NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a...

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NEWSLETTER December 2018| Seminar 3 INSIDE THIS ISSUE The Latest from Class 13 We Hit the Jackpot at New Aces Pecans Improving Health Without Boundaries Columbus Port of Entry NM Agriculture: Going from Local to Global ROTTEN: The Series “Message House” & Media Training If You Want to Be a Good Leader… Shaping the Future of NMSU Effective Communication Clockwise or Counterclockwise? ALSO: - A Word from College Drive: A Series of Investments - Save the Date: Ag Fest February 5, 2019 - Seminar 3 Photo College The New Mexico Agricultural Leadership program is committed to developing knowledgeable, multicultural leaders within the food, agriculture, and natural resource industries of New Mexico. Building strong leaders since 2001 For over 15 years, NMAL has been developing leaders through experiential learning, networking, and travel. Help us continue this mission Assess the intricate nature of national and international commerce and the opportunities available for New Mexicans to sell their products Review key organizations, agencies, systems, and laws which factor into national and international commerce, with a focus on the Southern Border Evaluate the role of culture in regards to consumer preference and knowledge, international business relations, and communicating across borders Reinforce professional and personal etiquette skills in the context of culture and cuisine Identify and practice key components of the communication process as it pertains to public speaking, formal presentations, media, and/or marketing Distinguish leadership traits among those we meet in both the public and private sector of agricultural trade and communication. Class 13 at the Santa Teresa Border Livestock Crossing Matthew Gonzales, Tiffany Rivera, Director Jose Luis Gabilondo, Martina Lewis, Derek Romig, Erin Roy, LeeAnderson Jim, Kelsey Cureton, Joseph Griego, Jeroen van der Ploeg

Transcript of NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a...

Page 1: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

NEWSLETTERDecember 2018| Seminar 3

INSIDE THIS ISSUE

The Latest from Class 13

We Hit the Jackpot at New

Aces Pecans

Improving Health Without

Boundaries

Columbus Port of Entry

NM Agriculture: Going from

Local to Global

ROTTEN: The Series

“Message House” & Media

Training

If You Want to Be a Good

Leader…

Shaping the Future of NMSU

Effective Communication

Clockwise or

Counterclockwise?

ALSO:

- A Word from College Drive:

A Series of Investments

- Save the Date: Ag Fest

February 5, 2019

- Seminar 3 Photo College

The New Mexico Agricultural Leadership program

is committed to developing knowledgeable,

multicultural leaders within the food, agriculture,

and natural resource industries of New Mexico.

Building strong leaders since 2001For over 15 years, NMAL has been developing

leaders through experiential learning, networking,

and travel. Help us continue this mission

Assess the intricate nature of national and international commerce and the

opportunities available for New Mexicans to sell their products

Review key organizations, agencies, systems, and laws which factor into national

and international commerce, with a focus on the Southern Border

Evaluate the role of culture in regards to consumer preference and knowledge,

international business relations, and communicating across borders

Reinforce professional and personal etiquette skills in the context of culture and

cuisine

Identify and practice key components of the communication process as it

pertains to public speaking, formal presentations, media, and/or marketing

Distinguish leadership traits among those we meet in both the public and private

sector of agricultural trade and communication.

Class 13 at the Santa Teresa Border Livestock Crossing

Matthew Gonzales, Tiffany Rivera, Director Jose Luis Gabilondo,

Martina Lewis, Derek Romig, Erin Roy, LeeAnderson Jim, Kelsey Cureton,

Joseph Griego, Jeroen van der Ploeg

Page 2: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

All of the pecans that are processed at New Aces

are sold in bulk as a wholesale product. The pecans

are shipped to destinations all over the world to be

used in delicious foods that we all enjoy. One

question that our class had is “what happens to all of

the shells?” Mr. Reyes informed us of many different

uses for pecan shells. The shells can be used as mulch

in landscaping, they can be spread on dirt roads and

serve the same purpose as gravel and there is now a

plant in Juarez, Mexico that is burning pecan shells in

order to generate energy.

