NISSAN’S ZERO- EMISSION FUTURE · 1772) and used by all OEMs •Level 2 highest penetration for...
Transcript of NISSAN’S ZERO- EMISSION FUTURE · 1772) and used by all OEMs •Level 2 highest penetration for...
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NISSAN’S ZERO-EMISSION FUTURE
January 2010
www.nissanusa.com/leaf-electric-car
August 6, 2009
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For 2009 LA Autoshow, automotivedesign studios were challenged to
envision what a new generation of drivers
- raised with cell phones, onlinecommunities and webcams –
will demand from their vehicles in theyear 2030.
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CO2 concentration below 550~450ppm (IPCC report)⇒ CO2 emissions from all new vehicles must be reduced by70%~90% (vs 2000)
LONG-TERM GOAL FOR REDUCING CO2
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70%
Red
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90%
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550ppm
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POTENTIAL FOR REDUCING CO2
EV/FCV are the ultimate solution for zero-emissions
CO
2 E
mis
sion (
%)
(Wel
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whee
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GasolineEngine
CleanDiesel
Hybrid
EV/FCV
Clean EnergyUtilization
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CLEAN ENERGY SUPPLY
Ability to reduce CO2 emission to almost zero by using nuclear power,solar, wind, water, etc.
CO
2 e
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onsi
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vehic
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s 100)
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0GasolineVehicle
EV
CurrentAverage
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Heather
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7Steve
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Not just a single model, but the first in a portfolio of vehicles
Nissan “Zero Emission” Line-up
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Test &Demo
Total
Other
Nissan
3/33/14/122
2012201120102009CY2008
Competitive Actions
“Isetta?”
Subaru (AESC Batt)
“iMiEV” + LEJ Batt.Th!nk “City”
+ Ener Del (27kWh) A123 (19kWh)
Audi/VW+ Sanyo Batt.
LEAF
Smart(Tesla Batt)
BYD “E6”
ToyotaPEVE Batt.
eLCViEV
C-Segment EV + JCI&SAFT orLion Cells Batt.
Source: Autosource, Autoblog, etc.
“iMiEV” (LEJ Batt)
Mini E
Tesla Roadster
C-Segment + Transit Connect
TeslaModel S
*Possible
BlueZero
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NISSAN LEAF
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PRODUCT - NISSAN LEAF
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PRODUCT - NISSAN LEAF
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ADVANCED LITHIUM-ION TECHNOLOGY
Double the Power
Reliable
Compact
Double the Energy
Long-lifeSafe
• Unique laminated cell structure
• Provides flexibility for other platforms(sedan, hatchback, C/O, etc.)
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•Typical consumer driving patterns:
[Weekday]• Less than 50 miles - 72.4%• Less than 100 miles ess than 100 miles –– 94.9% 94.9%• 5-10 miles – 26.5%
[Weekend]• Less than 50 miles – 66.3%•• Less than 100 miles Less than 100 miles –– 95.2% 95.2%• 20-29 miles – 23.5%
WHY 100 MILE RANGE?
• On average 95% of the U.S. population drives less than 100miles a day.
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PRODUCT - NISSAN LEAF IT SOLUTIONS
Drivable Range Automatic Charging Locations Updates
Status of ChargePre-heating and cooling capability
Hand-held deviceintegration
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CHARGING BASICS
Public/Private
Home/Public
Opportunity
Usage
25 mins (to80%)50 - 200 kW480V – 100A to
400ALevel III
4 – 8 hours3.3kW - 6.6kW240V - 15A to 30ALevel II
16+ hrs1.4 kW120V - 12ALevel I
Time to chargeChargePowerUtility ServiceEVSE
•Level 2 charging universal standard (SAE1772) and used by all OEMs
•Level 2 highest penetration for home andpublic charging
•NEC requires Level 2 chargers be “hardwired”.
•The standard for Level 3 charging is stillpending as of Q1 2010.
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CHARGING NETWORK CONCEPT
Charging Network
Major Road HighwayService Area
Super Market, MallRestaurant orParking Lot
Home OfficeCharging Site
QuickNormal or Quick(depends on stay
time)
NormalCharger Type
Long DistanceMid DistanceShort DistanceEV UsagePathway ChargingDestination ChargingHome Charging
Charger Charger Charger
Charger
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Charging an EV will be much more convenient than most people think.
Street ParkingParking Lots
ChargingStation
HomeCharging
Utility Company
Retail Lots
Ecosystems
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INFRASTRUCTURE
ResidentialHome Charging
WorkplaceCharging
Public
Majority of Charging
• Owners with single familyhomes will charge overnightat off-peak rates
• Issue – Multi-Dwelling units
Supports EV Ownership
• Supports corporate “green” image
• Provides charging for those withoutdedicated home charging
Allows for Mass Adoption
• Relieves “range anxiety”
• Fast charging capability
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FUTURE INTELLIGENT GRID (V2G/V2H)
Key attributes: compatibility and functionality
EfficientBuildingSystems
UtilityCommunications
DynamicSystemsControl
DataManagement
DistributionOperations
DistributedGeneration& Storage
EVs/PHEVs
Smart End-UseDevices
AdvancedMetering
Consumer Portal& Building EMS
InternetRenewables
PV
ControlInterface
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20122011201020092008
WHEN WILL NISSAN’S EV BEAVAILABLE?
• Nissan will partner with select public and private organizations to makeEVs available for fleet/commercial use beginning Dec 2010
• Individual retail sales begin Dec 2010
Today SOP/SOS Mass MarketSales
4th quarter
Grow markets
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San Diego G&E
Seattle
Oregon / PGE
Sonoma County
PhoenixTucsonEcotality
TN / TVA / ORNL Progress EnergyAdvanced Energy
San Francisco Washington DC AreaSacramento
Austin
NYC
Charlotte
Atlanta
Orlando
Los Angeles
DallasFt. Worth
Hartford
Boston / State of MA
Houston
Launch MarketRollout:
Corridor Launch Strategy late 2010- 2011
Baltimore
San Antonio
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Market ReadinessPlanning:
IncentiveCommitments
EVSEPermit Process
InfrastructurePlanning
Education & PR
External Funding
VolumeCommitments
PartnershipPlanning
Market Readiness
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ZERO-EMISSION REALITY
“Real car” with 100-mile rangeLaunching in 11 monthsWhat are you doing to get “plug-in” ready?
www.nissanusa.com/leaf-electric-car
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Others
JPN
EUR
US
K
50K
100K
150K
200K
250K
300K
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
F/CUS/JPN:2003
EUR:2004
PRIUS SALES VOLUME TRANSITION