Nivea Case Study BY ANKUR KUMAR SRIVASTAVA
-
Upload
ankur-kumar-srivastava -
Category
Business
-
view
105 -
download
2
Transcript of Nivea Case Study BY ANKUR KUMAR SRIVASTAVA
![Page 1: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/1.jpg)
A CASE STUD
Y
![Page 2: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/2.jpg)
![Page 3: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/3.jpg)
![Page 4: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/4.jpg)
![Page 5: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/5.jpg)
BRAND HISTORY
![Page 6: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/6.jpg)
![Page 7: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/7.jpg)
What were the key steps in maintaining Nivea's leading position in the global facial market?
![Page 8: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/8.jpg)
![Page 9: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/9.jpg)
• Nivea applies the
principle of point of difference.• Nivea continuously
changes its core values with constant product innovation.• Nivea focuses heavily
on research and comes out with new products to cater the needs of the consumer.
![Page 10: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/10.jpg)
Direct marketing• Periodic
emailing to more than one million user database.
Non Traditional Marketing
• Blue Santa Claus giving gifts on Christmas.• Nivea’s beach balls
![Page 11: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/11.jpg)
EVENT MARKETING
![Page 12: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/12.jpg)
![Page 13: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/13.jpg)
![Page 14: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/14.jpg)
WHAT IS NIVEAS’STRATEGY IN RESPECTING CULTURAL DIVERSITY WHILE PURSUING GLOBAL BRAND STRATEGY?
![Page 15: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/15.jpg)
• Nivea adapts
marketing products locally for example Fairness Creams in South Asia.
![Page 16: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/16.jpg)
DISCUSS NIVEAS’FUTURE...
.
![Page 17: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/17.jpg)
WHAT SHOULD BEIERDORF DO NEXT WITH ITS PRODUCT LINE???
WHERE IS THE FUTURE GROWTH FOR THE BRAND???
![Page 18: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/18.jpg)
![Page 19: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/19.jpg)
NIVEACLOTHES
NIVEA SPA AND
SALOON
NIVEAFOOTWEA
R
NIVEA FASHION SHOWS
NIVEA SPORTS
NIVEA ACCESSORIE
S
![Page 20: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/20.jpg)
SUMMARY
![Page 21: Nivea Case Study BY ANKUR KUMAR SRIVASTAVA](https://reader033.fdocuments.us/reader033/viewer/2022050707/58ac258e1a28abf03a8b5b33/html5/thumbnails/21.jpg)
DISCLAIMER
Created by:-ANKUR KUMAR SRIVASTAVABIT SINDRI during a marketing internship.
Guided by:-Prof. Sameer MathurIIM Lucknow