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NISSAN MOTOR Co.

A Cultural Diversified Company

+Table of content

Company Profile1. Vision & Mission2. Business Industry, Products & Brands

Business Model

Nissan Culture: Diversity

Training & Development

Renault-Nissan alliance

Corporate Social Responsibility

Analysis & Conclusion

+Company Profile

"The power comes from inside.”

/Carlos GhosnPresident and Chief Executive Office

VISION:

MISSION: Nissan provides unique and innovative automotive products and services that deliver superior measureable values to all stakeholders in alliance with Renault.

+NISSAN MOTOR Co. Founded in 1933 in Yokohama city, Japan.

Industry: Manufacturing, sales and related business of automotive products and marine equipment.

One of the world’s best-known brands in the automotive industry.

+Business Model

NISSAN

A. Manufacture Model- Takes raw material and creates products - Companies that assembles products

B. Collective business model- Composed of relative large number of businesses, trade persons and professionals in the same or related field

- Pool of resources - Shares information

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Key partners Key Activities Value Proposition Customer Relation

Customer User

ALLIANCE:Nissan, Renault and Daimler AG

Collective Business Model:Infinity Datson Nissan Marine

Subsidiaries:VEHILE ASSEMBLE

Nissan Motor Kyushu Co.,Ltd.Nissan Shatai Co., Ltd.

PARTSCalsonic Kansei CorporationJATCO LtdNissan Kohki Co., Ltd.

FINANCIALNissan Finance Co., Ltd.Nissan Financial Services Co., Ltd.

OTHERS NMKV Co., LtdAutech Japan, IncCreative Box…..etc.

• Design

• Manufacture

• Innovation

NISSAN- “The power comes from inside”

• Manufacture, sale and related business of auto and marine equipment.

• Products

• Services

• Financing

• Face-to-face

• Online

• Enterprise

• Public sector

• Service provider

commercial sector.

Key Resources

Channels

StaffTechnology Equipment Facilities Brand/Culture Diversity

• Direct Sale

• Online

• Retail Store

+Nissan Culture: Diversity

“Solutions come from using the talents of both men and women, young and old, from all levels in the organization and from different cultures”-Carlos Ghosn, CEO of Nissan

https://youtu.be/i7etHv9cdVg

Diversity as a strength

+Diversity as a Competitive Advantage

Competitive advantage in the global market

To understand human characteristics found in all the markets

To ensure to meet the diverse needs of our customers

To achieve sustainable growth for all stakeholders

Diversity Steering Committee makes diversity related policies, sets objectives, develop action plans and

assesses progress

Diversity Development Office

the human resources function works to promote innovative approaches to diversity

for the company on a global level.

+Gender, cultural and working style diversities Gender

diversity Cultural

diversity Diverse working

styleThe automotive industry has been male-dominated, so to maximize the strengths of our female workforce:  Product and service

development process

Female career advisors

 Female car-life advisors

Female technical advisors

For employees from different nationalities: 

Cross-cultural experiences

Training sessions  Cultural events

between Japanese and non-Japanese employees

 Cross-cultural e-learning program

Creating a comfortable work environment and optimized setting for employees:  Flex time without

core time The half-a-day-off

program Work-at-home

(W@H) program.  Work-life balance

support program Family Support Leave

Program

 

+Training & development Our most valuable resource is our people.

The Lead Program

Special Accelerated Development

Cross-Functional Teams 

preparation for future leadership responsibilities

prepare high-performing managers

for high-performing employees

multi-day, intensive workshops

providing the opportunity to stretch and grow their own skills

to work with other global CFTs

team members from a variety of different functions, multiple levels, and diverse experiences

identifying bold, creative proposals

finding solutions for decision and action

+Renault-Nissan alliance

+Corporate Social Responsibility

ENVIRONMENT

Cars are produced friendly to the environment in every aspect, from design to manufacturing and sales to recycling.

CO2 emissions reduction and limitations in the natural resources used

+Corporate Social Responsibility

ZERO EMISSION

"green technologies” :use of clean diesels, efficient internal-combustion engines, hybrids and the centerpiece of their product strategy

Zero emission vehicles, such as electric cars and fuel cell vehicles.

+Corporate Social Responsibility

SAFETY

Nissan's safety concept-"Vehicles that help protect people”

Advanced safety technologies development and resources to traffic safety education to raise public awareness.

CORPORATE CITIZENSHIP

"Enriching people's lives.”

Nissan provides support for education, environmental issues, the arts and a range of

diverse other areas.

+SWOT Analysis

STRENGTHSEmployees of various walks of life

French, Chinese, Japanese, German and Indian training sessions for employees

E-learning cross-cultural programs and cultural events

Designing cars now with no more CO2 emission and providing safety

WEAKNESSESNissan lacks of the power in

luxury cars. Example: The Infiniti

Product Recalls

OPPORTUNITIES

Global competitiveAdvantage – establishing diverse

cultural relationships

Shift in Demographics - Nissan will focus on the increasing middle

class population

THREATSDecline of fuel prices

Automobile competition globally

Raw material price rise

Natural Disasters

Yen Exchange Rate Appreciation

+Conclusion

With global diversification and technological advances in perspective, Nissan Motor Corporation awareness has been identified to its hundreds of thousands of customers throughout the world because of its unique models. Despite its many successes, Nissan is not entirely prone to unforeseen occurrences. Our business model incorporates the mechanism in which Nissan Motor Corporation can communicate to its clients with immediate responses for effective business-customer, long-term relationships.