Niranjan-Role_of_Media_n_IT

8/7/2019 Niranjan-Role_of_Media_n_IT

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ROLE OFMEDIA AND INFORMATION

TECHNOLOGYIN COMMUNICATION


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Tanaya Mengle

Poonam Rahate

Rohit Shinde Naresh Sirsulla

Niranjan Sonawane

Avadhut Yadav

- 72

- 88

- 100- 103

- 105

- 121

Group Members Roll No.


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CONTENTS

Introduction of media communication

Types of communication systems

y Visual Systems

y Audio Systems

y Video Systems

y Audio-Visual Systems

Choice of medium Introduction ofInformation Technology

E-Commerce

MIS

Internet Advantages and Disadvantages ofInternet

Email Etiquette

Teleconferencing

Advantages & Disadvantages of Mechanisation ofCommunication


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VIDEO


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INTRODUCTION OF MEDIA COMMUNICATION

Media is a single mean used to communicate any

data for any purpose.

In communication, media are the storage and

transmission channels used to store and deliverinformation.

Electronic Media has influenced people in

developing change in attitude towards different

situations.


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TYPES OFMEDIA

Visual System

Audio System

Video System

Audio-Visual System


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VISUAL SYSTEM

A Chinese proverb says: One picture is worth a

thousand words.

Visual communication system is the conveyance of

ideas and information in forms that can be read orlooked upon.

It is visible device that assists an instructor to

transmit facts to learner.

It is an aid to communication.


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BACKGROUND BAD

Loss ofInformation as it moves downward is often caused by

misinterpretation, lack of understanding and neglecting.

When messages pass upward through officials channels

The resulting gap in communication can be harmful to the

organization.


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BACKGROUND - GOOD

The computer is a versatile electronic instrument

which can combine various media functions.

Computer technology is the fastest growing field.

Accounting Software is already in use in many offices

so that account books do not have to be written

manually.


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COLOUR- BAD

This the most recent, the most powerful of allmedia. But it still has a limited audience.

The film is the most powerful medium ofcommunication.

Web sites on the internet enable you to publishinformation about your business.

Software programs are being written for almost allactivities in business.

Television is the most powerful medium ofcommunication.


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COLOUR- GOOD

Organizations set up special formal and informal

channels to encourage and ensure upward

movement of communication.

y Regular reporting systems

y Periodical review meetings

y Suggestion scheme


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GRAPHS - BAD

20.4

27.4

90

20.4

30.6

38.6

34.6

31.6

0

10

20

30

40

50

60

70

80

90

100

January February March April

Blue Balls

Red Balls


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GRAPHS - GOOD

Items Sold in First Quarter of 2002

0

10

20

30

40

50

60

70

80

90

100

J y y M c

s

s


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TYPES OFVISUAL AIDS

Flannel Board

Film strips and slides Overhead projector (OHP)

Photographs


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Drawings

Graphs

MapsSigns and Symbols


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ADVANTAGES OFVISUAL AIDS

Quick communication

Understanding at a glance

Memorising effects

Dynamics

More Revealing and Appealing

Saving Time

Audience Participation


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DISADVANTAGES OFVISUAL AIDS

Message limitation

Preparation

Cost

Time

Approximation

Personal preference


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AUDIO SYSTEM

Audio means sound or Hearing.

A system of electronic equipment for recording or

reproducing sound.


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TYPES

Radio Tape-Recorder

CDs and DVDs


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VIDEO SYSTEMS

Video Communication Systems are the systems in

which data is prerecorded.

Examples: Video-tapes


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AUDIO-VISUAL SYSTEMS

Message is visible and also audible.

Examples:

Television

Cinema


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CHOICE OF MEDIUM

The type of audience you want to reach

The speed with which the message should be

conveyed

Need for confidentiality Need for accuracy

Need for reliability

Cost of the medium and relative importance


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CONTINUED

Availability of a medium

Feedback capacity of the medium

Formality of the medium must be suitable to content

of the message Intensity and complexity of the message


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ACTIVITY


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INFORMATION TECHNOLOGY(IT) IN COMMUNICATION

Due to IT channels, people from diverse cultures are able topersonally communicate and exchange valuable ideas.

Businesses are able to operate 24x7.

It can further be used not just for information processing but

also for communications and problem solving tasks as well.


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ROLE OFIT IN COMMUNICATION

Information Technology is:

Revolutionizing business and professional communication

systems.

Making the task of communication and exchange ofinformation easier.

Economically efficient.


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E-COMMERCE

Commerce that is transacted electronically, as over the

Internet.

Significance of words like B2B, B2C and C2C in e-commerce

communication

B2B or B-to-B

B2C or B-to-C

C2C or C-to-C


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MIS

Management Information Systems is the study of the use

of computers in business operations.

Provide Information to managers.

Enhance Communication among employees.

Helps to Achieve Strategic Objectives of the Organisation.


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INTERNET

Internet is a global system ofInterconnected

computer networks that use the Standard internet

Protocol Suite to Serve Billions of user Worldwide.

Subscribers are globally connected through its

world wide web (www).


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ADVANTAGES OFINTERNET

Communication

Collection ofInformation

News

Searching Jobs Advertisement

Online Results

Entertainment

Online Airlines and Railway Schedules


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DISADVANTAGES OFINTERNET

Viruses

Security Problems

Theft of Personal Information

Filtration ofInformation English language problems

Wastage of time


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BAD EMAIL


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E-MAIL ETIQUETTE

Never send an e-mail in ALLCAPS.

Send an e-mail when it needs to be sent.

If an important email is not read in a reasonable

amount of time, follow up with a phone call. Use an intelligent subject line

Never send an unexplained attachment to anyone.


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TELECONFERENCING

All direct communications between participants.

Is carried out via the public telephone system.

It electronically links geographically scattered people

who are participating at the same time.


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VIDEO


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ADVANTAGES OFTELECONFERENCING

Time is saved

Cost and energy are saved

Travel to distances to attend the conference is

avoided No monotony and fatigue

Conduct highly efficient meetings.

Cost of accommodation and other facilities are

avoided.


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ADVANTAGES OF MECHANISATION OF COMMUNICATION

Time saving

Saving labour cost

Labour savings

Speed Reduce monotony

Standardisation

Minimises fraud

Quick Reference

Accuracy

Other Merits


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DISADVANTAGES OF MECHANISATION OF

COMMUNICATION

Cost

Under Utilisation

Less Flexible

Need of Operators Expensive

Do not work without Intelligence

Replacement

Noise

Unemployment

Other Problems


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