Nm2208 Gestalt Principles
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Transcript of Nm2208 Gestalt Principles
GOOD POSTER
Presented to you by: C in d y H e n g K o h W a n y in g
NM2208 Gestalt Principles
• Proximity
-Pink circles placed close together are seen as belonging together.
-Picture is very orderly with only a few distinct objects.
• Similarity
-Although the circles are of slightly different sizes, they share the same colour and shape.
-The similar circles are seen as belonging together and it creates a holistic image of a paw.
• Figure & Ground
Size -The figure is relatively
huge to grab the attention of the viewers.
-There are minimal details in the background, thus attention is focused on the main figure.
• Figure & Ground
Contrast-There is stark contrast between the background and the main picture. The background is a plain white and the “paw” is made up of deep pink colours.
-There is also contrast between the person and the paw (which is also acting like a hole).
• Figure & Ground
Details-The background is free of
details. There is no competing of attention.
-There are more details on the person, hence viewers will tend to focus on the person instead.
• Closure
-There is good closure.
-Even though the largest circle (paw) is partially covered by the man, viewers can perceive it as a paw.
• Law of Continuity- Law of continuity allows us to see the circles as a whole picture instead of separate circles.
-It also brings the number 2 into the picture as a whole.
• Overall. the picture is organized and all the details complement each other.
• The picture is also simplified and unified. The picture gives the impression of belonging as a unit.
• The picture is also comprehensible by the viewer.
BAD POSTER
• Figure & Ground
Size-The main picture of the
Samurai no doubt is of a good size to grab viewer’s attention.
-However, the other smaller group of pictures seems to be competing for attention as well.
• Figure & Ground
Contrast:-The picture of the man
(Samurai) seems to be blending into the background.
-No stark contrast between
the figure and the background.
-Both the background and the main picture are of a similar, dull colour.
• Figure & Ground
Details-The numerous group of
pictures in the poster seems to clutter the whole poster.
-The smaller text (copy) are not very visible as well.
-Both the background and the details seem to be competing for attention.
• Proximity
- The image is highly cluttered with many images in the background as well as in the foreground.
- Proximity of the images is in a rather close fashion.
- The blending of one picture to another does not justify a sense of closeness. It creates a messy impression instead.
• Similarity- There is an attempt on the
designer’s part to place the pictures in a way which are symmetrical to each other.
- It is also obvious that the designer wanted to grab attention to the main (bigger) figure.
- However, due to the nature and colour of the background images, it makes the whole poster cluttered.
• Closure
- Images are placed in an un-orderly fashion.
- It does not convey a sense of bring complete and holistic.
- If we were to take out one element of the picture (i.e. the main picture), we will not be able to identify the picture and message as a whole.