Nissan Millenials: #FutureOf Marketing to the Attention Managed Crowd
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Transcript of Nissan Millenials: #FutureOf Marketing to the Attention Managed Crowd
THE NEXT BIG THING CHAPTER 2 CHAPTER 3 CHAPTER 4CHAPTER 1
$215B INFLUENCE OTHERS’ BUYING
$51B PERSONAL BUYING
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
SENTENTIAE COMPREHENSAM: Sed dicunt intellegam comprehensam eu.
IMPETUS COMMUNE:80 to 100 million people.
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Name, Title
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
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Name, Title
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
CHAPTER 2 CHAPTER 3 CHAPTER 4CHAPTER 1
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CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
UNIQUEUNIQUE
DIVERSITY
VALUES
SOCIAL NETWORKING
TIME SPENT
MEDIA USE
MEDIA CONTROL
MULTIPLE DEVICES
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61% 58%49%
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CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
UNIQUE
DIVERSITYDIVERSITY
VALUES
SOCIAL NETWORKING
TIME SPENT
MEDIA USE
MEDIA CONTROL
MULTIPLE DEVICES Ea mel eligendi interesset.
Ornatus volumus nec ea, consequat.Aut affert mentitum reprimique.
61%
14%
19%
5%
70% 11%
13%
5%
White Black Hispanic Asian Other
1% 1%
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
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52% 30% – 1%
Being a good parent Having a successfulmarriage
Becoming famous
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UNIQUE
DIVERSITY
VALUESVALUES
SOCIAL NETWORKING
TIME SPENT
MEDIA USE
MEDIA CONTROL
MULTIPLE DEVICES
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
Smart Phone
Television
Netbook/PC
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
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CHAPTER 2 CHAPTER 3 CHAPTER 4CHAPTER 1
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CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
HOMEWORK
DECISION MAKING
TECHNOLOGY
GPS
CAR APPS
THE DENTIST
WOMEN
UPGRADES
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0–4 Hours
5–9 Hours
10–20 Hours
21–30 Hours
30+ Hours
32%
18%29%
6%
15%
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
HOMEWORK
DECISION MAKING
TECHNOLOGY
GPS
CAR APPS
THE DENTIST
WOMEN
UPGRADES
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78%agree
CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
Microsoft Facebook Twitter The Media
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CHAPTER 1 CHAPTER 4CHAPTER 2 CHAPTER 3
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