No other Advertising and Marketing ... - Hot On! Works | Home...program has helped more home...
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Transcript of No other Advertising and Marketing ... - Hot On! Works | Home...program has helped more home...
No other Advertising and Marketing program has helped more home shoppers
connect with DFW Home Builders and Developers than Hot On! Homes.
THE FIRST, MOST SUCCESSFUL, AND LONGEST RUNNINGLOCAL BUILDER AND DEVELOPER ADVERTISING ANDMARKETING PROGRAM IN DFW.
140,000,000
8,000,000
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6,355,000
…confidence in the digital supply chain and budgets plummeted. Case in point-
… Until digital assumes the responsibility and cost of brand safety- providing advertisers with more control, visibility, and the assurance that they are being positioned appropriately-
.
— January, 2018
77%
61% / 35%
87%
42%
3,210,000
67,000
450,000
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Minutes after Facebook CEO Mark Zuckerberg finished testifying before Congress about the platform’s digital security,
. Likewise, . Same when
Netflix needs viewers for a new show, Amazon rolls out Alexa or Echo and Apple introduces a new phone. -and lots of it.
— May, 201890%
Numerous studies indicate that around 40% of all dollars are wasted on fraudulent impressions or views.
— Ian SchaferFormer VP New Media Disney’s
23,965
3.5
3+
8,000
59%
50%
38%
7%…marketers who try and reach their audience solely on demographics risk missing more than 70% of potential shoppers…Intent beats identity. Immediacy trumps loyalty. Understanding consumer intent and meeting their needs in the moment are the keys to winning more hearts, minds and dollars.
— Lisa Gevelber, VP Marketing 4
176,000
2,000,000
38,600
65,000
2,500,000
51%
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70%
127,660
Multi-Platform TV Advertising (MTVA) has a significant halo effect on search,
display, and short-form video advertising…on average 18% of the ROI that’s
typically attributed to digital channels actually should be credited to TV.
— Cross-Channel Advertising Attribution: New Insights into Multiplatform TV Accenture Strategy, 2017
$7,500
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CPM: $39.88
Fixed price
CPM: $18.13
AVG CPM: $17.38
CPM: $20.00
$10,000
600,000
680,000
100,000
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CPM: $39.88
Fixed price
CPM: $17.38
CPM: $20.00
CPM: $18.13
$2,826 Per Month $4,991Per Month
$7,500
25,000
28,300
4,166
26,000
CPM: $39.88
Fixed one-time price
CPM: $18.13
AVG CPM: $17.38
CPM: $20.00
$2,200 Per Month / Production must be paid separately or distributed over the term
