NITRO Snowboards 12-13
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PAGE 7 BOARDS / PAGE 69 BOOTS / PAGE 83 BINDINGS / PAGE 111 OUTERWEAR// CONTENT
2PAGE 7 BOARDS / PAGE 69 BOOTS / PAGE 83 BINDINGS / PAGE 111 OUTERWEAR PAGE 147 APPAREL / PAGE 159 L1 OUTERWEAR / PAGE 173 BAGS
4The goal of the Hyped! movie has been to bring our team closer by bringing guys together to film the stuff they think is fun to ride. Because everyone is always out filming for their typical snowboard part, pretty much a collage of all the best tricks they can do on the biggest stuff they can do it on. Dont get me wrong I love that, its progression, but I also love seeing people just snowboard with a smile on their faces! Progression doesnt always have to be going bigger, faster, farther, more spins, flips etc, it can also be achieved by exploring other ways to have fun on your snowboard with as many of your friends as possible.
I feel like everyone who was able to film for the Hyped! movie this year always had a smile on their faces and went home feeling like that was one of the best days snowboarding. We tried to always snowboard as much as we could while filming for the movie, that may have meant some days were not as film productive as others, but we sure were able to enjoy the day with amazing snowboarding. And, in the end that is what it is all about, having a good time on your snowboard.
InTervIeW WITH THe HyPeD! creATor Per-HAmPus sTlHAnDske:
WHAT Is THe IDeA BeHInD HyPeD!?The idea for Hyped! is that the film shall convey the feeling of ultimate excitement. We are trying to focus more on how fun snowboarding actually is, not how hard it is. People can expect seeing their favorite Nitro riders riding stuff that the viewer hopefully can relate to more. Instead of only showing the best tricks on the perfect locations (we will show that as well), we are trying to show how the Nitro riders are snowboarding when all pressure is off. The goal is to capture that feeling you get when you are riding with your best friends, on a perfect day, and you never wanna stop riding.
WHy Is THIs movIe goIng To Be DIfferenT THAn THe oTHers?See 1
WHAT WAs your fAvorITe momenT fIlmIng for HyPeD!?I think it was our whole trip to China. The conditions where not the best, but we had such a blast. It was me, Austin Smith, Bryan Fox, Knut, Nils Arvidsson, Anton Bilare, Bob Plumb (Nitro photographer) and Mark Welsh (also Nitro photographer) to name a few. We were just filming on a really shitty half pipe la 1992 and having so much fun. Between runs legends like Ingemar Backman, Scotty Wittlake and Michi Albin were dropping in and hitting the same thing. It felt like we were in a time machine.
WHAT WAs your cAmerA seT-uP?Panasonic HPX-170, Canon 7D, Nizo Professional Super 8, Casio Highspeed, GoPro Hero2, iPhone 4s.
WHAT Is someTHIng THAT you AlWAys HAve on you WHen TrAvelIng?Too many bags, too many cables, earplugs, headphones, a book, too many cameras and a coffee cup in my hand.
WHAT ADvIce WoulD you gIve To kIDs TryIng To mAke THeIr oWn snoWBoArD movIe?Just get out there, film your friends and have fun. Make a lot of small videos and put them online, eventually when you get good, they will get noticed. If you have fun and enjoy what you are doing and are passionate about it, you will get far.
WHAT Are your InTenTIons WITH HyPeD!?To try and make a slightly different snowboard movie and try to see snowboarding with fresh eyes. My goal is to try and see past all unwritten rules that filmmakers go by, and then see what happens.
Is scoTTy WHITlAke goIng To Be In THe movIe?I dont think so. (he didnt really get anything) maaaybe.... dont include this answer
DurIng WHIcH TrIP DID THe WeIrDesT sTuff HAPPen?I have to say China again, it is such a weird and interesting country. Highlights included weird food, the Chinese Mafia and a drunk Austin (not a good combo), man made resorts, interesting animal transports, man-dancing at weird clubs and too much rice wine (crazy stuff happens).
WHo Are THe PeoPle BeHInD THe HyPeD! movIe, fIlmers, eTc...?It is me and Pirmin Juffinger who have been filming most of the stuff, but also Clemens Prankl. A lot of the riders have been filming as well, Knut Eliassen have probably filmed a ton of stuff. Knut and Andi Aurhammer has also helped to produce the film.
WHAT oTHer movIes HAve you mADe Before THIs?Pony Tale by Actionhorse Films, a beautiful film about the love for horses. I also worked on Escramble and some other stuff.