New Aces Pecans employees approximately 95

people and they operate 24 hours per day during the

majority of the year. We are so grateful that this

wonderful company has found a home in New

Mexico and were willing to take the time to educate

our class on their operation.

Did you know? New Mexico produces about 20%

of the U.S. pecan crop each year. It is consistently

one of our top 3 commodities in our state

We Hit the Jackpot at New Aces PecansBy Kelsi Cureton

New Aces Pecans is a pecan processing and

shelling facility located in Las Cruces, New Mexico.

Humberto Reyes is the quality assurance manager at

New Aces and was kind enough to give our class a full

tour of their impressive plant. New Aces began

operating in Las Cruces in 2014 and Mr. Reyes has

been with the company since they ran the first batch

of pecans through the plant. According to Reyes,

they process and shell over 30 million pounds of

pecans every year!

New Aces purchases the pecans directly from local

growers in the Mesilla Valley and surrounding area.

Pecans are received at the plant starting in November,

and continue through the end of January. The pecans

are kept in shell in their cold storage facility until they

are shelled based on demand. When the nuts are

taken out of cold storage to be processed and shelled,

the first step is to allow them to warm up to room

temperature over a couple of days. Next, the nuts are

separated by size and pasteurized at 175 degrees for

seven and a half minutes. The nuts are allowed to

cool once again before making their way to one of 32

crackers. Each cracker can crack between 250 and

300 pecans per minute. After being cracked, the

pecans travel through a series of machines that

separate the nut meat from the shell. These machines

range from very simple contraptions that separate the

lighter shell pieces from the heavier nut using air, to

other very high tech machines that use an electronic

eye to detect very small pieces of shell and remove it

from the batch using precision technology. Once all

of the shell has been removed from the nut meat, the

pecans are packaged and prepared for shipping

Will you #pledgepecan this holiday season?

American Pecans is challenging you to make

one more dish using “The Original Supernut”

this holiday. Check out Class 13 member

Heather Salopek showcase some ideas on

The Super American Pecan-A-Thon

Photo Credit: Pixabay.com

Page 3: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

Diabetes, obesity, teen pregnancies and other

infectious diseases are commonly found among

border residents. A majority of the population are

incapable of paying for healthcare due to low paying

jobs or fear of losing wages for time spent away from

work to travel to receive healthcare.

Ms. Adams’s goal is to increase awareness by

advocating for healthy changes by educating people

about preventive care and health care programs like

Medicaid. Another approach the New Mexico Office

of Border Health is using to resolve the strain of

accessing healthcare is training community health

workers. Community health workers travel out to the

field to provide services where underserved

individuals are working and living. Prevention is key

when it comes to anyone’s health - it is better to

provide preventive care rather than critical care which

is expensive and can be life-threatening.

Improving people’s health status and service

regardless of immigration status and length of

residence has always been New Mexico Office of

Border Health’s mission. We learned in order to have

a healthy country we have to optimize healthcare

access and quality of life along the US-Mexico border.

There is a great deal of work that still needs to be

done; nevertheless, expansion of funding and health

insurance coverage need to be addressed with

reviewing policies. Collaboration with Mexico and the

U.S. will empower implementation of effective

policies to decrease health disparities and improve

health outcomes for all people in New Mexico.

Many communities along the 180 miles of New

Mexico and Mexico border have been experiencing a

high rate of migration, with more than 90,000 people

crossing port of entries every day. Living close to the

border is a unique situation that comes with

challenges of ongoing health and socioeconomic

status. The challenges affect more than 3 million

people in the southern New Mexico counties of

Hidalgo, Luna and Dona Ana. Over 70% of the

border population in these three counties are

considered of Hispanic ethnicity.

