures
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Folk culture ?
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Culture made by the folk by us you and me - participatory
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http://www.Hlickr.com/photos/nathaninsandiego/2723981272/
Everyday creativity is no longer either trivial or quaintly authentic, but instead occupies central stage in discussions of the media industries and their future in the context of digital culture
Participatory culture
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2005 YouTube
36 hours video every 60 secs of every day
Facebook A congregation of 650 million
Myspace Destroyed by News Corp
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“Precedents for conceiving political change. 18th Century France, it was the language used by pamphleteers, and journalists as the rhetoric of public action”. tony judt, ill fares the land
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Craigslist and the
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market
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Newspapers did not
understand the language
of a non-linear world
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“The production of shared software is communism” steve balmer
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Mutuality is our business strategy” Alan Rusbridger –
“
2010
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Language enables us to properly describe the world around us, and engage in meaningful action
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Everyone has a voice || The tools of creativity are widely distributed || It’s easy and cheap to experiment || Capability counts for more than credentials and titles || Commitment is voluntary || Power is granted from below || Authority is fluid and contingent on value-added || The only hierarchies are “natural” hierarchies || Communities are self defining || Individuals are richly empowered with information || Just about everything is decentralized || Ideas compete on an equal footing || It’s easy for buyers and sellers to find each other || Resources are free to follow opportunities || Decisions are peer-based.
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read & write
http
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The new media landscape is liquid and linked
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Interconnected business models
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Ubiquity = Everywhere
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An “old-new” cultural economy: markets are conversations
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“20th Century economics mistakenly assumed that market transactions are an ideal and even default model for human interactions. But some kinds of value can’t be created by markets, only by a set of shared and mutually coordinating assumptions – cultural”. clay shirkey
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org+ values
passions needs
Communities of interest & the economics of sharing
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Business foundations
connectivity
commerce
culture
community
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Markets are conversations
participatory
consensual deliberative
associative
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blendedrealityBlended reality Its not online or
offline…
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People embrace
what they
create
Technologies of co-operation Technology does not come out of nowhere it is a human invention in the first place and it succeeds or not to the extent that it meets fundamental human needs
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Embedded Sociability
http://www.Hlickr.com/photos/an_untrained_eye/1195966967/
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Open
Innovation Legal
Frameworks Business models
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Deconstructing organisation
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creative commons + open source
Nine Inch Nails release their latest album under a Creative Commons
License +
Linux and Apache operating software
Use creative commons and open source frameworks
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5 min discussion: Take an organisation: use 2 alternative descriptions that describe it in very different ways – how does that language change the way you think it acts?
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Break
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Disruption does not ask permission
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Nokia will never release a touch-screen phone!
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So somebody else did…
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Apple’s market cap is the 3rd largest in the world. Nokia had 40% market share and makes $1bn Apple has 3% and makes $1bn
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Lets talk about Android…
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… Android could earn Google $10bn per year – Eric Schmidt
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You no longer need to rent someone else’s audience
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Booz & company estimates that by 2015 the $ volume of physical goods sold through social media should rise six fold to $30bn from $5bn this year – and sales of services through social media are equally promising
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Refined data the black gold of the 21st Century
Alex Pentland, director of MIT’s Human Dynamics Laboratory, “Using location data, I can say a lot about the music you like... for example, your financial risks.”
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Recommendation engine, usage based, data fed
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Be realistic imagine the impossible then create it!
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The story of Local Motors reinventing the automotive industry
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http://www.flickr.com/photos/naum/1639496461/
sxsw
| 20
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ala
n m
oo
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Requiem for Detroit
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http://www.flickr.com/photos/10359714@N03/3056979962
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what if…
we build the car of your dreams?
it was green?
we made it in your town?
we listened
we did it?
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it’s a design problem
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Competition & Community
Threadless Local Motors
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A community of practice
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Lessons
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Fundamentally changes the relationship to supply and demand by rethinking and redesigning the process from conception to final production
whole systems
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Fundamentally changes the relationship to supply and demand
Distributed knowledge network both Hyperlocal & Superglobal
knowledge
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Open Source & Creative Commons Inoneyear44,000designsweresubmittedtoLocalMotors,and3600innovatorshavesharedtheirknowledgeandinsights.
legal, innovation, community
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In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights.
accelerated innovation with community
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5X faster than traditional methodologies, and with more than 100X less capital From $200m development costs to $1.5
velocity and cost
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Micro-Factories Locally which provide an engaged experience for customers, money flows into local communities, local jobs for local people.
economics, people, regions
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C
Constant Feedback loop
aka: the learning organization
learning
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The company: as a community, as a media platform. Competitions as risk mitigation & innovation accelerator, markets are conversations, mutuality a business strategy.
summary
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If we are entering a social and/or technological revolution: What challenges will your clients face and what questions do you need to ask in order to start addressing those challenges today?
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6principles
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Nova et Aucta Orbis Terrae Descriptio ad Usum Navigatium Emendate:
new and augmented description of Earth corrected for the use of navigation
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The cultural challenge of
how we get from here to there
philosophy skills
process motivation
tools
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[1] Participatory cultures
& tools
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[2] Craftmanship
The maker of civilisation
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[3] Adaptiveness
The capability to learn is not just nice to have; it has become a key factor for survival – not only for people, but for organisations, and industries.
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[4] Ambiguity
Learning to deal with an uncertain
world
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Open Innovation Legal
frameworks
[5]
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[6] Epic: seek epic wins
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Personal reflection How would these principles direct your actions, as a means to live by?
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No Straight Lines video: http://ht.ly/4HkLp
Learn more http://ht.ly/4BF7g
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Alan has been described as a charismatic visionary, who studies the disruptive trends in the world of innovation and makes them very tangible to his audience. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and detect the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world.
With his insight on these interlocking trends; Alan enables companies and organisations to develop winning ways for how businesses and organisations can succeed in the early 21st Century.
Alan is currently working on his next project No Straight Lines: making sense of our non- linear world. A project that investigates the complex and interwoven challenges we face today and how we can design innovative ways to solve some of the intractable dilemmas that now confront us – publication due 2011.
Information on No Straight Lines: http://ht.ly/4BF7g
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@alansmlxl