Nitor Infotech - Social Media Analytics Approach

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Nitor Infotech Social Media Analytics Approach

Transcript of Nitor Infotech - Social Media Analytics Approach

Page 1: Nitor Infotech - Social Media Analytics Approach

Nitor Infotech

Social Media Analytics Approach

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Pulse of Nitor

2006Started in the Year

identified functional areas

400+

Technology Specialists Strong

focused on

Pharmaceuticals

Industry Focus

Healthcare

ManufacturingConstruction & Reality

IT and ITes

North America Sales Engineering Office

in Chicago, IL

long term

Technology partnerStrategic

with

multiple SIs and ISVs

customers in

North America & Europe

Pune, India, IT city

Corporate HQ / Global delivery center in

Diverse Technology Expertise

Java

SharePoint

.NET

SQL Sever

Cloud Enterprise Mobility

Dynamics CRM

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Our DNA – Beat Industry Benchmarks

Proven Speed to Value

Attention to Detail

Choices and

Flexibility

Pragmatic Innovation for

Value

End-to-End Offerings

Technology Agnostic

Global Delivery Model

Strategic Partnership

Instant Leadership

Connect

Integrated Competencies

Accolades and Partnerships

3 times in 5 Years 3 times in 5 Years

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Social Media Analytics Approach

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Social Media Analytics – Key Questions to be Answered

• What people are Saying about the product / Service / Brand ?

• What is the impact of specific campaign and How it was perceived ?

• What competitors are doing in the same space ? How their products / services are being perceived

• Share of Voice in Social media

• What are the related research data which are being widely mentioned with respect to product / service / brand ?

• New customers Vs. Repeat Customers ?

• Key influencers and conversations happening over web & social media ?

• What is the Amplification rate, Applause Rate and Conversation rate ? Likes Vs. Followers ?

• Website Review ? Which Keywords are bringing to the website ? Who are visiting ?

• Average time spent on website ?

And many more…….

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Typical Solution Architecture

NLP Module (Wordnet, nGram etc.

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Social Media analytics – Brand Value

• Awareness of the Brand (How many people talk about it with regards to the core service it offers)

• Share of Voice with respect to its competitors

• % age difference between competitor brands in social media

• Trust – How many people are talking positive about the brand / and likelihood of them doing repeat purchase and influence new customers

• Reputation / Perception – Positive / Negative / Neutral• What are the things people are talking about when they say positive / negative /

neutral about the brand• Can we make people build positive perception who are currently neutral

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Social media Analytics - Brand Promotion

• New Vs. Returning – Are the same people visiting / talking about the brand or new people ? • What is the proportion ?• What is the impact of this measure post specific promotion activity and monitoring it real time

• Loyalty & Recency – Repeat tweets by number and frequency and their characteristics (What they are happy about or What are their concerns)

• Traffic from discussion forums / blogs / communities• Geographic analysis• Brand Lift• Launch / Introduction• Search Share• Traffic differential• Brand Embossing

Website review, SEO with keywords analysis

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Tools & Technologies

• Apache Flume• Custom APIs for Forum / Blog streams• Twitter API• Hadoop HDFS• Hive QL• NLP Algorithms• Map Reducer (MR)• J2EEThis list can go on…As it is open source

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Scalability

• Source systems integration (Youtube, Facebook and more forums / blogs)

• Research data related to the business can enhance overall value• Training and maturing the NLP with more data (Over time)• Any visualization tool can be used for analytics• Architecture is scalable for handling 3Vs (Volume, Variety and

Velocity)• SEO and Website analytics can be integrated for holistic decision

making providing clear picture

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401-408, A-Wing, Pride Silicon Plaza,

Near Chaturshringi,S.B. Road, 

Shivajinagar, Pune-411016, 

Maharashtra, INDIA

Email: [email protected]

Tel : +91-20-41020202

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Disclaimer

This presentation is Nitor Infotech’s* Intellectual Property

Any business examples presented in this presentation have been compiled from the experiences of our team members and are for illustrative purposes only.

The methodology, terminology and models presented herein are proprietary with copyrights © Nitor Infotech 2015.

Any non Nitor Infotech products, names, case studies, and logos mentioned in the presentation are owned by the respective companies.

This presentation is for discussion purpose only and not a deemed contract.