One key organization that is working to address

the border healthcare problems in the Land of

Enchantment is the New Mexico Office of Border

Health located in Las Cruces, New Mexico. We had

the privilege to meet with Frieda Adams, Director of

New Mexico Office of Border Health to discuss

health issues and challenges related to border living. A

majority of the families in border communities live

below the poverty level, and do not have health

insurance or access to health care facilities.

During our discussion, we learned about living

conditions in border communities and how those

conditions impact public health. It is common for

migrants/immigrants and their families to seek shelter

in a colonia. One of the major health concerns Ms.

Frieda shared is that colonias are inadequate housing -

lacking basic services such as potable water, electricity,

proper drainage, and waste management. Health

hazards develop from sewer collecting in pools on the

ground after heavy rain and collecting water from

unsafe wells or unknown sources.

Improving Health without BoundariesBy Martina Lewis

Frieda Adams

& Brenda

Alvarado with

the NM Office

of Border

Health share

maps and

statistics

about the

Border Region

with Class 13

Page 4: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

During the November NMAL seminar, the

leadership class had the opportunity to visit the

Columbus Port of Entry. In 1902 the U.S.

government established the border checkpoint in

Columbus, NM. Since then, the port has served as an

international hub linking Mexico and the United

States.

In 2003, Customs and Border Protection (CBP)

was delegated with the responsibility of inspecting

agricultural products at U.S. ports of entry. The

United States Department of Agriculture’s Animal

and Plant Health Inspection Service (USDA-APHIS)

provides guidance to CBP through developing

policies and procedures used to address agricultural

inspections, data collection, and risk assessment.

While at the Columbus port, the

class met with Chief Customs

and Border Protection Officer

Shawn Goggin and agricultural

Inspector Jim Bauer. The

officers explained the role

of agricultural agents.

Agricultural agents with the

U.S. Customs and Border

Protection work to prevent

potentially harmful or dangerous

plants, pests, animals, and animal

matter from entering the United

States. Many agricultural products and animals are

capable of transporting pathogens and diseases that

can cause great harm to U.S. agriculture, natural

resources, and the general population.

The officers summarized their job duties into

three main categories: promoting safe travel and trade,

preventing agro-terrorism, and protecting the

domestic population and domestic agriculture.

Columbus Port of EntryBy Tiffany Rivera

The CBP employs over 2,400 agricultural

specialists at 182 of the 328 ports of entry. Officer

Goggin expressed the extreme desire and need for

additional agents, especially with the recent expansion

of the Columbus port.

Current Issues for Custom & Border Patrol

Inspectors include:

Asian Gypsy Moth, Khapra Beetle, Asian Citrus

Psyllid

Chinese Swine Fever – major outbreak in China

All Wood Products - could contain wood boring

inspects or larvae

Federally established noxious weeds list

USDA’s Wildlife Services, Economic and

Ecological Impacts of Invasive Species reports an

annual economic and environmental loss in the U.S.

caused by invasive species valued at $138 billion.

The officers reported the most frequent items

crossing the Columbus border to include: chile

peppers, onions, tomatillo, corn, hay, watermelon,

squash, and pecans. The busiest time of the year for

the agricultural inspectors is October when over 2,500

shipments of chile are inspected prior to entry.

The new Columbus Port of Entry was opened in late

October. Class 13 meets with Chief Shawn Goggin at the

new facility to learn about agricultural inspection, especially

on produce and raw goods

Page 5: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

The third seminar for Class 13 of the New

Mexico Ag Leadership Program was held in Las

Cruces, NM. We had many meetings that were eye-

opening about the agricultural industry in New

Mexico. One of the meetings that stood out to me

was our meeting with New Mexico Department of

Agriculture’s (NMDA) Marketing & Development

Division. NMDA has numerous divisions. The

Marketing & Development Division is responsible for

many things such as coordinating commodity

programs, specialty crop development, market news

and assisting New Mexico agricultural producers and

agricultural companies with promoting their products

locally, as well as globally. They have a very strong

team to be able to achieve all these tasks!

