No. 93 – 3rd Quarter 2014

Air

BOX

think, to act, and to grow. Creativity and innovation need space to develop.

Air and packagingAir and packaging seem to have little in common at first glance, but the cycle through which air passes is similar to the closed paper cycle for Model packaging. As carbon dioxide in the air is converted to oxygen by plants through photosynthesis, the paper cycle converts used paper into new base paper. Corrugated board has a particularly close connection with air. Its wave-based structure traps air, where it forms a buffer and insulating layer.

Sustainability has gained enormously in importance over the past decade, and will continue to do so in the future. It is thus unsurprising that more and more compa-nies are paying attention to environmen-

02–03 model box

EDITORIAL

DEAR READER

We cannot survive without air...

Air is lifeAlongside water and carbon, the air we breathe is one of the raw materials that we humans and other forms of life need to survive. We breathe in and out so auto-matically that it is easy to take it for granted, but it is astonishing to learn that we breathe around 18,000 times a day, consuming around 9,000 litres of air.

Air is energyAir is much more to us than what we breathe, however. We put air under pres-sure, and use it to store energy in the form of compressed air in our factories. We use air to generate energy through wind farms, and we also use it for insulation.

Air is freedomGetting some air, taking a deep breath, means giving yourself space. Space to

The hot-air balloon is a flight technology which uses the buoyancy of

the hot air it contains to provide lift. A large volume of air is warmed

within the balloon’s envelope. This makes the air expand, reducing its

specific weight. The balloon takes off when the lift created by the

warmed air corresponds to the combined weight of the envelope,

basket and load. A hot air balloon does not have any supporting

structure around it. The basket is suspended on ropes from the

envelope, or the envelope is surrounded by ropes from which the

basket hangs.

Source: Wikipedia

03 Editorial 04-05 Interview - Jeff Lüscher, Swiss International Air Lines Ltd. 06-07 Display promotion 08-09 Industry 4.0 10 Successful apprentices 11 Interview - Isabelle Imhof, HUG AG 12-13 Model ICC 14-15 Interview - Beate Seibüchler, Uschi Riget, SCHIESSER SCHWEIZ AG 16-17 Swiss Packaging Award / World of Cardboard 18 Investment 19 Preview: LUXE PACK / Publication details

tally-friendly packaging. The Model Group established itself as a pioneer in packag-ing sustainability many, many years ago. For example, the energy to run some of our own production plants is heat recov-ered from our energy partners. We are also able to calculate the precise carbon footprint for our packaging. This tells us in black and white where we could do even better.

Best regards

Thomas Röder

Head of Innovation and Competence Center SwitzerlandModel AG

Is the raw material for the packaging also important?The origin of the raw material is certainly extremely important. We pay special at-tention to FSC certification, which guaran-tees the sustainable use of forests.

How many development steps did you have to go through before you were satisfied with the current product?We discussed several prototypes and models with our partner, which were then made up and discussed.

In your choice of packaging solution, how important was it that the packaging could be reused?This aspect was a top priority. You notice it when you open and close the box in par-ticular. The mechanism had to be de-signed in such a way that the box could genuinely be put to use in a different, practical way, for example as a jewellery box. We also discussed a closure using a ribbon, but this was not seen as practical for the reason I mentioned.

How long did it take from the initial sample to the final product?The whole project phase from initial con-tact to first implementation took about seven months.

Would you carry out another project with Model? We would definitely consider Model for any further packaging projects in the give-away area.

One of our mottos is: continuous improve-ment. For this we need feedback from our partners. From your perspective and experience, where do you see room for improvement at Model? The collaboration with Model was ex-tremely good throughout the whole of the project. The sales representative always showed us the prototypes on site himself, so that we were able to ask questions di-rectly. One area where I think there is po-tential for improvement is communication regarding delivery dates. But apart from that, the communication between SWISS and Model, as well as the quality of the finished product, were first class.

4-5model box

INTERVIEW

Product and service quality

What was crucial in your decision for a rigid carton, or coated packaging? What consid-erations led you to choose the soft coating paper?The feel of the packaging should reflect the high quality of the contents, which is why we decided on the rigid carton. In ad-dition, the embossed image of our aircraft on it looks particularly striking.

