*Nm A 3 Amended
Transcript of *Nm A 3 Amended
By Emily, David, Katie and Alyssa
do’s and don’ts of Facebook
A foolproof guide for Public Relations practitioners
Friday, 30 October 2009
Do...
Be authentic and ‘human’.Fans will not want to communicate with a computer, and value responses.
Post regular and relevant information.Fans will abandon your page if there is nothing new for them.
Use Facebook to engage in two-way communication.Facebook offers a unique opportunity to receive feedback from your consumers
Friday, 30 October 2009
Do...
Create a fan page.
So you can learn demographics of key audiences.
Build up your friends.
Add friends who engage in conversations relative to your industry.
The higher the quality of your friends, the higher impact of your brand message.
Send a message with each friend add.
Friday, 30 October 2009
Don’t...
Post without thinking.
Each post should be a constructed public relations message.
Use old media strategies for new media.
Engage in multi-directional conversations.
Don’t spam your friends with useless information.
Use your business page as a personal profile.
If you aren’t the brand, keep your personal life personal.
Friday, 30 October 2009