NMDA has been working on numerous projects

that have helped grow agriculture sales for New

Mexico agricultural products in many ways. One way

that the Marketing & Development Division has

helped the New Mexico chile industry is by working

with a grocery store chain in California where they

organize an event to roast Hatch green chile in front

of the store. For us in New Mexico, we take

NM Agriculture: Going from Local to GlobalBy Derek Romig

Class 13 with NMDA Marketing & Development Division

members Jason New, Sarah Hacker, Felicia Frost,

David Lucero, and Juan Sanchez

this wonderful time of year for granted, but in

California it was something completely new. The

Marketing & Development Division advertised the

event through local outlets as well as a very strong

presence on social media. Now you can find

numerous grocery store chains, not only in California

but all over the U.S., doing the same thing and having

a great success at it.

They have also been working very hard, not only

locally but globally, to assist the New Mexico pecan

industry. Jason New, the lead for international

marketing for NMDA, has been working very closely

with Vietnam to bring NM pecans as a value-added

item to their local foods. Jason was explaining to us

that the Vietnamese are working very hard on making

Vietnam a new tourist spot where they will be able to

have foods that the entire world would enjoy. This

has really boosted the sales within our local pecan

industry.

These are just a few ways that the Marketing

Division within the New Mexico Department of

Agriculture has assisted in taking New Mexico

Agriculture from local to global. The Marketing &

Development Division is accessible to anyone that

needs assistance or advice in marketing their products.

It was a pleasure being able to meet with them and

hearing how they are helping New Mexico agriculture.

NMAL Board President Bob

Mayberry joins Class 13 for

part of the seminar in

Southern NM. David Lucero,

Division Director, speaks

about the various programs

and initiatives to market

New Mexico goods.

Page 6: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

some people can really

get bought over for

relatively small

amounts of dollar

figures and that the

“this is not fair”

attitude is very much

alive. The problem is

there is hardly

anything fair in this

world.

The “Cod Is Dead” episode was a very good

episode on how the government creates rules and

laws that are solely based on relatively small scientific

evidence, and that it seemed to be working on paper

extremely well. However, it has a very large potential

to back fire, and some countries had the evidence that

it did backfire, which caused them having only a few

companies that control everything who have the

money and the investors, and will always undercut the

local man.

I would solely recommend to everyone to watch

these episodes. It really shows how world trade works,

and that the local producers are getting undercut by a

few large players and even the government because of

relatively small evidence, and some organizations ran

true large companies to provide information to the

government to make certain laws. Which would be in

benefit for the large companies. Great series, you

really should watch it.

When our class was given the assignment to watch

Rotten, a series on Netflix, I was hesitant and curious

what it was about. We were given the assignment to

only watch one or two shows - I ended up watching

every episode. Yes, it was that interesting.

The episodes that linked the most to me was

"Lawyers, Guns and Honey", "Garlic Breath" and the

"Cod Is Dead“ (although the "Cod Is Dead" episode

had some cussing, it really shows what government

organizations do). They were all very interesting.

We will just cover these three episodes, otherwise

my article might be too long. With "Lawyers, Guns

and Honey“, it went very in-depth on how other

countries see what the supply and demand is and is

special in the USA. It did seem that they were

blacklisting China, however that’s China’s own wrong

doing. What it showed is that China saw a market here

in the USA and made honey from molasses - same

tasting but not produced from bees - or only a small

amount of real honey and the rest is added molasses

to get a higher resale value. What you did see is that

China flooded the USA market with cheap imported

honey, and fiscally put the bee keepers under.

It always tends to take the government a while to

act on companies/brokers that over flood the market.

Normally by the time the government solved the issue

they are too late, or the other countries find another

loophole. As what China did with honey – the USA

said they only allow so much honey from China, and

then you saw that Indonesia was importing way more

honey then normal, then they found out that China

was exporting to Indonesia and changing labels when

it went back to the USA.