WHAT mADe you WAnT To geT BAck InTo mAkIng snoWBoArD movIes?I once wanted to be a pro snowboarder, so me and my friends filmed ourselves. Somehow it was my task to put it all together, probably because I was the worst snowboarder among us. I soon realized that I really enjoyed the filming part of snowboarding, and putting it all together. I dropped my dreams of becoming the next Terje and decided to pursue the filming stuff. As soon as I did that I got better at snowboarding.
Tell me your fAvorITe THIng ABouT snoWBoArDIng?I love everything about it. Lapping a slushy park with my best friends, hitting side hits, the crazy feeling of riding pow, spin to win, flip to win, the people, meeting new friends for life, grabbing, tweaking, falling, riding in rain etc. It is still, 15 years later, my favorite thing to do.
Tell me your fAvorITe THIng ABouT fIlmIng?I think nowadays its more about the whole picture, not only one shot. I love the whole process, filming, putting it all together, music, the design part with titles and stuff, trying to show more then just the trick and somehow, tell a little story.
WHere Are you from AnD HoW DID you geT sTArTeD In THe snoWBoArD fIlmIng BusIness?I am from a small town in Sweden called stersund, close to the biggest ski resort. Long story short, bought a shitty camera, started filming my group of friends, made a few small really shitty movies, somehow my friend who was a snowboard photographer (Daniel Blom) recommended me for a job at Method Mag in Austria, so I moved there and started to work as a video guy and with the editorial stuff. I went to school for engineering and never really took any film classes or so. If you really wanna learn how to make snowboard films, just mess around and make a lot of smaller stuff. It is for sure possible to learn without film school.
If you coulD only fIlm one Person WHo WoulD IT Be?Knut Eliassen, because he is always super hyped and every day is the best day of his life. He also can turn any feature into video gold.
Tell me AnyTHIng else you WAnT To Tell me, mAke uP your oWn quesTIons.Let me think about this. I have to run now so this might be good for now?
BUILDING QUALITY FOR 22 YEARS
WE LIVE SNOWBOARDING
BUILDING QUALITY FOR 22 YEARS
WE LIVE SNOWBOARDING6
MEN S SETUPS
PUSHER BINDING CINEMA BOARD REVERB BOOT
ZERO BINDING T1 BOARD ULTRA BOOT
PHANTOM BINDING EERO ETTALA BOARD ULTRA BOOT
MACHINE BINDING PANTERA BOARD ANTHEM BOOT
WOMEN S SETUPS
LYNX BINDING MYSTIQUE BOARD CROWN BOOT
RYTHM BINDING LECTRA BOARD AXIS BOOT
LYNX BINDING SPELL BOARD FADER BOOT
ERIS BINDING CHERYL MAAS BOARD CROWN BOOT
HOTWING CAMBER BOARDS / 13
LOOsE IN ALL ThE RIghT PLACEs
nitros jib specific evolution of the gullwing concept, the new Hotwing camber offers a loose ride with a snappy pop. With a pronounced gullwing shape in the center blending into zero camber towards the tip and tail, Hotwing makes the con-tacts points more forgiving while the profile allows you to press higher than ever before. Hotwing offers you the looseness you demand for jibbing with the response you need for riding the entire mountain. get wings!
neW HoTWIng cAmBer
Nitros latest evolution of the Gullwing concept: The new Hotwing camber offers a loose ride combined with lots of pop. The mellower Zero Camber lines in the tip and tail area blend into a Gullwing camber in the boards center, making the contact points more forgiving yet responsive for those controlled butter tricks.
neW HoTWIng BoArDs
- SUBZERO (page 15)
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HOTWING CAMBER BOARDS / 15
The ultimate deck for urban and park rail riding. combining of our new Hotwing camber and Whiplash core Profile makes your technical street riding easier and more powerful. With all-new shapes and our signature railkiller edge, this board will let you break through to a new level of riding. Ask Ben.
neW PoWercore II reinforced tip-to-tail woodcore for unrivaled snap and durabilityneW WHIPlAsH ProfIle thinner between the inserts with added meat outside for maximum ollie power.BI-lITe lAmInATes biaxial fiberglass for effortless turns and a forgiving flexDuAl DegressIve sIDecuT makes landings and takeoffs effortless without sacrificing powerful turnsProfIle TIP tapered to disperse energy and reduce swing weight neW rAIlkIller eDge more meat for more durabilityHI-Def fH BAse our ultra clear base material blend - fast and durableneW HoTWIng cAmBer the latest camber tech for increased ollie power and control
sHAPe: TWIN / TerrAIn fleX: sTREET / WIDTH: sTANDARD
A / S
PAULINTERVIEW WITH ART DESTROYER
WHAT goT you InTo DesIgn AnD ArT?My mom told me once that I drew a picture of King Kong when i was 2 1/2 years old that got my pre-school teachers in a panic. My parents had a huge influence on me in reg