8/3/2019 NIRDOSH (GR - 4)

1/26

NIRDOSHA HERBAL SMOKING DEVICE

Presented by:Saurabh kumar

1226111132

8/3/2019 NIRDOSH (GR - 4)

2/26

CONTENTS

Introduction

5 Marketing Concepts

7Ps of Marketing

STP

SWOT

Marketing Concepts With Suggestions

8/3/2019 NIRDOSH (GR - 4)

3/26

COMPANYS INFO:

Maans Products - Family proprietary Business

Owner : Mr. Natwarlal Bhavsar

Located in Ahmedabad (Gujarat ; India)

Products : 1. BIRI (Fag)

2. NIRDOSH

Annual Sales Volume (till 1980) : Rs 10 Lacs

Members : 5

8/3/2019 NIRDOSH (GR - 4)

4/26

OWNERS INFO : Mr. Natwarlal Bhavsar.

A man with a mission to create a herbal

smoking device

A man with good social network

8/3/2019 NIRDOSH (GR - 4)

5/26

ASSETS OF THE BUSINESS :

Manufacturing and Storing premise.

Shop in the heart of the city.

Machine and Equipments valuedRs10,000

Two scooters.

8/3/2019 NIRDOSH (GR - 4)

6/26

PRODUCT IDEA :

Requests from vaidyas to Mr.Bhavsar.

Research from books and experts.

Started experimenting Outcome 14 herbs.Multi usage of product

8/3/2019 NIRDOSH (GR - 4)

7/26

MARKETING MANAGEMENT

Production concept:>> Distribution efficiency

>>Available and highly affordable

Product concept:

>>Quality ,performance>>Innovative features

Societal Marketing :

>> Serving Society

>> Part of Company CSR

>> Long Run Interest

8/3/2019 NIRDOSH (GR - 4)

8/26

Selling concept:

>>Promotion effort

>>Selling them on product benefits

o Marketing Concept:

>> Customer is the King

>> Building Relation

>> Customized Goods and Services

>> Customer Delighted.

8/3/2019 NIRDOSH (GR - 4)

9/26

7 PS OF MARKETING :

PRODUCT

PRICE

PLACE

PROMOTION

PEOPLE

PROCESS

PHYSICAL APPEARANCE

8/3/2019 NIRDOSH (GR - 4)

10/26

PRODUCT :

Product :NIRDOSH

Material : Mixture of 14 Herbs

Wrapper : Tendu Leaf

Packaging : Rectangular box wrapped by

Cellophane paper

PRICE :

Price suggested consumer price per pack isRs 2.50 ( in 1980s )

In recent times the price is Rs 4.50

8/3/2019 NIRDOSH (GR - 4)

11/26

PLACE :

Place One main outlet in Ahmedabad & Various

others towns & cities ofIndia

PROMOTION :

Distribution of Free Samples

Use of Low Cost Advertising Medium

Door To Door Selling

8/3/2019 NIRDOSH (GR - 4)

12/26

Media Habits of Smokers

Newspaper

Magazine reading

Cinema going

8/3/2019 NIRDOSH (GR - 4)

13/26

0

5000

10000

15000

20000

25000

30000

1980 1981 1982 1983 1984 1985

Hospitals

Dispensaries

8/3/2019 NIRDOSH (GR - 4)

14/26

PEOPLE :

New Smokers Smoking Quit Aspirers

Health Hazards

PROCESS : 14 Herbs

Tendu Leafs

Smoke Filter

8/3/2019 NIRDOSH (GR - 4)

15/26

PHYSICAL APPEARANCE :

Looks Likes Cigarette

Use of Filter

Not very Attractive

Comes in a pack of 10 sticks

8/3/2019 NIRDOSH (GR - 4)

16/26

STP

SEGMENTATION

TARGETING

POSITIONING

8/3/2019 NIRDOSH (GR - 4)

17/26

SEGMENTATION

Demographic

Geographic

Psychographic

TARGETING

Smokers, people who want to quit smoking.

Youth and middle aged people.

Senior citizens.

Wide geographical market.

8/3/2019 NIRDOSH (GR - 4)

18/26

POSITIONING

It is not a medicine but a Nicotine Free Tobacco

free Herbal Filter Inhaler

8/3/2019 NIRDOSH (GR - 4)

19/26

SWOT ANALYSIS :

STRENGTH :

Innovative

Product Development

Does not harm passive smoker

No side effects

Helps body to fight against ailment

8/3/2019 NIRDOSH (GR - 4)

20/26

WEAKNESS :

Resources

Concentrated in urban areas

Poor Distribution Network

Lack of proper machinery

Smoking restrictions

8/3/2019 NIRDOSH (GR - 4)

21/26

OPPORTUNITY :

Only Herbal Smoking Device

Enquiries from Abroad

Huge Market potential

Large Market Less Price compare to Medicines.

8/3/2019 NIRDOSH (GR - 4)

22/26

THREAT :

Supply ofRaw Materials

No Patent

Resources are Seasonal in Nature

Brand Loyalty Logistics

Low Profit Margin

Conservative Thinking

8/3/2019 NIRDOSH (GR - 4)

23/26

MARKETING STRATEGY:

Societal marketing concept

Society

Consumers Company

8/3/2019 NIRDOSH (GR - 4)

24/26

SUGGESTIONS

Reduce Free Sampling

Promotion Through a Tag Line

- A FRIENDLY SMOKE

Promotions through Hospitals Advertising

Improve The Supply Chain

8/3/2019 NIRDOSH (GR - 4)

25/26

8/3/2019 NIRDOSH (GR - 4)

26/26