On the "Garlic Breath“ episode, it was some of

the same issues as what the "Lawyers, Guns and

Honey" had; however, in my opinion this episode

went in some deep depth about one company who

had the monopoly here in the USA and the attitude

that if people don’t know we will keep it quiet.

Meanwhile it also showed how the small farmers and

ROTTEN: The SeriesBy Jeroen van der Ploeg

What’s Next?The class will be

watching the 2014

documentary

“Farmland” for their

next seminar prep

Page 7: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

The New Mexico Agricultural Leadership

Program, Class 13 had the opportunity of visiting

with Mrs. Dalene Hodnett, NMFLB and participating

in a media training. As part of this visit and training,

the group learned to create a “Message House”.

The “Message House” is a guide to help identify

the headline, lead or key points of the message that

needs to be delivered by the person, entity or

organization.

Within the “Message House”, it is essential to

focus your message on no more than three areas with

key supporting points for each of those areas to be

presented, addressed and/or responded too.

During this training, the leadership members were

given a crisis situation related to their industry or

business. Members were allotted 15 minutes to

address the crisis on the “Message House” form.

Following the assignment, each member was

interviewed in a mock format of reporter and

business representative. The interview was to help you

become comfortable responding to questions and at

the same time, see if you could remain on task. The

task in this case was not to veer off topic.

The reporter asked questions and attempted to get

the members to disclose more information and or

admit to the accusations or reports of

“dismemberment of a visitor at a pecan plant tour”,

“dairy cow being abused by an employee” or “farm

outbreak of e-coli”. Being placed on the spot and

having very little time to develop a response was to

say “a little intimidating”.

This training was very informative and actually

makes you think of what would you do if you had

such an event occur in one’s facility or business.

Consider questions such as what would you say, how

would you respond, should you respond, and who

should be the one representing the company during a

crisis.

“Message House” & Media TrainingBy Joseph Griego

KEY POINTS

1. Identify the person who will represent

the company.

2. Never admit to anything.

3. Know what your message will be.

4. Keep to the “Message House”.

5. Speak as to how well your business or

company perform.

6. Do not get frustrated…

Dalene Hodnett with

NM Farm & Livestock

Bureau helps class 13

practice their media

responses during

training in Las Cruces

Page 8: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

New Mexico Agricultural Leadership Class 13

held their International Trade and Communication

seminar in Las Cruces, New Mexico. During the

seminar, the class was able to meet with Dr. John

Floros, New Mexico State University President.

During the meeting with Dr. Floros, we were able to

get an insight on how Dr. Floros developed his

leadership skills and how we could benefit from

further developing our own leadership skills.

Dr. Floros became the President of New Mexico

State University in July 2018. Dr. Floros brings an

extensive amount of experience and knowledge in

Agriculture and Education. Prior to coming to

NMSU, Dr. Floros served as Dean of the College of

Agriculture and Director of Research and Extension

at Kansas State University. While at Kansas State

University, he was able to assist in the development of

a strategic plan and successfully lead efforts in

increasing student enrollment rates while lowering

drop-out rates and increasing graduation rates.

One of the key points that Dr. Floros made was

communication is most important in leadership. He

explained that communication is most important and

as a leader, you will never communicate enough.

There is always room for more communication. He

also explained how one must communicate effectively

by speaking to each individual at a different level in

order for others to follow. Oftentimes, explaining

things in the simplest manner is more effective than

explaining things in a complicated manner.

Dr. Floros also emphasized that in order to be a

good leader, you must gain the trust of colleagues and

assemble a great team in order to accomplish set

goals. In order for one to be a good leader, he or she

needs to be a good follower and listener. You must

also have the ability to bring people together and

retain their trust and cooperation. In order for one to

gain and maintain trust, a leader must be ethical.

