“No More Dabbling” Or… “Why Is There A Gorilla Playing Drums On My Screen?”
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Transcript of “No More Dabbling” Or… “Why Is There A Gorilla Playing Drums On My Screen?”
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“No More Dabbling” Or…
“Why Is There A Gorilla Playing Drums On My
Screen?”
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“A drum-playing gorilla has just gone superviral, drumming its way through
the consciousness of the country almost independently of the media money Cadbury is spending on it.”
(Naresh Ramchandani, Media Guardian, 10.9.07)
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“The web community may just have lived through its most iconic creative
moment thanks to a man in a gorilla suit and a Phil Collins pop hit from the 80s”
(Media Guardian, 24.9.07)
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“Its 28 different postings on YouTube have garnered 10m views.
It has been spoofed with a toy gorilla as well as remixed with a 50 Cent and a Bonnie Tyler track. It is
simple, bonkers and funny”
(Media Guardian, 1.10.07)
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Advertising
PR
Digital
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“I still think it’s slightly less embarrassing to be seen getting out of the back of a sheep than getting out of the back of a
Skoda”(The Mirror, February 2000)
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“History’s biggest comeback since Bobby Ewing stepped out of the shower,
the new Skoda is hip and sexy - yes, sexy”
(The Mirror, April 2000)
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Creme Egg – 2007 ProgrammeOFFLINE Phase 1 : They’ve landed!
Outdoor Posters +Text code mechanic :
Coronation St Idents
OFFLINE Phase 2: How do you eat yours?
TVA: ‘My Way’
Experiential‘Gooniversity
Challenge’
Viral Game ‘Goo-Earth’
cadbury.co.uk
MSN, Yahoo, LycosOnline
Advertising
Mobile Game‘Stop the Goo’
youtube.comUser
Generated ContentCremeegg.co.uk
ONLINE: Your playmate is back…and you can’t help but play
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Brand Behaviour vs Brand Comms
“Being” vs “Saying/Telling”
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Brand Behaviour vs Brand Comms
Knowing Who Pretending To Be
You Are & Being vs Who You’d Like
True To It To Be
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Brand Behaviour vs Brand Comms
Authenticity Contrived
Integrity vs Rehearsed
Consistency ‘Staged’
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Brand Behaviour vs Brand Comms
Telling People Telling People
What They Might vs What You Want
Be Interested In To Tell Them
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Brand Behaviour vs Brand Comms
No Stage vs “Front Stage” Only
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Brand Behaviour vs Brand Comms
Brands As Soap Operas “To
Entertainers vs Gather The Audience”
& Interrupt With
Commercial Break
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“90 seconds of profligate nonsense which has nothing to do with Dairy
Milk. It’s not even featured!”
(Anon, Campaign, 7.9.07)
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“Is it a great telly ad? Is it a great viral? Is it digital? Is it all of the
above? None? Or simply an outstanding bit of film? What are
the rules again?”
(Private View, Campaign, 28.9.07)
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omg!!!
thats the best advert that ive eva seen
love the advert, hu thinks the gorilla is real? Nel?
nah apparently its Phil Collins himself in a suit
i luv this advert; dunno why it just makes me smile
Best advert ever!!!
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Okay, this is a brilliant advert, but a gorilla playing the drums to Phil Colins (i think)To me has nothing to do with chocolate.
Mate its to do with feeling!It all about feeling happiness when we eat chocolate!
Where’s the link to Cadbury’s?Who gives a shit? How many years will it take for you to forget this add?? :-)
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How does a Ape playing Genesis Have anything to do with Chocolate!?
Because I like chocolate, and I like this too :-)
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It’s a man in a gorilla suit.There was a feature on the ad in Nuts mag.
I read on Wikipedia that the Gorilla druming is supposed to represent the enjoyment of eating the chocolate.
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IDEA
Advertising Digital
PR
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Why? Why Not?