Nissan/Infiniti Remarketing Services March, 2015.
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Transcript of Nissan/Infiniti Remarketing Services March, 2015.
2
Annual US Sales
Global Sales
Did You Know…
130,000
1.4 Mil.
>5 Mil.
~80%
of US Sales Sourced from N. A.
20 in 18
20 Manufacturing CompaniesOperating in 18 Countries
191 Countries/territories world wide
15,000
Global Employees N.A. Employees
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Nissan North America
Nissan North America, Inc.Nissan North America, Inc. Regional headquarters for NARegional headquarters for NA Sales/marketing, manufacturing, product planning and Part & Sales/marketing, manufacturing, product planning and Part &
ServiceService Opened in July 2008Opened in July 2008 Houses ~2,000 HQ employeesHouses ~2,000 HQ employees
Me
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
2013 2014 By 2017
US Market Share
Nissan Infiniti
8.2% 8.5%10%
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Forecasting and performance reporting
Development of advanced analytic tools
Pricing & inventory optimization analysis
System Development & Enhancement
Strategy & Planning
Sales planning and execution
Repping at sales Recon decisions Auction performance
management Marshalling yard “On ground” operational
management
Sales Sales Support
Getting cars ready for sale Inventory management Grounding, titles,
inspections, transportation, Chasing past due processes Policy & Procedure
development Auction Operational
Process Reviews (OPR) Recall coordination
3 Teams of NMAC Remarketing
PilotsPilots Ground CrewGround Crew Air Traffic ControlAir Traffic Control
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Nissan/Infiniti Remarketing Volumes
Data Source: P&S 10-31-13
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15(F)
Remarketing Volume
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Vehicle Sources & Sales Channels
Off-LeaseCorp.
VehiclesFleet
RepurchaseRepos
Upstream ClosedInfiniti 1st ChoiceNissan AdvantageMulti-site salesSimulcast Everywhere
In-Lane ClosedMonthly at 6 Core SitesManheim PA, Nashville, Orlando, Chicago, Dallas, Riverside Simulcast & Multi-site
In-Lane Open6 core + 17 more sitesHighline sales, open sales, value sales, salvage, etc.
75%75% 10%10% 15%15%<1%<1%
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Analytically Drive Approach
Pricing Model
Neural Network/Machine Learning toolMeasures 3,000+ variablesVIN specific floor prices including geographic variances
ATOM(Auction Transfer Optimization Model)
Inventory load balancing across sitesAssignments based on expected net value after transport and cost of timePush and Pull capabilities
iPad DashboardOn the block toolDynamically updates during saleProvides all key data
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Market Place Evolution
Consignors DealersRetail
Customers
Traditional Approach - Linear
Sell all at same sale Expense Management Recon is an “art” Book values/last prices Upstream vs. in-lane
Inconsistent CRs Stick to trusted sales “Hands on Hoods” Regional arbitrage Book Values Upstream vs. in-lane Only see their stores
More visual evaluation Driving “feel” Trust of the seller Book Values Shopping by visiting
Consignors DealersRetail
Customers
Current Approach – More Sophisticated Linear
Advanced Analytics Accurate pricing models Recon Analytics/ROIs Shotgun sales venues Selling without moving
cars Buyer analyses Right car in the right
sale
Full Market View – can see all retail offers
Advanced analytic tools tell what to buy & how much to pay
Searching multiple sale sites at once
“Walking” cars electronically Much more consistent CRs
Extensive on-line research
Comparing multiple cars from the couch
Car Fax/Auto Check Know what they want
before they visit and know who has it
Negotiating electronically
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End to EndVisibility &Capability
What’s on the Horizon???
Advanced
Pricing
Models
Hig
h D
ef.
Ph
oto
s
Consumer Friendly CRs
Purchase
Analytics
Rem
ote CR
Writers
Online
Search
Engines
Consignor Direct Sales?Consignor Direct Sales?
Auctioning Vehicles Already Auctioning Vehicles Already Retailed?Retailed?
Automatic Shipping with Buy Back Automatic Shipping with Buy Back Guarantees?Guarantees?
Automatically listing Cars when Automatically listing Cars when Purchased at Auction?Purchased at Auction?
Challenge: Stay on Top of & Ahead of these trendsChallenge: Stay on Top of & Ahead of these trends