Winning Today, Winning Tomorrow in Home Care

Nitin Paranjpe, President Home Care

30th November 2016

6.87.3

10.2

Gaining ShareTurning around Growth

Turnover (€bn) & Average Underlying Sales Growth (%)

2007 2015

Core Operating Margin %

11 12 14 15 16 H111 12 15

Market Share %

Increasing Profitability

Value Creation Journey

Solid position, ready to unlock more value

2004

Av. USG% 04-07

2.6%

Av. USG%08-15

7.3%

13

29%

30%

31%

5.4%5.9%

6.4% 6.3%

7.6%

9.8%

Built from Strong Brands

Household Care: €2bnFabric Conditioners: €1bnFabric Cleaning: €7bn

€125bn Global Market

Leading the market with 31% share where we play

Leader in 7/10 of our Top Markets

2nd Player Globally

11% share of

No. 1 Where We Play

Retail Sales Value

Ready to Unlock Value

Step up profitabilityScale household care

Grow the coreBuild premium

Accelerate growthStrong cash flow

Grow Ice Cream ROICAccelerate tea

Holistic Value Creation

Sharper focusSame strategy

Brilliant basics

Portfolio reshaping

End to end value creation

Home Care Strategy

Enabled by Connected 4 Growth

Portfolio Reshaping End to end value creationBrilliant Basics

Strong Core Innovations

Market Development

New segments

Expand Footprint

+35%

Savings Step Up

A Strong Start

2014 2015

-46% Powders

-25% Liquids

-48% Toilet cleaners

Smart Simplification

Reduction in core chassis 2015

Our Point of View on the changing world

Digital revolution

Environment under stress

Living differently

World moves south & east

Hyper segmented consumers

More working women

More fragmented

channels

More urbanisation

Stressed environment

More money but less time Concern for health, hygiene & environment

Less water

Portfolio Reshaping: Fast Growing Segments

Household CareFabric Conditioners

Core Boosters Core innovation BlocksPerfume

+ Expansion via Portfolio Fill & White Spaces

Portfolio Reshaping: Future Benefits

Health & Hygiene

Clothes care Sensitive

Naturals

CAGR X 2

Key ThrustsFab Clean Benefits Composition

92%

8%

CareHygieneNaturals/Eco

Stain removalWhitenessFragrance

Leveraging USLP & Brands with Purpose

Helping consumers save water Brands with Purpose at the heart

Restoring Childhood Brighter side of Laundry Dressing the world in positivity

To preserve the health of the next 7 generations

To fight unsafe sanitationTo restore the beauty of the built world

To provide cleaner air for the planet

To make drinking water available to all

End to End Value Creation: Acceleration

50

190

100

-Formulation & Packaging-Specification-Sourcing-Portfolio & Pricing-Partnering

5S: SMART

Sharper focusSame strategy

Brilliant basics

Portfolio reshaping

End to end value creation

Home Care Strategy

Enabled by Connected 4 Growth

Strategic Enablers

Organisational Agility CapabilitiesObsessive consumer focus

Summary

Solid top & bottom line momentum

Ready to unlock further value through

Invest to grow rapidly: HHC & Fab Con

Address emerging benefit segments

Leverage USLP innovation and Brands with Purpose

Step up end to end value creation

Enabled by Connected 4 Growth

Winning Today, Winning Tomorrow in Home Care

Nitin Paranjpe, President Home Care

30th November 2016