*Nm A 3 Amended

5
By Emily, David, Katie and Alyssa do’s and don’ts of Facebook A foolproof guide for Public Relations practitioners Friday, 30 October 2009

Transcript of *Nm A 3 Amended

By Emily, David, Katie and Alyssa

do’s and don’ts of Facebook

A foolproof guide for Public Relations practitioners

Friday, 30 October 2009

Do...

Be authentic and ‘human’.Fans will not want to communicate with a computer, and value responses.

Post regular and relevant information.Fans will abandon your page if there is nothing new for them.

Use Facebook to engage in two-way communication.Facebook offers a unique opportunity to receive feedback from your consumers

Friday, 30 October 2009

Do...

Create a fan page.

So you can learn demographics of key audiences.

Build up your friends.

Add friends who engage in conversations relative to your industry.

The higher the quality of your friends, the higher impact of your brand message.

Send a message with each friend add.

Friday, 30 October 2009

Don’t...

Post without thinking.

Each post should be a constructed public relations message.

Use old media strategies for new media.

Engage in multi-directional conversations.

Don’t spam your friends with useless information.

Use your business page as a personal profile.

If you aren’t the brand, keep your personal life personal.

Friday, 30 October 2009

Don’t...

Ignore your fans.

You will loose your reputation and credibility.

Don’t buy Facebook fans.

Ethics still apply in Facebook, and brand reputation isn’t built on money.

Friday, 30 October 2009