Why did you decide to employ Model as your packaging manufacturer?Model already produces packaging that we use on board our aircraft. Our good experience with this led us to choose Model as the supplier for our new item.

What was your brief for the packaging developer?We already had a tea box from another manufacturer, and we approached Model when we needed more produced. Our brief was the box that had been used pre-viously, with a few modifications. Thus Model had a template and also knew what modifications were wanted.

Mr Lüscher, with the Model PrimePac “tea box” you have created a high-quality, rigid carton with a magnetic clasp. What is this used for, and where?We use the box for special occasions as part of cus-tomer communications.

As we have already gath-ered, this meticulously constructed packaging solution contains carefully selected teas. Why tea?We serve the high-quality

tea, which is supplied by the traditional Swiss company Sirocco, on board our air-craft in both First Class and Business Class.

Swiss International Airlines (SWISS) is the national airline of Switzerland. From

Zurich, Basel and Geneva it serves 84 destinations in 40 countries worldwide. With

a fleet of 90 aircraft, SWISS transports around 16 million passengers annually.

As the national airline of Switzerland, SWISS stands for traditional Swiss values

and is committed to providing the highest product and service quality possible.

Jeff Lüscher,

Corporate Supply Management,

Swiss International Air Lines Ltd.

DIspL Ay pROmOTION

06-07model box

At Model, we view innovation as a continuous challenge to support our customers, to drive technical and scientific progress, and in doing so to improve the high level of skill and quality that we already offer. Sustained success underpinned by clever, continued enhancements to our tried-and-tested products has helped us to meet this challenge. The Nestlé and Coop promotion, “Nestlé les petits plaisirs”, is a prime example.

“Nestlé les petits plaisirs”This two-week joint promotion, emphasising the little pleasures that Nestlé Switzerland offers, enabled Coop customers to discover brands and products that they would not necessarily associate with Nestlé. By no means everyone is aware of who is behind familiar names such as Maggi, Thomy, Frisco or Leisi, for example. This gave Nestlé the idea for a campaign that it had never tried before on such a scale. It was one of the most wide-ranging trade marketing operations that has ever been conducted across all of Coop’s Swiss stores.

model display for “Nestlé les petits plaisirs”

The perfect interplay of construction, material, printing

and finishing created a tangible, multi-sensory product

that meets the needs of the customer.

Displays – a huge effort in record timeDisplay development was a major task that also involved a high degree of customisation. The brief was to create a single display that could be used in all Coop stores, what-ever their size. It also had to be adjustable to feature dif-ferent numbers of products. What’s more, the displays had to be delivered, assembled, sorted and tailored to the products in question. The whole process was com-pleted in a record time of just five months.

POS display promotion now three times a yearHappily, the promotion has paid off time and again since it began in 2005, and has also continued to evolve. Anja Lenoir, Corporate Promotion Manager at Nestlé Suisse S.A., is delighted: “We’re now running ‘Nestlé les petits plaisirs’ three times a year, as a seasonal campaign featuring over 200 Nestlé products. At the moment, we have 20 Nestlé brands from our culinary products, drinks and confectionery segments presented in the Model dis-plays. The scale of the promotion, and its eye-catching design, creates strong visibility for Nestlé brands, com-bines rational and emotional aspects of the purchase de-cision, and encourages consumers to try one brand alongside another”.

The key element in the success of such extensive POS campaigns is displays that are developed, produced,

made up and dispatched on time. The “Nestlé les petits plaisirs” campaign set new specifications in terms of the format, base and construction of the displays. Their height had to be reduced to 150 cm, their base reconfig-ured for dolly and rolly pallets, and an identical display construction had to be available for all product groups. Our long-standing expertise, as well as an ideal develop-ment and production environment, enabled us to fulfil the new Nestlé display specifications on schedule. But that’s not all – our optimised display solution also met all of Nestlé’s other expectations.