If You Want To Be A Good Leader, You Have To Be A

Good FollowerBy LeeAnderson Jim

Being truthful and purposeful will definitely go a long

way! As a leader, one will constantly be observed and

questioned until trust is gained. If you set a goal and

meet it, you will have the support and belief of your

colleagues.

The last key point that Dr. Floros made was that a

leader must set a target and drive themselves to get

there. Capitalizing on anxiety, hope and stress are

major drivers to helping one meet their goals. More

stress can push one to keep on striving and

accomplishing their set targets.

All in all, we learned a lot from Dr. John Floros

during our meeting. If we let anxiety, hope and stress

drive us to meet our goals and targets, we will gain the

trust of our colleagues and will be on the road to

becoming great leaders.

Dr. John Floros,

President of the

New Mexico State

University system,

shares his

leadership advice

with Class 13. From

communication to

trust, Dr. Floros

made it clear to

lead by example.

Page 9: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

As New Mexico State University embarks on its

new leadership journey our class had the opportunity

to sit down and talk leadership strategy and effective

communication with NMSU President Dr. John

Floros. The leadership of NMSU is not only

important to the students and facility but also to the

community as a whole. The better the university gets,

the better the students get, the better the community

gets and it all stems from a strong leader or leadership

team. We raise the tide together. Dr. Floros in his

new position has three primary goals for NMSU. His

first overarching goal for NMSU is student success

followed by improved innovation and research

outreach. These three boldly stated areas of focus are

what he believes will shape the future of NMSU and

take our community to the next level.

As we all know there can be many challenges,

obstacles, and hesitation with any new leadership. Dr.

Floros shared with us some practical approaches to

help mitigate resistance. He could not stress to us

enough what an important role communication plays

in effective leadership. “Communication is key” Dr.

Floros stated. He gave us three concise tips to

effectively communicate with your team or audience.

One, simply communicate. Your followers will never

be upset that they were communicated with too much.

Shaping The Future of NMSUBy Heather Salopek

Secondly, keep it short and sweet; have no more than

three stated points or goals of the communication.

Lastly, 3x9+27, make 3 points with no more than 9

words per topic and no more than 27 words per

message.

Dr. Floros also shared with us some of his top

leadership approaches. First and foremost,

communicate, at all levels, at all times. Secondly, be

truthful and purposeful in your communication. Let

your follows know what the target is. In order to

effectively communicate it is important to keep the

conversation consistent and provide clear goals with

well-defined expectations.

It was asked by our class how we could best serve

NMSU and Dr. Floros as he works to grow, lead and

advance our university. We, as a community, can

provide input. Provide the leadership team with ideas,

expectations, and input on how NMSU can be a

better neighbor, partner and contributor to our

community. He also shared with us the importance

and impact we can have when we are available to help

when help is needed. Whether that is in the form of

time volunteered, money given or internships offered.

NMSU is an integral part of the Las Cruces

community and our class is excited for what the

future holds.

BE BOLD. Shape the Future.New Mexico State

University

Page 10: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

potential benefits to soil health or creating habitat

for beneficial insects. It can be difficult to get this

info ahead of time, so it’s important to be flexible

during the presentation. If the audience is not

interested in the intricacies of rooting structures, I

have two good choices: make it interesting or skip

it entirely and get to the stuff they like.

3) Ask yourself, “Why don’t they already know this?”

This is crucial because we need to be aware of the

learning hurdles. And lots of the work we do

involves changing people’s minds. If

misinformation came from a person’s revered

grandmother, I need to tread lightly when teaching

the correct info so as not to offend and in doing so

inadvertently close that learning door completely.

4) Make it entertaining – and that means easy to

remember! As Dr. Gleason pointed out, “Learning

is fun! Why screw it up by making it boring?” She

shared an exciting slideshow (no longer an

oxymoron) made by the NMSU Extension

Instructional Design

and Educational Media

Specialist, Dr. Barbara

Chamberlin entitled

“10 Tips for Better

Presentations.” Watch

this presentation by

clicking here and

scrolling down to find the right video link.

