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Transcript of Nippon Paints
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SHIVA Ads (I) PVT LTD.
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ABOUT US:
Since last 12 years we are one of the leading Ad agency in India.
We specialize in branding, promotion activity, innovative branding and other types of advertisement in Malls & Multiplexes to produce a high mark visibility for the brand.
We have prominent sites in all high footfalls Malls & Multiplexes all over India.
Shiva Ads (I) Pvt. Ltd
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OUR EXISTANCE IS IN:WEST:MAHARASHTRAGUJARATRAJASTHANMADHYA PRADESH
EAST:WEST BENGALBIHAR
NORTH:UTTAR PRADESHNCRDELHI
SOUTH:KARNATAKAANDHRA PRADESHTAMIL NAIDUKERALA
Shiva Ads (I) Pvt. Ltd
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4
Help you reach your TG through…
Our
3600
Offerings
Mall Brandings
Sampling
On-screen Ads
Multiplex Branding
Mall Activations
EventsInteractivity
Screenings
Shiva Ads (I) Pvt. Ltd
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SHIVA Ads (I) PVT LTD.
BRANDINGMALLS & MULTIPLEXES Façade. Drop down Signage's etc.
OUTDOOR Bus shelters/back Hoardings etc.
INNOVATIVE BRANDING Auto rickshaw/taxi 3 D paint in malls Volvo etc.
PROMOTIONMALLS & MULTIPLEXES Stalls
OUTDOOR Canter (In corporate parks,
societies etc.)
INNOVATIVE PROMOTION Look walkers
Shiva Ads (I) Pvt. Ltd
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Industrial30%
Paint Industry
Product Sector
Decorative70%
Organized70%
Unorganized30%
Coil Coatings
Powder Coatings
Coil CoatingsAutomotive Paints
Marine Paints
High Performance
Distempers
Coil CoatingsEmulsions
Exterior Coating
Wood Finishes
Enamels
INDIAN PAINT INDUSTRY
Shiva Ads (I) Pvt. Ltd *Source: HDFC Securities Analyst Report
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70% OF INDIAN MARKET
21%
11%
38%
30%
Decorative sector composition
Exterior coatingsEmulsionsEnamelsDistemper
Shiva Ads (I) Pvt. Ltd
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30% OF INDIAN MARKET
30%
50%
10%
5% 5%
Industrial Sector Composition
High performance coatingAutomotive PaintsPowder CoatingCoil CoatingsMarine Paints
Shiva Ads (I) Pvt. Ltd
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INDUSTRY PLAYERS
DECORATIVE SEGMENT
Asian Paints 37%
Kansai Nerolac 13%
Berger paints 11%
ICI 8%
Jenson and Nicholson
6%
Shalimar 6%
Others 19%
Shiva Ads (I) Pvt. Ltd
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ABOUT NIPPON PAINTS
• It is a 126 years old company with the base in Japan.• Nippon Paint India started its operations from
Chennai, in June 2006 and within a year the company has revolutionized way paints are sold in South India.
• Present in: Chennai,Banglore,Hydrabad,Vijaywada,Gurgaon.
• As the company is slowly spreading its wings all over India we wish to help the company to promote their product in all corners.
Shiva Ads (I) Pvt. Ltd
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WHY BRANDING & PROMOTIONS?
• To make the product more superior in front of competitors like Asian paints, Nerolac, Berger.
• It is the direct way to connect to your target audience by communicating face to face.
Shiva Ads (I) Pvt. Ltd
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• To increase sales• To attract new customers• To retain existing ones• To encourage customer
loyalty• To create awareness• To inform• To remind• To ensure
• To modify attitudes• To create an image• To position a product• To improve position in the
market• To pull the product through
channels• To push the product
through channels
Shiva Ads (I) Pvt. Ltd
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Advantages of BTL activities
- Less Expensive compared to TV media.- Direct interaction with end user.- Two way communication. - More flexibility.
Shiva Ads (I) Pvt. Ltd
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SOME PROMOTION & BRANDING FOR NIPPON PAINTS
• CINEMA HALL BRANDING
• PROMOTIONS
• KIDZONE BRANDING
Shiva Ads (I) Pvt. Ltd
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CINEMA HALL BRANDING
1)We can put different colored headrest in different rows in the cinema hall.
2)We can put the logo of the company on the seat headrest in the cinema hall.
3)We can make the paper/popcorn cones with the company name/logo.
Shiva Ads (I) Pvt. Ltd
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Popcorn cone ads
Seat branding
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Contd..
1)We can also put up a small stall outside the cinema hall so that before the movie people can check out the display of different textures
available with Nippon paints.2)We can also place 1 or 2 guys to distribute
pamphlets, color shade card etc. which would give details of Nippon paints.
Shiva Ads (I) Pvt. Ltd
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BENEFITS :
1)People do go to cinema halls for amusement from their busy schedule.