In other words, the display can be set up, assembled and filled easily and efficiently, so no time is wasted at the make-up stage. We also succeeded in harmonising the overall impression – look and feel – of the ¼-pallet and ½-pallet display formats. Ultimately, our customer Nestlé was able to purchase the entire display range from a single source – a mono-material solution from one sole supplier.

Variable divider position: The

vertical dividers are inserted by

simply pushing and twisting, but

can still be moved horizontally.

This flexibility enables the same

display to be filled with products

from different segments, as

required for the “Nestlé les petits

plaisirs” campaign series.

08-09model box

VIsION

Investments in the planning system (APO and set pro-cessing) in recent months allow us to replicate products efficiently throughout the ERP system, whether they are simple, single-component objects or complex ones with multiple parts. We can plan them in to the production process quickly and at low cost. Entering the individual components of, say, a multiple-element display in to the various process steps requires a networked system so that the final product can be manufactured according to specifications, and delivered, within the shortest possi-ble time.

AutomationThe next step is a highly automated production process. Many of our facilities are already automated, or are being automated at present. These investments focus on process reliability, the ability to plan, productivity and costs.

Industry 4.0

Networked machinesOur new gluing machines are networked directly to the development department. This means that the packag-ing construction data can be sent in advance to the ma-chine so that presets can be prepared. This cuts set-up times because the APO planning system sequences

orders perfectly. The new systems even communicate with each other, which gives Model even greater flexibil-ity in order planning and execution.

Print data are prepared in the prepress unit and sent to the machine, where they are printed directly on to the substrate, without the need for any printing plates. This is the new generation of digital printing. This outstanding flexibility opens up a whole new range of opportunities for personalised output and very specific production vol-umes.

In briefThe Industry 4.0 vision has man, machine and product networked together and communicating with each other. Model AG will continue to invest in this vision to ensure that we can satisfy the demands of the market to the fullest at all times.

“Industry 4.0” defines the fourth industrial revolution: a high degree of

automation along the entire value chain, and the optimisation of the

production layout as well as both internal and external logistics. The

next step will be to network the individual elements together, and thus

lay the foundations for exceptional flexibility and transparency in the

manufacturing process.

Picture left: thanks to Industry

4.0, two components of one

packaging solution, produced on

different machines, arrive at the

gluing machine at the same time,

where they are processed into

one packaging unit.

10-11model box

Apprentices at Model AG, Weinfelden and Model PrimePac AG, Au (SG)

Our warmest congratulations to our young professionals!At Model, we believe that training and encouraging the next generation is a key element in securing our future. Quality training is something we hold very dear, and the Group is committed both internally, and externally in colleges and associations, to ensuring a high standard of training in the packaging sector.

Model trains apprentices in the fol-lowing professions:• Papertechnologists• Packagingtechnologists• Flexographicprinters• Digitalmediadesigners• Logisticians• Managementassistants (E/M profiles)• Printingtechnologists• Packagingpractitioners

Further information

Successful apprentices

ThE NEXT gENERATION

A total of eleven apprentices in six different areas, working at three sites (Au SG, Moudon and

Weinfelden), are celebrating a successful end to their professional training.

INTERVIEW

3 brands – 1 display

Isabelle Imhof, Head of Purchasing,

Packaging Materials, HUG AG

Optimisation cuts costsHUG AG is a Swiss family business through and through. Based in Malters, Willisau and Trimbach, at the very heart of Switzerland, the company is now run by An-dreas and Werner Hug – the fourth generation of the family to take the helm. The recipe behind the quality and great taste of HUG products? The people who work there, true to the company motto: friendly, entrepre-neurial and conscientious.

In mid-2013, the HUG purchasing team was informed that Coop, one of HUG AG’s key sales partners in the Swiss retail sector, would no longer accept any displays that were more than 150 cm tall. The goods on show should also be displayed as prominently and visibly as possible. So much for the retail-side requirements. For the purchasing team at HUG, this meant it was time to review the existing display systems and optimise them wherever feasible. The team set itself the following ob-jectives for its optimisation campaign:

ÃÃ one display for all three brands

ÃÃ more attractive display design

What strengths does the new display solution have com-pared with previous models? The new HUG family display is easier and faster to set up than its predecessors. It’s also possible to feature an as-sortment of products from our three brands – DAR-VIDA, Wernli and HUG – within the new display model, reinforc-ing the consistency of the HUG brand identity at the POS.