The tips that practically screamed out to me were:

Limit yourself to 15 words per slide. Use surprising

images and tell a story about how the image relates to

the topic. Pick 2 fonts, one serif and one sanserif. Use

only 2-3 thematic colors – a black background with

white (and occasionally gray) font are recommended.

Give the audience a chance to talk to each other. Ask

questions to get minds ready for the next new topic.

Prepare for the talk by asking yourself, “What change

do you want to create?”

Some folks are natural communicators and natural

teachers. Others of us may have those skills, but they

get overshadowed by rushed deadlines, over-

scheduling, nervous anxiety, and trying to fit too

much into one presentation. (I’ll be referring to my

own extension experiences in this essay.) NMSU

Extension Executive Producer and Media

Productions Department Head, Dr. Jeanne Gleason’s

tips on effective communication felt so important and

helpful I considered tattooing them on the backs of

my hands, so I’m less likely to forget them.

1) Know who the audience is. This seems simple, but

it’s actually tricky because it really means figuring

out what they’re interested in, what they already

know, and how they’re going to use the new

information. Frequently in non-formal adult

education (aka “extension”) settings, the crowd

comes with mixed levels of background

knowledge.

2) Know what your audience needs to know. Usually,

I’m given a specific topic ahead of time: “Please

give a presentation on ornamental grasses for New

Mexico landscapes.” But that’s not necessarily what

the audience needs to know. Maybe they know

which grass species are recommended, but they’re

having trouble with maintenance (think: shaggy

tangles of old grass stems flopping over the

sidewalk). Maybe they’re specifically interested in

Effective Communication with Jeanne GleasonBy Marisa Thompson

Sharing a few laughs with Dr. Jeanne Gleason about

communication mishaps in our jobs

Page 11: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

they do business with will have more success in

networking with, impressing, and closing business

deals with people from other cultures.

Know Social Protocols. What's considered

"proper etiquette" or "good manners" varies greatly

from country to country — and as a professional

traveling overseas for work, if you don't take the time

to familiarize yourself with local social customs, you

may appear rude and naïve, and you even run the risk

of offending those you're doing business with.

Though specific social protocol sometimes differs

between cities and regions, learning general cultural

customs from different countries will help ensure that

you're polite and professional wherever your travels

take you.

The ability to behave and conduct business in a

respectful and efficient manner can naturally improve

your ability to land important business deals or to

even find a new company to work for, if you are

looking for a different direction for your professional

career. Understanding international business cultures

is fun and interesting. As business grows more global,

it's becoming more important than ever for executives

and employees to respect other cultures' business

customs.

Have you ever wondered which direction to pass

the bread while out to dinner, or how to place a plate

down in front of your boss, or even how to act in a

foreign country during a meal? Well Class 13 knows,

and it’s all thanks to a lesson about the role of cuisine

in business deals and relationship building under the

watchful eye of Dr. Jean Hertzman. With over 25

years of professional hotel and restaurant experience,

and as Director of the School of Hotel, Restaurant

and Tourism Management at New Mexico State

University, Dr. Jean Hertzman definitely knows a

thing or two about hospitality and culinary education.

Below are a few of the areas Dr. Hertzman covered

while her students from 100 West Café graciously

provided a delicious fall meal for our class.

We are all different. All countries have unique

customs, cultures, and traditions. Therefore, when

expanding a company into an overseas market,

interacting with a foreign customer or client who is

visiting the United States, or working in another

country, take the time to know more about cultural

differences to avoid embarrassing, offending, or

ruining a business deal.

Know you audience. In international business,

first impressions are often the only chance

professionals have to impress a business contact.

Avoiding a faux pas, building trust, and putting a

foreign partner at ease requires knowledge of cultural

customs concerning business attire, facial expressions,

body language, eye contact, and shaking hands.

Understand dining etiquette. As international

business is often negotiated and discussed at social

events such as business lunches and dinners, global

professionals need to know much more than handling

interactions in a conference or other business settings.