2)At a time you can at least target 300-400 people in a multiplex per show.
3)This is a silent way but most effective medium of branding.
Shiva Ads (I) Pvt. Ltd
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PAINT YOURSELF
Shiva Ads (I) Pvt. Ltd
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Concept of paint yourself in Malls…
1)We can put up stalls at the best places available in the malls which are easily visible.
2) We can arrange for various promotion activity at the stalls like :
a)competitions. b)free sampling. c)painting the stall artificial wall etc.In this way we can target the major mass. I mean the
window shoppers are the main Tg which are the maximum in malls.
Shiva Ads (I) Pvt. Ltd
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Inorbit Mall - Mumbai
Great India Place – Delhi
Mariplex Mall - Pune
City Center - Chennai
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Contd…
3)We can setup stalls at different places like corporate parks, societies, industrial units etc.
4)We can arrange for a Canter setup in corporate parks, societies etc.
At all this above places we can arrange for some activity which indulges the Tg in our product & help them to differentiate from the competitors.
Shiva Ads (I) Pvt. Ltd
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Canter promotion
Society Promotion
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BENEFITS
MALLS1) Direct interaction with end
user.2) Can target the common
man.3) The response and
conversion is maximum in malls.
We can plan the activity which can help to promote the product , which the Tg will remember.
CANTER1)Direct interaction with end
user.2)Can target the customer of
choice(corporate, industrial, individual etc.)
3)The response is very good and can get big contracts.
We have to modify the activity depending on the customer needs.
Shiva Ads (I) Pvt. Ltd
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Contd..
• People can recognize or recall a brand if the advertisement or the promotion is done in a unique way.
• Our motive is to make deep & a positive impact on the customers mind.
• A setup in a society can get us a contract of building painting, house interior painting etc.
Shiva Ads (I) Pvt. Ltd
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KIDZONE BRANDING
• We can setup a counter at kids fun zone.• At this counter we can conduct various fun
activities for kids like: 1)painting/coloring the artificial wall. 2)free gift 3)games etc.• We can also display the pictures of kids room
painted with Nippon paints.
Shiva Ads (I) Pvt. Ltd
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Activities for kids in mall
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Benefits :
1)While the kid is engrossed in the activity we can show different shade cards to their parents or distribute free shade cards,show home interiors with Nippon paint etc.
2)In this way by attracting the kid and making them happy we are making the parents happy which eventually helps to make the brand stronger.
3)At a time you can at least target 300-400 people in a multiplex.
Shiva Ads (I) Pvt. Ltd
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NIPPON CAR PAINTS
• We can setup a stall in the car parking of a mall with a free car polish like carwash.
• We can setup stalls at different corporate parks near cafeteria, pantry etc in which the features of the paint are promoted.
• We can display a custom painted car with Nippon paints at colleges, corporate park, malls, garages etc.
Shiva Ads (I) Pvt. Ltd
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STALL IN CORPORATE PARK STALL AT CAFETERIA
CAR WITH CUSTOMISED PAINT AT MALL,CORPORATE PARKS,COLLEGES WITH PROMOTERS PROMOTING NIPPON CAR PAINTS
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BENEFITS
• Display of the customized painted car will attract people from age group of 20 – 55 yrs.
• So by displaying at colleges we can target the youth.
• By displaying at corporate parks we target the young professional to mid-age executives who have spending power.
Shiva Ads (I) Pvt. Ltd
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SKODA
GILLETTE
GODREJ
CASTROL
INTEL
FIAT
TOSHIBA
PANASONIC
LG
NIMBOOZ
SAMSUNG MOBILE
AIRCEL
DISNEY
TATA SKY
SLICES
TAMPICO, ETC
FEW OF OUR CLIENTS
Shiva Ads (I) Pvt. Ltd
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OUR SUCESSFUL CAMPAIGNS
Shiva Ads (I) Pvt. Ltd
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City Center - Kolkata
Fun Republic - AndheriCity Center - Chennai
Fun CRM - Delhi
Tata sky Plus
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Disney Activity in different schools in Chennai & Hyderabad
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City Center Mall – Mumbai Central Forum Mall - Bangalore
Nirmal Lifestyle - Mulund Garuda Mall - Bangalore
Gillette
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FEW INNOVATIONS BY US :
TUBORG VIRGIN
Shiva Ads (I) Pvt. Ltd
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“UNIQUE” DEFINE’S US
SHIVA Ads (I) PVT LTD.
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Contact Us
HEAD OFFICE :B/6,2nd Floor, Viral Apartments, Opp Shoppers Stop, S.V. Road,
Andheri (w), Mumbai – 400 058 INDIATEL: 022 – 26249090
Telefax: 022 – 26202214 Mobile No 9322811434
Email: [email protected]
Branches in Pune, Baroda, Ahmedabad, Bangalore & Kolkata
Branding & Promotion available All Over India
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THANK YOU