Ms Imhof, why did you choose Model?Model is an expert and innovative partner for the HUG family in every aspect of packaging.The attractive and contemporary display structure it de-veloped in response to the guidelines from HUG was what made us decide to go with Model.

In what way did the Model team surprise you?During the whole time the display was being developed, our project team received professional support. The HUG display guidelines meant there were a few obstacles to be overcome. Thanks to the clever and original solutions proposed by Model, these were surmounted very quickly.

12-13model box

mODEL ICC mODEL ICC

Information – not labellingThe new EU Regulation (FIC Regulation), which comes into force on 13 December 2014, has been updated to take account of the changing needs of society in general.The food scandals of recent years have unsettled consumers. Therefore, protect-ing health and enhancing well-being is now being writ large. The final consumer is to be empowered to make informed choices about following a healthy diet.

What exactly is the EU Food Informa-tion to Consumers Regulation? Under the basic premise of “information – not labelling”, the Regulation ensures that all producers throughout Europe have clear and harmonised guidelines on label-ling and identification. The Regulation aims to inform consumers better about foodstuffs and their ingredients.

The aim of creating an eye-catching, simple-to-use, cost-effective display solution that did not generate much waste spurred the Model Innovation and Competence Centre (ICC) to come up with “Flap”. Thanks to the in-genious design of spliced trays, combined with a self-righting base mechanism, the user-friendliness of this display is astounding, saving both time and effort.

The back, which is made of stable EB flute, is exclusively printed and embossed. The trays, which are made of EE flute and pre-glued, are triple-folded at the front edge for strength and glued to the back. The whole display com-prises just a few components that are delivered as a ready assembled article.

eU Regulation Flap display – simple to useAs an expert and innovative provider of services to customers, graphic artists, sales

and production teams, one of the aims of Model Print is to develop its resources

responsibly over the course of time, enabling it to fully realise its core task: to create

a print product that meets the needs of the market and the requirements of custom-

ers. This enables the new Regulation to be applied easily to resources and processes

that already exist. The requirements for each individual product are checked by

means of data analysis and a feasibility assessment.

Key changesAs well as adopting existing provisions, the new Regulation introduces the follow-ing changes:

ÃÃ The nutrition declaration is now mandatory information.

ÃÃ The regulation also precisely defines the form of presentation for all man-datory food information.

The new Regulation firms up this require-ment not only by defining the various leg-ibility criteria in line with existing national case law (font size, letter spacing, line spacing, stroke width, type colour, type-face, surface of the material, contrast), but also by generally prescribing a mini-mum font size of 1.2 mm, based on the height of the x (see adjacent graphic).

ÃÃ For substances or products causing al-lergies or intolerances, Art. 21, para. 1, EU-1169/2011 stipulates that the name of the substance or product must be emphasised with a typeset that clearly distinguishes it from the rest of the in-gredients list (e.g. by means of the font, style or background).

Model Print is ready

Flap requires very little material since gluing the trays into the casing increases the stability and rigidity of the dis-play. It is suitable for a medium load weight. If required, stability can be further increased by the addition of divi-ders.

The contents are protected on the sides and the back by means of multiple walls. The display makes optimum use of the space available. It can be mounted on a pallet or used as a floor display. The economic use of materials and the lightning-fast assembly mean that the display is very cost effective.

14-15model box

INTERV IEW

SCHIeSSeR. Natural. Zeitgeist. Since 1875.

Our motto is: “Solutions are found through communication”. This turned out to be ab-solutely true in our collaboration with Model. Model’s customer advisor was always available to help and support us throughout the process, and went to great lengths to offer us advice on site. We really valued this service.