How to interact when in the home of a foreign

business contact, gender differences, dining etiquette,

and seating hierarchy are all important. Ultimately,

business professionals who take the time to

understand the culture and customs of the countries

Clockwise or Counterclockwise?By Erin Roy

The lunch

was provided

by 100 West

Café in the

School of

Hotel,

Restaurant,

and Tourism

Management

Page 12: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

Seminar 3: Trade & Communication

PHOTO COLLAGE

N E X T S E M I N A R :

State Political Processes

Santa Fe, NM February 5-8, 2019

Page 13: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

• Bob Mayberry, Mayberry Inc.

• Caren Cowen

• Dr. Cynda Clary

• Bill West

• Don & Gina Sanders

• Dr. Brenda Seevers

• King Family Cattle Company LLC

Friends of NMAL

• Frank & Dalene Hodnett

• Jeff & Janet Witte

• Amanda Ball

Crimson Colleagues

If you work at NMSU and are interested in

supporting our program, sign up online!

• Farm Credit of New Mexico ACA

• NM Farm & Livestock Bureau

• NM Cattlegrowers' Assoc.

• NM Cattlegrower's Foundation

• New Mexico Stockman Magazine

• Livestock Market Digest

• Dairy Producers of New Mexico

Horizon Corporate Donors

We are still waiting for final totals of

Giving Tuesday, but want to say

to everyone

who donated!

The NMSU system raised over

$2 million for education and

research, and nationwide individuals

raised over $380 million for

nonprofit organizations.

Still wish to donate in 2018? Click here.

Page 14: NMAL Newsletter Feb 2018We Hit the Jackpot at New Aces Pecans By Kelsi Cureton New Aces Pecans is a pecan processing and shelling facility located in Las Cruces, New Mexico. Humberto

As the first semester of my freshman year of college comes to an

end and I reflect on my time in the “real world,” I have noticed that

life is a series of investments. Every day we make a variety of

contributions. Maybe they are materialistic in the form of tuition, rent,

gas, or groceries which make fiscal investments to the economy, or

maybe they are idealistic in the form of time, research, knowledge, or

experience to make investments in someone or something.

We have twenty-four hours in a day to commit to a wide variety

of investments. We are constantly

challenged to juggle work, school,

family, friends, errands, social

obligations, and so many more

activities that continuously demand

investments of some kind. When

we are limited to so few hours in

a day, it can be difficult to prioritize

the things that are worth investing in.

Are you investing your time, effort,

and money on the most important

aspects of your life?

With the short amount of time we have on this Earth, it only

makes sense to invest wisely so we can experience not only monetary

pay-out but nonmonetary payout as well. Take time to invest your

support in the people you care about so you can watch them grow up

to lead an influential life. Invest in research or experiments in a project

so you can create something that makes a positive impact on the world.

Invest in education to optimize learning. Invest in reading to expand

knowledge. Investments establish income, financially or emotionally.

Life is a series of investments. Are your investments worth making?

Ag Fest in Santa Fe

will be Tuesday, February 5th

from 6-9pm at the Santa Fe

Community Convention

Center. Members of NMAL

Class 13 will be there, and we

hope to meet some of our

Alumni!

If you have Delta, United, or

Southwest Airlines points you

would like to donate to the

NMAL program to help

participants with international

airfare in 2019, please contact

our office at [email protected].

We wish you and your loved

ones a blessed holiday season!

New Mexico Agricultural Leadership ProgramMSC 3501 Box 30003 | Las Cruces, NM 88003-8003

Phone: 575-646-6691 | Fax: 575-646-4082

Email: [email protected] | Website: aces.nmsu.edu/nmal

Follow Us! @NMagleadership

ANNOUNCEMENTS

A WORD FROM COLLEGE DRIVE:

A Series of InvestmentsBy Annalisa Miller, Assistant Coordinator