Our own ideas also evolved thanks to the discussions we had with Model. For example, not all of the compartments in the display were completely filled with goods. In order to guarantee attractive presentation, we needed a solution that fitted with the overall display concept. Model found a good answer in the form of an adjustable cardboard blank. Thanks to that, we were able to display our night-wear collection optimally.

What are you hoping for through this additional placement in the Swiss retail market?The need for displays was due to the fact that our customer did not carry our

Ms. Seibüchler and Ms. Riget, the SCHIES- SER logo embodies the new identity of the brand: a focus on what’s essential and on the brand’s individual and emotional strengths.

What was the remit you gave to Model’s product developers to do justice to this claim in product presentation?We place a great deal of emphasis on our values of naturalness, Zeitgeist and qual-ity, and we also live our values in our work. We wanted the display from Model to bring these to the fore – always with the focus on reflecting the aforementioned philosophy – as well as presenting our products in a perfect fashion. Through the selection of the raw materials for the dis-play and the slightly angled construction, this was all very successfully realised.

Where was Model particularly supportive in the whole process?This was the first campaign of its type for us in the Swiss market, so we were very dependent on specialist support.

In 1875, Jacques Schiesser founded the SCHIESSER company. As market leader among German underwear specialists, this company under-

stands how to create the right products to meet different needs in the area of day and nightwear for women, men and children. A success

story that now spans more than 135 years, the company has weathered numerous social upheavals and economic challenges from a founda-

tion based on the timeless values of quality and naturalness, as well as innovative strength and flexibility. What was valid in the past is

doubly so in the future. These few apposite words get to the very heart of what the company stands for: SCHIESSER. Natural. Zeitgeist. Since

1875.

SCHIESSER nightwear collection in all its branches. The display aims to attract peo-ple’s attention at the point of sale and also create awareness that, in the area of nightwear, SCHIESSER makes men’s py-jamas as well as women’s and children’s nightwear. We like to stress the SCHIESSER idea of the family by the use of “WE” – which features literally in our collection.

Naturally this campaign also aims to open up new markets and expand our existing market share.

Are you planning a follow-up if the night-wear presentation campaign is successful?If the pilot project is successful, continu-ing or expanding a display campaign with Model is a possibility.

By having the displays delivered ready assembled you took advantage of some of Model’s co-packing service. Could you imagine using the whole of the service in a

Beate Seibüchler,

Head of Sales Switzerland,

SCHIESSER SCHWEIZ AG

Uschi Riget,

CFO,

SCHIESSER SCHWEIZ AG

repeat order, so that Model doesn’t just set up the displays but also handles filling?It’s good and important for us to know that Model offers a complete co-packing service. With our next order we will defi-nitely explore all the possibilities.

With Model as your partner you have chosen a supplier for whom closed cycles and sustainability are extremely important. What values are important to you?As we mentioned at the beginning, we talk of naturalness in our materials – thus the selection of a sustainable material, such as corrugated board, was feasible for us. This sustainability ethos made the de-cision to go with Model an easy one.

Naturalness in materials and design determine the basic direction of your sophisticated collections. What demands do you make on your packaging suppliers?In principle we have the same demands as we have for our collections – natural-ness, Zeitgeist, quality and sustainability.

To what degree were these fulfilled by Model?Model has the same approach as us. The basis of the natural product, corrugated cardboard, chimes well with our SCHIESSER philosophy of naturalness.

What would you like from Model in the future?Innovation, a mutual exchange of experi-ence, and active communication.

16-17model box

Variable transport packaging with tamper-proof guaranteeThe specific requirement for this transport packaging for razor blades was that it should be able to cope with the variable packaging and dispatch of around ten dif-ferent razor blade boxes of different sizes. Further characteristics such as quick as-sembly, a tamper-proof guarantee and at-tractive product presentation were also a priority.

Mini version

Maxi version

with flexible

insert

of a finger. This also protects against theft since the tabs cannot be withdrawn once the package has been sealed. To seal the package, a self-adhesive strip is used which is positioned inline when the cor-rugated board is manufactured. A perfo-rated tear-off strip helps the consumer open the package.

The variety in the range was covered by two clever packaging solutions: a mini ver-sion that can be sent by letter post, and a maxi version which is suitable for several individual packages thanks to the flexible insert. The products are presented as if on a pedestal.

To ensure ease of assembly, the tabs on the side are glued on by machine and can be simply locked into place with the flick

WORLD Of CARDBOARD

The safe is an effective marketing device which immediately attracts the attention of the potential customer. This leads to interaction between the customer and the salesperson, which is also an opportunity to demonstrate the versatility of corru-gated board. Digital printing means that the appearance can be customised to suit the customer and the contents of the safe.

Swiss Packaging Award winner

On 21 August 2014, the Swiss Packaging Institute announced the win-

ners of this year’s Swiss Packaging Awards (formerly known as Swiss

Star). The corrugated board safe developed by Model AG was hon-

oured with the Swiss Packaging Award in the Marketing category.

The award is presented to companies which supply the

market with well-thought-out packaging solutions.

AWARDs

This innovative packaging solution has a functioning locking mechanism which can be open, closed, or locked with a three-digit combination. The lock is a spring lock, which means that it locks automati-cally when the door is closed, and can be opened only with the correct combina-tion. Apart from a plastic disc to show the mechanism, the lock is also made entirely of corrugated board

Certificates for:The Flap display, in the “Construction” categoryThe flap display developed by Model AG is an easy-to-use, low-cost, low-waste display solution. Thanks to the ingenious design of spliced trays, combined with a self-righting base mechanism, handling saves both time and effort.

Split Up, in the “Sustainability” categorySplit Up is an approach based on a desire to reduce waste. With a few minor adjust-ments to construction, it makes the best possible use of the available material and its surface. Depending on the type of packaging, waste can be reduced by up to 70%. The significant improvement in the packaging’s carbon footprint is also im-pressive. The use of the Split Up system can reduce CO2 emissions per packaging unit by over 10%.

18-19

Many thanks to the following for their contribu-

tions and images:

Jeff Lüscher, Swiss International Air Lines Ltd.

Anja Lenoir, Nestlé Suisse S.A.

Isabelle Imhof, HUG AG

Beate Seibüchler, Uschi Riget,

SCHIESSER SCHWEIZ AG

Zweifel Pomy-Chips AG

Thomas Bleiker, Mirabelli GmbH

Coty Inc.

Model Box

Model Group customer magazine

Volume 25, published quarterly

© Model Management AG, 2014

modelgroup.com

Editors

Iris Brugger, iris.brugger@modelgroup.com

Stefanie Schawalder,

stefanie.schawalder@modelgroup.com

Model Management AG, CH-8570 Weinfelden

T +41 (0) 71 626 71 11

Design

cocomu m.stähelin, CH-4502 Solothurn

www.cocomu.ch

Printing

Heer Druck AG, CH-8583 Sulgen

www.heerdruck.ch

model box

Innovative luxury packagingNew die-cutterThis creative packaging fair spotlights innovative luxury packaging for the cosmetic, jewellery, tobacco, wine and spirits industries. Model will be there presenting our latest packaging products in the luxury segment. Luxe Pack will be held from 27 to 29 October in Monaco.

Visit us on Stand RD 18 in the Ravel hall, and immerse yourself in the world of luxury packaging. We look for-ward to seeing you!

LUXE pACK

The Model Emballages investment programme targets production process optimisation. This summer, the com-pany acquired a new Masterline 1.7 production line from Bobst AG. It comprises an automatic loader, a two-colour flexo printer, an Autoplatine® Mastercut die-cutting unit, a blank separator with automatic bundle arrangement, and a palletiser.

This new production line has not only improved produc-tivity, but also significantly increased the production ca-pacity of the flatbed die-cutting department.

INVEsTmENT

Featuring the very latest technical developments, it per-mits larger production runs, among other improvements. Set-up and stopping times are also much shorter.

In addition to the production gains achieved in die-cut-ting, we have optimised our centralised pallet-stacking unit, which improves internal logistics. A new loading sta-tion from Minda now enables us to stack nine different pallet formats in a fully automated process.

modelgroup.com